PROJECT DELIVERABLES

GOAL 1- CUSTOMER ANALYSIS

1. QUALTITATIVE RESEACH

2. QUANTITATIVE REASEACH

Design Questionnaire

Circulate questionnaire

Analysis (SPSS)

- Variables most important

- Is customized tavel viable option-

- Customer segmentation

- Define my customer segment

Results

GOAL 2- COMPETITOR ANALYSIS

Identify variables and compare

http://www.tamarindglobal.com/fair-festival-tours

https://www.zicasso.com/luxury-vacation-india-tours/ultimate-luxury-tour-india

https://www.trip.me/

http://www.nomadaytravel.com/

https://www.enchantingtravels.com/

GOAL 3- INDUSTRY ANALYSIS

GOAL 4- IDENTIFY OFF BEAT EXPERIENCES AND LOCATIONS IN INDIA

 MOM OF THE MEETING

1. SURVEY CREATION FOR QUANTATIVE ANALYSIS- to be completed by 26

2. DATA COLLECTION TECHNIQUES

 Facebook pages (travel pages)

 Travel blogs

 Personal contacts

 Instagram travel pages

 Paid websites

 MIT foreign students

3. COMPETIOR ANALYSIS

Variables to be discussed in next meeting

4. Identify unexplored places and experiences

 Travel blogs

 Google doc across TAPMI

DEMOGRAPHICS

1. Name

2. Age

3. Gender

4. Nationality

5. Income

Currency

Value

Customization

How important is the flexibility in the following factors during your travel
(acceptability - Is customized travel viable option- on likert scale 1-5) - (ANALYSIS T-TEST)

1. Stay duration

2. Mode of transport

3. Choice of accommodation

4. Choice of destination

SPENDING

Question 1) How much more are you willing to spend more as compared to a fixed
itinerary tours for a customized travel package?
1-10%

10-15%

15-20%

20 % +

Question 2) what will be the preferable range of the travelling budget for a 10 day
tour to India? (Mention in dollars) (

Currency

Value

Question 3) How important are the following factors while choosing a customized
travel for travelling to India? (Rate on scale of 1-5) 1- least important, 5-most
important (ANALYSIS- REGRESSION)

1. Price of the package

2. Tour duration

3. Food

4. Travel Safety

5. Quality of Accommodation

6. Local guide

7. Experiencing Local culture

TYPES OF PACKAGE PREFERRED

Mark your top 3 preference for an authentic Indian experience. (ANALYSIS –

QUANTATIVE)

Spiritual

Art & Culture

Historical

Adventure & Outdoor

Leisure & Nature

Cuisine

PARAMETERS OF COMPETITOR ANALYSIS