MACKENZIE C.

MAYERNIK
Experience
PROCTER & GAMBLE Cincinnati, OH
Assistant Brand Management Intern, Downy & Unstopables May 2018 – Present
▪ Drive sustainable innovation for category-growth leading brands through development and testing of new benefit space
rooted in consumer needs and insights
▪ Execute and deliver a multi-million dollar sizing analysis recommendation across retailers in the mass, drug, food, and dollar
channel to enable continued brand dominance
Assistant Brand Management Co-Op, P&G Ventures May – August 2017
▪ Developed and executed multivariate transactional learning experience tested live with consumers to recommend GTM
strategy of new product launch
▪ Delivered a comprehensive productivity analysis for the brand and recommended pitch for strategic distribution rollout
partners
LPK Cincinnati, OH
Client Services Intern September – December 2016
▪ Bridged clients’ external branding and design goals with the internal capabilities of LPK’s talented designers
▪ Managed client relationships in various industries including nonprofits, educational institutions, CPGs, and tourism
AMEND CONSULTING Cincinnati, OH
Business Analyst / Business Development Coordinator January - May 2016
▪ Managed multiple projects for clients and their individual needs through meeting facilitation, data analysis, strategy formula,
Lean Six Sigma training, and process improvement
ALLEGHENY HEALTH NETWORK Pittsburgh, PA
Business Development Intern May – July 2015
▪ Developed a comprehensive comparative report of competitive fee structures for hospital systems in Southwestern
Pennsylvania, analysis hospital systems by region, size, payor, and Diagnoses Related Group criteria

Education
UNIVERSITY OF CINCINNATI | Carl H. Lindner College of Business August 2014 – Present
GPA: 3.99 / 4.00
Masters of Science, Marketing | BBA, Finance
▪ Carl H. Lindner Honors-PLUS Scholar (top 25 business student), John and Rae Ann Mang Named Scholar
▪ Asia Study Abroad: studied business relations at 25 organizations including Bloomberg, Google, Procter & Gamble,
Unilever, Unilever, the Hong Stock Exchange, Nielsen, Luxottica and Chiba University in Tokyo, Japan

Leadership
PRESIDENT | Student Alumni Council March 2017 – March 2018
▪ Oversee an organization of 80 campus leaders in promoting stronger relationships between students and alumni by staging
events, boosting the Student Body’s Bearcat pride, and reaching over 50,000 university constituents per year
PRESIDENT, VP OF RECRUITMENT | Lindner Ambassadors December 2016 – December 2017
▪ Served as the leading Ambassador of the organization which promotes the value and merit of an education from the Carl H.
Lindner College of Business
CHIEF MARKETING OFFICER | Kappa Alpha Theta Fraternity November 2015 – January 2017
▪ Positively promoted the Kappa Alpha Theta brand by executing all marketing efforts including organizing philanthropy
events, educating the chapter on marketing programming, and managing community relationships
EXECUTIVE COUNCIL | ROAR Tour Guides March 2017 – March 2017
▪ Managed all forms of communication as a liaison between UC Office of Admissions and over 160 volunteer student tour
guides
TRIP LEADER | Courts for Kids, Fuller Center for Housing Various
▪ Coordinated travel preparations and led groups of UC Students to rural Tanzania, New Orleans, and Peru
▪ Received grants for global study abroad in Russia, Brazil, France, Italy, China, Japan, Vietnam, Singapore, and Thailand

Service & Awards

Cincinnatus Presidential Scholar University of Cincinnati August 2014 – Present
Member Cincinnatus Honorary Society October 2017 - Present
Advisory Board Member Carl H. Lindner Honors-PLUS Program June 2017 – Present
Volunteer Crossroads Uptown – Kids Club November 2017 - Present
Mentor Adopt-A-Class: Hays-Porter Elementary January 2017 – Present
Valedictorian Avonworth High School June 2014