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Distinguishing Traditional

and Dynamic Metrics


Daniel Egger
Traditional and Dynamic Metrics
Dynamic Metrics
•  Conveys urgency
•  Significant change over a month or less
•  Specific actions with significant impact
•  Small changes can have big impact
•  3 Seconds!
•  40%
•  20 Seconds or more!
Traditional Metrics

•  Impacted by many factors


•  Aggregate number

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