School of Information Technology & Engineering

M.Tech (Software Engineering) FALL 2018

SWE 1014: Enterprise Resource Planning

Digital Assignment- I (ERP Planner) Functional Areas of Business Function

TEAM NAME : INVENTORY

Team Member(s) with Reg.NO # and Name :

1.DHARMASEELAN.S;16MIS0505;8973619129;sdharmaseelan2016@vitstudent.ac.in

2.MOHANRAJ.R;16MIS0010;9486830322;rmohan.raj2016@vitstudent.ac.in

3.THANGAPRAKASH.M;16MIS0020;7904329404;thangaprakash.m2016@vitstudent.ac.in

Faculty incharge
Nadesh .R.K

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Name of the Enterprise With Location Address:
NAME OF ENTERPRISE: dominos pizza
LOCATION: No:66, Katpadi Main Road, Thirunagar, Near Rangalaya Marriage
Hall ,Vellore Tamil Nadu 632007.

Brief about the Enterprise (Not limited to the following)

1.History of the Enterprise:

Domino's Pizza Enterprises Limited (DPE) is the largest pizza chain in

Australia in terms of network store numbers and network sales, as well as the
largest franchisee for the Domino’s Pizza brand in the world. DPE is the
exclusive master franchise for the Domino’s brand network in Australia, New
Zealand, France, Belgium, the Netherlands, the Principality of Monaco, Japan
and Germany. Across these markets, DPE has over 1900 stores. In May 2005
DPE became the first publicly listed pizza company in Australia.

The first Domino’s Pizza in India opened in New Delhi in 1996.India was
domino’s large market in 2013, behind the united states and united
kingdom.Domino’s operates 1126 stores in 264 Indian cities. Domino’s Pizza
brand exclusive rights taken by Jubilant Foodworks limited.

2.Type of Business:

Manufacturer and supplier

3.Current Market for the organization:

They predicts the market will expand 5 per cent to 1500000 /year a 10 per cent
jump since 2017.
4.Marketing Strategy:

In order to focus exclusively, increasing order via mobile application. When

consumers hears the name dominos they are able to associate it with 30 minutes
delivery guarantee. If not they will refund money.

5. Challenges in today’s competitive environment:

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It faces competition from different directions of pizza chains and neighborhood
pizza Enterprise. Frozen pizzas sold in retail stores that sales food .Non pizza
fast food chain and even restaurant giving home delivery.

Technologies:
What type of Hardware and Software they use to make their business
efficient?
Give an elaborate System Specification (Hardware and Software)

Hardware: HP neoware ,Hp t5545

Software: Ubuntu Linux OS , Microsoft windows server, VMware server,
Oracle+netsuite Erp software.

For the following case study, It is mandatory to be equally shared among all
team members, Mention the individual’s name in each case study.
Case Study 1 : Functional Area –I Marketing & Sales

Elaborate how marketing and sales department function when a customer

purchase a product

i) When Consumers hear the name Domino’s they are able to associate it
with “30 minutes delivery guarantee”. This is one of the most popular
campaign of Domino’s highlighting what Domino’s stand for – Fast
delivery with excellent taste.

ii) They listened to their customers and rewarded them by giving gift
pack like buy one get one free. They embraced transparency and they
improved existing – and designed new – experiences, based on their
customer’s needs.
iii) Domino's Pizza cannot be responsible for lost or stolen cards,
however, if you have proof of purchase call 734-930-3030 for
assistance.

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 iv) Domino’s main target is the lower middle class and middle class
income group. Best of quality with reasonable pricing is its motto.
This keeps the base price in check and helps the company to attract
customers.

Manufacturing
pizzas

Marketing a
product

Taking sales
order

Customer
relationship

Advertisement
of product

Case Study 2 : Functional Area –II Supply Chain Management

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Elaborate how SCM handles when the order is received from the customer
with the help of sales team
Narrate how raw materials or procured goods are loaded in the inventory
system.
i) Domino's had a simple model. It had three self-contained
commissaries in New Delhi, Mumbai and Bangalore which bought
their own wheat, tomatoes and other ingredients, processed them, then
delivered them in refrigerated trucks to each outlet. Bangalore is
centralized commissaries for south India.

ii) Since 75% of Domino's customers ordered either from office or home,
it did not have to lease large plots of land in prime locations to attract
traffic. Instead, it needed an efficiently managed call center to bring
better returns

Purchasing raw
materials

Transporting
and logistic

Prepare pizza

Pack order for

dominos outlet

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 Distribution for
store

Case Study 3 : Functional Area –III Accounting and Finance

Mode of Transactions done in the enterprise w.r.t customer and supplier.

