MRF (company)

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Madras Rubber Factory limited

Type Public
BSE: 500290
Traded as
NSE: MRF
ISIN INE883A01011
Tyres
Industry
Rubber products
Tiruvottiyur, Madras,
Founded Tamil Nadu, India
(1946; 72 years ago)
K. M. Mammen
Founder
Mappillai
Chennai, Tamilnadu,
Headquarters
India
Late K.M.Mammen
Key people
(Chairman & MD)
Products Tyres
 Toys
Sports equipment
Conveyor belt
Paints
Coats
₹22,683.87 crore
Revenue
(US$3.2 billion) (2017)
Operating ₹18,482.15 crore
income (US$2.6 billion) (2017)
₹802.21 crore
Net income
(US$110 million) (2017)
₹9,978.98 crore
Total assets
(US$1.4 billion) (2017)
₹5,675.72 crore
Total equity
(US$790 million) (2017)
Number of
16,194 (2017)
employees
Website www.mrftyres.com
Madras Rubber Factory Limited,
commonly known by the abbreviation
MRF, is an Indian multinational and the
largest manufacturer of tyres in India[1]
and the fourteenth largest manufacturer in
the world.[2] It is headquartered in
Chennai, India.[3] The company
manufactures rubber products including
tyres, treads, tubes and conveyor belts,
paints and toys.[4] MRF also runs the MRF
Pace Foundation, Chennai and MRF
Challenge in motorsport.

