Audience:

Explorer, Mainstreamer, Reformer, Aspirer.

Audience appeal shifts depending on
content.

Demographic:
Appeals to people aspiring to be a
popular artist or social media star.
The magazine seems quite formal and
calm with the blue tones, so a more
mature audience would be attracted to it.

Psychographic:
Appeals to people who like the musician
being interviewed or reviewed, who’re
more creatively inclined or aspiring.

Audience types:
The primary audience is aspiring people,
and the secondary audience is creatively
inclined or musical people. It also appeals
to mature audiences and a stars fanbase if
they’re featured in the magazine.