Profile: LINO CALI SORIANO

Creative and Technical Writer/Editor

Book Author and Publicist
Professional Photographer
Broadcast Cameraman
Producer of AVPs and Videos
Address: 29-15th Avenue, Murphy, Quezon City
Mobile: 0927-8506588 * 0932-1178165
Emails: linosoriano777@gmail.com; * teamsoriano888@gmail.com
Website: www.smartpinoysatbp.com Facebook: lino c. soriano

Writer-Photographer Lucino ‘Lino’ Cali Soriano served as the editor-in-chief of three technical e-newsletters
from 2016 to 2017: The PSME Journal, the official publication of the Philippine Society of Mechanical Engineers,
SWEEPPP News and The Mechapreneur, for SWEEPPP National Association of Technopreneurs, Inc. He also ed-
ited and published PR for Ilocos Sur Gov. Ryan Singson and served as media consultant for Heaven and Angels
Scent, a local French perfume company. From 2016 to the present, he edits Ang Bagong Socorro newsletter for
Barangay Socorro, Murphy, Quezon City. He also served as the media consultant for Engr. Lino S. Diamante, a
national director of the PSME and President of the Diamante Group of Companies from 2006 to 2017. He now
produces video and publicity materials for Futera Asia Sdn Bhd, Malaysia.

Lino C. Soriano: Prolific Writer

From 1998 to 2004 he wrote a myriad of articles for The Manila Bulletin, The Philippine Post, People’s Tonight
International, People’s Taliba, People’s Tonight, People’s Journal, People’s Insider Magazine, Diwaliwan In-
ternational Magazine, Kabayan broadsheet, Saksi, and Bomba tabloids. He also published in leading broad-
sheetsa series of news stories on Former Bulacan Gov. Roberto Pagdanganan, focusing on the cooperative
movement.

In 2008, he wrote five novels in Filipino, the first Huwag Mong Sikilin ang Aking Puso!, which was circulated
initially in Metro Manila, and subsequently read by Filipinos in the U.S., Canada, Australia, Germany, New Zea-
land, United Arab Emirates, Hong Kong, and Macau. A PDF copy may be read at www.smartpinoysatbp. wee-
bly.com. A few years later, he wrote Benjie & Bea, an English short story on a blind orphan girl and her adora-
ble dog, Benjie. Then, Soriano served as associate editor of Eastern Chronicle regional newspaper, and Aksyon
national tabloid from 2011-12. In early 2010, he wrote and published English and Filipino news stories for a
leading Presidential candidate.
Lino Cali Soriano Profile 2/3

In 2008, he researched and painstakingly wrote a formal complaint

filed at the Office of the Ombudsman against a ranking official of the
Quezon City Government which led to his dismissal from the service
by then Mayor (and later Speaker) Feliciano Belmonte, Jr. Soriano
also co-authored a complaint against corrupt officers of a Cainta
homeowners association that was filed at the HLURB, subsequently
it decided in favor of the complainants. In addition, from the 90’s to
the present, he wrote hundreds of contracts, terms of reference,
rejoinders, counter affidavits, last will and testaments, deeds of sale,
and other legal documents, some were done gratis to help the poor
who have no means of paying exorbitant legal fees being charged by lawyers in its writing.
In 2015, he wrote the biography of Kuya Cesar (Nocum), a seasoned broadcaster of ABS-CBN DZMM. This
was published at smartpinoysatbp.weebly.com. (In-depth articles on Ebola, Saturn, Nanking Massacre and
many other interesting and controversial topics may be read at this Website.) He also wrote biographies on
statesman Juan Sumulong and rags-to-riches businessman Ciriaco ‘Akong’ Camacho, and broadcaster Joe
Taruc of MBC DZRH. Later in that year, he was commissioned by Former Ambassador Roy Señeres to write
his biography, but his untimely demise last year prevented its completion.

