Annual Product Report

This document reviews the sales performance of the Office 2010 product in
Jakarta, Surabaya and Bali markets. It also looks at the performance of the
partners within this region. Form this review the Next Year Plan is developed.
Product Manager

2010

Jl Dimana Ada 118, Jakarta 021 1234567

 Annual Product Report 2010

Table of Contents
Overview ............................................................................................................................... 1
Product Review ..................................................................................................................... 2
Partner Review ..................................................................................................................... 3
Komputindo ....................................................................................................................... 3
Market Coverage ........................................................................................................... 3
Sales Performance ........................................................................................................ 3
Laptopindo ........................................................................................................................ 4
Market Coverage ........................................................................................................... 4
Sales Performance ........................................................................................................ 4
PC Indo ............................................................................................................................. 5
Market Coverage ........................................................................................................... 5
Sales Performance ........................................................................................................ 5
Sales & Profit Analysis .......................................................................................................... 6
Next Year Plan ...................................................................................................................... 7
Bibliography .......................................................................................................................... 7

Table of Figures
FIGURE 1 OFFICE BUILDING ........................................................................................................................................... 1
FIGURE 2 INDONESIA MAP ............................................................................................................................................ 1
FIGURE 3 OFFICE 2010 ................................................................................................................................................ 2
FIGURE 4 KOMPUTINDO SALES BY REGION ....................................................................................................................... 3
FIGURE 5 KOMPUTINDO MONTHLY SALES ........................................................................................................................ 3
FIGURE 6 LAPTOPINDO SALES BY REGION ......................................................................................................................... 4
FIGURE 7 LAPTOPINDO MONTHLY SALES .......................................................................................................................... 4
FIGURE 8 PC INDO SALES BY REGION .............................................................................................................................. 5
FIGURE 9 PC INDO MONTHLY SALES ............................................................................................................................... 5
FIGURE 10 SALES BY REGION BY PARTNER ........................................................................................................................ 6
FIGURE 11 ALL PARTNER MONTHLY SALES ....................................................................................................................... 6
FIGURE 12 MARKET SHARE BY REGION ............................................................................................................................ 6
FIGURE 13 MONTHLY PROFIT ........................................................................................................................................ 6
FIGURE 14 SWOT ANALYSIS ......................................................................................................................................... 7
FIGURE 15 PLAN ACTIVITIES .......................................................................................................................................... 7

Tables
TABLE 1 KOMPUTINDO SALES ........................................................................................................................................ 3
TABLE 2 LAPTOPINDO SALES .......................................................................................................................................... 4
TABLE 3 PC INDO SALES ............................................................................................................................................... 5
 Annual Product Report 2010

A
ction Pty Ltd has
been an authorised
distributor for
Microsoft for the last ten
years and holds the product
called Office exclusively in
three regional markets in
Indonesia. These markets
are Jakarta, Surabaya and
Bali.
Office 2010 was launched
on the 20th of December
2009 in Indonesia. In which
sales of this product started
in January 2010 within the
abovementioned regions.
These regions represent
80% of the market capability
of Indonesia.
The product is one of the
most industries changing
product since the launch of
Office 2003. It has very
advance features for design
and formatting. Therefore
reducing the need for third
party design applications
that are complicated and
expensive.
The sales of the product was
done by three nominated
partners. The name of
these partners and their
head office location are as
follows:
 Komputindo - Surabaya
 Laptopindo - Jakarta
 PC Indo – Bali
The Annual Sales for the
year was $1,901,750, which
was 10% short of our target.
In which we saw that
Surabaya contributed the
largest sales in Indonesia
followed by Jakarta and Bali
accordingly. And Surabaya
provided approximately 37%
of total sales.
In accordance to market
statistics Jakarta should
have contributed more than
50% with its larger
population and GDP
contribution. Upon further
analysis, we found that why
Jakarta did not contributed
the highest sales number
was because the market
was still saturated with
Office 2007.
As a result for 2011, we will
focus on developing new
outlets for our partners and
also creating new
opportunities for our
products through promotion
and discounts. With the
right strategy we home to
achieve our next year target
of $3,000,000 in sales
revenue.

