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NESTA Annual Review February 09
NESTA Annual Review February 09
NESTA Annual Review February 09
What impact We
What impact does NESTA make? Annual Review 2008
de
does NESTA ho
make? ide
th
ch
We are
demonstrating
how bold new
ideas can meet
the UK’s toughest
challenges.
7644 Annual Review.qxd 18/2/09 10:07 Page FC3
NESTA
NESTA is the National Endowment for Science, Technology NESTA
and the Arts – a unique and independent body with a mission 1 Plough Place
to make the UK more innovative. London
EC4A 1DE
We invest in early-stage companies, inform policy, and deliver
practical programmes that inspire others to solve the big Telephone 020 7438 2500
challenges of the future. www.nesta.org.uk
Our independence and ability to work across different We also have an office in Dundee and representatives
sectors allow us to bring together ideas from a wide range in Scotland, Wales and Northern Ireland.
of perspectives. And because we can take a longer-term view,
we are able to assume a greater burden of risk than others. ISBN
978-1-84875-032-6
NESTA does not work alone. Our success depends on the
strength of the partnerships we form with innovators,
policymakers, community organisations, educators and other
investors. We bring the best ideas, new flows of capital and
talented people together, and encourage others to develop
them further.
Design
Bostock and Pollitt Limited, London
Photography
Lee Mawdsley
Angus Bremner
Print
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This report is printed on FSC accredited
paper which is Elemental Chlorine Free
(ECF). The paper is manufactured
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Contents
Why should anyone listen to NESTA? 2 Chairman’s introduction
What does impact mean? 4 Chief Executive’s review
But how is NESTA – and innovation –
relevant? 8 Public services
So do you work solely in the
public sector? 14 Corporate innovation
What about small creative businesses? 20 Creative economy
Giving advice is easy – but what practical
experience does NESTA itself have? 26 Commercial investment
Are the conventional boundaries
between public, private and voluntary
still relevant? 32 Social investment
How do we know if any of this work
is actually making a difference to the UK’s
economic performance? 36 Measuring innovation
Should the UK be trying to create
its own versions of Silicon Valley? 40 Place
42 Board of Trustees and Committees
44 Our year
Chairman’s introduction
The necessity to cut costs in a recession such as this can make it As the DIUS White Paper ‘Innovation Nation’ trailed in 2007, we
difficult to think beyond the immediate needs of survival. But, of led the establishment of two major projects in 2008: an Innovation
course, recessions create successes amongst those who have planned Index (see p.37) to provide metrics for judging progress and guiding
not only to survive the downturn but to come out the other side in innovation policy; and The Lab (see p.11), to experiment with ways
a stronger position. to overcome multiple barriers to new ways of thinking in the delivery
of public services. A third outcome of the White Paper, the Innovation
With less money around in commerce and in public services, it is the Research Centre, is a collaboration between NESTA, the Economic
innovators who find the way to get ahead. and Social Research Council, DIUS and the Technology Strategy
Board, which will commission research into the role, drivers and
It is timely, then, that NESTA’s programmes, research and investments impact of innovation.
are producing practical insights into innovative approaches that
business, public services, investors, government and others can use
for economic and social benefit. We are building a detailed
Indeed much of our experimental work is now at a stage where, knowledge of how innovation
proven on a small scale, it is ready to be broadened out. We will
increasingly be encouraging partners with greater resources than works best in the UK.
we have to take the work on.
We have been enormously helped by the two Advisory Boards
As you will see, NESTA’s reach is broad:
we recruited for these tasks, led by Lord Currie (the Index) and
– Our investment support to start-up companies is demonstrating
Sir David Henshaw (The Lab). Indeed, NESTA receives tremendously
how cash at a critical stage, often combined with NESTA-sourced
experienced and skilled help from a wide range of non-executives
management, can make early-stage enterprises more likely
(whose profiles appear on p.42). Two – Dr Stuart Cosgrove and
to succeed.
Professor William Morris – concluded their terms in 2008, and we
– ‘Open innovation’ programmes are helping to create new products
record our thanks to them for their guidance over the past four years.
and ventures in large companies by harnessing inventiveness
from outside the company.
The energy of Jonathan Kestenbaum and his staff sets a palpable
– The Big Green Challenge is showing how communities can
pace and vibrancy to the organisation which, I believe you will
come together to generate energy savings in imaginative ways.
agree in reading this review, sets the UK in better stead to rebound
– NESTA’s comprehensive research programme points the way for
strongly when the current stringency abates.
public policy to provide a more productive climate for innovation.
