NATIONAL INSTITUTE OF FASHION TECHNOLOGY

KOLKATA

DEPARTMENT OF FASHION COMMUNICATION

BATCH: 2015 - 2019

INTERNSHIP DOCUMENT
THE WISHING CHAIR

Submitted by
SHALIK STANLEY

MENTORED BY:- Mr Souvik Basu

INDUSTRY MENTOR:- Sristi Tiwari
 INTERNSHIP
BRIEF

4
This Document is about the eight weeks of
Industry internship from June to August,
right after the successful completion of sixth
semester of Fashion Communication in NIFT
Kolkata. The basic object of the internship, is
to gain insights into the industry and finding
out one’s area of interest, to further go ahead
and spealise in. The document talks about
the industry i worked with, the role played
and the projects worked upon, in these two
months. it also speaks of the experience
as an intern in the company, the learning
outcomes in term of work, ethics and much
more in these tw month as a Communica-
tion design student.
DECLARATION
The work presented in this document is
authentic and original and is the outcome of
the industry internship at The Wishing Chair.
No portion of this work has been submitted
in support of any application for another
degree or qualification to this institute or any
other insititute of learning.
ACKNOWLEDGE-
MENT
I would like to convey my heartfelt thanks to
my mentor Mr. Souvik basu and my Course
Co-ordinator Mrs.Sreenanda Palit for their
ingenious ideas and co-operation. Their
guidance at each step helped me through-
out my work period.
I am greatful to my Industry Mentor Ms.
Srishti Tewari and Gayatri, under who I learnt
the process of production and design. The
co-operation and healthy criticism came
friendly and useful with them
Finally, I would like to mention a thank
for helping and supporting me and working
with me to produce the final projects.
PREFACE
This report talks about the work culture of
The Wishing Chair, New Delhi. As a part of
the work cirriculum of National Institute of
Fashion Technology, I did an eight week
internship in this company from 1st June -
26th July 2018. The report further goes into
the details of the company and the projects
which were handeled by me during my work
period. Here i also talk about my learnings
at and the knowledge i gained about the
process of design and production
 CONTENT
Various aspects of the internship, carefully divided
among major categories .

O1 Company Profile
Brief about the company, Its depart-
ment and what projects are been taken
care of .

O2 Philosophy
Whimsy, happiness & femininity

Gurgaon Store
A still showing how the stores are styled with the products the com- Vision & mission The Mission and vison of the company, and
pany is selling and also the visual mechandising of the whole store. the ideology on which the company’s runs.

O3 The Mad Teapot

A simple vegetarian menu where the
food is light, green and crunchy

O4 Infrastructure
Location of the head office. the different
stores and information about the
warehouse

O5 Hierarchy
Whose responsible for what

Whose responisble for what Here shows the people involved

in making this industry work like a clockwork.
O6 Lifestyle Products
This section talks about the various
products the company offers.

Categories This section talks about the different varied section

on the company’s website, and the segregation of the products

O7 Product design story

The thought and the story behind each
and very collection of the product

O8 Projects Handled
List of all the projects taken care by me
PREMIER STORE
Shahpur jat Store
the still showing the pre-
mier store of the company
Internship Jobs During the 8 weeks of the internship, I was and the visual language
given a lot of responsibilities, out of which I will be showing the of merchandising their
major projects which i handled and worked on. products.

