STRATEGY, INFRESTRUCTURE & PRODUCT

INFRASTRUCTURE LIFECYCLE
STRATEGY & COMMIT MANAGEMENT
MARKET STRATEGY & POLICY MARKETING CAPABILITY DELIVERY

* Gather & Analize Market Information. The curstomer - related capabilities will change
The Company need to collect group data and so is needed to modify the process of define
usage for the application for the new product. marketing capabilities requirements
* Establish Market Segments. DIFFICULTY: 1
Customer Requirmentchanged. Family will be the
main target for this new product.
*Link Market Segments & Products
Change the way to design the product, before
now the costumer has collectives necesities.
DIFICULTY : 3

M
A
R
K
E SALES STRATEGY & PLANNING
T
* Establish sales budget
/ The Company will calculate the revenue cost and
profit budgets depends on this new product.
S DIFFICULTY: 1
A
L
E
S

SALES FORECASTING

* Set Sales Forecast Goal

The purpose of forecast might be changed
because the sales strategy is changed.

* Gather Forecast Data

Gather data from the Telecommunications
Industry relevant to Family shared plan.

DIFFICULTY: 2

PRODUCT & OFFER PORTAFOLIO PLANNING PRODUCT & OFFER CAPABILITY DELIVERY

* Gather & Analize product Information. There is no change in terms of product and
Gather & analize informaton of grupo instead of capability delivery, due to the share plan is based
individual on existing infrastructure and does not involve
new technology.
* Establish Product Portafolio Strategy.
There is a significan opportunity to drive more DIFFICULTY: 0
P revenue from data services and see the Vodafone
R Red proposition delivering this by offering
O generous data allowances to encourage
D customers to use more data and over time
U purchase larger allowances. So Vodafone launged
new plans which include family shared plan.
C
 Gather & analize informaton of grupo instead of capability delivery, due to the share plan is based
individual on existing infrastructure and does not involve
new technology.
* Establish Product Portafolio Strategy.
There is a significan opportunity to drive more DIFFICULTY: 0
P revenue from data services and see the Vodafone
R Red proposition delivering this by offering
O generous data allowances to encourage
D customers to use more data and over time
U purchase larger allowances. So Vodafone launged
new plans which include family shared plan.
C
T DIFFICULTY: 2

C
U
S
T
O
M
E
R

SERVICE STRATEGY & PLANNING SERVICE CAPACITY DELIVERY

No changes No changes
S
E DIFFICULTY: 0 DIFFICULTY: 0
R
V
I
C
E
 No changes No changes
S
E DIFFICULTY: 0 DIFFICULTY: 0
R
V
I
C
E

RESOURCE STRATEGY & PLANNING RESOURCE CAPABILITY DELIVERY

No change No change
R
E DIFFICULTY: 0 DIFFICULTY: 0
S
O
U
R
C
E

S
U SUPPLY CHAIN STRATEGY & PLANNING SUPPLY CHAIN CAPABILITY DELIVERY
P No change No change
P
L DIFFICULTY: 0 DIFFICULTY: 0
I
E
R
P
A
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T
N
E
R
E & PRODUCT

PRODUCT LIFECYCLE OPERATIONS SUPPORT & FULFILLMENT

MANAGEMENT READINESS
SALES DEVELOPMENT OPERATIONS SUPPORT & READINESS SELLING

No change * Manage Capaign * Negotiate Sales / Contract

Marketing & Sales need to offer the new product. Establish the new contract for the new
DIFFICULTY: 0 * Support Selling
Manage the relationship with Client. Establish the * Manage Sales Accounts:
main Client of the group. Before: 1 account for each line. Now:
Establish a new billing process. for the whole group.

