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Marketing Functions
Marketing Functions
Marketing Functions
Marketing Functions
Any single activity performed in carrying a product from the point of its production to
the ultimate consumer may be termed as a marketing function. A marketing function may have
anyone or combination of three dimensions, viz., time, space and form. The marketing
functions may be classified in various ways. Thomsen has classified the marketing functions into
three broad groups. These are:
1. Primary Functions :
Assembling or procurement
Processing
Dispersion or Distribution
2. Secondary Functions :
Packing or Packaging
Transportation
Grading, Standardization and Quality Control
Storage and Warehousing
Price Determination or Discovery
Risk Taking
Financing
Buying and Selling
Demand Creation
Dissemination of Market Information
3. Tertiary Functions :
Banking
Insurance
Communications – posts &
Telegraphs
Supply of Energy – Electricity