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SEMINARS and

FIELDTRIP
Rudelette Joyce C. Laitan
Bachelor of Science in
Electronics and Communications Engineering
School of Engineering and Architecture
Batch 2012
I. SEMINARS
Seminars are trainings that enhance the knowledge and skills of every individual. It
motivates each student and open doors to a more dignified intellectual force. As electronics
Engineering student, it makes us updated with the latest trends and issues in their field of
electronics, communication and other incline fields. It also enables the students to find new
products and services that they might not know or exist. It also further provides an avenue to
interact with professionals in industries and expand their knowledge base skills.

A. COURSE RELATED SEMINARS


IECEP/IECESS Local Convention “Plugged in 2010: Soldering Ideas for Tomorrow’s Growth”

August 14, 2010


Sacred Heart Center, Saint Mary’s University
Bayombong, Nueva Vizcaya

Circuit Building and Soldering Tutorial


August 17, 2010
S208, Gomburza Building, Saint Mary’s University
Bayombong, Nueva Vizcaya

Troubleshooting Seminar on Computer and Appliance Technicalities


September 24, 2010
Training Center, Nueva Vizcaya State University Bambang Campus
Bambang, Nueva Vuzcaya

Cellular System and Transmission


September 24, 2010
Training Center, Nueva Vizcaya State University Bambang Campus
Bambang, Nueva Vuzcaya

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First IECEP Cagayan Valley Chapter Regional Convention
November 26, 2010
CPD Hall of University of La Salette
Santiago City

Link-up With the Law: A Seminar on RA 9292 and the National Building Code
March 5, 2011
Bulwagang Teodulfo Domingo, University of Saint Louis
Tuguegarao City

IECEP Regional Seminar on DIGITAL BROADCASTING


July 8 - 9, 2011
Cagayan State University Amphitheater, Carig Campus
Tuguegarao City

IECEP Regional Seminar on ECE BOARD EXAMINATION AWARENESS


July 8 - 9, 2011
Cagayan State University Amphitheater, Carig Campus
Tuguegarao City

IECEP Regional Seminar on STRUCTURAL CABLING


July 8 - 9, 2011
Cagayan State University Amphitheater, Carig Campus
Tuguegarao City

IECEP Cagayan Valley Regional Convention Seminar on Fiber Optics


September 23 - 24, 2011
Sacred Heart Center, Saint Mary’s University
Bayombong, Nueva Vizcaya

IECEP Cagayan Valley Regional Convention Seminar on 4G


September 23 - 24, 2011
Sacred Heart Center, Saint Mary’s University
Bayombong, Nueva Vizcaya

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IECEP Electronics Conference & Expo Philippines
November 3 – 5, 2011
SMX Convention Center
Pasay City

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Title of the Activity: Local Convention
Date: August 14, 2010
Venue: Sacred Heart Center
Sponsoring Organization: IECESS/ IECEP-SMUSC

PROCEEDINGS:

The IECEP-SMUSC/IECESS conducted the first Local Convention with the theme:
“Plugged-In 2010: Soldering Ideas for Tomorrows Growth”. The activity was held on August 14,
2010 at the Sacred Heart Center. The activity served as an avenue for the participants to be
familiar with the organization, its goals, activities and endeavors. Also, it served as a team
building activity to the member of the organization.
Series of events were being held.
The registration started at 1:00 - 2:00 in the afternoon. Then after the program started with
an invocation and followed by a multimedia presentation of the National Anthem. Jhon Rollen
Amarillo, PIO of IECEP-SMUSC/IECESS, delivered his opening remarks. Karl Vincent Soriano,
Secretary of IECEP-SMUSC/IECESS, presented the officers. Engr. Joel T. Mendoza conveyed his
Inspiring and committing message to all the ECE students.
Because of the absence of the resource speaker, Karl Vincent Soriano substituted and
shared his endeavor as a student and a leader at the same time. He also introduced some of
the programs of SCC.
After Mr. Soriano, we awarded the academically top performing students of the
Department of Electronics and Communications Engineering and remarkable student leaders.
The academically top performing student awardees were the students who manage to have
the top General Weighted Average (GWA) among their respective year level. The academically
top performing students were: Julius Pulta, John Paul Valdez, Princess Sarte and Edlyn Ocampo.
The other awardees were Karl Vincent Soriano, Jhon Rollen Amarillo, Jobelle Almirol, Wrix Vinnlly
Arzadon and Rudelette Joyce Laitan.
During the break, an intermission number was performed by the fifth year ECE students
who entertained the audience with a song number. After the break, Shaira Mei Nabulneg
discussed the activities of the organization for the whole year. The convention also opened the
floor to other organization presidents to give their message to the ECE students. Rudelette Joyce
Laitan, Saint Mary’s University – Students’ Microcontrollers Society (SMU – SMS) President,

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discussed their upcoming activities and others programs. The SMU – SMS cater their activities to
ECE, CpE and EE students.
For the team building activity, the organizers/facilitators prepared a game to the
participants. The game was a guessing game. The mechanics were: 1. Pick a piece of paper in
the category of your choice 2. Read the piece of paper and act what is written on it for other
members of the group to guess. 3. When guessed, other group member will pick a paper from
the three different categories. 4. The flow continues until the 120 second time limit elapse. The
fourth year ECE students emerged as winners with seven accumulated points.
The activity ended up at exactly 5:00 in the afternoon.

INSIGHT

The activity developed the camaraderie between the participants. It builds teamwork
and draw out the inner leadership skills among ECE students. We learn that sometimes in our own
busy life, we have to relax and rest our mind set to the different academic activities in the
school. And from our everyday endeavour and everyday struggle to learn and to impart lesson
to others as well, bonding with all the ECEs of SMU is such a good form of unity and solidarity. It
builds stronger ties and strengthens the bond between ECE students. On the other hand, it also
transforms individual to be more competitive and creative as the IECEP SMU awarded all
outstanding ECE students in academics and in other extra-curricular activities.

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CERTIFICATE/S

Rudelette Joyce C. Laitan


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Title of the Activity: First IECEP Cagayan Valley Chapter Regional Convention
Date: November 26, 2010
Venue: CPD Hall of University of La Salette
Sponsoring Organization: IECEP-ULS Student Chapter

PROCEEDINGS

This year, IECEP-ULS Student Chapter sponsored the First IECEP Cagayan Valley Chapter
Regional Convention held last November 26, 2010 at CPD Hall of University of La Salette,
Santiago City. The convention holds the theme “Electronics Engineering: Bridging the Gap in
Medical World through Emerging Technologies.
The seminar started around nine in the morning. Engr. Patricia Angela Reyes-Abu
discussed Field Programmable Gate Array in Biomedical Application. The topic was centered
into one branch of application of electronics, which is a biomedical application. The lecture
includes the history of the equipment, the function, the risk that might be incurred using it and
the latest development of such equipment nowadays. During Engr. Abu’s lecture, she relates her
experiences and her endeavors in creating her own integrated circuit (IC) to be used in medical
field.
In the afternoon session, the students executed the first ever election for the first set of
officers of IECEP Cagayan Valley Student Chapter for school year 2011-2012. Rudelette Joyce
Laitan was elected as treasurer and Jesus Valenzuela was elected as SMU coordinator.
The second regional quiz show followed after the oath taking of the newly elected IECEP
Cagayan Valley Student Chapter officers. The quiz show has four categories: Mathematics,
General Engineering and Applied Sciences, Electronics Systems and Technologies and
Electronics. The University of Saint Louis emerged as the champion after the quiz show. The
Cagayan State University and Nueva Vizcaya State University came in second and third place
respectively.
The convention ended at 5 in the afternoon.