DIFFICULTY: 2 DIFFICULTY: 2

PRODUCT MARKETING COMMUNICATIONS & SALES CHANNEL MANAGEMENT MARKET FULFILLMENT RESPONSE
PROMOTIOS.
Establish the new comission fess for sales No change
*Monitor Message & Campaign efectiveness generated.
DIFFICULTY: 0
The way of how they meassure the efectivness of DIFFICULTY: 1
the marketing camaign will change because they
used to measue just the client and now they
need to measure the group of clients.
DIFFICULTY: 1

CONTACT/LEAD/PROSPECT

No change

DIFFICULTY: 0

PRODUCT & OFFER DEVELOPMENT & PRODUCT SUPPORT & READINESS PRODUCT CONFIGURATION MANAGE
RETIREMENT
* Support Customer QoS/SLA Establish the data bandwidth.
*Gather and analize new products ideas. Manage data, SMS, calls for the whole group as Establish the minutes for calls (Nation
well as for each individual. International)
The way the company analyze the costumer will Establish the Usage App (phone or we
have to change because now the requirments are DIFFICULTY: 1
not of a single costumer, now will be several DIFFICULTY: 2
costumer behind one client.

DIFFICULTY: 1
*Gather and analize new products ideas. Manage data, SMS, calls for the whole group as Establish the minutes for calls (Nation
well as for each individual. International)
The way the company analyze the costumer will Establish the Usage App (phone or we
have to change because now the requirments are DIFFICULTY: 1
not of a single costumer, now will be several DIFFICULTY: 2
costumer behind one client.

DIFFICULTY: 1

CUSTOMER SUPPORT & READINESS

* Manage Customer Inventory

How many lines are in the group and the ID for
each line.

DIFFICULTY: 1

ORDER HANDLING

No change.
DIFFICULTY: 0

SERVICE DEVELOPMENT & RETIREMENT SM&O SUPPORT & READINESS SERVICE CONFIGURATION & ACTIVAT

No changes. * Enables Service Configuration and Activation * Implement, Configure & Activate th
Provision of the whole group instead of 1 line. The lines need to be configures as a b
DIFFICULTY: 0 they can share the services (calls, data
DIFFICULTY: 1
DIFFICULTY: 1
No changes. * Enables Service Configuration and Activation * Implement, Configure & Activate th
Provision of the whole group instead of 1 line. The lines need to be configures as a b
DIFFICULTY: 0 they can share the services (calls, data
DIFFICULTY: 1
DIFFICULTY: 1

RESOUCE DEVELOPMENT & RETIREMENT

No changes. RM&O SUPPORT & READINESS RESOURCE PROVISIONING

DIFFICULTY: 0 No changes. No change

DIFFICULTY: 0 DIFFICULTY: 0
WORKFORCE MANAGEMENT

No changes.

DIFFICULTY: 0

SUPPLY CHAIN DEVELOPMENT & CHANGE S/PRM SUPPORT & READINESS S/P REQUISITION MANAGEMENT
MANAGEMENT
No changes. No change
No change
DIFFICULTY: 0 DIFFICULTY: 0
DIFFICULTY: 0
 OPERATIONS

FULFILLMENT ASSURANCE BILLING & REVENUE

LING MARKET PERFORMANCE MANAGEMENT

egotiate Sales / Contract No change

blish the new contract for the new product.
DIFFICULTY: 0
anage Sales Accounts:
ore: 1 account for each line. Now: 1 account
the whole group.

FICULTY: 2

RKET FULFILLMENT RESPONSE SALES PERFORMANCE MANAGEMENT

change No change

FICULTY: 0 DIFFICULTY: 0

NTACT/LEAD/PROSPECT

change

FICULTY: 0

ODUCT CONFIGURATION MANAGEMENT PRODUCT PERFORMANCE MANAGEMENT MANAGE BILLING EVENTS

blish the data bandwidth. No change Merge several Bills into one Bill.
blish the minutes for calls (National, Change logistics because now will be j
rnational) DIFFICULTY: 0 Create new templates of the invoices.
blish the Usage App (phone or web) DIFFICULTY: 3

FICULTY: 2
 blish the minutes for calls (National, Change logistics because now will be j
rnational) DIFFICULTY: 0 Create new templates of the invoices.
blish the Usage App (phone or web) DIFFICULTY: 3

FICULTY: 2

CHARGING

No change
DIFFICULTY: 0

BILL INVOICE MANAGEMENT

No change
DIFFICULTY: 0
CUSTOMER INTERACTION MANAGEMENT

Now all the comunications are direct to the main line.

