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Welcome To "Create Your Perceptual Map"
Welcome To "Create Your Perceptual Map"
Follow the Steps in Yellow. Only enter data/information in the Grey cells.
NOTE: This Excel template is password protected - it will work as is - just enter labels and data in the grey ce
For more information on Perceptual Maps visit: www.perceptualmaps.com
Please note that you can click on Attribute Ideas in the menu on the main web
Or for more information on Perceptual Maps and/or the Market Se
Step 7 When finished entering your data above, simply copy you
ells below to quickly and easily create your own Perceptual Map
deas in the menu on the main website to help determine suitable brand/product attributes to use
ptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit
All About Perceptual Maps
et
Wide Choice
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Healthy
Limited Choice
YouTube link
this spreadsheet - the password is map
Copyright 2014-18
tual Map
attributes to use
ocess, please visit
o your document.
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