O9 Team Projects
pairing up with the fellow interns, to
work on a project

10 Learning outcome
What this 8 week taught me.

Internship Insight This sections talks about my reflection to-

wards this 8 week internship and also towards the Design stu-
dio- The Wishing Chair.
 COMPANY PROFILE

1 / THE WISHING CHAIR

2
 WHIMSY
HAPPINESS
FEMININITY FIND EVERYTHING FROM A HAPPY PIECE OF
FURNITURE, A FRIENDLY ADDITION TO THE
ANIMAL FARM YOU HAVE AT HOME

WE TEND TO RELY ON FREQUENT INTERACTIONS WITH PEOPLE THROUGH OPEN HOUSES AND POP UPS AIMED SOLELY AT CREATING
SOCIAL NETWORKS WITHIN A NEIGHBOURHOOD AS WELL AS AN EMOTIONAL BOND BETWEEN CUSTOMERS AND CREW.
OUR INCREASINGLY POPULAR ‘CRAFTERNOON WORKSHOPS’, ARE ALSO A MEANS TO ESTABLISHING SUCH INTIMACY. MOREOVER,
THEY’RE DESIGNED TO FURTHER A CULTURE OF “CRAFTING AS A COMMUNITY”, TO PROMOTE AN ETHOS OF RECYCLING AND UPCY-
CLING, TO KINDLE THE SMALLEST OF CREATIVE SPARKS THAT WE BELIEVE, EXISTS WITHIN EVERYONE, AND TO DIRECT MORE AND
MORE PEOPLE TOWARDS THE PLEASURE OF CREATING AND INNOVATING.

3 / THE WISHING CHAIR

PHILOSOPHY
at The Wishing Chair

Founded in 2012, The Wishing Chair is a lifestyle retail brand in the home
accessories, decor and gifting space. With a strong creative and feminine
aesthetic, we seek to connect with our customers on a personal and poi-
gnant level, imparting a sense of wonder and happy nostalgia – an amalgam
of childhood memories and adult ingenuity.

At The Wishing Chair, we try to make things that delight your soul – thought-
ful and detail-oriented design at reasonable prices, available both online
and offline. It’s the small things in life that generally inspire joy, and it is
that wonder which we choose to use when we design our products. Quirky,
playful and splendiferous – our products are carefully designed and curated
to speak the language of magic, whimsy, playfulness, dreamlike incredulity
and feminine charm. Avneet Mann
Founder CEO
The Wishing Chair

It operates out of two stores in the Delhi NCR and its website
www.wishingchair.in. To create a holistic shopping experience,
both our stores house The Mad Teapot cafe to allow our cus-
tomers time to unwind and truly soak in the atmosphere of the
AVNEET MANN space.”

Founder - CEO
Wishing Chair was born out of a deep desire to re-
capture childhood while still enjoying the adulthood
perks that a pay check brings. Avneet explains the
concept, “The Wishing Chair is a lifestyle retail brand
in the home accessories and gifting space. With a
strong creative and feminine aesthetic, the Wishing
Chair seeks to connect with its customer on a per-
sonal level, imparting a sense of wonder and happy
nostalgia. As women who decided to make ourselves
the target customer – we felt we knew where to fill in
the gaps in the market.
The Wishing Chair was a name derived from Enid Blyton’s chil-
dren book series, a firm fixture in the duo’s childhood memories.
“We felt it has the same transportive nature of the magical chair,
making you believe you’ve been transported to the fantasy world
of your childhood stories. We hope entering the store has that
influence on people, tugging at those wistful heartstrings that
pine for a more magical, simpler time,” says Avneet.
It’s not all magic and whimsy for the co-founders. The business
model of Wishing Chair is also fuelled by hard economic facts.
Avneet says, “In India – a pinteresque culture is booming – fuelled
largely by an Instagram obsession. Everybody is a curator, pho-
tographer, stylist today – but most of all, they have all become
visual artists. Seeking expression in the most photogenic ways
possible. The Wishing Chair is expanding dimensions in the
trend. Pinteresque culture not only allows you to commercialise
prettiness (click to buy if you like what you see) – but also allows
the scope of the business to extend beyond selling traditional
products. It focuses on channelling emotions and experiences –
letting customers ‘own’ your brand, to adapt and mould it into
their world, and therefore be more vested in it,” explains Avneet

