INTRODUCTIONS & ICE BREAKER

1. Hannah and Sigrid to welcome the mom bloggers to each other and to the Brand team
● Round of names and brief background info (what they do, etc.)

2. Gian and Rob to thank the moms for coming and to give a short opening

DISCUSSION PROPER - HANNAH AND SIGRID TO LEAD CONVERSATION

1. What is everyday life like for you as a mom?

● How many kids do you have? How old are they?
● What is your daily routine?
● How is the “mommy community” here in Cebu? What is the kind of support system you have in
Cebu?

2. How do you view your child’s happiness?

● What are the small things you do everyday to ensure your child’s happiness?
● What are the big things you do/ plan to do to ensure your child’s happiness?

3. How do you view your child’s health?

● What are the small things you do everyday to ensure your child’s health?
● What are the big things you do/plan to do to ensure your child’s health?

4. How do you relate your child’s health to his happiness?

● Would you consider your child a healthy child and how do you think that affects his/her
happiness?

5. What is it like being a modern mom?

● How has the digital age affected your parenting style?
● How has social media affected the way you interact with your kids?
● What social media platforms are you present in? And who do you avidly follow?
● How do you think “mommy influencers” affect your choices for your kids?

6. Where do you do your research when it comes to learning more about your child’s health?
● Do you rely on the internet? Or do you still prefer to visit the doctor and consult other experts?

BRAND TALK

1. Transition to #GrowHappy Advocacy

● Gian and Rob to explain why we are here in Cebu and what the campaign is all about
● Hannah/Sigrid to give their personal experiences on #GrowHappy – How their kids experienced
this as well

2. How does NESTOGROW fit in the #GrowHappy Advocacy?

● What is Nestogrow (Brief history and brand story) c/o Gian and Rob
● Main functional benefits and how these are related to the #GrowHappy advocacy
● Hannah/Sigrid to give their personal experiences on the product - How their kids experienced
this as well
CLOSING

1. Quick closing remarks

● Rob/Gian to lead group to the mall activation and give giveaways

____________________________________________________________________________________

FACTSHEET:

What is NESTOGROW?
● NESTOGROW Four is a growing up milk that is specially formulated to help strengthen the gut of
your children so they can better absorb the nutrients.

What’s new in NESTOGROW?

● Stronger nutrient absorption -- L. Comfortis + Lipo-activ (proprietary fat blend that helps in
calcium absorption)
● Stronger nutrient story: Now with NO ADDED SUCROSE (table sugar) in the recipe
● Higher DHA
● Still with all the essential nutrients, vitamins, and minerals for Growing Up Kids above 3 years old
● Still the same price!
● Also available now in a 135g trial pack (SRP 69)

Brand Team
● Rob Roque - NESTOGROW Consumer Marketing Manager
● Gian Abaya - Nestle Infant Nutrition Digital Content Manager

WATCH OUTs:
● Do not explicitly mention breastfeeding
● Refer to the brand as NESTOGROW