Professional Documents
Culture Documents
Business Description & Vision: Mission Statement
Business Description & Vision: Mission Statement
MISSION STATEMENT
At Pasta Hut, we aim to prepare and serve high quality and healthy food, at a great value
to our customers that could give them an Italian experience in just one bite.
COMPANY VISION
Pasta Hut strives to become a successful and competitive Italian food stall in the market
place offering customers with healthy pasta made of high quality ingredients. Pasta Hut
envisions:
To become the leading and renowned food stall in the Philippines, Pasta Hut aims to
achieve the following:
Offer the highest quality, healthy, and fairly price food to our customers.
Provide excellent customer service that enhances rapport with the customers
through responsiveness to needs and requests.
Build brand awareness through the usage of different traditional and new media
tools for advertising.
Provide a working environment with camaraderie between each employee.
Enhance employees’ skills through leadership training, various seminars and offer
incentives to help them become more motivated and dedicated to their work.
Increase the number of customers served by at least 15% a year.
PHILOSOPHY
“Every company’s greatest assets are its customers, because without customers there is no
company.” – Michael LeBoeuf
Pasta Hut is an Italian stall that offers a new kind of carbonara. Instead of using the usual
bacon and meat, Pasta Hut uses tuna as the main ingredient so that customers will not only be
satisfied with our product but will also gain health benefits in every bite. Pasta Hut considers our
customer’s needs as our number one priority since the management considers them as our
greatest asset that brings income and success to our company.
Since our customer’s needs is our number one priority and to ensure that our philosophy
saturates the business, owners of Pasta Hut have hired employees that has good pleasing
personality and have selected those who have the most experience and could offer diligent
service to our customers as much as possible. In addition to this, Pasta Hut will also offer
discounts and other promos as a means for customer retention. Also, to ensure that Pasta Hut
attends to the needs of our customers, we will give a customer satisfaction survey to our chosen
customers through this we will be able to evaluate our own service and know what needs more
improvement. Aside from this, offering good quality product is also one way of Pasta Hut to
retain our customers and to gain new ones especially that our customers could also be a means of
advertising. Therefore, Pasta Hut will continue to innovate our product according to our
customer needs and will offer exceptional service that will lead to customer satisfaction.
High quality pasta such as carbonara are often offered at high-end restaurants such as
Italliani’s, Old Spaghetti House, and Shakey’s. It is not an on-the-go snack which can be bought
anywhere since it is commonly prepared when there is only an important celebration such as
birthdays. Also, fast food chains only offer spaghetti in their menu. Due to this, the owners of
Pasta Hut wanted to make the carbonara as a take-out food that students can enjoy anytime of the
day.
Since the owners of Pasta Hut are all college graduates and have experienced the stress
brought by academics, they decided to further innovate the commonly serve carbonara, whose
main ingredients are just bacon and mushroom, to a healthy pasta that students can enjoy. Since
students sometimes tend to forgot about their health when their studying, the owners decided to
made a carbonara made of tuna which has very high levels of omega-3 fatty acids, which help
reduce omega-6 fatty acids and cholesterol in the arteries and blood vessels. Aside from this, the
owners added parsley which help fight kidney stones, urinary tract infections and gallbladder
infections. Also, our Spicy Tuna Carbonara uses mushrooms and linguine which has protein,
fiber and vitamins. Therefore, our consumers specifically students will not only enjoy our
product but will also gain health benefits.
KEY COMPANY PRINCIPLES
Global Analysis
One of the keys in a successful business is considering how the global economic changes
affect the growth of a business. Therefore, Pasta Hut will observe the global economic changes
which include global market trends, policies, supplies and demands nationwide.
Political
Pasta Hut will continuously observe and follow the different laws and codes in terms of
legalizing their business not just locally but also to the different countries worldwide. Pasta Hut
will also abide to the different policies and rules set by the government including the paying of
taxes and keeping the business registered and legal because establishing a good reputation is also
a key to a successful business venture.
Economic
Pasta Hut will surely make a contribution to the economy of the country through the
taxes paid by the owners and the employment they gave to their employees. This business
venture would surely be a ‘hit’ and successful because of a large number of people who likes to
eat and try new dishes. The business will also surely operate for a long period of time as long as
there are people who will continuously patronize Pasta Hut’s product and service.
Social
Before starting a business, Pasta Hut carries out a careful analysis of the culture, religion
and social values through surveys near their desired location to determine how they are going to
treat their customers. Various marketing campaigns have also been launched to build awareness
and to highlight the health benefits that consumers can get from Pasta Hut’s products.
Technological
Technology nowadays plays a big role in making a business venture known and
successful. Therefore, Pasta Hut will make use of the technology and all the social media
platforms in advertising their services and product in order for the restaurant to be known not just
locally but also worldwide. They will also use the social media to connect and to attend all of
their customers’ needs, inquiries and suggestions.