4
 HOW IT ALL STARTED

obstacle to overcome

Back in 2012 when Wishing Chair was founded, it was
a different ball game. The two women marvel at how
fast the industry’s evolved. Avneet says, “It’s ironic how
so much has changed in just three years – the money
flooding in the market right now is unprecedented. Every
MBA dropout and IIT graduate is getting funded on mere
business ideas. And the kind of money that would take
most bricks and mortar companies over 30 years to ac-
cumulate. Funding seems to be coming in many forms,
such as the more formalised VC funding, or benevolent
angel investing, or wildly unpredictable crowd funding.”
She understands that more funding means more op-
portunities for individuals like her to start up. But then
there’s the dark side as well. “Of course – more funding
means a lot more competition – which means everyone
has to over promise and over deliver. Which means the
customer can look forward to some good times. How-
ever, funding can exert excessive pressure to expand in
ways that may not be feasible or necessary – to abide
by an arbitrary excel sheet business plan,” she muses.
The two charming ladies have some heartfelt advice for those
contemplating a journey similar to theirs: “Get in it for the
right reasons: don’t get in it because everyone else is build-
ing an app, or because you think you’re going to get rich or
because you think all managers in the corporate world are
slaves (they are mostly not). Get in it because you are solv-
ing a problem, you love finding solutions to things, and you
are willing to do the work to build something of substance.”
As they gear up for Wishing Chair’s most ambitious strategy yet
– ‘a three-year plan – to open eight stores across India, setting
up a huge design lab – where we innovate to own experiential
commerce with a certain aesthetic for our target consumer,
and a dynamic, thriving international online presence and a
large farmhouse office with a pool (the prerequisite for ev-
ery startup these days) – here’s wishing them every success.
And reminding that no matter how arduous the trek ahead,
Enid Blyton would always be there to welcome them home.

Wishing Chair doesn’t exist in a vacuum. Profits are import-

ant. But so is connecting to the core of the business. Avneet
and Vivita are determined to scale on their own terms.
“Well that’s already in the works. We are expanding our
team. Setting up robust, real-time ERP systems to better
manage and control our supply management, inventory
tracking, purchasing and financials. We’re of the firm belief
that once your operations are strong everything else falls
into place. Then you can scale – without quality loss. There
is a certain sense of responsibility we owe to our team
members and to the customer. Go big or go bust – that’s
not our motto. Maybe that needs to modify – we’re not
sure yet. But for now, we are scaling up on solid ground.”

Routine Indian problems threaten to undermine the ex-

istence of this solid ground from time to time. Avneet
and share some of the biggest woes they’ve had to deal
with to keep Wishing Chair afloat. “Indian-specific start-
ups tend to mostly have similar laments; especially for
those that start out as brick and mortar companies. In-
frastructure: electricity, plumbing, roads, refrigeration,
build quality. If you’re in the retail or food space, espe-
cially one of these things is going to give you the finger