Sir Chris Powell
Chairman
The UK began 2008 facing some significant long-term challenges – We want to demonstrate what makes new ideas and approaches
not least continuing economic turbulence, environmental threats and more likely to appear and more likely to flourish. The aim is to develop
huge demographic changes. It became increasingly clear as the year a series of ‘models’ – sets of practical insights that show what we
went on that we also face an acute immediate challenge in the form can do to improve the UK’s ability to come up with, and successfully
of the credit crunch and subsequent recession. exploit, new ideas.
Challenges of this scale need new ideas and new approaches. Our models span a wide range of areas. This was a conscious decision.
On that everyone can agree. The question is: what can government, We do not think that innovation is or should be confined to certain
companies and individuals do to encourage those new ideas? ‘creative’ sectors of the economy. On the contrary, new ideas happen
everywhere – in businesses, in public services, in communities, in
universities, and in schools.
Impact means producing
We see over and over again that innovation arises out of diversity
results – practical ideas that and difference. So our methods try to bring a diversity of insight.
We combine research with practical experimentation – funding ideas
others can use, at a time when on the ground and spreading their success.
bold new thinking is critical. This review is about what we have learnt so far.
Jonathan Kestenbaum
Some might answer: “Nothing – someone either has a new idea
Chief Executive
or they don’t”. Our work at NESTA demonstrates that such an answer
is wrong. Innovative approaches to problems require much more
than a lone genius with a flash of inspiration. Some environments
help new ideas to emerge; other environments discourage new ideas.
And once the ideas exist, some environments help them spread and
some environments kill them off.
Public services
Moreover, they face substantial long-term challenges in the The Big Green Challenge is a £1 million prize fund from NESTA
shape of climate change, rising levels of immigration, and an ageing that challenged groups of people to find new ways of reducing
population. In the past, governments have reacted to such changes CO2 emissions in their communities. Launched in October 2007,
by trying to improve existing systems and structures. However, the Big Green Challenge attracted more than 350 applicants.
to deal with the scale and nature of change that we are facing in During 2008, we supported 100 of the most promising groups to
the 21st century, traditional solutions alone will not be enough. develop their ideas into detailed delivery plans. Ten finalists were
Fresh thinking is urgently needed. We cannot continue to tinker selected, and they are now putting their ideas into practice over
at the edges, particularly in the face of recession. the course of 12 months.
During 2008, NESTA has worked to understand where these new and The experience of these projects, coupled with our wider research,
radical solutions might come from, and how they could actually be has yielded some powerful lessons.
put into practice. In particular, we set up projects to explore whether
those outside the management structures – frontline workers, users We found that frontline workers and users are full of clever new ideas.
of services or community groups, with their close experience of We have no doubt that this is true right across public services – and
delivery – could be a source of this new thinking. This notion has been that those new ideas could transform public services for the better.
much talked about in government for ten years now. But it has proved
difficult to get it to work in practice. Our projects aim to find out why. At the same time, we found that in many instances the ideas are
being blocked by middle management. This is not a new finding.
Our Innovations in Mental Health project challenged frontline workers, But to date there have been few solutions. Some have argued
service users and carers to come up with new ways to deliver mental that a strong and visionary senior manager is needed to break
health services that could – with the right support – become national through this opposition. But our work suggests that, while senior
projects with real impact. Eleven projects were selected and are now management support is valuable, it will never be enough on its own.
being piloted. Our partners in this project were the Mental Health Even if users or frontline workers with a new idea manage to reach
Foundation, Mental Health Media, Mind, Rethink and the Sainsbury a senior manager, he or she will not have the time to shepherd the
Centre for Mental Health. idea through the organisation.
The Health Launchpad, a joint initiative with the Young Foundation, It seems that it may be a mistake to see middle managers as the
focused on using social enterprises and social entrepreneurs to help enemy. They need to be part of the solution. In a number of our
reduce the strain on the NHS by shifting the focus of care for long- projects, innovations from the front line were successful precisely
term conditions from hospitals to the community. Social enterprises because they found a supportive middle manager. This person
(see p.33) are particularly well-suited to do this – they have the could give the idea more time, and typically dealt with precisely
social or environmental aims of a charity, but are run in the same way the sorts of issue – the need to meet targets, the need to
as a mainstream profit-making business. The Launchpad is already conform to administrative processes – that were the barriers
supporting a number of new healthcare ventures, both commercial to innovation in the first place. So if we want new ideas in our
and not-for-profit. public services, we have to find ways to co-opt that crucial
middle layer of management.