Change procedure to authenticate the user, all lines will identify with main line.
DIFFICULTY: 2

CUSTOMER MANAGEMENT

Change the procedure of retention because the company has not interaction with the second lines.
Change the procedure of how to relation with costumer because company will be in contact to the main line.
DIFFICULTY: 2

CUSTOMER INFORMATION MANAGEMENT

Save data usage based on profile group.

Select which data will be necessary.
Merge communications of all number to the main contact.
DIFFICULTY: 3

BILL PAYMENTS & RECEIVABLES

DER HANDLING PROBLEM HANDLING CUSTOMER QoS/SLA MANAGEMENT
MANAGEMENT
change. Add procedure to solve group Change the procedure of how to
Problems. No change evaluate the person that will
FICULTY: 0 Add Procedure to isolate receive the debt.
customer problem Inside a DIFFICULTY: 0 DIFFICULTY: 1
group.

DIFFICULTY: 2

MANAGE BALA

Create procedure to show individu

consumptio
DIFFICULTY

SERVICE PROBLEM SERVICE QUALITY

VICE CONFIGURATION & ACTIVATION MANAGEMENT MANAGEMENT SERVICE GUIDING & MEDIATION

mplement, Configure & Activate the Service. Create procedure of how No changes No change
lines need to be configures as a boundle so asociate the costumer ID with
y can share the services (calls, data, sms). the number because different DIFFICULTY: 0 DIFFICULTY: 0
numbers in one family can have
FICULTY: 1 different services problems.

DIFFICULTY: 1
mplement, Configure & Activate the Service. Create procedure of how No changes No change
lines need to be configures as a boundle so asociate the costumer ID with
y can share the services (calls, data, sms). the number because different DIFFICULTY: 0 DIFFICULTY: 0
numbers in one family can have
FICULTY: 1 different services problems.

DIFFICULTY: 1

RESOURCE TROUBLE RESOURCE PERFORMANCE

MANAGEMENT MANAGEMENT

OURCE PROVISIONING No change No change RESOURCE MEDIATION & REPORTING

change DIFFICULTY: 0 DIFFICULTY: 0 No change

FICULTY: 0 DIFFICULTY: 0

RESOURCE DATA COLLECTION & DISTRIBUTION

No change

DIFFICULTY: 0

REQUISITION MANAGEMENT S/P PROBLEM REPORTING & S/P PERFORMANCE S/P SETTLEMENTS & PAYMENTS MAN
MANAGEMENT MANAGEMENT
change No changes
No change No change
FICULTY: 0 DIFFICULTY: 0
DIFFICULTY: 0 DIFFICULTY: 0

S/P INTERFACE MANAGEMENT

No change

DIFFICULTY: 0
BILLING & REVENUE MANAGEMENT

NAGE BILLING EVENTS

rge several Bills into one Bill.

nge logistics because now will be just one distribution bill.
ate new templates of the invoices.
FICULTY: 3
nge logistics because now will be just one distribution bill.
ate new templates of the invoices.
FICULTY: 3

ARGING

change
FICULTY: 0

INVOICE MANAGEMENT

change
FICULTY: 0

main line.

ith the second lines.

contact to the main line.

PAYMENTS & RECEIVABLES BILL INQUIRY HANDLING

NAGEMENT
Create a procedure to solve
nge the procedure of how to queries of differential
uate the person that will consumptions on one of the
eive the debt. lines.
FICULTY: 1 DIFFICULTY: 1

MANAGE BALANCES

Create procedure to show individual consumption and group

consumption.
DIFFICULTY: 1

VICE GUIDING & MEDIATION

change

FICULTY: 0
change

FICULTY: 0

OURCE MEDIATION & REPORTING

change

FICULTY: 0

SETTLEMENTS & PAYMENTS MANAGEMENT

changes

FICULTY: 0