D-Mart “The Road Ahead”

Group 5

We have chosen the retail sector and company we have taken is D-Mart which is
a chain of hypermarkets in India founded by Radhakrishnan Damani in the year
2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh,
Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital
Region, Tamil Nadu, Karnataka and Punjab. India’s retail market is expected to
increase by 60 per cent to reach US$ 1.1 trillion by 2020, on the back of factors
like rising incomes and lifestyle changes by middle class and increased digital
connectivity. While the overall retail market is expected to grow at 12 per cent
per annum, modern trade would expand twice as fast at 20 per cent per annum
and traditional trade at 10 %. Indian retail market is divided into Organised Retail
Market contributes 93 % of the total sector and Unorganised Retail Market
contributes the rest 7 per cent of the sector.
The scope of our project, to begin with is to do the macro-analysis of the
profitability, scope of the current retail market scenario in India by applying the
porters five forces and then dwell deep into the complete supply chain operations
of D-mart. We would analyse how D-Mart despite heavy competitions in the
retail sector and current increase in FDI up to 51% in multi-brand retail has
maintained to keep up their profits from the supply chain perspective like role of
suppliers, distributors, storage efficiency etc. We would apply SWOT model to
find the gap they current have and how they can use modern supply chain
practices to mitigate them. We would conduct competitor analysis in depth
against Indian companies like reliance fresh, more, big bazaar and against
International big player like Wal-Mart and benchmark attributes important from
supply chain scenario
Based on the initial analysis we would then provide recommendation on the
parameters of process, productivity, people against the risk and challenges and
suggest improvements on those lines. We would take up improvements from
perspective of inventory control, stockouts, pricing, customer loyalty, use of
modern technologies like RFID, blockchain, IOT, Artificial intelligence and
cloud. In short, our aim would be to help D-Mart to move from push system of
inventory to demand pull system of inventory by integrating technology and
modern efficient practices across the entire supply chain of D-Mart.
 Group 5
Karthika Mondaein (E040)
Fenil Gandhi (E024)
Karthik Bansal (E008)
Pratyaksh Aggarwal (E004)
Akshita Chhabra (E016)
Aditya Despande (E020)
Mani Mathew (E043)