Professional Documents
Culture Documents
TOPIC - 1: Entrepreneurship-Definition
TOPIC - 1: Entrepreneurship-Definition
Entrepreneurship has been described as the "capacity and willingness to develop, organize
and manage a business venture along with any of its risks in order to make a profit".
SOCIAL-Political BARRIERS
The social attitude inhibits many people even from thinking of starting a business. The important
social barriers are as follows.
1) Low Status: - The society thinks that entrepreneurs are the people who exploit the society. Thus
the attitude of the society towards entrepreneurs is not positive.
2) Custom and Tradition of People: - Most people want a real job. Even parents who are
entrepreneurs wouldn’t like their children to be entrepreneurs. Thus lack of support from society and
family hinder the growth of entrepreneurs.
3. Legal Constraints
IDEA GENERATION
The process of project selection starts with idea generation. In order to select most promising and profitable
project, the entrepreneur has to generate large number of ideas about the possible projects he can take. The
project ideas can be discovered from various internal and external sources. These may include:
(i) Knowledge of potential customer needs.
(ii) Personal observation of emerging trends in demand for certain products.
(iii) Scope for producing substitute product.
(iv) Trade and professional magazines which provide a very fertile source of project ideas.
(v) Departmental publications of various departments of the government.
(vi) Success stories of known entrepreneurs or friends or relatives.
(vii) A new product introduced by the competitor.
(viii) Ideas given by knowledgeable persons.
All these sources putting together may give few ideas about the possible projects to be examined among which
the project must be selected. After going through these sources if an entrepreneur has been able to get six project
ideas, one project idea will be finally selected going through the following selection process:
Project formulation is an analytical management aid to take most effective project decisions.
Project formulation includes the following by a flow chart.