Environmental
Pasta Hut supports a “Plastic Pollution Coalition” that aims to promote a world free from
plastic pollution because of its negative and harmful effects to all the living things. Therefore,
Pasta Hut will used paper containers instead of plastic tupperwares and utensils in the packaging
of their product.
Legal
Pasta Hut would adhere to the legal regulations in any state and make sure that it has all
the required documents to carry out a successful business operation free from legal issues that
will stain the good reputation and the credibility of the company.
Social Analysis
Pasta Hut is good for all ages of the society. Society tends to lean towards those who are
going to make more profit, and those who can serve good products or food. Having to attract
customers will be difficult, but Pasta Hut was made to serve different types of people, providing
good service and good food to the mass.
Political
Pasta Hut is only a starting business and is inexperienced, so following basic protocols
and being aware of everything that needs to be done is a must.
Economic
Pasta Hut’s product will be offered for a very a reasonable price. The product’s
affordability will encourage customers to buy. The bigger the number of customers, the bigger
the income of the business. The larger the income, the larger the taxes that they will pay to the
government that could help increase economic growth.
Social
Pasta Hut has the opportunity to increase its revenues since their location is near
universities where there are a lot of students. Also, Pasta Hut’s product has the opportunity to
attract students even those who are health-conscious consumers.
Technological
Pasta Hut will use full advantage of the media to advertise the foods that are being serve
in the shop to attract customers through internet. Also, owners of Pasta Hut will utilized the
technology for research and development so that they can further innovate their product
according to the needs and demands of their customers.
Environmental
Pasta Hut will use packaging that are eco-friendly, and will make sure that our
surrounding area is clean off trash. Possible cause of pollution in the area will be taken care
immediately to avoid a dirty shop.
Legal
Pasta Hut will make sure that all policies are followed and that all documents about the
shop is finalized and legal.
Industrial Analysis
Pasta Hut encounter potential competitors around the market because of the uniqueness
of their product but with its unique service and packaging, offering the best quality of food, it
stands out in the industry. Pasta Hut promotes affordability and satisfaction.
Political
Pasta Hut should be alert to the rules that are needed to be followed, such as always
paying taxes and expenses, and other rules and regulations that are applied when it comes to
putting up a business. In order to stay in the industry and avoid any conflicts, we should be
familiar with laws and legalities.
Economic
Pasta Hut offers the best quality of food and uses an eco-friendly material for the
packaging, making them unique in comparison to the other competitors in the market. With its
unique, eco-friendly packaging, it would greatly benefit not only to the business but also to the
economy.
Social
Pasta Hut aims to build a great relationship with their customers. Pasta Hut’s good
communication with their customers will eventually create a friendly environment around them,
making the business unique in the industry.
Technological
Pasta Hut will be using social media in promoting the business to the public. In order to
gain popularity and to attract and interact with new customers, they will be open for any
inquiries about their business.
Environmental
Pasta Hut will be using an eco-friendly material in packaging. Instead of using styrofoam
boxes that negatively affects the environment, we decided to use kraft paper boxes for packaging
because it can be recycled and it could lessen the waste of our business products.
Legal
In order to maintain a good reputation to the public, Pasta Hut will familiarize themselves
with all the policies and laws and legalities before starting their business. The business could
avoid future misunderstandings and other conflicts that may harm the business.
DEFINITION OF THE MARKET
The Philippines Pasta and Noodles industry offers opportunities to the marketers due to
the growing population of the young and working population, 15 to 54 years old, who prefer to
consume products which take less preparation time such as Pasta and Noodles. Among the
products in the pasta market, the Dried Pasta is the fastest growing category with 9.7% CAGR
during 2014-2019. Also, the food price inflation of pasta in the Philippines is high at 5.5% which
resulted in the rising demand of value for pasta and noodle products in the country. The
Philippines Pasta & Noodles market is led by domestic players such as Monde Nissin
Corporation, Rfm Corporation and international players such as Nissin Food Holdings Co Ltd
and Del Monte Foods. With the rise of the Pasta market, the owners of Pasta Hut take this as an
opportunity to enter the Pasta Industry.
Pasta Hut is an Italian stall business located inside Mapua University, Intramuros,
Manila. The owners choose this location due to the number of enrolled students and the owners
once studied in the said university. Since they once studied in the said university, they know the
stress that “Mapuans” experienced that’s why the owners think that Mapua University is the
perfect location for their business which offers, Tuna Spicy Carbonara which aims to offer
students with an Italian experience in just a take-out food, as well as offer health benefits in
every bite.
Since Pasta Hut is located inside Mapua University, their main target audience is the
students ages 15 to 25. Pasta Hut believes that our product, Tuna Spicy Carbonara can cater to
the needs of the students especially that students whose age is 15 to 25 tend to try something
new. Also, Pasta Hut believes that they can cater to the needs of the students especially that it is
affordable and within their budget. Aside from this, the ingredients used in our product are not
only healthy but also full of carbohydrates that can already make a person have a happy stomach.
