R H Ppen T U R I I I: A On Ays

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Service In novations

Service is another area in which innova tion pl ays a key role. G reat
things happen when people rethink how best to serve cu stomers.
Service i n nova tion som etimes prod uces win n ing business m odels.
Herc a re just a few n ota bl e exa mples:

• Dell Computer Corpor;1tion.Dell's PCs ;ire very good, but they


share the same technologies as machines offered by competitors.
Wha t originally set this company apart and gave it a competitive

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