Written By

_________________________
Product Manager
Sales & Marketing Division
Action Pty Ltd
 Annual Product Report 2010

Overview
Action Pty Ltd was founded in Jakarta January
2000 by two distinguished Indonesian ICT
technopreneurs. Today they are the largest
software distributors in Indonesia representing
some of the largest and most famous principle
like Microsoft, Adobe, Oracle, Corel and many
more.

Figure 1 Office Building

The division of Office Sales & Marketing was
founded in June 2003. In which a team of 6 personnel dedicate their efforts and time to
achieve the number of Office sales set by the principle Microsoft. The team members are as
follows:

1. Johan L. as Team Leader

a. Tatik H. as Sales Administrator
b. Dwi S. as Sales Support
2. Lydia T. as Jakarta Sales Lead
3. Nuri Y. as Surabaya Sales Lead
4. Putra T as Bali Sales Lead

The distribution channel was setup in 3 major regions of Indonesia. Which are Jakarta,
Surabaya and Bali. In which within in each region we have appointed a national Master
Dealer. These companies have branch offices in all three regions. The names of these
Master Dealers are as follows.

Laptopindo – Jakarta
Komputindo – Surabaya
PC Indo – Bali
Figure 2 Indonesia Map

Within this document we shall report and review the annual performance of the product, the
annual performance of partners and define our next year work plan.

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 Annual Product Report 2010

Product Review
1
“Microsoft Office 2010 offers flexible and powerful new
ways to deliver your best work—at the office, at home, or at
school.

Create standout reports and presentations with tools that

help you capture your ideas more creatively. Stay
connected to your projects, even when you’re away from
your computer, with access to Office files via Web browser
or Windows phone.1 Work efficiently with others by sharing,
editing, and reviewing files at the same time—even across
geographies and time zones. Figure 3 Office 2010

With Office 2010, you’re in control, getting things done and producing amazing results
however and wherever you work best.

Express your ideas and create visual impact. With improved picture and media editing
features, it’s easy to add creativity to your work and make your ideas stand out. Whether
you’re delivering a presentation to your colleagues or classmates, creating a company
brochure or a personal invitation, Office 2010 empowers you to be your own graphic
designer. Edit your pictures right within select Office 2010 programs. Try an array of eye-
catching artistic effects and new background removal tool to add polish to your images.

Boost your productivity with easy-to-use tools. Enhancements in Office 2010 help you
accomplish your work more intuitively, so you can focus on the task at hand and produce
better results.

Office 2010 simplifies how you find and use features. The new Microsoft Office Backstage™
view replaces the traditional File menu to give you centralized and easy access to operations
such as save, share, print, and publish. With the improved Ribbon, you can access more
commands quickly and customize it to fit your work style. Use the new Paste with Live
Preview feature, available in many Office 2010 applications, to preview your Paste Options
before you paste.

Find what you need faster with the improved Navigation Pane in Word 2010. Quickly browse
by headings or use the integrated Find tools to instantly search your document with all of
your results highlighted.

Bring new insights to your information and make better decisions. From business financials
to household budgets, Office 2010 makes it easier to manage and analyse your data and
present it in meaningful ways.” (Microsoft, 2011)

With these new features I believe that this product is a winner and would generate huge
returns and revenues for both Action Pty Ltd and Microsoft. Customer feedback has been
extremely positive with great sales results.

1 Information taken from Microsoft Website.

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 Annual Product Report 2010

Partner Review
Komputindo
Komputindo was founded in 1996 by Mr Robert Gunawan. Today they are the largest
reseller of software in Surabaya. They have 8 branches throughout Indonesia which include
Bali and Jakarta. They have more than 10 staff dedicated towards the sale of Office.

Market Coverage

In 2010 this company contributed 37% of our total sales and sold the most products in
Surabaya. They were able to achieve this by collaborating well with the existing resellers
and customers in the region.

Sales Performance

Komputindo sales of Office 2010 achieved a total sales value of $653,987.50 in year 2010.
In which Surabaya sold $569,568.75, Jakarta $27,950.00 and Bali $56,468.75 (Accounting,
2010).

