Silicon Valley 10 Years

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4 Special Feature Technology THE ECONOMIC TIMES | MUMBAI | THURSDAY | 15 SEPTEMBER 2011

How will Silicon Valley — the home of technology — change in the next decade? Rituparna Chatterjee asked
10 accomplished Silicon Valley Indians to present their vision for 2020. Their insights and predictions

Silicon Valley, 10 Years On

ARINDAM

The Behemoths
The Grand Veterans
They drive the Valley’s traditional behemoths
The grand old men of the Valley who have been there, done that
Next Decade Will be Video Era
The New Detroit The next decade will be the video
era. We will go beyond voice, to
communicate via video. Mobility,
not using it all day. Sensor net-
works will sense these needs and
adapt accordingly. So, we will
Silicon Valley's primary ecosystem of nologies like electric vehicles, fuel-cell social and cloud will change have intelligent highways, intelli-
cooperation and trust — if you leave a vehicles, smarter vehicles and the in- everything, but it will happen gent traffic monitors, intelligent
company to form your own, nobody frastructure around these. through video. Consequently, net- cars, intelligent homes.
sues you — will not change. The defi- Silicon Valley's cloud computing will works too will change. In the pre- Therefore, wastage will reduce as
nition of a multinational will change. change the traditional Indian IT busi- vious decade, networks were all we use our resources efficiently.
We will see ‘micro-multinationals’ ness model. Everything — applica- about moving information from Thus, in emerging economies, vir-
flourishing. For instance, earlier, GM tions, infrastructure, platforms and so point A to point B. In the 2020s, tual healthcare, rural banking
produced cars made in USA for USA. on — will be a service. So, it will be very networks will also be about deliv- and government will be disrupted
In the next decade, you will have your fast and easy to develop an app, unlike ering a smoother, seamless expe- in prominent and revolutionary
corporate office in one place, manu- in old IT. So, Indian IT companies will rience and all kinds of network ways. Of course, all this disrup-
Vish Mishra facturing elsewhere, R&D in yet an- have to constantly update their staff will co-exist. Networks will be tion will start here, in Silicon
Global Head, The other country, while your market with the latest technologies and change like smart grids. In a grid, sensor Valley. Take Facebook. Here is a

Vinod Khosla Indus could be completely elsewhere. While their business models to adapt. Padmasree Warrior networks transmit small bits of Valley tech that is changing how
the multinational, as we have known The total capital in venture capital data all day long. In video, on the groups get together and you could
Entrepreneurs; it, was a large company, micro-multi- will rise enormously. A lot more phi- Chief Technical other hand, you have very hi-defi- argue that it's also changing how
Co-founder, Sun , Microsystems; Venture Director, nationals could include both behe- lanthropy will come out of Silicon Officer, Cisco nition data in a burst, but you are younger generations learn.
Founder Khosla Ventures ClearStone moths and smaller companies. Valley. It has relatively new wealth and
Venture Partners Smaller companies would follow the so the models will differ from the phil-