INSIGHT

The convention makes the participant aware of the different equipment and machines
that is trending in the electronics industry. It generates consciousness among ECE students in the
region. Our course, as innovative as it is, has leaded the inventions of different machines in the

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medical field which cares and promotes life. It also brings solidarity among organizers and
participants, among professionals to students.

During the quiz show, the students showed competitiveness.

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CERTIFICATE/S

Rudelette Joyce C. Laitan


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Title of the Activity: Link-up With the Law: A Seminar on RA 9292 and the National
Building Code
Date: March 5, 2011
Venue: Bulwagang Teodulfo Domingo, USL Tuguegarao City
Sponsoring Organization: IECEP Cagayan Valley Student Chapter

PROCEEDINGS

The IECEP Cagayan Valley Student Chapter in participation with IECEP Cagayan Valley
Professional Chapter and IECEP-USL Student Chapter conducted the seminar “Link-up with the
law: A Seminar on RA 9292 and the National Building Code” held on March 5, 2011 at
Bulwagang Teodulfo Domingo, University of Saint Louis Tuguegarao City.
Engr. Romulo Agatep, one of the co-author of RA 9292 was the resource speaker of the
seminar. Engr. Agatep discussed the ECE law and the most important sections of RA 9292. He
insisted that there is a great need to disseminate this law since it has already existed since 2004.
One of the provisions of RA 9292 is that any person who has a bachelor’s degree in electronics
and communications who shall pass the board examination will be entitled to be an Electronics
Engineer (ECE). Earlier with the RA 5734, a person who has the same degree and pass the board
examination shall be entitled Electronics and Communication’s Engineer. This is one of the
Problems of the Accredited Professional Organization of PECE, ECE and ECT which is the IECEP.
According to Engr. Agatep, there are still many ECEs under RA 5734 who have not converted
their licenses. And these engineers under RA5734 are now to be considered nonexistent. Engr.
Agatep also tackled the reason of changing the title “Electronics and Communications
Engineer” to “Electronics Engineer”. He explained that, in our profession we don’t actually just
deal with just electronics and communications but also with biomedical, navigational aids and
the like. But all of these studies, according Engr. Agatep, rooted in electronics. The IECEP
maintained the acronym ECE since EE is already for Electrical Engineers.
The second Topic discussed was the National Building Code. In this topic, matters like
electronics permit were discussed. The speaker said that every establishment must have an
electronics permit since every establishment are expected to have electronic equipment or
devices installed inside each establishment here in Region 2, This Electronics Permit is hardly
disseminated and implemented. The IECEP Cagayan Valley Chapter will later conduct meetings
with the provincial government for further study of how it will work best for the establishments in
Region 2 and its implementation.

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INSIGHT

The seminar regarding the existing laws regarding Electronics Engineering unlocks the
avenue for social awareness and consciousness among ECE students. The seminar opened our
mind in the new provisions of the ECE law of 2004 which is the RA 9292, as well as, learned the
importance of these existing laws and why an ECE student must know the law by heart and
mind. From the National Building Code of the Philippines, Electronics Engineers are also one of
the recipients. The participants learned that business establishments must secure electronics
permit to complete their operation under the lecture on national building code.

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CERTIFICATE/S

Rudelette Joyce C. Laitan


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Title of the Activity: IECEP Regional Seminar
Date: July 8 – 9, 2011
Venue: Cagayan State University Amphitheater, Carig Campus
Tuguegarao City
Sponsoring Organization: IECEP Cagayan Valley Student Chapter

PROCEEDINGS

The IECEP Cagayan Valley Student Chapter in participation with IECEP Cagayan Valley
Professional Chapter and IECEP-CSU Student Chapter conducted the Regional Seminar.
Correlated to the organization’ s objective, it aims to enhance participants’ knowledge and skills
regarding their field of interest and expertise, and to boost camaraderie among individuals
involved.
Topics discussed were Digital Broadcasting, Structural Cabling and ECE Broad
Examination Awareness.
Structural Cabling was discussed by Mr. Jonard Nollido, CCNA. A comparison was
presented between using structure cabling and not. He cited examples in companies where he
became a consultant. Structural Cabling nowadays was considered by most of companies to
improved and be systematic in handling there hardware connectivity. He discussed on special
topics like Bidding Consideration, Architectural Considerations and Horizontal Considerations.
Digital Broadcasting was discuused by Mr. John Archilles Denna and ECE Board
Examination Awareness was discussed by Engr. Joel Bajador, PECE.

INSIGHT

As a graduating student, the board examination awareness topic was beneficial. It makes us
aware on the policies and rules governing the board examination. It also gives information of
what expectations on how some questions and how will these questionnaires turn out on the
exam considering the trends and specific ways. We were enlightened on the field of
broadcasting on the topic presented by Mr. John Archilles Denna that ECE professional does not
only focus on the field of Electronics and Communication but also on the other fields. ECE’s must
be multi-facet individuals and must be flexible enough to meet the demand of this fast-
changing world.

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CERTIFICATE/S:

Rudelette Joyce C. Laitan


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Title of the Activity: IECEP Regional Quiz bee and Regional Convention

Date: September 23 – 24, 2011


Venue: Sacred Heart Center, Saint Mary’s University
Sponsoring Organization: IECEP Cagayan Valley Student Chapter and IECEP SMU SC

PROCEEDINGS

The IECEP Regional Quiz bee and Regional Convention was enthemed “IECEP Cagayan
Valley: Navigate Today’s Electronics” converged ECE students and Professionals from different
schools in the region: Nueva Vizcaya State University, AMA Computer College-Santiago City,
Saint Paul University Philippines-Tuguegarao City, Patria Sable Corpus College-Santiago City,
Cordillera Administrative Computer Technology College-Tabuk City, Cagayan State University-
Carig Cmpus, University of La Salette-Santiago City, University of Saint Louis-Tuguegarao City,
and Saint Mary’s University.

The SMU student chapter first ever regional convention hosted.

Series of activities were executed and held.

Among the activities were Basketball Tournament and Team Building. The facilitators
conducted the first Ultimate Bonding Experience uniting the different schools and converging
solidarity and bond. These events aim to develop camaraderie and sportsmanship among ECE
Students in the region

On the other hand, the highlight of the IECEP Convention was the lecture of Mr. Jonard
Nollido, director of Sales and Business Development of AMA Computer University talked about
Fiber Optics and Engr. Edsel Paglinawan, account manager of Globe Telecom Philippines, who
discussed about the Fourth Generation of Global System for Mobile Communication.

INSIGHT

The topics discussed were recent technologies in the field of Electronics Engineering; we
were updated on the current trends and discoveries in the new generation. Topic on Fiber Optic
which is one of the favorable technologies nowadays that brings development in the country as
well as on the other countries. The lectures also tackled the advantages over the conventional
technology used by most of the telecom companies. It also gives the participant the knowledge
on the latest technologies governing the electronics industry. The new evolution of the Fourth
Generation of Global System for Mobile Communication was also introduced to us. It brings
additional knowledge that can be used in the near future. Also, we learned that the new
technologies in cellular telephony were already giving a vast innovation and changes to the
modern world. And ECE students and professionals must be updated to this.

