Retail Research

Market Report Second Half 2018

Houston Metro Area

Hiring Resumes and Harvey Impact

Lingers; Both Benefi t Retail Spending Retail 2018 Outlook
Rebounding job market to benefit Houston retail. Flood 4.6 million sq. ft. Construction:
damage stemming from Hurricane Harvey one year ago has will be completed In 2018, deliveries will decline
boosted job gains and retail spending in the metro. Hiring has also from the previous two years when
resumed in the oil and gas industry, brightening the market’s stock additions totaled 6.2 million
economic outlook. Retail sales grew by $1 billion in the quarter and 5.5 million square feet.
following Hurricane Harvey, and they have continued to rise as
residents replace household goods and make home repairs.
Energy companies and related fi rms have also started adding 20 basis point Vacancy:
employees as oil prices climbed during the past 12 months. Retail vacancy ticks up to 5.9
increase in vacancy
Though employment growth in the sector is not expected to percent this year, remaining be-
reach prior levels, it is positive news for the retailer sector as low the 10-year average of 6.6
wage growth strengthens and consumer confi dences rises. percent. The rate increased 60
basis points in 2017.
New building codes could impact future construction
pipeline. Retail deliveries reached a cyclical peak last year as Rents:
2.5% increase
more than 6 million square feet of space came online. Building on last year’s 4.1 per-
in asking rents
Completions will fall this year as the construction pipeline begins cent advance, the average ask-
to thin. New buildings codes could also slow construction in the ing rent will climb to $17.32 per
near-term as some developers will have to make adjustments to square foot this year.
proposed projects. Additional expenses related to the new code
could signifi cantly delay some new buildings. Existing assets and
properties already underway will benefi t as expanding retailers
will have fewer options for new locations.

Investment Trends
• A healthy economic outlook and higher cap rates than many
Local Retail Yield Trends
other markets attract buyers to Houston retail properties.
Retail Cap Rate 10-Year Treasury Rate
With an average multi-tenant retail cap rate of 7.7 percent,
yields in the metro are some of the highest in the country
12%
and the highest in the state.
9% • Hurricane Harvey’s impact on the retail market remains to be
Average Rate

seen. Many landlords of properties that fl ooded have been

6%
working with tenants over the past year to help them get back in
3% business. Rent concessions, capital for tenant improvements,
and other creative means have been used, but it is still unclear
0% how the storm could impact property valuations.
00 02 04 06 08 10 12 14 16 18*
• Unanchored strip centers with service-oriented tenants that are
Internet resistant are in high demand. Assets priced between $2
million and $5 million are heavily targeted with cap rates ranging
from 7.5 percent to 7.75 percent. Newer construction in highly
desired areas can trade at sub-7 percent yields.
* Cap rates trailing 12 months through 2Q18; 10-Year Treasury up to June
29. Sources: CoStar Group, Inc.; Real Capital Analytics
Houston
2Q18 - 12-MONTH TREND

Employment vs. Retail Sales Trends

EMPLOYMENT:
Employment Growth Retail Sales Growth 3.2% increase in total employment Y-O-Y
YearChange

10%
• The fl ooding from Hurricane Harvey prompted intense hir-
0%
5% ing in the construction sector over the past year. Nearly
19,300 workers were added to payrolls in the segment, a
8.9 percent year-over-year increase.
Year- over-

-5% • The metro’s jobless rate shrank 40 basis points over the
past 12 months to 4.5 percent in the second quarter.
-10%
08 09 10 11 12 13 14 15
16 17 18*

CONSTRUCTION:
Retail Completions
Completions Absorption
4.6 million square feet completed Y-O-Y
10,000 • In the past 12 months, deliveries fell 28 percent when
(thousands

compared with the prior yearlong time frame.

7,500
)

• Developers are targeting the western half of the market

5,000 and nearly 2.8 million square feet of retail space is un-
Feet

derway in the area outside of Loop 610 from Cleveland

to Conroe to Cinco Ranch and down to Freeport.
Squ
are

2,500

0
08 09 10 11 12 13 14 15
16 17 18*
VACANCY:
Vacancy Rate Trends 30 basis point increase in vacancy Y-O-Y
Metro United States • Retail vacancy reached a cyclical low during the third
10% quarter of 2016 and has risen 80 basis points since to
5.8 percent at midyear.
8%
Rate

• Submarkets experiencing robust supply additions have

Vacan

6%
also recorded vacancy increases over the past year. The
cy

largest advance was recorded in the North submarket,

4% where the rate increase 130 basis points to 7.1 percent.

2%
08 09 10 11 12 13 14 15 16 17 18*
RENTS:

Asking Rent Trends

1.5% increase in the average asking rent Y-O-Y
Metro United States • One year ago, the average rent advanced 5.8 percent
annually, but the rate of growth has slowed over the past
Ch
an
ge

8%
four quarters, reaching $17.16 per square foot.
4%
• The Inner Loop posted one of the strongest paces of
-Year

0% rent growth over the past year as the average

r -over

increased 10.3 percent to $25.81 per square foot.