5 / THE WISHING CHAIR

6
 THE

MAD TEAPOT

7 / THE WISHING CHAIR


THE MAD TEAPOT
What’s Cooking, Good Looking?
the inhouse cafe of the wishing
chair
The Mad Teapot is The Wishing Chair’s very own in-house
Café and we’ve taken every care to put together an
enchanted little space where you can cozy up with a
favourite book and just unwind, or get together with a
few of your closest friends for some brew-ha-ha.
the kitchen is ‘proudly vegetarian’, a rare (and we think
priceless gem) in a city that swears by its meat. And
the cherry on top is that there are two of them – one in
Shahpur Jat, and the other in South Point Mall, Gurgaon
– you’re welcome. And no, neither are tired references
to Alice in Wonderland. Just FYI – not only is vegetari-
anism healthy, but you end up doing a whole lot for the
environment by simply eating your veggies, as often as
you can, seeing how the creation of animal pastures
contributes to a substantial amount of deforestation
globally. True story.
What’s On The Menu?
A menu inspired by Enid Blyton’s world of fairies,
pixies, goblins, and naughty boys and girls. That’s
the Mad Tea Pot Cafe at the charming home decor
MAD TEAPOT
THE
T
hink cool pastel walls, colourful chairs and cozy nooks
facing a tall tea counter that also dishes out yummy
treats, which are as easy on the pocket as they are on
your waistline. Everything you order off this small but sump-
tuous and carefully crafted menu is light, while designed to
satisfy both the discerning as well as the demanding palate.
Try one of the flatbreads – with its super thin and crisp bread
base, that’s made in-house, topped with simple, garden fresh
ingredients , or perhaps a salted caramel milkshake that’s
bound to make your day. A dish of pasta cooked impeccably
al dente perhaps, tossed to perfection in a sauce that’s your
soft spot? This one time, making a decision could be more
delicious, than it is a dilemma.Moving Oolong.
IS IT TEA YOU’RE
LOOKING FOR?
Sick of the corporate anonymity of coffee chains that seem
to have claimed every corner you turn, not to mention the
endless chatter that surrounds you when you actually enter
one? If you can even find a table that is, at the end of queues
that just crawl along.
Get the par-tea started at The Mad Teapot, where wide arrays
of brews are at your beck and call. Virgin white, wholesome
green, elementary black, a hint of ginger, long island or east
Himalayan – what’s your cuppa, sweet chai of mine?
For the coffee aficionado, there’s everything between a
full-bodied espresso, a solid, steadfast Americano, shy café
lattes and rich café mochas.
Plus soft, creamy cupcakes and warm, crumbly cookies, all
fresh from the oven to go with (cheat day, here I come). So if
you haven’t been here yet, make time. Seriously!
The Mad Teapot, 86-A, Shahpur Jat, New Delhi, Ph:
011-46572121 or Lower Ground Floor, South Point
Mall, Sector 53, Gurgaon, Ph: 0124-2576892,
8
 COMPANY’S INFRASTRUCTURE
lights, basically everything which goes with the design
language of the company. It also has a kitchen for all those
DESIGN STUDIO coffee break when you hit a creative block. the studio is at
the 2nd floor of the building and on that same building the
193, 2nd Floor, company has its warehouse in the basement. its almost as
Close to DDA Park, Shahpur Jat, big as the design studio, there are basically six worker there
New Delhi -110049 who work every efficiently and make sures the logistics are
in time.

The Wishing has three running stores in New delhi, Gurga- The Stores are also very smartly located where they recieve
on and bangalore. all of which is inter- connected and has the maximum foot fall. Every store has its own cafe called
regular sales meetings. All the products available in these THE MAD TEAPOT, which helps in the sales more than it
stores are designed in Head design studio which is in New seems, People come in for a coffee or anything and they
Delhi at Shahpur jat. The Design studio consists of a product mostly end up buying something which they find cute.
shooting area with two studio lights, a camera and a tripod. even if its a small item, the mechandising of the product is
rest of the studio is painting with the same visual and design such that it automatically connects to the buyer.
language, which makes it eaiser to shoot anywhere is the
studio as well. The studio has no cubical and sets an open
environment for all the designers there. Theres a section of
props to enhance the product photography and also other
shoots as well. The props include artificial flowers,fruits,

9 / THE WISHING CHAIR

THE 2nd FLOOR
brief about the store

It’s not just another curio shop in

corners of Delhi (Khan Market and
Shahpur Jat to be precise). It’s a
dreamy little world, for those who love
colour, who use colours to cheer up
homes and lives. From hand-painted
portraiture plates of Bollywood icons,
wooden lamps, silver tableware, light
fixtures, and Afghani mirror work
cushions, to vases, vintage French
decanters and marble candleholders,
it’s all here. Quirky creations by both
Indian and international designers are
given equal space. It also hosts trunk
shows and pop-up shops to get the
best designers under its roof. Known
to have styled interiors for many
famous Delhiites, the store is headed
by creative director Punit Jasuja, an
artist and event manager from New
York.