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CERTIFICATE/S

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OTHER RELATED CERTIFICATE/S

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B. NON-COURSE RELATED SEMINARS
Confidence Building and Interview Strategies
October 5, 2008
Fr. Tonus Gymnasium, Saint Mary’s University
Bayombong, Nueva Vizcaya

English proficiency and Globalization


October 5, 2008
Fr. Tonus Gymnasium, Saint Mary’s University
Bayombong, Nueva Vizcaya

CICM Schools Leadership Convergence 2010: A call to Transformational Leadership


April 30 – May 1, 2010
San Luis Del Mar, Saint Louis College
Baccuit Norte, Bauang, La Union

4th National Rizal Youth Leadership Institute Conference with the theme “The New Rizals:
Emerging Leaders Innovating Across Sectors”
December 16-19, 2010
Senior Mess, Teachers Camp, Baguio City

Personality Development Seminar


September 20, 2011
AVR-1, Saint Mary’s University
Bayombong, Nueva Vizcaya

Regional Higher Education Press Conference


December 1-3, 2011
Kimikarlai Hotel, Tuguegarao City

Luzonwide Higher Education Press Conference


February 8-10, 2011
Ceown Plaza Hotel, Balanga, Bataan

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Stepping Up to the World of Work Interview Tips, Online Job Hunting Tips and Labor Laws
February 4, 2012
Fr. Tonus Gymnasium, Saint Mary’s University
Bayombong, Nueva Vizcaya

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Title of the Activity: CICM Schools Leadership Convergence 2010: A call to
Transformational Leadership
Date: April 30 – May 1, 2010
Venue: San Luis del Mar, Baccuit Norte, Bauang, La Union
Sponsoring Group: CICM Schools

PROCEEDING

The three-day event hosted by Saint Louis College – San Fernando City, La Union was
participated by 27 student leaders each from four CICM Schools. The student leaders are
composed of departmental officers, organizational officers, co-curricular officers and the
student central council officers from different schools were accompanied by their respective
deans of student affairs and advisers.

Dr. James Emmanuel P. Pattaguan, Vice President for Administration – USLT, presented
the objectives and rationale of the convergence.

On the Socialization and opening program, five groups composed of students from
various schools, stayed together for the team building activities and teamed up for the
presentation in the Talents Night.

Two seminars were conducted by the two guest speakers. The first plenary session
entitled “The transformational Leader in the 21 st Century” with an open forum was discussed by
Atty. Jayson Barlis while Dr. Pattaguan discussed the second plenary session, “How to get things
done”. The speakers inspired and motivated the participants to become transformational
leaders. They gave essential and efficient tips in order to attain the portal of good service and
governance.

INSIGHT

The activity enlightens different student leaders among CICM schools. The different
group discussed and enumerated the problems they encountered with the administration, their
co-members and the student body. Speakers from the said event also taught us conceptual
and strategic plans on how to come up with a good and objective activities and action plans
After which, we were able to came up with possible solutions to overcome and resolve the
problems encountered by students. This Leadership training, we gained lots of things; How to
handle different people around you and how to react on what is happening around you and
how to respond to them, your fellow student.

Not only gaining knowledge from the different activities, we were also gained new
friends.

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CERTIFICATE/S

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Title of the Activity: 4th National Rizal Youth Leadership Institute Conference with the
theme “The New Rizals: Emerging Leaders Innovating Across
Sectors”
Date: December 16-19, 2010
Venue: Senior Mess, Teachers Camp, Baguio City
Sponsoring Group: Knights of Rizal.

PROCEEDING

The four-day event organized by the Knights of Rizal was participated by hundreds of
future Rizals or also known as student leaders in the country. The event was held at the Senior
Mess, Teachers Camp, Baguio City on December 16-19, 2010.

Leadership seminars and trainings were executed. Different activities that will test the
leadership skills of every individual were also conducted. Team building and group activities
were organized which brings friendship and camaraderie.

The activity also includes reflection activities and morning exercises. Trusted and
professional speakers lectured about the different leadership potential and values that a student
leader must possess. Multimedia presentations about values were shown of which it aims to
enlighten the student leaders about environmental and social issues. It promotes better
awareness and accountability.

It also tackled about Rizal’s life and writings. Relatives of Rizal were laso present in the
said event.

Different contest such as History Quiz Bee, Extemporaneous Speech, Declamation, Essay
Writing and Literary Graphic Illustration shaped the highlight of the event. All the winners were
given cash gifts and medals.

INSIGHT

The activities in the said conference serve as an eye-opener to all youths. It clearly made
us realized that all must be aware of all the things happening in our society that we are all
accountable and responsible to the problems existing in our country. We must serve as the
future of our generation. We must get involve and fight for our right. Also, it made me realize that
education is the best thing that you can get; it’s the best endeavor that you must succeed. It is
the greatest gift that every youth must treasure, because no other than education will put you to
what you dreamed for. It will lift you up to everything you want to achieve.

The conference truly brings different realization but most important, it push you to initiate
action to bring better changes to the society.

Rudelette Joyce C. Laitan


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CERTIFICATE/S

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Title of the Activity: Region 02 Higher Education Press Conference
Date: December 1-3, 2011
Venue: Kimikarlai Hotel, Tuguegarao City
Sponsoring Organization: Region 02 Higher Education Press and Advisers Association

PROCEEDINGS

The Regional Higher Education Press and Advisers Association concluded its 10th Higher
Education Press Conference at the Kimikarlai Hotel, Tuguegarao City on December 1-3, 2011.

The Press Conference includes lectures on the different categories such as editorial
writing, news writing, column writing, poetry writing, feature writing, sports writing, literary
graphics, editorial cartooning, comic strips and other related events. After each event, a
contest for each category will proceed.

On the last day of the event, the awarding ceremony and feedback giving were started.
All the winners were given certificate and the winning publications will be given trophies. After all
the group and individual awards, the organizers and officers tallied the points and announced
the overall champion. And THE MARIAN (SMU Official Publication) emerged as the overall
champion.

INSIGHT

The activity brings futuristic views and conceptual frames of being a just campus
journalist as well as a transformational leader. The speakers imparted their knowledge on how to
construct and create good and objective articles. It also promotes competitiveness and
creativity among participants and contestants. The activity leads to more dignified campus
journalism. We also learned the rights of journalists to voice out the needs of the students, to
speak up what the students would like to speak out. We also learned and will continue learning
and adapting the core values and characteristics of being an effective and just campus
journalist. It opens the minds of all contestants that good journalists are not afraid to speak for
truth, to fight for what is right and to freely exercise campus freedom. It is definitely an eye-
opener.

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CERTIFICATE/S

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Title of the Activity: Luzonwide Higher Education Press Conference
Date: February 8-10, 2012
Venue: Crown Plaza Hotel, Balanga, Bataan
Sponsoring Organization: Luzonwide Higher Education Press and Advisers Association

PROCEEDINGS

The Luzonwide Higher Education Press and Advisers Association concluded its 10 th Higher
Education Press Conference at the Crown Plaza Hotel, Balanga, Bataan.

The Press Conference includes lectures on the different categories such as editorial
writing, news writing, column writing, poetry writing, feature writing, sports writing, literary
graphics, editorial cartooning, comic strips and other related events. After each event, a
contest for each category will proceed.

A socialization night was also conducted where all the campus journalist of entire uzon
converged.

The highlight of the event is the Dambana ng Kagitingan Tour and Bird Watching.

On the last day of the event, the awarding ceremony and feedback giving were started.
All the winners were given certificate and the winning publications will be given trophies. After all
the group and individual awards, the organizers and officers tallied the points and announced
the overall champion. Region 4a emerged as the champion.