An ageing UK
We also found that bringing new ideas to bear on social problems The latter part of 2008 was spent pulling together plans for The Lab –
needs realism as well as ambition. Frontline innovators have to NESTA’s Public Services Innovation Laboratory – which will take this
work with the culture and mindset of the organisation and not in work to the next level. It is a new programme, designed to provide
flat contradiction to it. Take the example of mental health services. the freedom, flexible capital and expertise to test radical new ideas
They are focused strongly on risk minimisation. A working-level for tackling our most pressing social challenges.
innovator in mental health who attempts to work on the basis
of a different paradigm will not make progress. It will trial practical ways of fostering radical responses to some
of our most pressing social challenges. By experimenting and learning,
That is not to say radical change is impossible. On the contrary, The Lab will build a body of evidence about how to approach
it is often what the service needs. But it has to happen in stages. innovation in public services. It will help create wider capacity for
new ways of working, by sharing what works and facilitating learning.
Our work on involving community groups has also revealed a great The Lab is not a physical space or an institution – it is a set of
deal. Like frontline workers, community groups are frequently ignored. practical projects delivered with and through partners who, like
We found that they were buzzing with ideas. And those ideas are NESTA, are grappling with how to develop radical new solutions
not simply about the short-term or the small-scale. On the contrary, for the benefit of citizens.
local communities are not short of long-term vision. That vision just
needs supporting. By the time of our next Annual Review, The Lab will form a significant
part of NESTA’s work, and we are confident it will already be having
With the Big Green Challenge, we have learnt that a challenge an impact on public services and social issues more widely.
prize – if structured correctly – is a very effective way of providing
the needed support. We have heard from participating community
groups that the programme gave them not only a sense of urgency
and focus for taking their ideas forward, but also the space and
permission to shift from short-term thinking (e.g. applying for more
traditional forms of funding) to longer-term, more ambitious thinking.
We also learnt other, less obvious, lessons about the power of offering
a prize. Prize funds have been much talked about recently as a means
of unlocking innovative ideas relatively cheaply. We found that they
are also a very powerful tool of research and consultation. Central
government often struggles to understand what is happening ‘out
there’ in local communities and regions. Our experience is that running
a properly structured prize process generates a tremendous amount
of rich information about the environment in which the participants
are operating. We have also learnt a great deal about the interaction
of local government, planning law and procurement.
Corporate innovation
But we do not think that innovation is off the corporate agenda. One way we found was to bring together companies from very
On the contrary, many companies need innovation more than ever. different sectors to work on common problems. Corporate
But it will have to be innovation that delivers immediate value to Connections – which builds on an existing network called H-I Network
customers – and customers who typically have less to spend. – involves a series of collaborative workshops with a wide range
of companies, including AXA, GlaxoSmithKline, Procter & Gamble,
The new ideas that enable companies to innovate do not necessarily E.ON, Philips and QinetiQ. Networking and relationship-building were
come from new inventions or technology, but rather from using important by-products of the programme, but the real aim was to
new business models to extract value from existing technologies – give the participants the chance to work together on common issues
for example, the low-cost airline, or the pre-paid mobile phone. for mutual benefit, or share proprietary technologies with the aim
of finding practical new applications.
However, actually generating those new ideas is not straightforward.
It is no coincidence that those sorts of ‘disruptive’ innovations are One particular advantage of NESTA’s approach is that it offers
often created by new entrants to an industry. Existing companies the chance for major corporations to collaborate with each other –
find it difficult to think outside established patterns of working. whereas the open innovation processes set up by companies in
their own right tend to involve only the lead business and a lot
A potentially exciting way of tackling this is to use ‘open’ processes of much smaller firms. Bringing together companies of the calibre
of innovation, in which external partners and collaborators are of Procter & Gamble, GlaxoSmithKline, and BASF to work together
encouraged to offer their own input and ideas. It can lead to radical as equals could generate even more spectacular results.
breakthroughs and the accelerated development of products, as
the example of Apple’s iPod and iTunes shows. An open innovation We are also excited by the work we did during 2008 on open
process involving (among others) Apple, PortalPlayer, Wolfson innovation between small and large companies. This raised particular
Electronics, Toshiba and Texas Instruments, created the now-iconic challenges to begin with. Small and large companies should be natural
music player in six months. High-profile organisations such as Philips, partners. Small companies are often the best source of new ideas
the BBC and Nokia have also applied open innovation models to and new products for large companies, who have the resources,
good effect. But it is not straightforward. the credibility and the pre-existing network relationships to sell and
market those ideas. And in theory an innovative SME can have
We spent 2008 working with corporates in a variety of different an idea, protect it, and then try selling it to big companies.
environments. These were designed to explore various aspects
of the challenges of open innovation and how to overcome them. But it became clear that in practice it is extremely difficult to do this.
