10.

Humble beginnings

Jollibee’s CEO Tony Tan Caktiong was born and raised in a poor family from southeastern China.
They migrated in the Philippines to look for better opportunities. And it was in a family-run
restaurant business here where Tony learned how to develop a entrepreneurial mindset.

In 1975, 22-year old Tony used family savings to open two Magnolia ice cream parlors in Cubao,
Quezon City. The franchise was a hit, thanks to excellent customer service and bigger scoops of
mouth-watering ice cream. To reach a larger market, Tony’s team sought the help of management
consultant Manuel Lumba who later found out that the public was craving for hot snacks such as
hamburgers. Despite threats from international brands such as McDonald, Tony officially
transformed his store into a burger chain by 1978. The rest, as the cliche goes, is history.
In an interview with Rappler, Tony shared some of his secrets to success:

“If you dream big and put your dreams into action, you will indefinitely make mistakes. But don’t be
scared to make mistakes. Just be quick to recognize them and learn from them as fast as you can.
Learn from each mistake and it will not be a waste of time.”

9. Spelling changes
If you’re going to ask ten Filipinos to spell ‘Jollibee,’ half of them would almost definitely commit
mistakes. But we can’t blame them: the spelling confusion, after all, can be traced to the fact that the
pioneers first named the store ‘Jolibe’ in the 70’s, and then changed into ‘Jolibee’ (as seen on the
1977 pocket calendar above) and eventually ‘Jollibee’ after a deliberate branding strategy.

8. The Origin of Jollibee’s name and

mascot.
 Source: Memories of Old Manila
In an article published in The Economist, Tony Tan mentioned that the adorable bee mascot we’ve
always loved represents Filipino spirit: hard-working, optimistic, and most of all, ‘jolly.’ Bees, by
nature, are hard-working insects who always strive to get honey or the sweetest things that life could
offer. And just like a typical working Filipino, bees are “happy even though they’re busy.”
As for the mascot, Manuel Lumba, who was also Tony’s last marketing mentor, drew inspiration
from his daughter’s comic books. “I began to draw: if Disney had a mouse, why couldn’t I have a
bee?,” he said. “Then I added a chef’s hat to suggest quality food, a red dinner jacket with a vest to
boot, white gloves that reminded me of Disney characters, and taking inspiration from Tony
Velasquez’s Nanong Pandak comic-book character, I exaggerated the cheeks.”
Lumba was also responsible for changing the restaurant’s name to the now-iconic “Jollibee.” He
said: “Among Filipinos, Jolibe didn’t ring a bell. But without throwing it away, we added another
“L” and an “E” to now mean a ‘jolly bee.’ While it was wrongly spelled, I chose to keep it, and now
we had a memorable name.”

7. Forgotten mascots
Unlike its counterparts, Jollibee has Disney-inspired mascots that match every food it serves. Apart
from the happy bee we’ve all grown to love, there’s also Mr. Yum to represent our all-time favorite
burgers; Popo for french fries; Hetty for spaghetti; and the stylish Twirlie for sundaes and other
Jollibee desserts. These are the same faces that kids love to watch in Jollitown, a children’s program
launched by the company in 2008.
Seeing five mascots seems pretty cool, but back in the day, there were actually nine of them.
Unfortunately, some of these mascots had to say goodbye to give space for Jollibee’s product
expansion. In case you don’t remember, the discontinued mascots are Chickee, the white hen
representing Chickenjoy; Lady Moo and Mico for milkshakes; and the boxer Champ for the Champ
Premium hamburger. These lovely characters were introduced in 1987, 1993, 1985, and 1984,
respectively.

6. The legend of “earthworm”

hamburger
Rumors about earthworms being used as hamburger fillers started way back in the 80’s. But health-
conscious consumers just couldn’t resist entertaining this idea. In fact, a viral email in 2003 bluntly
accused Jollibee of serving worm burgers, much to the dismay of burger lovers. According to the
unverified source, Jollibee used earthworms to “save production costs” and make their premium
burgers “more addictive.” The email also went as far as describing Jollibee founder Tony Tan as
an entomophagist or a person with an appetite for worms and insects.
But like unbelievable stories, this one soon turned out to be just another urban legend. Virtually all
burger chains around the globe like McDonalds also suffered from this libelous tactic. In reality,
earthworms are not an ideal ingredient for burgers as it costs $30 per pound in the US–almost five
times more expensive than ground beef! If the rumors are true, Jollibee should have been bankrupt a
long time ago.