Lino C. Soriano: Broadcast Journalist

Lino C. Soriano is probably the only one in the broadcast

industry who writes, directs, and shoots his own Audio-
Video Presentations (AVP) and Video Documentaries. In
1990, he wrote, directed and shot his first documentary
The Many Faces of Bolinao, a 60-minute broadcast-
quality video on the scenic spots of his hometown, Boli-
nao, Pangasinan. In 1996, Sulong, Malvar and The Many
Faces of Malvar, two 20-minute AVPs on Malvar, Batan-
gas and Gen. Miguel Malvar. In 1997, Forward Tagay-
tay, a 20-minute AVP on the city bearing its name, for
then Mayor and later MMDA Chair Francis Tolentino.
This was followed by Sulong Imus! for then Imus, Cavite
Mayor Erineo ‘Ayong’ Maliksi. A total of 14 AVPs and
documentaries were produced until 2007. In 2010, he
wrote and shot video advocacy materials for the Bureau of Local Employment, DoLE. At present, he is
shooting two (2) AVPs for Black and White Lovin’ Coffee and a video documentary on Filipino Mouth and
Foot Artists, which will be aired on national TV in early 2019.
Among the TV shows that he segment produced/shot were Ang Hag-
dan ng Tagumpay Drama, Almusal sa TESDA, and hundreds of TESDA
advocacy TV plugs which were aired every day on IBC 13, NBN 4, and
RPN 9, (2006-07); Galing Pilipino TV Specials, (IBC 13, 2005); and Pili-
pinas Online: Bantay OCW, (ABC 5, 2003). Annaluna II, production
manager and publicist, Sama-Sama, Kayang-Kaya, a daily public
affairs show, segment producer, writer, and cameraman, and Chibu-
gan Na, (RPN 9, 1994-95 respectively), associate producer. Chibugan
Na a daily musical-variety show was hosted by Rico Puno, Hajji
Alejandro, Arnell Ignacio, Karla Estrada (who is now at ABS-CBN 2), and Chiqui Pineda.
Lino Cali Soriano Profile 3/3

Lucino C. Soriano: Educator

During his short teaching stint at the University of Rizal System Antipolo and Cainta campuses (2012-1214),
aside from teaching Literature and Education subjects, he edited a sizeable number of graduate and under-
graduate thesis and technical reports. At times, whenever appropriate, he also integrated his talent in dra-
ma and scriptwriting in teaching Literature subjects, this elicited greater interest on each lesson and devel-
oped his students’ creative talents. In a number of times, he was invited to lecture on creative writing and
photography to campus journalists in seminar-workshops in a number of educational institutions in the
Cities of Quezon, Antipolo, Pasig, and Mandaluyong.

Lino C. Soriano: Photographer

Love at first click! In the early 70’s he learned the basics of photography and darkroom techniques from his
godfather who was then the chief crime photographer of the defunct Philippine Constabulary. From 1972-
1982, he was the official photographer for Dr. Pacifico Edralin Marcos at Medicare (now PhilHealth).
Shooting intricate surgeries under general anesthesia in operating
rooms, despite being terrifying at first, became part of his regular
routine. Change has come! From 1983-84, after clicking his Ma-
miya C220 film camera and processing the transparency, his crea-
tive and sexy photos of celebrities and starlets landed on the front
and centerfold pages of a number of magazines. Now, another
change has come! Lino shoots technical photographs and events.

As an artist who is at ease in using his right and left brain hemi-
sphere, it gives nature-lover Lino immense joy to shoot pictures of
adorable animals and awe-inspiring natural scenery during his free
time or write short quotes for friends and acquaintances: To uplift the spirit, to overcome seemingly insu-
perable obstacles, especially in this formidably trying times.

At present his new Website is still being de-

veloped that will feature most of his pub-
lished material, technical newsletters, radio
and TV scripts; news, feature, creative and
technical articles, legal documents (sans
names, designations, and places), photo-
graphs taken here and overseas, AVP’s,
and TV dramas broadcast on national televi-
sion, and video clips that inspire, make us
laugh, then forget the vicissitudes of daily life
brought about by uncontrolled factors and
complexities of modern living.
With all of these remarkable achievements, honor should not be bestowed to Lucino ‘Lino’ Cali Soriano,
but to our Creator, to whom we owe our talents and existence. Secondly, to his Brother, Fundador
Cali Soriano (1938-2016), who tirelessly taught him the basics of Writing and more importantly, he un-
derscored the need to ceaselessly embrace the love and passion for one’s craft, and to inform, educate,
entertain, and whenever necessary, help make a difference in people’s lives.

Lucino ‘Lino’ Cali Soriano

Mobile: 0927-8506588, 0932-1178165
Email: linosoriano777@gmail.com, teamsoriano888@gmail.com
Website: www.smartpinoysatbp.weebly.com, Facebook: Lino C. Soriano
08.08.18