The same underlying issue continually re-emerged in different forms: Not every innovation can be protected and, even for those that can,
how to create the right environment of trust, which is essential before it takes considerable time and resources to get to the point of having
companies can be expected to share their ideas. Open innovation a patented, marketable product. SMEs do not have those resources,
cannot happen without it, yet trust is not easy to create. Standard and they do not have enough insight into whether large firms are
ways of doing business, such as detailed contracts, often do the interested in what they have to offer. The SME does not know the right
very opposite. way into the large businesses – who to talk to, how the company culture
works, how their idea fits with the potential customer needs. Even if
it can overcome those issues, large and small companies cannot simply
share ideas in an open way. For small companies to sell their innovative
ideas successfully to large companies, both parties need a neutral space
in which they can develop trust.
16 NESTA Annual Review 2008
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‘Airlock’
As with all our projects, the means we are using to do this are just
as important as the end result. We are assembling a set of unique
insights about how to make user-led innovation actually work,
instead of just being a concept in a book.
Creative economy
The creative sector is a vital resource for the UK. It employs over We have found that in fact the exact opposite is the case. Projects
a million people and contributes £60 billion a year to UK plc. that experimented with a high-end, high-support approach did not
In recent years industries like film, music and entertainment necessarily create high-value businesses. One of the most powerful
have grown twice as fast as the economy as a whole. and effective forms of support is to bring the entrepreneurs together
as a group on a regular basis – and even more importantly, set up
More than that, the creative industries are crucial to the ability arrangements for ‘graduates’ to mentor those going through the
of the UK to generate new ideas. We have found that creative programme. The chance to talk to people facing the same issues,
businesses make contributions to innovation that go well beyond with the same learning curve to climb, has been more effective
their own industry. They support and stimulate innovation in other in many cases than contact with a business advisor. It is also useful
sectors. Businesses in the UK that make heavy use of creative goods to cross-pollinate the programme with innovative businesses from
and services in their production processes are much more likely other sectors to share perspective and learning, because they have
to introduce new product innovations. We have set up a project product development life cycles which are a) similar and b) quite
to encourage this sort of cross-sectoral knowledge transfer different from other types of businesses.
by developing links between creative and non-creative SMEs
using innovation ‘vouchers’. Starter for 6 in particular now has the potential to become a
fully-fledged network or community of entrepreneurs, with huge
Like other businesses, creative ones are now facing a much potential not just for learning and support, but for collaboration
colder economic climate. In particular, the UK creative economy and business development.
is characterised by many small firms, few of which ever reach
a significant size, and none that could hope to rival global players That is not to say that training and advice is irrelevant. Far from it.
like Disney. Our work in this area has been designed to understand But we have learnt that typical business advice schemes have too
why this is the case and what can be done about it. much content and try to cover too much. It is much more effective
to focus ruthlessly on the three or four really key concepts or
The start-up phase of creative businesses raises one important techniques that the entrepreneur needs to grasp.
set of issues. In 2008, the Starter for 6 project (which grew out
of NESTA’s own Academy programme) continued to deliver training, Start-up is just the beginning though. Creative businesses continue
business advice and mentoring to young Scottish entrepreneurs, to need support as they grow, but their needs are very different
building on an established track record of success. Independent from the start-up stage. We have been carrying out research and
evaluation found that it added around £2.16 for every £1 invested experimentation to build practical toolkits for how to do this.
from public funds. The models and materials that we have developed
are now being used by other organisations across the UK, including Many people believe that digital technology could be a means for
the National Council for Graduate Entrepreneurs, and Skillset, the small creative companies to reach a wider audience as well as achieve
Sector Skills Council for Creative Media. higher sales. We have been testing this in the film sector through
our Take 12 – Digital Innovation in Film programme, in partnership
What makes it so effective? You might think, for example, that effective with the UK Film Council.
business support for new entrepreneurs would be about hiring the
best advisers possible, even if it costs; or that it was about giving the
entrepreneurs a really comprehensive ‘mini-MBA’ business training.
Commercial investment
We invest in early-
stage high-tech
businesses, and
are building a
deep knowledge
of what works
and what does not.
Kinetique Fund
Social investment
Social enterprises can play a key role in tackling some of the social
challenges we are all now facing. But our research has shown that
funding is a significant barrier. The sort of ‘private equity’ investment
that helps to start up and expand profit-making enterprises is harder to
come by for those with social or environmental objectives. Structuring
capital investment for this sort of business is challenging and the
supply of funds far more limited. Yet without such capital investment
the emerging social enterprise sector may lack the resources to seize
new opportunities, or even fail in fundamental ways. We believe this
is the time to transform investment in the social enterprise sector, and
that NESTA is uniquely placed to help this happen.