INSIGHT

Like the Regional Press Conference, the activity brings futuristic views and conceptual
frames of being a just campus journalist as well as a transformational leader. The speakers
imparted their knowledge on how to construct and create good and objective articles. It also
promotes competitiveness and creativity among participants and contestants. The activity leads
to more dignified campus journalism. We also learned the rights of journalists to voice out the
needs of the students, to speak up what the students would like to speak out. We also learned
and will continue learning and adapting the core values and characteristics of being an
effective and just campus journalist. It opens the minds of all contestants that good journalists
are not afraid to speak for truth, to fight for what is right and to freely exercise campus freedom.
It is definitely an eye-opener. It also strengthens the ties among campus journalists all over Luzon.
It is also the time for camaraderie and solidarity.

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CERTIFICATE/S

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Title of the Activity: Stepping Up to the World of Work Interview Tips, Online Job Hunting
Tips and Labor Laws
Date: December 4, 2010
Venue: Fr. Tonus Gymnasium
Sponsoring Organization: Alumni Affairs Office

PROCEEDINGS

The program started at 8:00. It started with a prayer and the singing of the national
anthem. After a brief opening remark, Sir Sherwin Saquing, a faculty member of this university
had his lecture.
The said seminar is very essential to graduating students because they had learned the
proper way of writing a résumé in a manner of like presenting their credentials as applicants of a
certain position. The second part of the Seminar was all about on-line applications presented by
Mr. Calata, also a faculty member of the university. He cited some online job sites for future
jobseekers like us.

INSIGHT

In order to create an effective resume, use power words, indicate skills that are related to
with the job description you are applying, and make a simple, short but substantial resume.

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CERTIFICATE/S

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OTHER NON-COURSE RELATED CERTIFICATE/S

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II. FIELDTRIP
Fieldtrip brings you to extracurricular educational field studies. Such excursions usually
consist of visits to local landmarks and educational institutions regarding the students’ profession
and field of interest. The purpose of the trip is usually observation for education, non-
experimental research or to provide students with experiences outside their everyday activities.
The aim of this research is to observe the subject in its natural state and possibly collect samples.

ITINERARY
Group Name: SMU ECE, EE & CoE
Travel Tours: Haranah Tours

FEBRUARY 14, 2012


9:00- 11:00 PM Assembly and Departure from SMU Gate 1
Stop-Over CCQ and San Jose, Nueva Ecija

FEBRUARY 15, 2012


5:30-6:30 AM Breakfast at Ants Restaurant, Quezon City
8:00- 10:30 AM Tour inside the PTV4/NBN4 Visayas Ave., Quezon City
1:00-2:00 PM Lunch at Shangri-La Chinese Restaurant, West Ave., Q.C.
3:30 – 6:00 PM Makati Data Center and
Makati Emergency Response Center
6:00 PM Take out Dinner from Ants Restaurant
7:00 PM Briefing on the regulations of the Hotel by the tour guide
7:30 PM Check in at Las Palmas Hotel, Malate, Manila

FEBRUARY 16, 2012


6:00 AM Call-up Time
7:30 AM Departure Time
7:45 AM Breakfast at Ants Restaurant, Quezon City
9:00-11:30 AM Tour at Columbian Wire and Cable Corp.
12:00- 1:00 PM Lunch at Trumway Restaurant
1:00- 4:00 PM Tour inside the National Grid Corporation of the Philippines
5:00-7:00 PM SM North
7:00 PM Dinner at Ants Restaurant, Quezon City
9:30 PM Back at Las Palmas Hotel

FEBRUARY 17, 2012


5:00 AM Call-up Time
6:00 AM Check out at Las Palmas Hotel
7:10 AM Breakfast at Tropical in front of De La Salle University
8:00-10:30 Lecture at Light Rail Transit Authority
10:30-12:00 Travel towards Laguna
12:00-1:00 PM Lunch Time at Kamayan
1:00-2:30PM Tour at Gardenia Philippines

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2:30-7:00 PM Enchanted Kingdom
7:00 Dinner Take-out from Jollibee
8:30 PM Assembly and Departure

FEBRUARY 28, 2012


3:00 AM Stop Over CCQ
4:00 AM HOME SWEET HOME

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Page 40 Seminars and Fieldtrip
BRIEF DESCRIPTION
Company Name: People’s Television (PTV) National Broadcasting Network
Venue: Visayas Ave.,Diliman, Quezon City
Date of Visit: February 15, 2012
Time: 8:00-10:30AM

COMPANY PROFILE

People's Television (PTV) is the flagship government television


network owned by the Philippine Government through People's
Television Network, Inc. (PTNI). Its head office, studios
and transmitter are located at Broadcast Complex, Visayas Avenue,
Diliman, Quezon City .

The country's government television network began operations in 1974 as Government


Television (GTV-4). It was renamed Maharlika Broadcasting System in 1980 followed by switching
into color TV. Following the People Power Revolution in 1986, it was rebranded as People's
Television (PTV).

On March 26, 1992, President Cory Aquino signed Republic Act 7306 turning PTV Network
into a government corporation known formally as People's Television Network, Inc.

Shortly after he took over the mantle of government in June 1992,President Fidel V.
Ramos appointed PTV Network's first board of directors. The Network was given a one-time
equity funding for capital outlay. Since 1992, PTV has been operating on revenues it generates
on its own. Republic Act 7306 stipulates that the government shall not appropriate funds for the
operations of the Network.

PTNI is on full satellite transmission nationwide since 1992 using PALAPA C2. Its flagship
station PTV-4, which is based in Quezon City, boasts of a 40-kilowatt brand-new transmitter sitting
on a 500 ft. (150 m) tower. With its 32 provincial stations across the country, the network has
extended its reach and coverage to approximately 85 percent of the television viewing public
nationwide.

So far, PTNI has come up with the kind of programs that have earned for itself the Hall of
Fame Award for Best Station and for Most Balanced Programming in 1987 and two succeeding
years thereafter, from the Catholic Mass Media Awards (CMMA). It has, to its name, several
pioneering and award-winning educational, cultural and public service programs for their
relevance and production excellence. In 1996, PTV won the award for Best TV Station ID in the
PMPC Star Awards for Television.

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PTNI has pioneered educational and cultural programming. Some of its award-winning
programs were Tele-aralan ng Kakayahan (which predated ABS-CBN's The Knowledge
Channel by decades), Ating Alamin, Small World (and its successor) Kidsongs, For Art's Sake,
Coast to Coast and Paco Park Presents. Today, at the core of its educational programming is
the Continuing Education via Television or CONSTEL, a program aimed at upgrading teaching
skills of elementary and secondary teachers of Science and English. Institutionalized by
Department of Education, Culture and Sports (DECS), CONSTEL Science and English are being
used in teacher training by the Regional and Divisional Leader Schools of the Department of
Education, culture and Sports and in Teacher Education Institutions of the Commission on Higher
Education.

PTNI has also been the official broadcaster of major international sports competitions. It
has covered the Olympic Games, starting with the1988 Olympic Games in Seoul, with the
exception of the Barcelona Olympics in 1992 (covered by ABS-CBN) and the Beijing Olympics in
2008(covered by Solar Entertainment Corporation). PTNI was the carrying station of the South
East Asian Games in 1991, 1995, 2005, and 2007, missing in 2009, Asian
Games from 1986 to 2006 and the IAAF World Championships in Athletics in 2007 and 2009.
During these coverage’s, PTNI has received commendations from various sports organizations.
In 1996, it received a presidential citation from then President Fidel V. Ramos for the successful
coverage of the Atlanta Olympic Games

On July 16, 2001, under the new management appointed


by President Gloria Macapagal-Arroyo, PTNI adopted the name
National Broadcasting Network (NBN) carrying a new slogan "One
People. One Nation. One Vision." for a new image in line with its new
programming thrusts, they continue the new name until the Aquino
Administration in 2010.

