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    Dabur Honey

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    asif
    Dabur Honey is a food product under Dabur that aims to provide a healthy alternative to sugar through its pure honey. It targets all age groups, especially lower and middle class people seeking honey as a food ingredient. Dabur Honey leverages the strong Dabur brand name and has excellent branding, advertising, and distribution. However, its food products have a limited shelf life and honey is not suitable for diabetics. It can expand by promoting its health benefits and acquiring competitors. Main competitors include Baidhyanath, Zandu, and local honey manufacturers.

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    Dabur Honey

    Uploaded by

    asif
    19 views2 pages
    Dabur Honey is a food product under Dabur that aims to provide a healthy alternative to sugar through its pure honey. It targets all age groups, especially lower and middle class people seeking honey as a food ingredient. Dabur Honey leverages the strong Dabur brand name and has excellent branding, advertising, and distribution. However, its food products have a limited shelf life and honey is not suitable for diabetics. It can expand by promoting its health benefits and acquiring competitors. Main competitors include Baidhyanath, Zandu, and local honey manufacturers.

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    Dabur Honey is a food product under Dabur that aims to provide a healthy alternative to sugar through its pure honey. It targets all age groups, especially lower and middle class people seeking honey as a food ingredient. Dabur Honey leverages the strong Dabur brand name and has excellent branding, advertising, and distribution. However, its food products have a limited shelf life and honey is not suitable for diabetics. It can expand by promoting its health benefits and acquiring competitors. Main competitors include Baidhyanath, Zandu, and local honey manufacturers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    19 views2 pages

    Dabur Honey

    Uploaded by

    asif
    Dabur Honey is a food product under Dabur that aims to provide a healthy alternative to sugar through its pure honey. It targets all age groups, especially lower and middle class people seeking honey as a food ingredient. Dabur Honey leverages the strong Dabur brand name and has excellent branding, advertising, and distribution. However, its food products have a limited shelf life and honey is not suitable for diabetics. It can expand by promoting its health benefits and acquiring competitors. Main competitors include Baidhyanath, Zandu, and local honey manufacturers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Dabur Honey

    < Dabur Hajmola.. Dabur Real Juice.. >

    Dabur Honey
    Parent Company Dabur
    Category Food Products
    Sector Food Products
    Maar Dhakka; Drop Sugar, Switch to Dabur
    Tagline/ Slogan honey; Guaranteed Pure
    USP Healthy honey which provides energy and taste
    STP
    Segment People seeking sweet honey as a food ingredient
    Target Group All age groups Lower, middle class people
    Positioning Replacement for sugar
    SWOT Analysis
    1.Strong Dabur brand name

    2.Excellent branding and advertising

    Strength 3.Excellent distribution and availability


    1.Food products have a limited shelf life

    Weakness 2.Not good for diabetic patients


    1.Leverage successful brand Dabur

    Opportunity 2.Advertise more 3.Buy out competition


    Threats 1. People preferring local made honey
    Competition
    1.Baidhyanath

    2.Zandu

    Competitors 3.Local honey manufacturers

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