Over the next three years we will work with a wide range of partners
to develop and test new approaches to stimulate the demand for,
and supply of, social enterprise capital. Our ambition is to act as
a market-maker to help the social finance sector mature and grow.
Bridges Social Entrepreneurs Fund
Our three-year programme will address the barriers currently
A good example of the work already happening
restricting the development of risk capital, and explore how these
in this area is the Bridges Social Entrepreneurs
can best be overcome.
Fund, which we invested in and helped launch
in November 2008. Bridges Ventures is a fund
management company that aims to achieve social
or environmental aims while generating attractive
returns for investors. The fund will be dedicated
to social enterprises, and has already raised
£4.25 million from a number of investors, including
NESTA. Each enterprise will receive up to £1 million
in equity capital, and priority will be given to
ventures that can deliver a high social impact as
well as solid financial performance.
Over time, the fund hopes to attract more
investment into the social enterprise sector by
demonstrating the real social and economic value
of investments like these. Support for new social
enterprises, to help them prepare for funding,
is another important part of the scheme.
Measuring innovation
Change and improvement are more often about new business models, The Index will be ready in its final form in 2010, with a pilot version
new distribution channels or new products than about new technology. in 2009. In 2008, we successfully completed a preliminary phase
This is particularly important in a service economy like the UK. of ‘mini-projects’ to establish a credible design for the overall
shape of the Index. The key elements will be as follows:
This is not a new idea – academics have looked at innovation in this – A macro-economic measure: showing the level of investment
way for many years now. But it is new to government. And 2008 in innovation as a component of GDP and its contribution
was the year in which this way of thinking became mainstream in to productivity growth.
government. In March 2008 the Government published its Innovation – A measure of innovation at the level of the firm: indicators
White Paper, ‘Innovation Nation’, which was firmly based on this new, of innovation activity for key sectors of the UK economy
broader view. We see this as a significant achievement, reflecting (software, energy, construction and so on).
the way in which we worked very closely with the new Department – A measure of the wider conditions that enable innovation,
for Innovation, Universities and Skills on the White Paper. such as skill levels, educational effectiveness and so on.
– A framework for quantifying user-led innovation, which
It brought with it a new challenge for NESTA. One of the reasons is frequently neglected.
that government historically focused on innovation as technological – A dedicated workstream for measuring innovation in the
change is because a set of annual figures exists that measures public sector, an area where data are particularly poor but
technological change: namely, spending on R&D. There is currently where innovation is nonetheless essential.
no way of measuring the wider concept of innovation in a consistent,
coherent way at the national level. So in the White Paper the
Government asked NESTA to develop a new Innovation Index which
would capture innovation in the UK’s increasingly important services
sectors, creative industries and in the delivery of public services.
Innovation Index
Should the UK
be trying to create
its own versions
of Silicon Valley?
Our work is showing
how every region
needs its own approach
to innovation, rather
than following a
standard route.
Place
The Board
Board of Trustees
04 Dr Stuart Cosgrove
(retired in October 2008)
07 08
Dr Stuart Cosgrove is Channel 4’s Director of Nations and Regions.
Since joining Channel 4 in 1994, the broadcaster has won numerous
international awards for dramas, documentaries and entertainment
shows that Stuart commissioned.
05 Sherry Coutu
Sherry Coutu is an experienced businesswoman and entrepreneur.
09 10
She was founder, CEO and Chairman of Interactive Investor
International plc, a software company serving the financial services
industry, and is a non-executive Director at Cambridge University
Press (Finance Board) and New Energy Finance Limited.
06 Stephen Emmott
Stephen Emmott is Director of Computational Science at Microsoft,
11 12
where he leads a multi-disciplinary, international team of scientists
focused on pioneering ‘new kinds’ of science and computing
to accelerate fundamental advances in key areas of science of
societal importance.
15
Our year
04 [March]
01 [January]
07 [May]
05 [March]
02 [January]
08 [April]
09 [May]
03 [January] 06 [March]
10 [May]
14 [May]
11 [May]
15 [December]
12 [May]
17 [January]
16 [July]
13 [May]
21 [April] 23 [November]
18 [May]
19 [December] 24 [December]
January]
22 [July]
20 [May] 25 [December]
NESTA is producing ww
results – practical
insights about
innovation that
benefit the UK.
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