NBN expanded its broadcast reach with the launching of NBN World on February 19,
2003 in cooperation with the Television and Radio Broadcasting Service (TARBS). This global
expansion signals new directions for NBN as it becomes accessible to the rest of the world,
particularly the millions of Filipinos overseas. NBN can be seen in Australia, North America and
the Asia-Pacific. NBN is transmitting via satellite nationwide using Agila 2 but now moved to ABS
1 last September 2011.

Before the year 2010, NBN main studios in Quezon City and its regional stations in Baguio,
Cebu and Naga will be equipped with the most modern news gathering equipment for them to
compete with the major television networks. Also, a new Harris Transmitter has been installed.
NBN's transmitter power shall be increased from 40 kW to 60 kW. NBN's digital channel is now
available on channel 48 using the Japanese digital TV standard.

In 2011, NBN continued to enhance its digital broadcasting capabilities with equipment
donated from the Japanese government. This equipment will also allow NBN to begin
broadcasting emergency alerts when necessary (similar to the Emergency Alert System in the

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Page 42 Seminars and Fieldtrip
United States, but it is more likely, due to the usage of the Japanese digital TV standard, that the
system would be based on the Japanese J-Alert system).

Although the branding is officially known as the National Broadcasting Network, in August 2011,
the "People's Television" brand which was retired in 2001 was reintroduced as a secondary
brand. Until a few months later, PTNI became a Primary Brand.

PROCEEDINGS:

At their equipment room, one of the assigned personnel discussed on their equipment,
the section maintains and monitors the signal that will be transmitted by the antenna. The
equipment used to monitor and test if problem arises was also introduced to us. The section
caters both analog and digital transmission of video signals to the subscriber.
Another section was introduced to us; before a signal will be transmitted to the
subscriber, this section was task to play the sequence of TV shows and advertisement. They also
introduce to us their digital channel, emphasizing the difference of analog to that of the digital
compared to their Image and video quality.
We also learned about the technology of digital television.

We were able to tour at one of their studio, were most of the live news were under taken.
We were able to hold the cameras used during the show.

Rudelette Joyce C. Laitan


Page 43 Seminars and Fieldtrip
BRIEF DESCRIPTION
Company Name: Makati Data Center and Makati Emergency Response Center
Venue: Makati City Hall
Date of Visit: February 15, 2012
Time: 3:30 – 6:00 PM

COMPANY PROFILE

In the pre-Spanish era, Makati was ruled by Lakan Tagkan and his wife Bouan. The area
was then predominated by swamps and cogon grass overlooking the banks of the Pasig River. It
was Don Miguel Lopez de Legaspi, the founder of Manila and first governor-general of the
Philippines, who first spotted the area. Legaspi asked the name of the place and because of the
language barrier, this was misinterpreted by the natives. Thus, pointing to the receding tide of
the Pasig River, the natives answered “Makati na, Kumati na,” referring to the “ebbing tide.”

Between the years 1578 to 1670, Makati was a “vista” or a district of Santa Ana de Sapa
under the jurisdiction of a Franciscan priest named Pedro De Alfaro. Its second name was San
Pedro de Makati, which was derived in honor of its patron saint. At times, the town was called
“Sampiro,” a corruption of its name San Pedro. In 1890, San Pedro de Makati was decreed a
public town of Manila.

The peace treaty of 1900, ending the Filipino American War, saw Makati under a
municipal president.

The Philippine Commonwealth Act No. 137 dated June 11, 1901 incorporated San Pedro
de Makati into the province of Rizal. Two years later, a town administrator was installed to
supervise the affairs of the community.

After the turn of the century, Makati remained a third class agricultural community
wherein the means of livelihood came from cultivated rice and horse fodder.

In 1914, the Philippine Legislature Act No. 2390 changed the name of San Pedro de
Makati to Makati, which has remained its official name. The year 1962 saw the construction of a
new municipal building for the local administration of Makati. It was erected on a two-hectare
lot donated by the Ayala Securities Corporation. Makati had comprised three areas: the new

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town of Makati; the old communities not owned previously or at present by the Ayala
Corporation; and the Fort Bonifacio.

The new town of Makati was attributed to the Ayalas who had been closely adhering to
their master plan of developing Makati into the most modern community in the country. It was
forty years ago when the first of its modern communities, Forbes Park, was opened to attract
affluent families, foreign capitalists, business tycoons industrial titans. Now, it boasts of six (6)
affluent villages with defined residential zones, steel and concrete avenues, first class facilities
and services, ultra-modern skyscrapers, and convenient commercial and recreational facilities.
More than one third of the total land area of the city is located in new Makati.

Beyond the fences of the affluent villages, however, lay the old town of Makati. It was a
typical urban center composed of 17 crowded barangays where the remnants of history were
still visible in a hodge-podge of factories, establishments, century-old schools, and modern
churches.

These two extreme contrasts of the Makati community compelled a writer to describe it
as an “artificially inseminated society because it was never left alone to conceive itself.”

The area of Fort Bonifacio, on the other hand, was composed of barangays Cembo,
South Cembo, Comembo, East Rembo, Pembo, Pitogo, Post Proper North, Post Proper South,
Rizal and West Rembo. It had a total land area of 5.4436 square kilometers, with 4.4027 square
kilometers used by the military.

During the last years of the Marcos administration, the City of Makati became the familiar
ground for numerous protest rallies and marches of the various opposition groups. It was in
Makati, particularly the stretch of Ayala, where the confetti revolution started. Major rallies held
in Makati were greeted by confetti made of shredded yellow pages of phone directories.
Ugarte Field replaced Plaza Miranda as the frequent venue of many public rallies to express the
people’s indignation against the late President Marcos and his government.

The City of Makati had been governed by seventeen (17) Administrators from the early
1901 up to the present (Annex 1). During the past two decades, development efforts have been
concertedly undertaken, resulting in the face-lifting of Makati’s “old town” and the emergence
of its “new town”.

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After the February Revolution, President Corazon C. Aquino appointed Atty. Jejomar C.
Binay to take the reins of the Makati government. Considered as a human rights advocate,
Mayor Binay started the rehabilitation and restructuring of the local government set-up to
promote better delivery of services to the community. The impact of his initial measures earned
him the mandate of the people. Mayor Binay was duly elected as the town’s 16th administrator
in the local elections of January 1988. In the May 1992 elections, he was re-elected as the town’s
local chief executive.

The year 1995 was one of the most the significant periods for the administration of Mayor
Binay and the local populace of Makati. It was in this year that the conversion of the
Municipality of Makati into a highly urbanized city took effect with the signing of Republic Act
7854 by President Fidel V. Ramos on January 2, 1995 followed by the overwhelming approval of
the residents in a plebiscite held on February 4, 1995. As provided by the City Charter, Makati is
now divided into two congressional districts that correspond to the two existing districts created
by Republic Act No. 7166, as implemented by the Commission on Elections, except that
barangays Magallanes, Forbes Park and Dasmariñas are now in District I in lieu of barangay
Guadalupe Viejo, which became part of District II.

The 1991 Local Government Code limits the term of all elected local government officials
to only three consecutive terms. This provision, however, did not hamper the continuance of
Mayor Jojo Binay’s brand of public service.