Yea

-4%

-8%
08 09 10 11 12 13 14 15 16 17 18*

* Forecast
 Retail Research | Market Report

DEMOGRAPHIC HIGHLIGHTS

2018 JOB GROWTH* FIVE-YEAR POPULATION GROWTH** FIVE-YEAR HOUSEHOLD GROWTH**

Metro 2.5% 644,400 or 1.8% Annual Growth 246,000 or 1.95% Annual Growth
U.S. Average 1.6% U.S. 0.7% Annual Growth U.S. 1.1% Annual Growth

2Q18 RETAIL SALES PER MONTH

$4,250 Per Household

U.S. $3,925
2Q18 MEDIAN HOUSEHOLD INCOME RETAIL SALES FORECAST**

Metro $64,470 $1.483 Per Person Metro 28.2%

U.S. Median $60,686 U.S. $1,507 U.S. 20.0%

* FORECAST **2017-2022

Lowest Vacancy Rates 2Q18 Buyer Pool Increases as Investors Turn

Attention Back to Growing Houston
Y-O-Y
Submarket Vacancy Basis Point Asking Y-O-Y % • Multi-Tenant: Transaction activity increased 18
Rate Change Rent Change
per-cent over the past 12 months, with investors
focusing on Class B/C opportunities selling
between $1 million and $10 million.
Northeast 3.9% -30 $17.24 4.5%
SUBMARKET TRENDS

• Single-Tenant: The average price per square foot slid

CBD 4.0% -120 $24.27 5.2% 3.2 percent over the past year to $271, while the aver-
SALES TRENDS

age cap rate fell 10 basis points to 7.1 percent.

Inner Loop 4.6% 80 $25.81 10.3%
Outlook: West Houston remains a target for investors
East 4.7% -10 $14.45 1.5% as strong demographics and property operations lure
buy-ers to the area.
South 5.1% -100 $14.75 -14.2%

Southeast 5.4% -90 $14.72 5.4%

Price Per Square Foot Trends
Northwest 5.6% 0 $18.48 7.7% Single-Tenant Multi-Tenant
eciati
Appr

on

West 5.6% 100 $21.41 -1.2% 20%

10%
Southwest 6.3% 40 $15.06 -1.4%
Year

North 7.1% 130 $14.11 -5.7% 0%

Year- over-

-10%
Austin County 13.8% 110 $10.05 10.7%

-20%
Overall Metro 5.8% 30 $17.16 1.5%
08 09 10 11 12 13 14 15 16 17 18*

* Trailing 12 months through 2Q18 over previous time period.

Pricing trend sources: CoStar Group, Inc.; Real Capital Analytics
Retail Research | Market Report

2
8
0
b
p
s
10-Year Treasury vs. 2-Year Treasury By DAVID SHILLINGTON, President,
Yield Spread Tightens Marcus & Millichap Capital Corporation
10-Year Treasury 2-Year Treasury
Fed raises benchmark rate, plans for additional increases.
8%
0 bps

The Federal Reserve recently increased the federal funds rate by

26
0b
ps

20bps
Rate

25 basis points, lifting the overnight lending rate to 2 percent at the

23

6%
conclusion of its September meeting. The Fed noted infl ation has
4% broadly reached its target, while household spending and corporate
investment remain robust. The Fed indicated an additional rate hike
2% this year and projects as many as three increases in 2019.

CAPITAL MARKETS
0%
04 06 08 10 12 14 16 18* Lending costs rise alongside Fed rate increase. As the Fed lifts
rates, lenders have been tightening margins to compete for loans.
Despite these efforts, borrowing costs remain on an upward
Retail Mortgage Originations by Lender trajectory, which is tightening returns and pushing some investors to
seek greater yields in secondary markets. However, though buyers
100% may try to push back on pricing due to increased loan costs, some
sellers remain convinced that the strong economy and sturdy NOI
75% performance substantiate aggressive pricing and a widening
Total

National Bank
International Bank expectation gap is the result. If interest rates rapidly surge upward,
50% Regional/Local Bank this gap could quickly widen, slowing transaction activity.
of

CMBS
Perce

Insurance
nt

25% Financial The capital markets environment remains competitive. As the

Private/Other Fed tightens policy, global investors have been acquiring Treasurys
0% in order to capture a considerable yield premium, keeping the 10-
13 14 15 16 17 year Treasury near 3 percent. Portfolio lenders are providing debt
for retail assets, with leverage typically capped at 60 to 65 percent.
The sector has become increasingly nuanced, with deals more
* Through Sept. 26
Sources: CoStar Group, Inc.; Real Capital Analytics scrutinized due to e-commerce competition. Ten-year loan
structures will range between 4.95 and 5.25 percent, depending on
tenancy, location and sponsorship. Continued consumer spending
National Retail Group underpins U.S. growth, supporting retail demand and driving a 10-
basis-point decline in vacancy to 4.9 percent this year.
Visit www.NationalRetailGroup.com

Scott M. Holmes
Senior Vice President, National Director | National Retail Group
Tel: (602) 687-6700 | scott.holmes@marcusmillichap.com

Prepared and edited by

Jessica Hill Houston Office:
Market Analyst | Research Services
Ford Noe Regional Manager
For information on national retail trends, contact: Three Riverway, Suite 800
Houston, TX 77056
John Chang (713) 452-4200 | ford.noe@marcusmillichap.com
Senior Vice President, National Director | Research Services
Tel: (602) 707-9700
john.chang@marcusmillichap.com

Price: $250

© Marcus & Millichap 2018 | www.MarcusMillichap.com

The information contained in this report was obtained from sources deemed to be reliable. Every effort was made to obtain accurate and complete information;
however, no representation, warranty or guarantee, express or implied, may be made as to the accuracy or reliability of the information contained herein. Note: Metro-
level employment growth is calculated based on the last month of the quarter/year. Sales data includes transactions valued at $1,000,000 and greater unless otherwise
noted. This is not intend-ed to be a forecast of future events and this is not a guaranty regarding a future event. This is not intended to provide specifi c investment
advice and should not be considered as investment advice.
Sources: Marcus & Millichap Research Services; Bureau of Labor Statistics; CoStar Group, Inc.; Experian; Moody’s Analytics; Real Capital Analytics; TWR/Dodge
Pipeline; U.S. Census Bureau