Islamic community radio strategy in gaining sympathy from listeners (study on Radio

Dais 107.9 FM)

Abstract
Thesis "Islamic Community Radio Strategy in Obtaining Audience Sympathy (Study on Radio
Dais 107.9 FM)" is a research that tries to describe the strategy of Islamic community radio
through one of the media in its possession, Radio Dais. This type of research is qualitative
research, this research is a field research that uses descriptive analysis method in data
analysis. Strategy is choices about how best to develop an organization. These choices are
integrated and coordinated then designed to exploit core competencies to gain competitive
advantage. Based on research conducted on Radio Dais, three main strategies were used by
Dais through one of the da'wah media, namely; Communication Strategy, Radio Broadcast
Strategy, Marketing Strategy. The author hopes that this simple work is useful in the
development of Da'wah and Islamic Da'wah itself.

Item Type: Thesis (Undergraduate (S1))

Uncontrolled Radio Komunitas; Media Dakwah; Radio Islam; Komunitas Islam

Keywords:

200 Religion (Class here Comparative religion) > 290 Other religions > 297 Islam and
religions originating in it > 297.7 Propagation of Islam > 297.74 Dakwah
Subjects:
300 Social sciences > 380 Commerce, communications, transport > 384 Communications
Telecommunication

Divisions: Fakultas Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam

Additional Pembimbing: Dra. Hj. Umul Baroroh, M. Ag.; Dra.Hj. Amelia Rahmi, M.Pd.
Information:

Depositing User: Nur yadi

Date Deposited: 17 Dec 2014 06:39

Last Modified: 17 Dec 2014 06:39

URI: http://eprints.walisongo.ac.id/id/eprint/3028