products, freshly displayed in the store just after coming from the
warehouse

10
 SHAHPUR JAT
DESIGN STUDIO

1 1 / THE WISHING CHAIR

PANORAMIC VIEW

12
PANORAMIC VIEW

1 3 / THE WISHING CHAIR

GURGAON
STORE

14
 SHAHPUR JAT STORE
FLOOR PLAN

1 5 / THE WISHING CHAIR

16
COMPANY’S HIERARCHY

AVNEET MANN ( CEO ) ACCOUNTS

MANORATH DHILLON ACCOUNTS

(CREATIVE HEAD)

SRISTI TIWARI
(COMMUNICATION
DESIGNER)
NAVEEN
(INTERN)

GAYATRI
(TEXTILE
DESIGNER)
STANLEY
(INTERN)

REVATHI ( BUYER ) NIHARIKA

(INTERN)

ISHA ( BUYER )
SALEEM BHAI
(HELPER)

1 7 / THE WISHING CHAIR

18
LIFESTYLE PRODUCT

1 9 / THE WISHING CHAIR

• A Beautiful Mess – Happy Handmade Home-
Step inside the world of Elsie and Emma,
the sisters behind the décor blog A Beautiful
Mess. With tiny budgets and a crafty, can-do • Homemade Beauty
attitude, they overhauled each room in their
first homes with DIY projects using family
photos, vibrant fabrics, flea-market finds,
and affordable furniture. Now you can too!
Learn how to paint, craft, and decorate your
way to a happy, bright space with distinct
personality. Packed with bonus styling tips
from hanging the perfect gallery wall to
making mismatched furniture work.
• Shake: A New Perspective On Cocktails
Design, cocktail, and culinary enthusiasts
Eric Prum and Josh Williams realized that
while cocktail bars have sprouted up just
about everywhere, good drinks still couldn’t
be found in the one place where they
always mixed them: at home with friends.
One part instructional recipe book and one
part photo journey through their year of
cocktail crafting, the book is a simple and
inspirational expression of their seasonal,
straightforward approach to drinks and
entertaining.
A beautifully packaged collection of 150
all-natural skin, hair and body care reci-
pes. From turning blueberries into a lush
detoxifying mask to fresh lemongrass into a
non-toxic bug repellent, Homemade Beauty
takes the ubiquitous eat-local, farm-to-table
concept and brings it to the beauty category.
As reports on the dangers of chemicals in
cosmetics become increasingly alarming
and the aspiration to live a more natural life
grows, take beauty regimens too, into your
own hands. Recipes like Almond Rose Body
Lotion, Coconut Lavender Shampoo, and
Brown Sugar Vanilla Scrub will enchant you
with heady scents – and thrill you when you
realize these pampering products take only
5 minutes to make!
20
2 1 / THE WISHING CHAIR
• Single Ply or Multi-Ply Yarn-
A single ply yarn can only
be spun from long-staple
cotton, and results in light,
soft, long-lasting sheets.
Multi-ply yarns are a group
of weaker fibres twisted
together to create a false
strength. They use mostly
lower-grade, shorter-staple
cottons, which result in
thicker, coarser and heavi-
er threads.
• Thread Count- Thread
count is the number of
threads woven together
in a square inch of fabric.
As the thread count rises,
the fabric becomes softer,
denser and warmer. How-
ever, a higher thread count
does not necessarily mean
a higher quality sheet.
Thread counts ad-
vertised in excess
of 500 are often
misrepresented
by manufacturers
in order to trick
customers. They
count not just
each thread, but
each ply spun to-
gether within each
thread. As multi-
ply construction
is often used to
strengthen low-
er-grade cotton, a
super high thread
count can actu-
ally indicate the
presence of a lower-quality
sheet.
22
2 3 / THE WISHING CHAIR
• Nobody loves playing around with
colour as much as the elves at The
Wishing Chair. And this year, we’re
giving the gift of oh-so-many mem-
orable Christmases past! Remem-
ber those days when gift-giving
was a labour of love? Pressing
flowers into cards for loved ones,
or gift wrapping thoughtful little
giveaways – a precious photograph
that you had framed perhaps, or
a box of cookies you baked from
scratch – in homemade sheets?
There’s all kinds of ways and we’re
sure you’ve attempted them all
too, but one our favourite times
was when we discovered marbling.
So elegant, so simple, each pattern
and swirl as unique as the snow-
flakes we all long for – rather fitting
for December we think.

