Professional Documents
Culture Documents
ElizabethHeng StateoftheRace 09.24.18
ElizabethHeng StateoftheRace 09.24.18
Ø There is a stark contrast between Heng voters and Costa voters on their issues of concern. For Heng voters, immigration
(37%) and water issues (25%) are the top tier concerns while for Costa voters, health care (29%) and immigration (25%)
are the top tier concerns.
Name Identification
Ø Four names were tested in the name identification series. Voter responses are summarized in the chart below.
Ø As seen above, President Trump will not be asset for the Heng campaign beyond base mobilization. He has a majority
unfavorable rating with all voters as well as Democrats (83% unfavorable) and decline to state voters (52% unfavorable).
Ø However, Nancy Pelosi will not be an asset for the Costa campaign. She has a majority unfavorable rating with
Republicans (88%) and more than one-third (36%) of decline to state voters have an unfavorable view of her.
Media
In order to define Jim Costa as a career politician with a sorry record and bump Elizabeth’s name ID with as many voters
as possible, the campaign focus heavily on TV advertising. We’ve filmed and will release our second TV ad in October to
combat the additional attack ads that, without a doubt, Jim Costa has loaded up and ready. We also have a good amount of
digital advertising planned to contrast Costa and aim messaging at voters in a more targeted way.
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