Table 1 Komputindo Sales

Sales
Surabaya
Description Value 87%
Jakarta 27,950.00
Surabaya 569,568.75
Bali 56,468.75
Overall Sales 653,987.50
Bali
9%
Jakarta
4%
Figure 4 Komputindo Sales By Region

Monthly Sales
120
Thousands

100
80
60
40
20
0
1 2 3 4 5 6 7 8 9 10 11 12

Figure 5 Komputindo Monthly Sales

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 Annual Product Report 2010

Laptopindo
Laptopindo is the youngest of the Partners with its founding in 2005. The owner Mrs Linda
Sahid has been in the ICT industry for the last 15 years. Her experience working in many
large companies and principles has given her the opportunity to show her ability and be
appointed as our Master dealer. She has only recently opened her branch office in
Surabaya and Bali.

Market Coverage

Laptopindo contributed the least of the three partners. However the gap between the
partners are fairly small with less than 6% separating them. The market in potential in
Jakarta is very large since it has the largest population and contributes the biggest GDP
compare to the other regions.

Sales Performance

Laptopindo sales of Office 2010 achieved a total sales value of $659,618.75 in year 2010.
In which Surabaya sold $48,593.75, Jakarta $517,162.50 and Bali $93,862.50 (Accounting,
2010).

Table 2 Laptopindo Sales

Description Value
Sales
Jakarta
Jakarta 517,162.50 79%
Surabaya 48,593.75
Bali 93,862.50
Overall Sales 659,618.75
Surabaya
7%
Bali
14%
Figure 6 Laptopindo Sales by Region

Monthly Sales
160
Thousands

140
120
100
80
60
40
20
0
1 2 3 4 5 6 7 8 9 10 11 12

Figure 7 Laptopindo Monthly Sales

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 Annual Product Report 2010

PC Indo
PC Indo has been operating for nearly ten years under the guidance of Mr Putu Samiwara.
He is one of Bali leading experts in ICT and continues to consult on some of the largest firms
in Indonesia. PC Indo is the largest hardware and software reseller in Bali today. It has
close to 5 branches nationwide including Surabaya and Jakarta.

Market Coverage

The performance of PC Indo can be said to be excellent as Bali represents the smallest
market by size and GDP. However they still manage to contribute 32% of total sales in
2010.

Sales Performance

PC Indo sales of Office 2010 achieved a total sales value of $588,143.75 in year 2010. In
which Surabaya sold $74,968.75, Jakarta $51,112.50 and Bali $462,062.50 (Accounting,
2010).

Table 3 PC Indo Sales

Sales
Description Value
Jakarta 51,112.50 Bali
Surabaya 74,968.75 78%
Bali 462,062.50
Overall Sales 588,143.75
Jakarta
9%
Surabaya
13%
Figure 8 PC Indo Sales by Region

100 Monthly Sales

Thousands

80

60

40

20

0
1 2 3 4 5 6 7 8 9 10 11 12
Figure 9 PC Indo Monthly Sales

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 Annual Product Report 2010

Sales & Profit Analysis

160 2010 Monthly Sales by Region

Thousands

140
120
100
80
60 Jakarta
40 Surabaya
20
0 Bali
1 2 3 4 5 6 7 8 9 10 11 12
Figure 11 All Partner Monthly Sales

Sales By Region Komputindo Surabaya

Laptopindo Jakarta
Market Share By Partner PC Indo Bali
$600
Thousands

$500
$400
Bali Jakarta $300
32% 31% $200
$100
Surabaya
$0
Bali

Bali

Bali
Jakarta

Surabaya

Jakarta

Surabaya

Jakarta

Surabaya
37%

Komputindo Laptopindo PC Indo

Figure 10 Sales by Region by Partner
Figure 12 Market Share by Region

Figure 13 Monthly Profit

Monthly Profit

300
Millions

200

100

-
1 2 3 4 5 6 7 8 9 10 11
-100

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 Annual Product Report 2010

Next Year Plan

SWOT Analysis for 2013 Plan.

Figure 14 SWOT Analysis

Plan Activities for 2013

Figure 15 Plan Activities

Bibliography
Accounting, D. . (2010). Monthly & Annual Sales Report. Jakarta: Action Pty Ltd.
Microsoft. (2011, 1 15). Retrieved from www.microsoft.com/office

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