5. The ‘Spider Man’ controversy

Every time a big superhero movie is about to show in theaters, kids love to flock in Jollibee to get
the latest collectible toys. These are often movie tie-ins and portray the lead character doing every
crazy moves imaginable. Such was the case with Spider-Man “ring-toss” toy, one of the free items
you could get for every Chicken Joy bucket you purchased, and part of a marketing strategy to
promote the 2012 installment of the webbed superhero movie. But everything went awkward when
the final toy design was released.
Looking at Spidey’s position above the supposedly frozen web, it seems that critics had all the right
reasons to raise their eyebrows. Movieline’s Brad Slager described the toy as having a “curious
design” and one that commits “rectal violation of the web slinger.”

4. McDollibee
With millions of pesos spent for its trademark, Jollibee is seriously pushing the battle against
imitations and counterfeiters. For the company, their strong brand represents the service, ambiance,
and experience they’ve offered to its consumers over the years. Unfortunately, some entrepreneurs
are too obstinate to hear Jollibee’s call. From a shoe store to an overseas fast food chain with exactly
the same name, cases of trademark infringements continue to give Jollibee a lot of headaches.
But nothing can be more fascinating than Baguio City’s very own McDollibee–a combination of the
two well-loved fast food giants in the Philippines. So popular is this small barbecue stall that it was
even featured by Kapuso Mo, Jessica Soho in one of its episodes. Located at the Baguio public
market, McDollibee sells affordable meals and brings smile to anyone who passes by, thanks to its
catchy business name.]

3. ‘Dancing Jollibee’ viral videos

Since its brief exposure on the popular TV musical Glee, Jollibee has brought his online presence
to the next level. This time, with a real Jollibee mascot and a whole lot of crazy dance moves.
Soon after, the “dancing Jollibee” became a viral You Tube hit and introduced a string of other
videos with Jollibee mascots strutting their stuff in children’s parties. And to spice things up,
Jollibee even went beyond its comfort zone and participated in an epic dance showdown with the
likes of Hetty and KFC’s very own Chuckie (see video above).

2. DC Comics appearance
Contrary to popular belief, Jollibee’s appearance on Glee was not the first international exposure for
the beloved red bee. In 1993, the Pinoy-owned fast food chain made a special appearance on one of
the pages of The Flash # 77. Made by popular artist Greg LaRoque (who was staying in the
Philippines at that time), the story “Return of Barry Allen” shows Jollibee and its signature mascot
behind the panic-stricken Americans.
And to celebrate the 2012 movie The Avengers, Jollibee once again made its presence known in the
comics world. Exclusively written for Jollibee, the 8-page comic book Avengers: Menace of the
Mole Man #1 featured the villain Mole Man as he brought chaos in no less than Manila, Philippines.
Written by comics legend Ralph Macchio, the story shows a Jollibee branch and its feisty store
manager who later became an honorary Avenger. Of course, the adventure won’t be complete
without Thor, Iron Man, Incredible Hulk and the rest of the gang.

1. Jollibee as McDonald’s biggest

“embarrassment”
In a country that loves to patronize foreign brands, Jollibee proves to be an exception. From the time
it was founded by Tony Tan in the late 70’s up to its recent international expansion, Jollibee remains
an undisputed force in the local fast food industry. And the fact that The Economist named Jollibee
as “a huge embarrassment to McDonald’s” in 2002 speaks highly of the local brand’s dominance.
But how did a happy-go-lucky bee manage to beat a superstar clown over the years?

For food consultant Gene Gonzales, there are two major reasons why Jollibee always rules: a recipe
tailored for the local taste buds and a strategic marketing campaign that promotes Filipino
values such as “respect for elders, patriotism and loyalty to the family.”

In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon
City[3] which is credited as the first Jollibee outlet.[4] The Magnolia outlets operated by Tan's family
began offering hot meals and sandwiches upon request from the customers which the family found
out to be more popular than the franchise' ice cream. In 1978, the family decided to cancel the
Magnolia franchise and converted the ice cream parlors they operated into fast food
outlets.[5] Management consultant Manuel C. Lumba advised the family of the move.[3]
The company that would be managing the chain of fast food, Jollibee Foods Corporation, was
incorporated on January 1978.[note 1] By the end of that year, there were 7 branches in Metro Manila.
The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.[8]
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines
in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American
fast food company.[9] The first Jollibee store overseas opened in Taiwan in 1986 which is now
closed.[10] Jollibee continued to expand and set up outlets both within the country and abroad.

Jollibee, the fast food chain brand is owned by the Jollibee Foods Corporation which is based
in Pasig, Philippines. JFC has been open to franchising since 1979[13]with over 1000 Jollibee outlets
being operating by franchisees. JFC also owns other fast food brands in the Philippines such
as Chowking, Greenwich Pizza, Red Ribbon Bakeshop, Mang Inasal, and Burger King Philippines.[14]

BARRIO

DOCTORS”

ni Lehcar Cambe

Sa kasalukuyang panahon marami ang kumukuha ng kursong medisina. Ako ay isa sa mga estudyanteng
nangangarap maging isang propesyonal na dentista. Nangangarap tayo na magkaroon ng magandang
hinaharap sa kukuhanin nating kurso, magkasuweldo ng malaki o

higit kaunti sa sapat upang maging “stable” ang ating pamumuhay, at lalong

-lalo na sa pinansyal na pangangailangan.