24
2 5 / THE WISHING CHAIR
• Here are a few tips to ensure your candles burn properly.
• Trim your wick before the first burn and always keep it trimmed to 1/4”
• Always allow your candle to completely liquefy across the top before blowing it out to avoid ‘tunneling’.
Wherever it stops burning the first time, it will continue to stop there every time you burn it causing it to
tunnel if it has not liquefied all the way across.
• Try to burn candles for no more than 3 to 4 hours at a time – this will increase the total burn time.
• An uneven burn could be from a draft, so rotate the candle 90 degrees every now and then to keep the burn
uniform.
• A good way to extinguish a candle and prevent black soot is to push the wick into the warm wax pool. Use
a paper clip or other object and return the wick to a standing position immediately. It prevents smoke from
coming off the wick!
• Discontinue burning your candle when about ½” of wax remains. It’s ok to have a little wax leftover so that
you don’t expose the bottom of the wick.
• Candles with large diameters should be burned for no longer
than a couple of hours at a time. This will help keep the sides

26
2 7 / THE WISHING CHAIR
“YOU ARE NOT A DROP IN THE OCEAN, YOU ARE THE ENTIRE OCEAN IN A DROP.”

28
PROJECTS HANDLED

PROJECTS
HANDLED

PROJECT BRIEF
DURATION
daily based work
1st week till the last week

Using the studio lights and camera, photograph

all the coming / ready to sell products of the
company for the website, Aleast 3 or more angles
to be covered so that the product is very much
visible to anyone who see it. Using the company’s
color palette is a must as a background. After the
shots are taken retouch the pictures for any glares
and reflections and fit it into a square frame

equal lighting is a must and special care to be

taken care when color correcting the picture as it
must not lose its original color as it is in real life.

Still from one of the styled shots

during the project

Project brief 2 To capture the real essense of the product and to
shoot it with the surrounding using real life environment and props
for the purpose of social media content. that is Instagram & face-
book.
Project brief 3 To pickup various products from the store and make
a short video about the story of the product, the medium and tech-
nique could be anything.
Project brief 6 Conceptualise and paint 8ft by 5ft wood-
ern plank, and paint a relevent senario which will help
with the shoots as well as the visual merchandising of
the products the company offer.
The brief asked for four such paintings but time only
permitted 2 such.

Project brief 4.To design the price tag of the product, which will have
the logo of the company, name of the product, basic detail about
the product and wash & care details.

Project brief 5. Design the front and the bottom sticker of a candle
whose radius is 3cm.

2 9 / THE WISHING CHAIR

PRODUCT SHOTS

30
3 1 / THE WISHING CHAIR
32
3 3 / THE WISHING CHAIR
34
BEHIND THE PROCESS

3 5 / THE WISHING CHAIR

36
 BEFORE

When shooting ceramics, it was a common issue

that because of the studio lighting mere reflec-
tion would come, my responsibility was also to
remove that for the picture to be uploaded on the
website

inorder to do that another layer of the picture to

be kept upon the original picture and then carefuly
mask that area out.