In 1998, the mayor passed the torch to his wife, Dr. Elenita S. Binay, a doctor of medicine,
who was overwhelmingly elected by the local populace to become the 17th Mayor and the
‘First Woman Chief Executive’ of Makati City. It was during her administration that the city won
the Philippine Quality Award (PQA) Commitment to Quality for exemplary organizational
performance. Makati was the only LGU which won the award in year 2000.
The mayoral election held on May 2001 gave another opportunity for Mayor Jejomar C. Binay to
continue his leadership as the city’s top public official. It was during this term that the City of
Makati won international and local acclaim for its noteworthy programs. The Makati Health
Program, popularly known as “Yellow Card,” won the Dubai International “Best Practices” Award
for 2002, a joint project of the United Nations Human Settlements Program (UN-HABITAT) and the
Municipality of Dubai, for its “outstanding contributions towards improving the living
environment.”

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Makati likewise reinforced its claim as the country’s leader in e-governance thru
information technology when its official website, www.makati.gov.ph, won the much coveted
Philippine E-Government Award by the Philippine Internet Commerce Society in 2002.

Radyo Makati, a regular Sunday radio program on DWIZ hosted by Mayor Binay and
Vice Mayor Ernesto S. Mercado from 7:30am to 9:00am, was awarded the Jaime Cardinal Sin
Serviam Award for “Outstanding Community Service in the Promotion of Christian Values” in the
2004 Catholic Mass Media Awards.

In the area of peace and order, the city gained many milestones thru various
recognitions earned by its peacekeeping bodies. The Makati City Peace and Order Council
made it to the “Hall of Fame” for the second time when the National Police Commission named
it the Best City Peace and Order Council in the Highly Urbanized Category from 2002 to 2004, a
title which the Council held from 1995 to 1997.

Likewise, the Makati Police Station was adjudged the best in the country in 2004, and
won the Patrol 117 Award for Best Crime Responder given by the Philippine National Police. The
Makati Fire Station was also named Best Fire Station in the National Capital Region in 2004.
In the Philippine Cities Competitiveness Ranking Program of the Asian Institute of
Management Policy Center, Makati was cited as the Most Dynamic City in 2004, and one of the
Top Five Performing Cities in 2005.

The year 2006 marked the conferment of more prestigious distinctions on the mayor and
his city. Mayor Binay was named among the Top Ten World Mayors in 2006, ranking fourth out of
677 mayors from Asia, U.S.A., Europe and South America in an internet-based survey aimed to
promote strong cities and good governance.

The Makati City Disaster Coordinating Council (MCDCC) was a recipient of the 2006
Gawad Kalasag award in the Highly Urbanized/Independent City category. In giving the award,
the National Disaster Coordinating Council cited the Makati Rescue, a widely recognized
component of the MDCC that renders both medical and technical support services, and the
Makati C3 EARS (Command, Control & Communication Emergency Alert and Response System)
Center, a mini-911 capable of receiving and responding to emergency calls anywhere in Makati
on a 24/7 basis.

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Page 47 Seminars and Fieldtrip
The primordial importance given by the city government to the welfare of its young
constituents, as demonstrated by its outstanding programs promoting their holistic development,
was duly recognized when Makati won the 2006 and 2007 Presidential Award for Most Child-
Friendly City in the National Capital Region.

PROCEEDINGS

At their equipment room, one of the assigned personnel discussed on their equipment,
the section maintains and monitors the signal that will be transmitted by the antenna. The
equipment used to monitor and test if problem arises was also introduced to us. The section
caters both analog and digital transmission of video signals to the subscriber.
Another section was introduced to us; before a signal will be transmitted to the
subscriber, this section was task to play the sequence of TV shows and advertisement. They also
introduce to us their digital channel, emphasizing the difference of analog to that of the digital
compared to their Image and video quality.
At last, we were able to tour at one of their studio, were most of the live news were under
taken. We were able to hold the cameras used during the show.

Rudelette Joyce C. Laitan


Page 48 Seminars and Fieldtrip
BRIEF DESCRIPTION
Company Name: Columbian Wire and Cable Corp.
Venue: 75 Howmart Rd. Bo. Kangkong, Quezon City
Date of Visit: February 16, 2012
Time: 9:00 – 11:30 AM

COMPANY PROFILE

Columbia Wire and Cable Corporation is a firm


engaged in the manufacture of copper and aluminum
electrical wire and cable products. It started operation on
1964 – in its former plant at Miller Avenue, San Francisco
Del Monte, Quezon City when its product line then
consisted mainly of flat cords, portable cords, hook-up
wire, TW, and THW building wires.

In 1973, the Company moved to its present site at


75 Howmart Road, Bo. Kangkong, Quezon City. With a bigger site and expanded facilities; and
with the acquisition of sophisticated machineries and testing equipment, new items were added
to its product line, among them: high voltage power cable up to 35 KV (35,000 volts), ALPETH
telephone cable, Jelly-filled telephone cables, shipboard cables, etc.

In March 1976, Columbia Wire and Cable Corporation became the first electrical wire
and cable company to be accredited by then Phil. Bureau of Standards, now Bureau of Product
Standards under the Department of Trade and Industry. Again, in the same
year, CWCC became the first to introduce the most modern power cable in its class-the cross-
linked PE (XLPE) insulated power cable. In 1985, CWCC introduced another first in the market –
the interlocked armoured multi-conductor power cable (Trade name – HYPERGUARD).
Again CWCC remains the only supplier of this type of cable in the country today as it continues
to supply the requirements of companies like the National Steel Corporation, etc.

And in October 1989, CWCC again became the first to introduce the modern Foam-Skin
Filled (FSF) telephone cables. It later introduced another first – the STALPETH telephone cables.

To further boost customer’s confidence in CWCC’s products, a Quality System compliant


with ISO 9001: 2000 has been established and is continually improved and maintained.

PROCEEDINGS

Our group arrived at the company at nine in the morning. We headed to their function room
where their immediate supervisor welcomed us in their company. Then, he gave a lecture about
their company, their products and production process. After the lecture, we had a tour at the
company. They showed us the different processes to complete a certain wire type. They also

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toured us in their quality assurance room where each wire is tested if they meet the specified
standards before releasing the products in the market.
After the tour, we went back to their canteen where they prepared a snack for the
participants.

Rudelette Joyce C. Laitan


Page 50 Seminars and Fieldtrip
BRIEF DESCRIPTION
Company Name: National Grid Corporation of the Philippines
Venue: Brgy. San Jose Matulid, Mexico, Pampanga
Date of Visit: February 16, 2012
Time: 1:00 – 4:00 PM

COMPANY PROFILE

“Stronger transmission for a stronger nation”

This is the commitment the National Grid Corporation of the Philippines (NGCP) has
undertaken to fulfill since its incorporation in 2008 when it assumed the crucial task of delivering
safe and reliable electricity throughout the archipelago, a responsibility formerly held by the
National Transmission Corporation or Trans Co.

A fully private corporation, NGCP won the franchise to operate and maintain the
country’s transmission network in the biggest government auction conducted in efforts to reform
the local power sector. This fifty-year franchise provides NGCP with the right to operate,
maintain, expand and further strengthen the country’s power transmission system which, as of
end-2009, involved 19,425 circuit kilometers of transmission lines and 23,853 MVA of substation
capacity. As the system operator of the power grid, NGCP balances the demand and supply of
electricity to serve efficiently all of its customers—generators, private distribution utilities, electric
cooperatives, government-owned utilities, ecozones, industries, as well as directly connected
companies.

