MODENAS OVERVIEW

MODENAS motorcycles and scooters are distributed by a wholly owned subsidiary of ours,

Edaran MODENAS Sdn. Bhd.(EMOS).Modenas is a shortcut form for Motosikal dan Enjin

nasional Sdn.Bhd (National Motorcycle and Engine Pt.Ltd.It’s headquarters is located at small

town at Gurun Kedah,Malaysia.Modenas produced small models below 200cc targeted for local

market an exported around Asia.MODENAS is one of the medium for Malaysia to established

in tandem with Malaysia’s effort to achieved industrialized nation status that had been

introduced by our former Tun Dr.Sri Mahathir Muhammad.MODENAS encourage the

technology transfer and indigenous activities among countries in Asia.

EQUITY SHARES

MODENAS has equity shares with DRB-HICOM Sdn.Bhd(70%),together with KAWASAKI

HEAVY INDUSTRIES(19%) and it is as technology partner of MODENAS.SOJITZ CORP
which formerly Nissho Iwai Corp.Japan hold 11% equity shares in MODENAS.

ACHIEVEMENT

From started,MODENAS has achieve 1000000th unit production in June 2007.MODENAS

currently exporting itsproducts to 13 countries worldwide with Greece as its biggest
importer.
MODENAS MISSION AND VISION
Vision Statements

• TO BE A COMPETITIVE WORLD CLASS MOTORCYCLE AND ENGINE

MANUFACTURER IN THE ASEAN REGION.

MODENAS targeted being one of the most world class motorcycle and engine
manufacturer in the ASEAN region and stand at the same level of Japan products
such as KAWASAKI.

Mission Statements  

• Be a customer focused organization

• Offer high quality products

• Continuous skills and technology upgrading

• Care for the employees

• Continuous growth in profitability

• Establish MODENAS as a recognizable brand

MODENAS POLICY

Modenas are committed to provide products and services that consistently meet customer
satisfaction.

MODENAS VALUES

 Integrity(Practise ethicals standards)

 Innovation(creativity in cahllenging the norm)
 Teamwork(together we achieve more)
 Excellence(be the best)
 Care for the environment(responsibility to future generations)
MODENAS STRENGTH
 A Strong marketing team is actively promoting its products in building market

awareness and sustaining campaign visibility in a competitive market environment.It

seeks to position MODENAS as the preferred choice.

 MODENAS Authorized Service Dealers (MASD） was appointer to provide after sales

service in support of four regionally located Service Centers. Apart from the MASD ,

over 50 authorized stockiest have also been appointed to distribute MODENAS

Genuine Spare Parts.

 With comparable specification , competitive pricing , excellent marketing , and excellent

after sales service；MODENAS is geared towards being the leading motorcycle brand in

Malaysia.

 Its export market presently contributes to 10% of its total productions.

WEAKNESSES

Firstly, as the heart to a human, the engine is the core of a motorcycle. So the weakness of

the engine cannot be ignored.

 For the Single-cylinder engine, Combustion efficiency will increase as the

combustion chamber volume and continuous decline. With the larger

displacement , the greater the piston , the weight also increases , resulting in

excessive speed is not designed to high and the power output is limited.

 For the double cylinder engine,since the increase in number of cylinders, the

number of parts, such as the corresponding crankshaft, cylinder, piston, piston

rings, piston pins, etc. will increase. In addition, as the carburetor, cylinder head,

crankshaft, intake and exhaust system , and other special parts of the structure

are more complex than the single-cylinder machine, which undoubtedly make the

cost twin machine manufacturing is much higher than single-cylinder machine,

and because the number of parts increases, maintenance is more complex.

 For Bthe three-cylinder engine, the work of it is not as smooth as the four

cylinder engine and the accuracy of the crankshaft phase needs technical

adjustment. For the four cylinder engine, structure of the engine is complex

which is not conducive to the maintenance operations, and the price is more

expensive. At the same time , fuel consumption is also higher.

Secondly, compared with the car , the motorcycle has a poor ability to adapt to the

environment. Especially in Malaysia, when the riders ride a motorcycle outside, the hot sun is

baking their skin. Usually it happens to be a rain, so it too hard for the riders to drive the

motorcycle. Even they will get ill because of driving in the rain. High temperature and rainy

weather is against to maintain, which leads to the low using time. These are irresistible factors.

Thirdly, the motorcycle has a very terrible weakness , a significant reduction in safety . The

car has some equipment to protect the drivers , for example the seat belt , safety airbag , the

ABS and so on. But the safety facilities of the motorcycle are not enough as the car. Most

drivers just have a helmet to protect themselves. Even some riders do not take their lifesaver

with them when they drive. So there is a big risk to drive the motorcycle.
OPPORTUNITY
MODENAS THREATS

 Over dependence on EPO and therefore , a lack of diversification in our revenue

sources.
 Modenas faces tremendous competitive rivalry in the motor market . Competition is
increasing almost daily , with new entrants coming into the market from China ,
South Korea and new plants in Eastern Europe.
 Being big has its problem the manufacturers need to make sure that it is their
models that consumers want.
 Lack of high skills and professional labour.
 Economic environment is control by government that can prevent company of
modenas to go further.