3 7 / THE WISHING CHAIR

THE SUBTLE ART OF RE-
TOUCHING

AFTER

38
 STYLED SHOTS

3 9 / THE WISHING CHAIR

 INSTA READY A large part of the sales of the
company happens because of their huge
social media marketing. The Wishing Chair
has more than 75 thousand people following
them and apprecaiting their work. Inorder

CLICK
to keep that going, a huge role of styling the
products to show the viewer how it can be
used in their lives if and when they purchase
it, My job was to shoot the products in such
a way its asthetically pleasing and shows the
purpose of it. So that people find a need to

CAPTURE
buy the product and ultimately buy it. This
required a huge part of my day visualizing
and researching about how it can be used in
an environment and then finding the right
prop to go with it and then shooting it.

CONNECT

40
INSTA READY SHOTS

4 1 / THE WISHING CHAIR

42
FLAGSHIP SHOT
4 3 / THE WISHING CHAIR
This Particular photograph took the longest
amount of time to setup as not only it was very
dark there, the setup of the prop and arranging it
was a huge task. Since this shot was taken in the
store, it was very difficult to achieve the right light
But still this picture when it got uploaded on insta
recieved a humongous amount of likes crossing
3k.

Alot of retouching was needed as it was shot on

very low light making it difficult to get the look. But
hours of photoshop paid of in the end

44
The photographs got rejected on the basis of the sole factor that it didnt show the purpose of the product and the right usability according to my mentor,
also the lighting and the frame were off. These shots were taken by me during the 1st week of my internship so I had some major adaptibily to do as i had to
switch my design sense according to the company.

Later on i started enjoying this job and got a hang of how things were to be done.

4 5 / THE WISHING CHAIR

DIDNT MAKE THE CUT

46
 PRICE

LABEL
Picture showing how the 1st batch of print came
after designing the 1st lot of the price tags

BRIEF
week 4
To make a price label and care
instruction for the products

Tags Apart from photography, this was another project which

required sheer graphic designing, only the logo of the company
was given and i was instructed to use some fonts from their
library. Rest i was left to explore what i can do with the skills
that i have. It was a fun project as i got the chance to show them
different options and explore with the prints.

4 7 / THE WISHING CHAIR

RIBBON WALL MIRROR
MINT GREEN

Rs 1950

11618

PRODU C T DETAI LS

MDF & Mirror

25 x 2.7 x 43 in

CA R E

Mirror may chip or break on impact.

Do not wash, Use a slightly damp
cloth to clean. Wipe dry.
Avoid dragging sharp or rough
objects across the surface

48
4 9 / THE WISHING CHAIR
 LETTER WALL HOOK / P LETTER WALL HOOK / P LETTER WALL HOOK / P LETTER WALL HOOK / P LETTER WALL HOOK / P

Rs 750 Rs 750 Rs 750 Rs 750 Rs 750

11640 11640 11640 11640 11640

LETTER WALL HOOK / M LETTER WALL HOOK / M LETTER WALL HOOK / M LETTER WALL HOOK / M LETTER WALL HOOK / M

Rs 750 Rs 750 Rs 750 Rs 750 Rs 750

11641 11641 11641 11641 11641

LETTER WALL HOOK / K LETTER WALL HOOK / K LETTER WALL HOOK / K LETTER WALL HOOK / K LETTER WALL HOOK / K

Rs 750 Rs 750 Rs 750 Rs 750 Rs 750

11642 11642 11642 11642 11642

LETTER WALL HOOK / T LETTER WALL HOOK / T LETTER WALL HOOK / T LETTER WALL HOOK / T LETTER WALL HOOK / T

Rs 750 Rs 750 Rs 750 Rs 750 Rs 750

11639 11639 11639 11639 11639

LETTER WALL HOOK / N LETTER WALL HOOK / N LETTER WALL HOOK / N LETTER WALL HOOK / N LETTER WALL HOOK / N

Rs 750 Rs 750 Rs 750 Rs 750 Rs 750

11644 11644 11644 11644 11644

50
5 1 / THE WISHING CHAIR
 CANDLE
STICKER

BRIEF
week 6
To make the sticker for a candle as a part of
its packaging

A freshly made candle arrived at the design studio, My responsibility was to study the product, very
carefully and creatively come up with a pleasing packaging. The product has a very welcoming smell
and thus gave me an idea to illustrate minimal floral pattern as the sticker and also create a bottom
instruction sticker for the product.