It is responsible for putting online the right mix of power plants that generate the high-
voltage electricity and transmitting this to the various distribution utilities which, in turn, deliver the
electricity at a lower voltage rating to households and other end-users. Equipped with technical
expertise, a sound financial portfolio and impressive track record, NGCP is poised to successfully
deliver the electricity needed to fuel the growth of the economy and thereby empower the
Filipino people and the country’s business sector, strengthening the nation as a whole.

Our Vision

To build the strongest power grid and maintain the best power utility practice in
Southeast Asia, with the collective efforts of a world-class professional work force.

Mission

To contribute to the nation’s social and economic development and satisfying our
stakeholders’ needs by efficiently developing and adequately operating the power grid to
provide reliable electricity transmission service.

Our Objectives

To upgrade, expand and strengthen our transmission facilities with cutting-edge


technology. We shall also keep improving our operations and maintenance practice with global
knowledge sharing, thus guaranteeing the safety and security of our power system and

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employees. By building the strongest power grid, we will be rewarded with continuous
improvement in the quality and reliability of power as well as in the efficiency of our operation.
This in turn shall enhance the lives of all—our customers to be rewarded with energy cost savings,
our investors to be provided with fair return, our employees to share in the benefits of
exceptional financial performance, and society in general to enjoy a sustainable environment-
friendly energy system. With enhanced sharing of knowledge from all over the world, we will
develop our workforce into the most respected and competent professionals, helping them
achieve their personal goals and realize self-fulfillment. This is important because for all our
objectives to be completed, we will need our people’s strong determination to the pursuit of
excellence and perfection.

Core Values

Integrity. We abide by a high level of professionalism, sincerity, positivity, and brotherly


compassion to serve.

Competence. We uphold a strong heritage, which continues to inspire us to perform to our


utmost.

Passion. We maintain an unmatched passion to serve, and a passion for excellence in all we do.

Armed with strong hearts and strong minds, NGCP is capable of delivering on its promise
to develop the stronger transmission system necessary to build a stronger future for our nation.

NGCP’s main responsibility involves the improvement, expansion, operation and


maintenance of the nationwide transmission system as well as of the sub-transmission system
which have not yet been disposed by TransCo.

Power Delivery - Linking power plants owned by NPC and independent power producers (IPPs)
to the country’s distribution utilities and electric cooperatives which in turn deliver electricity to
end-users.

System Operations - Centralized operation and control of high-voltage transmission facilities, grid
interconnections and ancillary services.

Metering Services - Operation and maintenance of metering facilities.

NGCP is also engaged in providing technical services, particularly system studies and
operation and maintenance of customer facilities.

PROCEEDINGS

The group was divided into two batches; the first one had their tour first because they
can’t accommodate large number of students. The second batch waits until the first batch will
be finished. We were accommodated by one of the operator assigned at the control room. He
discussed about their section, what are the used of the equipment and introduce the latest
equipment they have. The control room serve as the central switch of all the sub offices around
Pampanga. At the control room, we could see snap view of their plant.

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Page 52 Seminars and Fieldtrip
BRIEF DESCRIPTION
Company Name: Light Rail Transit Authority
Venue: Santolan, Quezon City
Date of Visit: February 17, 2012
Time: 8:00 – 10:30 AM

COMPANY PROFILE

The Light Rail Transit Authority is recognized as the premiere rail transit in the country
providing reliable, efficient, dependable, and environment-friendly mass rail services to all
residents of Metro Manila. LRTA is a wholly owned government corporation created on July 12,
1980 under Executive Order (EO) No. 603, as amended by EO No. 830 dated September 1982,
and EO No. 210 dated July 7, 1987. The LRTA is primarily responsible for the construction,
operation, maintenance and/or lease of light rail transit systems in the Philippines.

A pioneer of the industry since 1984, LRTA has become the country's prime mover in the
rail transport sector serving the needs of millions of Filipinos by exploring avenues where the LRT
system could continuously provide efficient transport services while promoting economy and
efficiency of operations.

Mandate

By virtue of Executive Order No. 603, the Light Rail Transit Authority was created to be
primarily responsible for the construction, operation, maintenance and/or lease of LRT Systems in
the Philippines.

Vision

To be the institution in the field of mass rail transit system and be in continuous pursuit of
excellence in the provision of safe, reliable, efficient and effective mass rail transit services for
optimum customer's satisfaction.

Mission

To pursue excellence in the provision of quality mass transport and related services in the
metropolitan areas of the country in a safe, reliable, cost-effective, caring, integrated, and
ecologically responsible manner.

Quality Policy / Pledge

We, at LRTA, commit to comply with the requirements of the Quality Management
System and continually improve our effectiveness in providing quality urban mass rail transport
and related services in order to achieve our goal of "SERBISYONG AYOS!"

History

From 1976 to 1977, a fourteen-month study funded by the World Bank was conducted by
Freeman Fox and Associates, and this suggested a street-level light railway. The then newly

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created Ministry of Transportation and Communications (MOTC) reviewed and revised the
recommendations, introducing an elevated version because of the many intersections. This
raised the cost from P1.5 billion to P2 billion. Another foreign firm was commissioned by MOTC for
supplementary study which was completed within three months.

Starting the Project

On July 12, 1980, the country's president, Ferdinand E. Marcos, created the Light Rail
Transit Authority (LRTA) as a government agency. The Chairman was the then First Lady and
Governor of Metro Manila, Imelda Romualdez Marcos. This LRTA confined its activities to
determining policies, to the regulation and fixing of fares, and to the planning of extensions to
the system. The project was called Metrorail and was operated by a sister company of the
former tramway company Meralco, called Metro, Inc.

Initial assistance for building the LRT project came from the Belgian government which
granted a P300 million "soft" and interest-free loan with a repayment time of 30 years. The
project was expected to pay for itself within a period of 20 years out of revenue alone. A
Belgian consortium consisting of ACEC (Ateliers de Constructions Electriques de Charleroi, BN),
(Constructions Ferroviaires et Metalliques, formerly Brugeoise et Nivelles), TEI (Tractionnel
Engineering International) and TC (Transurb Consult) provided an additional loan of P700
million. The consortium provided the cars, signalling, power control, telecommunications,
training and technical assistance. The entire system was expected to be financially "in the red"
well into 1993. Against an expected gross revenue of P365 million for the first operating year,
government losses were thought likely to reach P216 million. The system was designed as a
public utility rather than as a profit center.

Construction of the line started in October 1981, and was the responsibility of CDCP
(Construction and Development Corporation of the Philippines), with assistance from the Swiss
firm of Losinger and the American company Dravo, the latter, through its Philippine
subsidiary. The government appointed Electrowatt Engineering Services of Zurich (Switzerland)
to manage and supervise the project. Electrowatt set up offices in Manila and became
responsible for extension studies of the system which eventually comprised 150 km of routes
along all major corridors in about 20 years’ time.

PROCEEDINGS

Upon the arrival at Santolan, we went to the visitor’s room wherein we were able to see
the setup inside the control room of LRTA Line 2, Computers that are used in controlling the trains
in used. We found out that the train could be operated manually with an operator and
programmed to work manually without operator intervention. Their immediate supervisor gave a
lecture about the operations of the LRT, their sub stations and how many trains were deployed
every day and every peak seasons. We were also toured around the maintenance section and
around the railway of the train. At last, we were given the chance to ride on their train.