10 Googles same logic.


Silicon Valley is going to be the new
anthropic models of old wealth — say,
in the way The Rockefeller Foundation Search Will Go Everything Will
Detroit; not in the bad sense, but in be- differs from The Bill & Melinda Gates
In Energy ing a hub of future automotive tech- Foundation. Natural Be Connected
Nothing we know about energy will be
relevant 10 years from now. Biofuels will
get incredibly cheaper. Our view of so-
From Businesses To Consumers Prith
lar and wind energies will be very differ- The last few decades of technology inno- all connected to each other on a broad-
Amit Singhal
ent. Technologies to store these energies vations in areas such as microproces- band network. We are just starting to Google Fellow Banerjee
will become more important than solar sors, databases, PCs and networking imagine this future. We will all be mired who rewrote the Senior VP-
and wind themselves. Compared to in- were largely about helping businesses in data! And the next decade will be all search engine Research at HP
formation and telecommunications, en- improve their processes. But now, inno- about figuring out new technologies to
ergy is a bigger challenge, but also a big- vations in technology are about improv- help us get the information we want and Distinctions between devices will go away. We In the 2020s, everything will be tracked and
ger opportunity. ing and changing the lives of consumers. make the decisions we need. will be surrounded by technology more than traced in the world of information. This is be-
Over the next two decades, there will The current wave of consumer technol- The dramatic consolidation of venture ever before, but it will not be intrusive. It will be cause everything will be connected. Doctors and
be 10 or more Googles in the energy ogy innovations will continue in the capital will continue. In spite of in- natural. Search will go natural. Not only will it nurses will be able to monitor everything you do
space. All these ideas we have today Rob Chandra next decade. And while these technolo- creased bootstrapping, and new software be personal, but more normal ways of search- in healthcare, based on you tweeting your emo-
about going green -- including the gies — mobile, cloud and social -- will innovations with which entrepreneurs ing — through images or voice — will emerge. tions and through the chips you wear on your
gamut of irrational green-lifestyle Partner at continue to connect consumers to peo- can launch Internet businesses very The 2020s situation would be something like hand, which will convey, via the cloud, to doc-
books -- will become irrelevant. Bessemer Venture ple around the world, the local focus will quickly with just a few thousand dollars, this: you are sitting with your family at the din- tors sitting in the office whether your BP, for in-
Extrapolating the past will not solve the Partners become increasingly paramount. venture capital will remain important. ner table and quizzing your kids, say, on how stance, went up. This is why sensors will be cru-
world's grand challenges. We need to in- Because when you go out for a dinner or This is because scaling the venture still Alfred Nobel made his money. Instead of hunt- cial. So much so that in the 2020s, HP could be
vent the future we want, and that means need a hair cut, all of your information requires lots of capital, and a failure to ing for answers under the table on your smart selling you ‘sensing as a service’, similar to to-
bold, radical ideas that reasonable peo- and social needs are local. Soon, there raise it at the right time makes it easier phone, you will simply ask, “Hey Google, how day's ‘software as a service’. Rather than buying
ple will deem as being unreasonable. will be over 5 billion smart phone users, for competition to zoom ahead. did Nobel make his fortune?”, as if Google was a random device, you will buy the solution. We
another person sitting with you. And it will an- will have multiple sources of energy, which,
swer just as if it was. Technology will solve when used in the most efficient combinations,
some of the problems that technology itself has will create sustainable, zero-carbon data cen-
Moore’s Law Will Slow Down Considerably created. Take cloud. The power of the cloud is
what gives a device its real power, but network-
tres. We waste a lot of energy. But instead of
spending energy in cooling the entire room, we
Semiconductors will get commoditised the 2020s will focus more on leveraging their services in a more compelling way ing and network capability is a bottleneck. could cool the spot you are sitting on.
and lose their magic. Unlike now, any- existing science and technology to deliv- than, say, an Infosys or TCS can. And
body will be able to make them. er convenience to consumers. this is why Indian IT behemoths too will
Traditional Silicon Valley industries like When it comes to replacements for tra- be challenged: they will have to figure
semiconductors and networking would
have matured and will see far fewer deals.
ditional semiconductors, the 2020s will
see more research in biochips -- using
out how to compete with these Valley be-
hemoths. Intel, too, has a different chal-
The New Wave
Vinod Dham Moore's Law will slow down consider- proteins as a fundamental base to store lenge — of dealing with disruptive tech-
Father of the
ably, driven by economics — building information. But nanotechnology, which nologies like mobile. The mega-world The new voices changing the face of the Valley
fabs is enormously expensive. Also tech- is fantastic for other things, cannot re- challenges Silicon Valley solves will
Pentium chip; nologically, because once you reach sub- place traditional semiconductors in con- have to do less with IT and more with life
Founding Managing nanometre levels, managing the noise-to- sumer devices, at least not in the next sciences. Tremendous changes in the
Director at Indo-US signal ratio becomes extremely
challenging, and is incredibly difficult to
decade. Traditional Silicon Valley behe-
moths like Cisco, HP and Oracle will
way medicine is practiced — as we apply
genetics to correcting and fixing dis-
DNA’ll Be Written Like Code
Venture Partners Two industries will fundamental- tech company like Google, rather
yield perfect results every time. have to battle huge challenges. As every- eases — will increase lifespan.
Unlike earlier decades, the next one will thing becomes a service, they will move The challenges Silicon Valley itself will ly change Silicon Valley and, than a biotech company. This is
not be so much about fundamental into consulting and services. They have face in the 2020s will be more around pol- thereby, the global hi-tech land- because we are able to now search
changes in materials or science. Instead, hardware patents; so, they can package icy and regulation. scape: aerospace and genetics, information about a person's
both of which are ripe now. We health, analyse that data, draw
will start to have customised patterns and prescribe drugs ac-
drugs for each person. Genome se- cordingly. So really, it becomes a
quencing is giving us break- data problem rather than a drug
throughs. We are also learning problem. People will be able to
how individuals react to drugs. write DNA, much like we write Naveen Jain
That plus all the data we have code today. NASA budget cuts do
about individuals today could rev- not mean the end of the space
Serial Entrepreneur
olutionise healthcare. Drug re- era, but the beginning of the pri- (Moon Express &
search might now come from a hi- vatisation of space. Intellius)

Booms & Busts The Product


Will Be Faster Will Find You
SAVE
p 12.999f ::) Vivek Anand
Wadhwa Rajaraman
Serial Entrepreneur- Founding Partner,
turned-Academic Cambrian Ventures

This will be the most innovative time in history. It is hard to think of an industry that will
Everything -- software, storage, medicine and not get disrupted by data. Everything will
even applications of Moore's Law -- is changing. be personalised based on data about you.
Silicon Valley will not change much, but its Just as highways changed retail 50 years
technologies will. Similarly, with valuations. ago and the Internet changed retail 20

r -
‘ Accessories
Battery • Charger • Earphone • USB Cable • Software CD
The social media bubble will burst in the next 6-
12 months. But other bubbles will replace it: ed-
ucation and data are next. Rather than fo-
years ago, social and mobile together will
revolutionise retail in the 2020s. E-com-
merce today is bringing the store to the
FREE cussing on the world's grand challenges, Silicon
Valley is focussing on Mickey Mouse social, ob-
web. In the next decade, it will be about
bringing the web to the store. Instead of

4 16GB 6 Months Warranty by Third Party Vendor sessing over Groupon and Twitter. The best en- you finding the product, the product will
Card Pay by: Cheque! Credit Card/ S EMIS* .Delivery Charges 399/ extra trepreneurs are here and this is a waste of the find you. Mass marketing will be passé
Valley's talent. The magic about Silicon Valley and marketing will be data-driven. Data
is that it keeps going through the cycle of de- will drive gaps left by traditional VC
struction and growth. The booms and busts will firms, thereby reducing the chances of
be faster now. hyped valuations and bubbles.

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