AFTER A MANY ITERATIONS OF THE SHAPES, SIZES AND DESIGN THE FOLLOWING GOT FINALISED AND THUS
BEING USED WITH THE PRODUCT

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The above illustration is used as the background
of the sticker, Inspired from the floral smells the
product with holds.

WARNING
To prevent fire and serious injury:
Burn candle within sight. Keep away from
drafts and vibrations. Keep out of reach of
children and pets. Never burn candle on or
near anything that can catch fire.
BURNING INSTRUCTIONS
Trim wick to 1/4 inch before lighting. Keep
candle free of any foreign materials
including matches and wick trimmings.
Only burn the candle on a level,
fire resistant surface.
Limit each use for 3 hours and
let wax cool before each
The bottom sticker of the candle with suitable lighting.
and relevent instructions.

5 5 / THE WISHING CHAIR

POMEGRANATE & SAGE
Handpoured pillar candle

FRESH FLOWERS
Handpoured pillar candle

LEMON CHIFFON CAKE

Handpoured pillar candle

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5 7 / THE WISHING CHAIR
THE MAKING
BRIEF
6 WEEK
th

To paint a scenario on an 8 feet

plank for the multiple purpose of
photography, visual merchandising
& prop. The scenario must support
the products of the company and
should have the same color palette.

• Since it was a group effort, Learnt

how to compromise with ideas and
come to a conclusion
• How to work with grids while
painting
• How to keep the aspect ratio as the
reference drawing was on A4 sheet
• Scaling the drawing and not dis-
torting it
• Efficiently working with the paints
for such a big area
• Using the right concentration of
distemper so that the wood holds
the paint.
AU REVOIR
This was the last project i was
responsible for, as a part of my
internship. There requirement was
of four such hand painted scenari-
os, but time only allowed two. The
scene painted in the two planks
shows a very french ambience which
supports the products of THE WISH-
ING CHAIR.
The most difficult part of this project
was to up scale the idea done on A4
sheet to 8 feet of woodern plank, So
once the drawing is done, another
obstacle was to mix paints in right
quantity that it fills the area before
getting over. As the new batch of
paints will slighty have a different
shade, and excessive use might
waste the paints.

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MANTLE PIECE

5 9 / THE WISHING CHAIR

FRENCH WINDOW

60
 SHALIK
STANLEY

Insight Learning outcome

when i started my internship I was very scared about it, but 8 Punctuality,meeting deadlines, Team work, creatively
weeks flew with a blink of an eye. But yes, this Internship and broad, understanding the brief, giving options.
work environment did teach me a lot of real life important stuff.

On june 1st 2018 marked the 1st day of my internship, Since

the Store and the Design house had different locations I An 8 weeks surrounded by very creative people only made
came very early but got lost in the alleys of SHAHPUR JAT. me a better designer and a better person alogether. Not only
So this was how it started, But my Mentor was very kind and the fellow interns but both of my mentors were from NIFT so
patient, On my very 1st day she taught me basic product the whole environment was almost like college, The fellow
photography as she was also from Fashion Communication interns were from different campuses like, Gandhinagar,
department from NIFT DELHI. Working under her guidance Mumbai, Bangalore & New delhi. Everyone was well versed
taught me how to be creative yet deliver things on time, She with the NIFT work environment which only made it comfort-
would give enough time to work on something, but yet for able to work here at THE WISHING CHAIR.
her deadlines were her top priority. Working in this Design
studio taught me how to deal with a problem, the right way
to approach it. This internship helped me in so many way i
often dont appreciate it that much. Like i am not very com-
fortable with painting, but just because of this i was able to
make a huge canvas with help and guidence from all.

6 1 / THE WISHING CHAIR

1st June - 26th July 2018

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