“TOUCHSTONE 2010”

(A National ‘Case Study Writing Competition’)

Introduction-

Amity Business School’s commitment to bring excellence in management education and

promotion of intellectual capital in all spheres of social sciences, a national case study
writing competition ‘Touchstone’ has been organized at the sprawling lush green 153
acre Amity University’s world class campus on November, 15th & 16th ,2010.

We invite original case studies duly developed and based on field research or data being
collected from authentic sources with proper citations and references. The case could
relate to one or multiple themes of Marketing Management, HR Management,
Operational Management, Financial Management and Strategic Management.

It is to be recognized that the ‘case study method’ differs from the traditional teaching
methods for it requires the students to play an active part and therefore instructors,
whether from academia or industry, shoulder an additional responsibility of enhancing
student’s participation. Cases are very effective instructional tools and are telling a story,
reflect problem situations in real life and create an authentic learning environment for
learners. The students when engaged with cases, learning takes place: they analyze,
synthesize and apply knowledge; they also perform evaluation, reasoning and problem
solving.

The primary assumption, which is to an extent quite true also is that one can not
effectively lead case discussion in the class unless he or she is exposed to real life
business and behavioral dynamics one comes across when developing and writing cases.
At the same time it puts a daunting challenge before the faculties as sometimes they find
it difficult to introduce this method due to many reasons. This competition provides a
platform to faculties to present their self developed and written cases. It also becomes
important on the part of a teacher to use this opportunity for improving the interest level
of the students and hone their analytical and creative skills.

.The contest focuses on pooling in think tanks from elite universities and institutions,
research scholars and senior managers from the different industries to provide stimulating
environment for knowledge, exchange of ideas and learning. It is needless to mention that
Amity University Rajasthan provides an excellent platform and opportunity to all who
wish to end their intellectual fasting.

Participants

1. The contest is open for the faculty members of business schools across the globe.

2. Research scholars are also welcome to participate.

3. Industry representative which would include executives from the middle and senior
level management from all functions.

4. Students of business management.

Important Information

Last date for receiving the full case study along with abstract: October, 15th 2010.

There is ‘No Fee’ for participating in ‘Touchstone 2010’.

The accommodation will be available in the campus itself as follows:

Single room AC Rs.300/-

Single room Non AC Rs.150/-

The breakfast, lunch and dinner will be served in the mess to the participants free of cost.
The case studies presented will be evaluated on strict parameters as per the guidelines of
the ‘contest panel’. Amity University Rajasthan is pleased to announce the prizes as
follows:

First prize: Rs. 10000/- (Rs. Ten thousand only)

Second prize: Rs: 7500/- (Rs. Seven thousand five hundred only)

Third prize: Rs: 5000/- (Rs. Five thousand only) (Critic Award)

Guidelines for the participants

1. The selection of the case study will be based on originality, topicality, conceptual
clarity and relevance. The likelihood of the case study to contribute towards
inspiring and developing the attitudinal shift to research is of great importance.

2. The case study should be ultimately instrumental in advancing the knowledge,

understanding and application of the subject.

3. The cover page of the case study should only bear the title of the case study,
author/s’ names, their designation, official addresses, contact numbers and e-mail
IDs. The author/s’ name should not appear on any other page. Also submit an
abstract of the case study of about 200 words.

4. The case study should not exceed more than 7000 words (including charts, tables
and diagrams) typed with 1.5 line spacing only on one side of the paper with
adequate margins on all sides giving page numbers, should be in MS word, font
size 12, Times New Roman (Normal) and be submitted in duplicate (hard copy).

5. The academic profile of each author should be given separately in the end not
exceeding 100 words per person. The authors should also clearly state and certify
that the case has not been published or under consideration for publication
elsewhere.

6. The contribution should also be sent through email to: rpremi@jpr.amity.edu

7. The participants will be acknowledged immediately by email. The cases received
will be refereed to a panel of experts who will review and will make sure that it is
in compliance with the ‘Guidelines for the participants’ and if found suitable, will
be accordingly informed. The selected case studies will be processed for
publication and permitted for presentation in the contest.

8. The cases not accepted for presentation and publication will not be sent back.

9. You may place references at the end of the case and should be complete in all
respects and arranged alphabetically.

10. The postal address for sending case studies (hard copies) is as follows

Prof. (Dr.) Rakesh Premi , Amity University Rajasthan, 14- Gopal Bari, Ajmer
Road, JAIPUR.

11. The case presented must be authentic and real. Authenticity helps in finding the
origin of the issue involved. A good case would narrate descriptions of the people
involved in it

12. Use as much factual information as possible. In the case, exhibits, quotes and
pictures can be included to add life to case. The problem scenario in the case
should be relevant to the real world.

13. Use an efficient and basic structure in writing. Like you may open the case with
broad questions and then present the specific situation. The presentation of the
case should be primarily in a narrative style.

14. The case must fulfill the educational needs and needs in practices. The topic and
content of the case should be appropriate and important to the students. The case
idea should be relevant to the learning objective.

15. The case must pose complex and controversial issues which often come up in real
life. The case must contain sufficient background information to facilitate tackling
of the issue.
Kindly note:

1. The final decision on the acceptance or otherwise of the case study rests with the
Vice- chancellor/ contest panel.

2. The final draft may be subjected to editorial amendment to suit the ‘Book’s’
requirements. However the contents, observations and conclusions as perceived
by the authors will not be changed. Also the authors are responsible for the
authenticity of the data, events, sources and other ethics involved.

3. The authors will receive a single complementary copy of the ‘Book’ published.

4. The copyright of the case study published in the ‘Book’ shall lie with the Amity
University Rajasthan, Jaipur.

5. For more information you may write to rpremi@jpr.amity.edu or speak to

Dr. Rakesh Premi, (9828270302), Professor, Amity Business School, Amity

University Rajasthan, 14- Gopal Bari, Ajmer Road, Jaipur..

Contest Venue

Amity Business School,

Amity University Rajasthan Campus

Kant Kalwar, NH-8. Jaipur, Rajathan.

Phone- 01426- 222835, 222621.

Miscellaneous

AUR accepts no responsibility for the loss of, or damage to, personal property.

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