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Page 54 Seminars and Fieldtrip
BRIEF DESCRIPTION
Company Name: Gardenia Philippines
Venue: Laguna International Industrial Park (LIIP), Biñan, Laguna

Date of Visit: February 17, 2012


Time: 1:00 – 2:30 PM

COMPANY PROFILE

Gardenia's roots go back to


Singapore where, in 1978, it began as a
humble in-store bakery. Increasing demand
led to the opening of Gardenia's first-
commercial bakery at Pandan Loop in
March 1983. Gardenia has since been the
market leader in Singapore and has
expanded its operations in Asia to countries
such as Malaysia and Thailand with the latest
in the Gardenia chain of bakeries here in the
Philippines.

It all began in 1997, QAF Limited through Gardenia International Pte. Ltd. established
Gardenia Bakeries Philippines Inc. and started construction of its bakery plant in Laguna
International Industrial Park (LIIP), Biñan, Laguna.

Gardenia Philippines started its operations in 1998 with the state-of-the-art bread factory
rated as one of the most modern large scale bread manufacturing facility in the country. Its
major, highly-automated equipment come from the best bakery equipment suppliers from
Germany, Holland, UK and USA making it the leading manufacturing company in the Philippines.

Over the years, Gardenia has gained wide acceptance and is now considered as the
most widely distributed loaf brand, reaching many parts of the country.

World-class Products: Gardenia’s Steadfast Commitment to Quality

Gardenia Philippines offers a wide array of superior bakery products including white,
wheat and health breads, flavored loaves, pandesal and snack items like snack cakes, muffins
and toasts. Gardenia breads are known for their good taste, freshness, softness, oven-baked
aroma and nutritive value. The popular Classic White Bread is cholesterol free and bromate free,
has zero transfat, and is vitamin and mineral fortified, exceeding DOH recommendations. Its
product slogan "So good...you can even eat it on its own" best describes the product benefits.

Gardenia, being a consumer-focused and branded food company, is singularly driven in


delivering superior consumer value through providing consumers with superior products. The
Gardenia trademark means value and is respected all over Asia.

Gardenia has been awarded with International Organization for Standardization ISO
9001: 2000 certifications from 2003 to 2009 and has now upgraded to ISO 9001:2008 in

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compliance with Quality Management System and certification for product quality excellence.
This assures that consumers only get the highest quality products in the market. Moreover,
Gardenia is HACCP (Hazard Analysis and Critical Control Point) certified since 2003 to present—
proof of the company’s adherence to the systematic approach in the identification, evaluation,
and control of food safety standards. From 2004-2010, Gardenia was accorded Superbrands
status by Superbrands Ltd., an independent authority and arbiter on branding. This, on the other
hand, re-affirms that Gardenia has met the stringent criteria of market dominance, longevity,
goodwill, customer loyalty and overall market acceptance. Another notable award is the
Annual National Consumers’ Award (ANCA) as the “Outstanding Bread Manufacturer” for five
straight years.

Moving to the Future: Paving the way for Gardenia’s Continued Success

Gardenia Philippines pioneered a unique distribution system, ensuring that only fresh
breads reach consumers every day. Gardenia strictly follows its international policy of keeping
only fresh stocks on the store shelves. As soon as products come out of the factory, delivery vans
leave the production plant as early as 4 o’clock in the morning to bring the products to specific
locations in the country. Replacing unsold breads in store shelves with only freshly baked top-
quality products during each day of delivery is a Gardenia practice unmatched in the industry.

Since the start of its operations, Gardenia's distribution had grown rapidly. Gardenia is
now considered as the most widely distributed loaf brand in Metro Manila to as far as Isabela,
Abra, Cagayan and Ilocos provinces in the North, Bicol and Sorsogon in the South, and Negros,
Samar, Antique, Aklan, Iloilo and Leyte in the Visayas region. Increasing demand led Gardenia
to reach Cebu, Bohol, Butuan City, Iligan City, Misamis Oriental, Bukidnon and Davao City in
Mindanao. From Gardenia's establishment in 1998, the brand’s success has been starkly evident
with its continuous and rapid sales growth.

This combination of superior product quality, advanced bread-making technology and


extensive system of distribution reflects the consumer-oriented vision of Gardenia Philippines that
brings consumers the highest level of product satisfaction.

The reason behind Gardenia’s success is no secret; it is the people who made Gardenia
what it is today and the goal of sustaining Gardenia’s leadership and excellence. Our
enthusiasm to serve constitutes the “yeast that raises the dough” and with this, Gardenia will
continue to take the lead.

Our Vision

Our vision is to become the premier company in the baking industry and the related
food and beverage industry, known and emulated for our best quality products that delight the
consumer. It is the pride of every employee, investor, trade partner and stakeholder.

Our Mission

Our mission is to serve consumers with the best quality assortment of great-tasting bakery
and related food and beverage products, with world-class manufacturing facilities and an
efficient nationwide distribution network, thereby providing a fair return on shareholder
investments.

Our Core Values

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Customer Driven We always put the customer first in everything we do.

Innovation We constantly initiate change and encourage creativity

Teamwork and Professionalism We are one company, one team working together
professionally.

Integrity We uphold honesty and objectivity in the things that we


do.

Excellence We relentlessly pursue continuous improvement and aim


for the highest standard in our work.

Stewardship (Malasakit) We treat company resources with pride as if they are our
own.

Food Safety Policy

We, at Gardenia Bakeries Philippines, are committed to assure customers and consumers
that our products are produced with superior quality ingredients and according to strict safety
and hygienic standards that comply with statutory and regulatory requirements.

Our Quality Policy

We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing


best quality bakery products.

We aim for excellence through innovation and continuous improvement of our


processes, products and services, ensuring compliance with our customers’ and applicable
statutory and regulatory requirements.

We are steadfast in our commitment that quality begins with each and every one of us.

PROCEEDINGS

The tour started with a movie presentation about the company and how it really works.

Gardenia started retail operations back in 1999 when it shipped out its first batch of
freshly made breads. It initially encountered some difficulties at retail outlets because of its
innovative display strategies as well as their insistence on replacing the two day old bread with
new ones at no cost. That's all in the past, as consumers and retailers alike have embraced the
brand and propelled it to the top spot in the Philippine market.

We toured the most advanced, fully automated bread factory in the Philippines, able to
produce 6,000 loaves of bread an hour, in this case the Classic White bread. They also have two
more lines but they are slightly less state of the art than this one, able to produce 4,000 and 2,000
loaves respectively. In total, Gardenia can produce 12,000 loaves of bread an hour, mind
boggling if you start to think about it.

The dough mixture is made without any human contact, the people stationed don the
factory floor are just there to removed reject products and perform maintenance.

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Each loaf container has four dough balls that are used to facilitate the rising of the
bread, covered and enter the tunnel oven, which is of German technology.

The freshly baked loaf are then moved to the Japanese made bread cooling towers
which is made from Samurai steel, yes the same material they used for the swords. The steel has
great heat dissipation that allows faster cooling of the bread. The cooling tower has a minimum
of barriers allowing people to view the magnificent sight which also helps cool the bread aside
from the visual impact. The conveyors are moved using rollers which are virtually noiseless and
uses lots lets energy than the previous one they've had.

The cooled bread are the sliced, packaged and then sealed using the unique G-Lock
system, which assigns a particular color to a certain days production, allowing consumers to
easily know the breads freshness.

After packaging, the finished products are then sent to the distribution center for loading
into their fleet of 150 trucks.

After the tour, we were able to taste some unsliced freshly baked classic white bread.
There's really nothing like freshly baked bread, it was pillow soft and was quite warm even after
sitting there for a while.

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DOCUMENTATION

Different Equipment and Facilities inside the PTV 4

Finish products, equipment and facilities within Columbia Wires

Working environment inside the Gardenia’s 60k Factory

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