KEY INTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE

STRENGTHS
1. Advancement in technology 0.15 4 0.6
2. Total assets increased 0.05 3 0.15
3. Widely known brand name 0.05 3 0.15
4. Increase in financial leverage 3.26 to 4.41 0.08 2 0.16
5. High growth rate 0.1 3 0.3
6. Reduced labor cost 0.02 1 0.02
7. Experienced business units 0.01 2 0.02

WEAKNESSES
8. Decrease in gross margin 77.2 to 74.5 0.1 3 0.3
9. Negative working capital 0.12 2 0.24
10. Decrease in book value per share 12.60 to 9.71 0.07 2 0.14
11. Future cost structure 0.04 4 0.16
12. Small business units 0.01 2 0.02
13. Decrease in asset turnover 0.40 to 0.36 0.12 3 0.36
14. Return on Equity decrease 25.21 to 18.07 0.08 1 0.08
TOTAL 1 2.7