Sa panahon natin ngayon hindi tayo mabubuhay kung walang pera, sapagka’t ito na ang

pangunahing pangangailangan ng bawat isa. Nagiging mataas lang naman ang ating mga pangarap dahil
sa paghahangad natin ng magkaroon ng magandang buhay at magandang trabaho, pero kung ang
pagiging makabayan ang pinag-uusapan, talo tayo; kung mayroon ba tayong ipinapakitang dignidad o
integridad pagdating sa ating propesyon o kursong ginampanan, wala rin tayo. Paano naman ang ating
mga mamamayan na walang sapat na pera para magpagamot o magpa-checkup? Kung ating iisipin ang
isang check-up ay kasing halaga na ng isang linggong pagtustos sa pang araw-araw na pangangailangan
at gastusin. Noong napanood ko ang maikling palabas na ipinakita ng aming guro, naipakita nito ang
sinseridad at debosyon ng mga doktor sa kanilang propesyon. Naglaan sila ng panahon para mag

“medical mission” sa mg

a taong may karamdaman; naipakita nila ang kanilang pagmamahal sa mga maysakit sa pamamagitan ng
paggamot ng libre. Sa totoo lang, ako ay namangha sa kanilang ginawa, dahil sa panahon ngayon bihira
nalang ang mga doktor na gumagawa ng ganon. Marami silang ginagawang sakripisyo at pagtitiis, ngunit
ginagampanan parin nila ang kanilang responsibilidad bilang isang propesyonal sa lipunan at sa Pilipinas.
Sila ang tunay na nagbibigay ng serbisyo sa mamamayan. Para sa akin, isa silang inspirasyon sa
nakararami dahil sa kanilang kakaibang kakayahan pagdating sa kanilang trabaho. Dahil sa napanood
kong ito, nabuksan ang aking isipan na may mga bagay na dapat akong gampanan para sa kapwa at hindi
lamang sa pansariling kaunlaran, at dapat rin itong maging serbisyo para sa lahat at isaalang-alang ang

ikauunlad ng iba. Bagama’t naghahangad ako ng magandang kinabukasan, trabaho, at buhay ay

palagi pa rin magiging bukas ang aking mga palad para sa mga nangangailangan sa kakahayan ng isang
taong katulad ko. Hindi ako magiging saradong tao; magiging tapat ako sa aking trabaho at gagawin ko
ang lahat ng aking makakaya upang mabigyan ko ng serbisyo ang mamamayan na hindi kaya ang sariling
gastusin sa paggagamot. Hindi dapat laging pera ang iniisip at pinoproblema ng isang tao dahil
naniniwala ako na kapag gumawa ka ng taos-pusong kabutihan para sa iba ay susuklian ka ng Diyos ng
kakaibang kayamanan.

1.Ang taong mapagtanong, daig ang marunong.

2.Ang karunungan ay kayamanang walang taong makapagnanakaw.
3. Ang lakas ay daig ng paraan.
4.Ang isip ay parang itak, sa hasa tumatalas.
5. Ang karunungan ay kayamanan gamitin sa kabutihan.
6. Ang taong mapagtanong, daig ang marunong.
7. Ang panahon ay samantalahin, sapagka't ginto ang kahambing.
8. Ang karukhaan ay hindi hadlang sa pagtatagumpay.
9. Ang karunungan ay kayamanang walang taong makapagnanakaw.
10. Mag-aral ng mabuti upang buhay ay mapabuti.
11. Maliit man ang butil ng kaalaman, ang dulo nito at malaking kaginhawaan.
12. Huwag paaalipin sa hirap at kamangmangan. Pag-aaral ay igapang upang ito ay
mawakasan.
13. Iba ang may natapos, dahil pang-unawa ay hindi kapos.
 14. Sa dulo ng paglalakbay ng aral na walang
humpay, buhay na matiwasay ang kanya namang alay.
15. Ang wastong edukasyon ay pahalagahan. Ito ay susi sa iyong kinabukasan.
16. Ang edukasyon ay ang pundasyon kung saan itinatayo natin ang ating kinabukasan.
17. Ang edukasyon ay ang susi upang buksan ang ginintuang pinto ng kalayaan.
18. Ang edukasyon ay ang kilusan mula sa kadiliman hanggang sa liwanag.
19. Ang lahat ng tunay na edukasyon ay ang arkitektura ng kaluluwa.
20. Kung ang isang tao ay nagpapabaya ng edukasyon, lumalakad siya sa pilay sa dulo ng kanyang buhay.

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