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  • Curated by David Armano, SVP, and Steve Rubel, SVP, Director of Insights

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    angelibeltran
    29 views18 pages
    The document outlines 6 major digital trends that organizations can't ignore: 1) Digital media relativity - the need to activate employees across owned, earned, paid, and social media channels. 2) The "headless" internet - the rise of mobile apps and need to build relationships with developers. 3) Digital privacy - both a risk and opportunity that requires transparency, response strategies, and listening to customers. 4) Digital and real worlds colliding - using technologies like augmented reality to converge digital and physical experiences. 5) Socialization of commerce - integrating social aspects into buying and selling, like collective purchase intelligence. 6) The amoeba economy - traditional businesses disrupted by

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    summit2010armanorubelfuturehorizons-101006165840-phpapp01 (1)

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    The document outlines 6 major digital trends that organizations can't ignore: 1) Digital media relativity - the need to activate employees across owned, earned, paid, and social media channels. 2) The "headless" internet - the rise of mobile apps and need to build relationships with developers. 3) Digital privacy - both a risk and opportunity that requires transparency, response strategies, and listening to customers. 4) Digital and real worlds colliding - using technologies like augmented reality to converge digital and physical experiences. 5) Socialization of commerce - integrating social aspects into buying and selling, like collective purchase intelligence. 6) The amoeba economy - traditional businesses disrupted by

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    29 views18 pages

    Curated by David Armano, SVP, and Steve Rubel, SVP, Director of Insights

    Uploaded by

    angelibeltran
    The document outlines 6 major digital trends that organizations can't ignore: 1) Digital media relativity - the need to activate employees across owned, earned, paid, and social media channels. 2) The "headless" internet - the rise of mobile apps and need to build relationships with developers. 3) Digital privacy - both a risk and opportunity that requires transparency, response strategies, and listening to customers. 4) Digital and real worlds colliding - using technologies like augmented reality to converge digital and physical experiences. 5) Socialization of commerce - integrating social aspects into buying and selling, like collective purchase intelligence. 6) The amoeba economy - traditional businesses disrupted by

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as pdf or txt
    of 18

    ^ŝdžŝŐŝƚĂůdƌĞŶĚƐKƌŐĂŶŝnjĂƚŝŽŶƐĂŶ͛ƚ/ŐŶŽƌĞ

    Curated  by  David  Armano,  SVP,  and  Steve  Rubel,  SVP,  Director  of  Insights  

    edelmandigital.com
    OWNED
    properties
    Technologies  tend  to  get  all  
    ƚŚĞĂƚƚĞŶƚŝŽŶ͘zĞƚ͕ƚŚĞLJ͛ƌĞ
    fleeting. EARNE
    D
    media

    2 edelmandigital.com
    The  trends,  however,  
    develop  more  slowly  and  
    ƚŚĞLJ͛ƌĞŽĨƚĞŶƚŝŵĞůĞƐƐ͘
    Focus  on  the  trends,  but  
    leverage  the  technologies.

    3 edelmandigital.com
    TREND  I  ʹ DIGITAL  MEDIA  RELATIVITY

    Space  is  
    infinite,  time  is  
    finite.
    Recommendations:
    ‡ Scale  surface  area  by  
    activating  employee  thought  
    leaders  in  digital  embassies
    ‡ Combine  paid,  owned,  
    earned  and  social  -­‐ make  
    them  work  hard  for  you
    ‡ Dayparted engagement

    edelmandigital.com
    TREND  I  ʹ DIGITAL  MEDIA  RELATIVITY

    edelmandigital.com
    TREND  II  ʹ d,͞,>^^͟/EdZEd

    Web  sites  fade.  


    Mobile  apps  
    surge.
    Recommendations:
    ‡ Become  a  curator  and  a  
    convener,  not  just  a  creator
    ‡ Build  relationships  with  
    developers  to  scale  your  
    mobile  footprint
    ‡ Embrace  experimentation

    edelmandigital.com
    TREND  II  ʹ d,͞,>^^͟/EdZEd

    edelmandigital.com
    TREND  III  ʹ DIGITAL  PRIVACY

    Privacy  is  both  a  


    communications  
    risk  but  also  an  
    opportunity.
    Recommendations:
    ‡ dŚĞĨŽƵƌD͛ƐŽĨůŝƐƚĞŶŝŶŐ͗
    mindfulness,  monitoring,  
    measurement  and  mining
    ‡ Digital  readiness/response
    ‡ ŵďƌĂĐĞ͞ƐƵƉƌĞŵĞ
    ƚƌĂŶƐƉĂƌĞŶĐLJ͟ĂƐƚŚĞŶŽƌŵ

    edelmandigital.com
    TREND  III  ʹ DIGITAL  PRIVACY

    edelmandigital.com
    TREND  IV  ʹ DIGITAL  &  REAL  WORLDS  COLLIDE
    Engagement  
    amplified  by  
    coordination  
    between  physical,  
    social  &  digital.  
    Recommendations:
    ‡ Leverage  mobile,  RFID  
    code,  Augmented  reality  to  
    converge  experience
    ‡ Incorporate  event  planning  
    &  gestural  activity
    ‡ ƌŝĚŐĞ͞ĚŝŐŝƚĂůĚŝǀŝĚĞ͟

    edelmandigital.com
    TREND  IV  ʹ DIGITAL  &  REAL  WORLDS  COLLIDE

    Make  the  experience  


    seamless  

    edelmandigital.com
    TREND  V  ʹ THE  SOCIALIZATION  OF  COMMERCE
    Buying,  selling  and  
    social  forms  of  
    currency  influence  
    what  we  recommend  
    &  purchase
    Recommendations:
    ‡ /ŶƚĞŐƌĂƚĞ͞ƐŽĐŝĂůůĂLJĞƌƐ͟
    into  digital  commerce
    ‡ dĂƉŝŶƚŽ͞ĐŽůůĞĐƚŝǀĞ
    ƉƵƌĐŚĂƐĞŝŶƚĞůůŝŐĞŶĐĞ͟
    ‡ Collect  data  for  predictive  
    behavior  models

    edelmandigital.com
    TREND  V  ʹ THE  SOCIALIZATION  OF  COMMERCE

    Connect  social  
    graphs  with  
    commerce

    edelmandigital.com
    TREND  V  ʹ THE  SOCIALIZATION  OF  COMMERCE

    Combine  traditional  
    with  social  currency

    edelmandigital.com
    TREND  VI  ʹ THE  AMOEBA  ECONOMY
    Traditional  command  
    and  control  business  
    disrupted  by  organic  
    infrastructure,  
    amorphous  form  &  
    adaptability    
    Recommendations:
    ‡ ƐƚĂďůŝƐŚ͞ŝŶŶŽǀĂƚŝŽŶŚƵďƐ͟
    across  organization
    ‡ Empower  enterprise  wide    
    collaboration
    ‡ ŶĐŽƵƌĂŐĞĂ͞ĐƵůƚƵƌĞŽĨ
    ĐŚĂŶŐĞ͟ǀƐ͘ĐŽŵƉůĂĐĞŶĐLJ

    edelmandigital.com
    TREND  VI  ʹ THE  AMOEBA  ECONOMY

    Develop  platforms  
    which  harness  the  hive

    edelmandigital.com
    TREND  VI  ʹ THE  AMOEBA  ECONOMY

    Develop  new  
    ecosystems  which  
    foster  mutual  gain

    edelmandigital.com
    Thank You
    @edelmandigital

    18 edelmandigital.com

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