Geneseo Opportunities for Leadership Development (GOLD)

Marketing Strategy 2017-2018

Social Media Goals:
Objective: To increase the followers in the GOLD social media accounts. Currently, the GOLD
social media accounts does not have an active followers or student engagement. We believe
the best ways to reach our audience is through storytelling or through a contest.

Goal Date Facebook Instagram

Current 341 likes 498 followers

Strengths: Weaknesses:
 Strong collaboration between department  Not enough strong social media presence
and students organization on platforms

Opportunities: Threats:
 Social Media Contest/ Weekly post on  Other student’s club/organization, or
questions about GOLD for student interference with student schedule.
comments or scavenger hunt.

Public Relations/Advertising Campaign

Other Ideas:

 Social Media Contest

-creating a video contest, telling stories for students who have earned leadership
certificates.
-Giveaway items, comment on your favorite gold workshop or weekly theme weeks.
-GOLD scavenger hunt, weekly workshop/leadership quotes surprise hint

-What is your favorite part of GOLD?

-Comment on leadership opportunities on campus and how GOLD has benefitted your
college experience and advanced your life/career.
 Weekly themes week, Promotional Items, or Prize Wheel