Professional Documents
Culture Documents
JKR Web Content Map AllV2
JKR Web Content Map AllV2
WHAT WE DID
For women with coarse or curly hair, the ethnic hair care aisle leaves much to be desired. It Brand Strategy
can feel like the options available are stereotyping and complicated, forcing women to piece Brand Identity
together a routine from whatever’s available. It’s about time things got simpler and more Brand Messaging
effective. Photography
Packaging Design
RECOGNITION
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xx
xx
xx
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
WHAT WE DID
For over 25 years, Dream has provided inner-city youth with opportunities to Play, Learn and Brand Strategy
Grow, helping to teach and inspire kids to recognize their potential and realize their dreams. Brand messaging
Brand architecture
Starting as a small after-school baseball team in 1991 in an undervalued part of Harlem, Identity
Dream has grown into a Charter School and become a nationally recognized leader in youth Photography
development. The organization needed to reflect this growth and plan for future expansion in Film
the Tri-State area and beyond.
RECOGNITION
xx
xx
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
WHAT WE DID
Guts have never been so important. But while new research reveals more about the link Brand Strategy
between our gut health and general wellbeing, the facts are being lost amidst the fads. Brand messaging
Luckily, The Gut Stuff is here to get to the bottom of it. Brand architecture
Identity
Their goal is to make gut health digestible, simplifying the science so we all know our insides Photography
inside out. Our identity found the perfect medium to help their message blow up: balloons. Film
Humanising and humorous, the branding makes talking sticky subjects easy, with animation
ensuring our world is as unique and ever-evolving as the human gut itself. RECOGNITION
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xx
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
Dunkin’ Proud
CLIENT
Dunkin’
WHAT WE DID
Over the past 12 months JKR has been helping Dunkin’ get on a first name basis with Brand Strategy
America and today we’re proud to see the launch of their next chapter. We worked Brand Identity
closely with the Dunkin’ team to create a new visual identity, as well as develop brand- Brand Messaging
voice, store experiences, social media content, and strategic platforms for seasonal Photography
and new-to-world innovations. Packaging Design
Launch Campaign
Social Media Content
Store Experience
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
WHAT WE DID
How to create a New To World brand that showcases the craftsmanship of two masters; Dave Brand Creation
Pickerell and Metallica. Whilst retaining the credibility of a quality Whiskey. Naming
Brand Strategy
Brand messaging
Identity Pack + Collateral
Communication strategy
Photography
Film
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
Founded in 2006 to broaden the opportunities of high-achieving young people from low- WHAT WE DID
income backgrounds, SMF had grown to support more than 1,600 young people every year. Brand Creation
Naming
But more than a decade after launch, its visual identity had started to lag behind. Brand Strategy
Brand messaging
Our challenge was to create a bold, contemporary solution that would put the charity’s Identity Pack + Collateral
mission front and centre and be simple to execute across key touchpoints. Taking into Communication strategy
consideration SMF’s charitable status, it also needed to be practical and cost-effective, Photography
leveraging existing photography and assets in new way. Film
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
WHAT WE DID
In a world of fake news and artificial sweetener, Ugly keep it real: a 100% natural alternative Brand Strategy
to the sugar-loaded mainstream. We channelled that rebellious spirit into a brand unafraid to Brand Identity
speak The Ugly Truth. Brand Messaging
Photography
Ugly makes fruit-flavoured sparkling water. But they also do a little more than that. Since their Packaging
launch, they’ve stood against a multi-billion dollar industry that over-promises and under- Design
delivers. But to truly take their message to the masses, they needed a defined purpose and a Brand Voice
brand identity able to deliver it. OOH
Point-of-Sale
Digital
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
Enjoy Freely
CLIENT
Ugly
WHAT WE DID
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt velit id risus tincidunt, Brand Strategy
ut porttitor quam maximus. Sed pulvinar pretium justo eget molestie. Nullam aliquam ut Brand Identity
lectus at varius. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt velit Brand Messaging
id risus tincidunt, ut porttitor quam maximus. Sed pulvinar pretium justo eget molestie. Nullam Photography
aliquam ut lectus at varius. Packaging
Design
Brand Voice
OOH
Point-of-Sale
Digital
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
Forage
CLIENT
Ugly
WHAT WE DID
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt velit id risus tincidunt, Brand Strategy
ut porttitor quam maximus. Sed pulvinar pretium justo eget molestie. Nullam aliquam ut Brand Identity
lectus at varius. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt velit Brand Messaging
id risus tincidunt, ut porttitor quam maximus. Sed pulvinar pretium justo eget molestie. Nullam Photography
aliquam ut lectus at varius. Packaging
Design
Brand Voice
OOH
Point-of-Sale
Digital
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
A Scherzo of Colour
CLIENT
Miller Harris
WHAT WE DID
Inspired by the novel’s fleeting moment of transcendence: “a scherzo of colour”, in a Riviera Brand Strategy
Garden, Miller Harris set perfumers, publishers, florists and designers alike a challenge: to Brand Identity
bring Fitzgerald’s words to life. Brand Voice
Packaging
Structure
Launch Activation
Digital
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com
Work About News Careers Foundation
Title
CLIENT
Miller Harris
WHAT WE DID
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt velit id risus tincidunt, Brand Strategy
ut porttitor quam maximus. Sed pulvinar pretium justo eget molestie. Nullam aliquam ut Brand Identity
lectus at varius. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt velit Brand Voice
id risus tincidunt, ut porttitor quam maximus. Sed pulvinar pretium justo eget molestie. Nullam Packaging
aliquam ut lectus at varius. Structure
Launch Activation
Digital
SOLUTION
RELATED PROJECTS
85 Spring Street 30 Oval Road Unit 1102, The Base 11 Beach Road #01-01
5th Floor London NW1 7DE 45 North Caoxi Rd, Singapore 189675
New York, NY 10012 Xuhui District
+44 (0) 20 7428 8000 Shanghai, PRC, 200030 +65 6557 2557
+1 347 205 8200 london@jkrglobal.com singapore@jkrglobal.com
© Jones Knowles Ritchie 2018 newyork@jkrglobal.com +86 021 6090 4615
shanghai@jkrglobal.com