How Employee Salary accounts are maintained?

Mode of transaction with customers:

1.Net-banking
2.Through wallet
3.Credit/debit card

1.The Amount in Domino’s Wallet can be used for Online transactions, when it
is done on Domino’s using the Desktop Site or Mobile Site. Currently Amount
can be added to Wallet only in case of Order Failures, Cancellations Refunds.
Amount once deposited can’t be withdrawn back to the payment source.

2.Domino's does not store any of your credit card details. For Delivery
minimum order should be of one Pizza (other than Pizza Mania) or order value
of 300/-( Inclusive of Taxes ). Limited area of delivery. Prices exclusive of all
taxes. This is validated by Accounting Team.

Transaction to supplier of raw materials

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i)Domino’s Pizza has tied up with hundreds of different vendors who supply all
the raw materials and vegetables which are cut in the shape as prescribed by
Domino’s Pizza. A Domino’s store checks stock once in every 2–3 days , This
amount is decided by the store managers and shift managers together, who has
the idea of how much sale that store could do in the coming 2–3 days.

ii) Shelf life for all these vegetables, cheese, and buns may vary from 48 hours
to 4 days , depending on the temperature at which they are stored. Shelf life of
corn meal is around 5 days to a week! Once the topping or bun or any
commodity in Domino’s is out of its shelf life, they throw it. So, when they
indent stock, they take care about the raw materials that must be brought.

Employee salary are managed:

Employee slaries are maintained in spreadsheet
Delivery driver: 15700/month.
Call center representative:36,000
Customer care assistant 15000
District Manager:729000/year
Data entry clerk: 18,000/month
All transaction through banking not payout.

Case Study 4 : Functional Area –IV Human Resource

Explore the role of HR in the enterprise

The HR groups helps Domino’s capitalize on data and reporting to drive

strategic workforce decisions. It includes the benefits team that brings a holistic
approach to the physical, financial and social well-being of the people who
work here. HR make order to distributors to deliver raw material to store.

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 Place the
customer
feedback

Recruiting and
hiring

training

Allocate job

Grow business
profitably

Case Study 5 : Customer Relationship Management

How do they collect feedback from the customer?
Feedback:
Dominos is encouraging consumers to try the new pizza and offer feedback via
social media like Twitter, Facebook and YouTube. Perhaps an even bolder
approach, the brand is also reaching out to food bloggers who have previously

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made negative comments about the pizza's taste, asking them to publicly
review the new recipe.
Case Study 6 : Inventory System
How do they verify stock (Availability of Product)?
Store orders are filled every night at each distribution center. Every truck,
which is part of a private fully loaded to serve store of Bangalore to south
India. The truck handle both dry and refrigerated product. The deliveries are
made during the following day. When store is near the Bangalore within 24
hours. Dominos guarantee the fast delivery.
Do they use ERP software’s for any one of the functional areas

Dominos use an enterprise supply chain planning application to monitor the

Inventory. This optimizes order by looking at the minimum requirement for
each product base on inventory levels at distribution center and days of supply
to meet the minimum requirements the dominos established.
After Enterprise Visit , answer the following

1) Demonstrate in your view how the efficiency of the business process

can be improved with the help of latest technologies.

They can go with sap enterprise application for better service.

2) Give your recommendations on using ERP software. Identify suitable
ERP software and your plan to implement the same.ERP next
software because it is open source.

Erp software make our works faster and links many departments through one
software. Market and sales, supply chain management, Accounting and Finance
and Human resource are in single system.

3) Feedback

Please give open comments on this system study. (Your Interest, Enterprise
Response, Peer Support etc.)

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We are interested to take case study of enterprise but the enterprise not share
more things because of their rule. Peers are supporting during interviews by
asking question.

No of days you spend in system study in the enterprise:

1 Day spent for complete case Study of Dominos Enterprise.

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