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ZTE WiMAX Success Story - P1
ZTE WiMAX Success Story - P1
ZTE WiMAX Success Story - P1
Our goal is simple – to make broadband a right choice for all Malaysians. To deliver this commitment, the
rapid and prime-quality deployment of the P1 W1MAX network is crucial. P1's appointment with ZTE is
another step in crystallizing our commitment by accelerating the deployment of P1 W1MAX networks in
more areas to meet the overwhelming consumer demands for high-quality and high-performance wireless
broadband.
—Michael Lai, CEO of P1
Customer Requirements In 2007, broadband penetration in Malaysia was merely 5%. In order to promote
o
Building a more stable network with the development of broadband communication, Malaysian government and
higher throughput, improving user Malaysian Communications & Multimedia Commission (MCMC) issued four
experience 2.3G WiMAX licenses simultaneously in 2007. This has brought operators more
Effectively controlling network
o opportunities and challenges. What’s more, fierce competition in Malaysia
construction cost and maintenance cost broadband communication market has been triggered.
Implementing rapid network deployment to
o Packet One Networks (Malaysia) Sdn. Bhd. (P1) is a subsidiary of Malaysian
win the market Group “Green Packet”. It specializes in WiMAX/WiFi telecommunication
ZTE Solutions service. In 2008, P1 was the first operator in Malaysia to launch WiMAX service
ZTE SDR distributed BTS featuring wide
o and the first operator in Southeast Asia to have realized commercial WiMAX
coverage and easy deployment, effectively 802.16e.
reducing network construction cost
Perfect indoor and outdoor coverage
o
solution ZTE - A long-Term Strategic Partner
Strong network optimization and planning
o Facing this fierce market competition, there raises two questions: how to
capabilities as well as efficient engineering construct a competitive network? How to realize rapid development of user? P1
execution has put high requirements on network: Firstly, as a new operator, site resource is
Customer Benefits not sufficient; it is necessary to effectively control the investment on initial
Rapidly and efficiently implementing
o network construction and the long-term operation & maintenance cost. Secondly,
network deployment, making the network it is very important to build the network rapidly to develop new users as fast as
size expand quickly possible, which requires extremely strong capability of project deployment. Last
Building a quality network with excellent
o but not least, exquisite broadband network will attract excellent customers; the
KPI test results stability of the high-throughput network should be guaranteed. Therefore,
Effectively reducing network TCO to
o selecting a partner is the key factor for the success of P1.
maximize customer investment value In July 2008, ZTE was short-listed by P1 for its Phase II project, a trial network.
ZTE did an excellent job in the testing and was highly recognized and praised by
P1. ZTE adopted new-generation distributed BS to construct the network rapidly;
functionality tests and KPI tests of the whole network were passed; the pre-
commercial network was running normally. All these helped ZTE to smoothly
pass the strict tests given by P1 and strengthened P1’s determination to build
WiMAX network. After comprehensive consideration and evaluation on
technique, business and market development strategy, etc, P1 finally selected
ZTE as the long-term strategic partner in March 2009.