Professional Documents
Culture Documents
Tools Techniques PDF
Tools Techniques PDF
…
• PR
tools/techniques:
Communication
tools
that
can
be
used
to
maintain
or
build
relations
with
specific
target
publics.
• In
preparing
a
speech:
• Analyze
the
audience
• Organize
the
material
• Construct
the
speech
(body,
introduction
and
conclusion)
…
• Presenting
the
speech
• Clarity
• Articulation
• Emphasis-‐
body
gestures
• Getting
attention-‐
visual
aids,
deliberate
emphasis
• Maintain
interest:
humor
and
personal
appeal
Business
Correspondence
• Business
letters
are
a
common
example
of
business
correspondence
• Planning:
• Audience
analysis
• Situation
analysis
• Selecting
sequencing
of
ideas
…
• Writing
a
business
correspondence
• Choice
of
words
• Emphasis
• Clarity
• Conciseness
but
complete
• Tone
(writers
attitude
as
perceived
by
the
reader)
• Layout
(attractive
and
appealing)
• Salutation/ending
(degree
of
formality)
• Reference
line
Annual
Reports
• Serve
different
purposes
• Annual
financial
reports-‐
common
reports
for
most
organizations
• Responsibility
of
writing
the
report-‐
communications
expert
(decides
character
of
the
report)
and
the
high
level
management
(CEO,
CFO)
responsible
for
content
• Usually
provides
comprehensive
information
or
review
of
the
past
year
(financial
statements,
facts
about
the
past
years
operation)
•
House
Journals
• Also
known
as
in-‐house
journals
• Content is important-‐ what the publics want to know about the organization
• Convey
information
and
provide
mechanism
for
dialogue
(response
column
or
letters
to
the
editor)
Special
Events
• Special
occasions
Media/press
Conference
• Call
a
media
conference
if
what
is
to
be
said
is
newsworthy
…
• Rehearse
your
spokesperson
• Assess
how
the
media
used
what
was
said
• Try
to
anticipate
questions
so
that
the
spokesperson
can
readily
answer
difficult
queries
• Prepare
a
media
kit.
This
must
include
a
brief
fact
sheet
with
names
and
titles
of
participants,
a
basic
news
release
and
basic
support
materials
• Prepare
visual
materials
as
necessary
and
may
include
slides,
photos,
posters
• Arrive
30-‐60
minutes
early
to
double-‐check
arrangements.
Arrange
name
tags,
test
microphones
and
distribute
literature.
Social
Media/Blogs
• Blogging.
…
• Contents
of
a
news
release
• The date
• Reference number
• State
if
its
for
immediate
release
or
provide
an
embargo
…
• Models
for
constructing
a
press
release
• Advantages: what is new, special or beneficial about the product or service
• Application: how or by whom can the product or service be used or enjoyed
• Details: what are the specifications or details with regard to colour, price or size