Meanwhile, our secondary target audience is the staffs of Mapua University such as professors,
employees from the accounting, treasury, etc. whose ages are between 25 to 54 years old. Pasta
Hut can also cater to the needs of the staff of Mapua University because they can eat our product
anytime of the day yet offer health benefits at the same time.
In starting the business, the target population only includes the Mapua university staffs
and students. A survey inside Mapua University was conducted to determine our customer’s
needs so that Pasta Hut will be able to comply with their interest.
Pasta
Spaghetti Carbonara Pesto
15%
25%
60%
Figure 1 shows that among the 100 students, 60 respondents like carbonara, 25 students
like spaghetti while the remaining 15 students like pesto.
Carbonara Variety
Tuna Spicy Carbonara Tuna Spicy Carbonara with Garlci Cheese Bread
33%
67%
Since Pasta Hut is just a starting business and based from the survey conducted, Pasta
Hut’s management expect that 60 out of 100 respondents will buy our product. However, the
number of expected market or sales may reduce over time due to our competitor inside Mapua,
Green Spices. Therefore, to prevent this situation from happening, Pasta Hut’s management will
make sure that they offer effective customer service, properly address their needs, and continue
to further innovate our product and to increase the number of variety of our product as time pass
by.
Pasta Hut offers unique product and services compared to other businesses in the target
market because it is a food that is not much present everywhere but it is popular among
individuals who are fond of pasta and other Italian cuisine. Pasta Hut also serves not just pasta
but also with a delicious side dish: a cheesy garlic bread. It may still be affordable and worth the
shot, specially that it has a convenient packaging that is useful in the environment. Our pasta
may look simple but once you take a bite, you would experience the feeling of prestige as we
will use the best quality of ingredients to make our product. And not just with satisfaction in its
flavor, we would also bring the best service we could offer as we would be building good
communications and relationships with our customers, so as to keep them from buying more and
to attract new customers. That is how Pasta Hut is unique from the rest of its competitors.
The main target customers are students and middle-class consumers because they are
mostly attracted to eating food that are unique and they are more familiar with these popular
cuisine. For students, it would be best for them to eat food on-the-go as they are always busy
with their activities and had an ample amount of time in their hands to prepare for their lunch.
Lastly, what makes our services different among others is that it has a unique touch of Filipino
taste.
ORGANIZATIONAL PLAN
Pasta Hut is a business partnership handled and supervised by 4 individuals who will also
be the one fully in charge of the production, advertising, financing and selling of the product and
services offered by Pasta Hut. They are also the one who will be responsible for the success of
this business venture.
Organizational Structure
General Manager- She will be the one in charge of leading and directing her members
towards the success of their business venture. She is also responsible of supervising the
business including the handling of the important matters in the field of financial, marketing
and production.
Head Chef-The Head Chef is in charge of the matters inside the kitchen area. She will also
handle the food preparation and will be responsible in making sure the consistent production
of delicate and quality taste of the product’s recipe.
Assistant Chef- She will act as the right hand and assistant of the Head chef. She is also in
charge of food preparation which includes chopping and peeling of the ingredients needed by
the Head chef.
Server- The server will be in charge of attending the customer’s needs including the taking
and serving of the orders.
Production Plan
Production Schedule
Production Process
Carbonara
Buy the needed ingredients in making the sauce and the pasta for the carbonara. It
includes linguine for the pasta. For the carbonara sauce, it includes garlic, onion,
mushroom, bacon, tuna, evaporation milk, all-purpose cream, and cheddar cheese.
Cook pasta in a large pot with salted boiling water. Drain well.
Sautée garlic, onion, mushroom, bacon, and tuna. After that, pour the evaporation
milk and all-purpose cream. Add in the shredded chedder cheese. Stir well.
Garlic Cheese Bread
Buy the needed ingredients in making the garlic cheese bread. It includes gardenia
bread, garlic, butter, cooking oil, and cheddar cheese.
Cut the crusts of the bread.
Mix the bits of garlic, butter, and cooking oil. Spread it on the bread.
Top the bread with shredded cheddar cheese.
Toast the bread on an oven toaster.
Sources of Materials
The ingredients to be used for Pasta Hut’s products especially those that are perishable will be
bought at a local supermarket in the city. Meanwhile, the non-perishable ingredients will be bought
directly at the manufacturing factory of that said product. However, the equipment for our store will be
bought at SM Manila. Lastly, for the packaging materials, Pasta Hut will buy these at Divisoria due to
their affordability.
Operational Plan
Since Pasta Hut is located inside Mapua University, it will be open from Monday to
Saturday since the said university has 6 school days in a week. It will be open from 8:00 am to
5:00 pm.
Requisition of Materials