Contents
1 History
2 Products
3 Manufacturing facilities
4 Funskool
5 Motorsports
5.1 MRF Racing
5.2 MRF rally team
5.3 MRF Motocross
5.4 MRF Karting
6 Cricket
6.1 MRF Pace Foundation
6.2 Endorsement
6.2.1 Previous endorsements
6.2.2 Current endorsements
6.3 Sponsorship
7 Awards and recognition
8 References
9 External links
History
Madras Rubber Factory was started by K.
M. Mammen Mappillai as a toy balloon
manufacturing unit in 1946 at Tiruvottiyur,
Madras (now Chennai). In 1952, the
company ventured into the manufacture of
tread rubber.[3] Madras Rubber Factory
limited was incorporated as a private
company in November 1960 and ventured
into manufacture of tyres in partnership
with Mansfield Tire & Rubber company
based in Ohio, United States.[1] The
company went public on 1 April 1961 and
an office was established in Beirut,
Lebanon to develop the export market in
1964 and its current logo of the muscleman
was born.[1] In 1967, it became the first
Indian company to export tyres to USA.[5]
In 1973, MRF started manufacturing Nylon
tyres for the first time. The Company
entered into with a technical know-how
collaboration with B.FGoodrich in 1978.[6]
The Mansfield Tire & Rubber Co sold out
its share in 1979 and the name of the
company was changed to MRF Ltd in the
year. The company finalized a technical
collaboration agreement with Marangoni
TRS SPA, Italy for the manufacture of pre-
cured tread rubber for retreading industry.
MRF tyres supplied tyres to Maruti 800,
India's first modern small car.[1] In 1989,
the company collaborated with Hasbro
International United States, the world's
largest toy maker and launched Funskool
India. Also, they entered into a pact with
Vapocure of Australia to manufacture
polyurethane paint formulations and with
Italian tyre manufacturer Pirelli for
conveyor and elevator belt manufacture.[6]
During the year 2004-05, the product range
of the company expanded with Go-kart &
rally tyres and tyres for two/three wheelers.
Products
Tyres tyre manufactures various tyres for
passenger cars, two–wheelers, trucks,
buses, tractors, light commercial vehicles
and off–the–road tyres.[4] The major
products include MRF Nylogrip for bikes,
MRF ZVTs and MRF Wanderers for cars
and SUVs, MRF Meteor all terrain tyres,
MRF Steel Muscle for trucks and buses.[6]
Conveyor Belting – manufactures its in-
house brand of Muscleflex conveyor
belts.[6]
Pretreads – MRF has the most advanced
pre-cured retreading system in India. MRF
forayed into retreading in 1970 and
manufactures pretreads for tyres.[6]
Paints - manufactures polyurethane paint
formulations and coats used in automotive,
decorative and industrial applications.[4]
Cricket - MRF manufactures cricket bats,
gloves, pads and other accessories.
Manufacturing facilities
The company has manufacturing facilities
for tyres at Kottayam in Kerala,
Puduchery, Arakonam, Goa and trichy two
plants in Perambalur in Tamil Nadu,
Medak and ankenpally in Telangana has
two facilities one recently opened.[6] The
company manufactures toys at its facility in
Goa. The paints and coats are
manufactured at two facilities in Chennai,
Tamil Nadu.[7]
Funskool
Main article: Funskool
Funskool India was established in 1987 in
collaboration with Hasbro toys, USA.
Funskool manufactures and markets toys,
board games among others. It has a
manufacturing facility in Goa, India. The
company has manufacturing licenses for
toys and games from Disney, Warner
Brothers, Rummikub, Dora and Funskool
also has partnerships with renowned toy
brands Hasbro, Lego, Hornby,
Ravensburger, Tomy Toys, Leap Frog, Siku,
Jumbo and New Bright for manufacture
and marketing in India.[8]
Motorsports
MRF Racing
MRF built its first Formula 3 car in
1997.[9] MRF in collaboration with Maruti
established the Formula Maruti racing, a
single-seater, open wheel class motorsport
racing event for race cars made in India.[1]
MRF Challenge is a Formula 2000 open-
wheel motorsport formula based series
organized by Madras Motor Sports Club in
association with MRF. The latest season
consisted of races organized at Madras
Motor Racing Track, Chennai, Bahrain
International Circuit, Losail International
Circuit, Doha and Buddh International
Circuit, Noida. Freddie Hunt, son of 1976
Formula One champion James Hunt and
Mathias Lauda, son of 1975, 1977 and 1984
Formula One champion Niki Lauda both
competed in the series.[10] MRF has
sponsored Indian racing drivers including
Narain Karthikeyan, Karun Chandok,
Ashwin Sundar, N. Leelakrishnan and Raj
Bharath.
MRF rally team
MRF have also been a long-running
sponsor of an MRF rally team participating
in the Asia-Pacific Rally Championship and
Indian National Rally Championship.
Associating with Czech car manufacturer
Škoda, MRF Skoda is the three time
reigning champion in the Asia-Pacific Rally
Championship with Chris Atkinson
winning in 2012, Gaurav Gill in 2013 and
Jan Kopecký in 2014.[11] MRF also
participates in Raid De Himalaya, the
world's highest rally.[12]
MRF Motocross
MRF promotes a national motocross
championship, a form of all-terrain two
wheeler racing held on enclosed off-road
circuits annually across several cities.[9]
MRF Karting
MRF sponsors major karting
championships in India. MRF is the first
Indian tyre company to develop FIA
approved karting tyres.[9])
Cricket
MRF Pace Foundation
Main article: MRF Pace Foundation
MRF Pace Foundation is a coaching clinic
for training fast bowlers established by
MRF with the help of former Australian
pace spearhead Dennis Lillee in Chennai,
India. Through this program, young
aspiring fast bowlers are trained in a
special facility. Fast bowlers who trained
with foundation and went on to represent
the Indian Cricket Team include Javagal
Srinath, Irfan Pathan, Munaf Patel,
Venkatesh Prasad, R. P. Singh, Zaheer
Khan and S Sreesanth. Besides Indian
players, foreign players like Chaminda
Vaas, Henry Olonga, Heath Streak and
Australian fast bowlers Glenn McGrath,
Mitchell Johnson and Brett Lee have also
trained at the foundation. Sachin Tendulkar
in his early days trained in the MRF Pace
Foundation to become a fast bowler. Glenn
McGrath was appointed director of the
Foundation on 2 September 2012, replacing
Dennis Lillee, who has held the post since
its inception in 1987.[13]
Endorsement
MRF had been the bat sponsor for many
cricketers of the game. Sachin Tendulkar,
Brian Lara and Steve Waugh have
endorsed MRF products.[14] MRF has also
sponsored Indian batsmen Rohit
Sharma,[15] Gautam Gambhir and Sanju
Samson. Currently MRF is endorsed by
star batsmen Prithvi Shaw, Shikhar
Dhawan, Virat Kohli[16] and AB de
Villiers.[17]
Previous endorsements
Sachin Tendulkar – Genius
Brian Lara – Wizard, Wizard 400
Steve Waugh – Conqueror
Rohit Sharma – Genius
Gautam Gambhir – Genius
Sanju Samson – Wizard
Current endorsements
Shikhar Dhawan – Genius SD 25 / Unique
SD
Virat Kohli – Genius VK 18
AB de Villiers – Genius ABD 25
Prithvi Shaw – Emerging Star
Sponsorship
At IPL 2010, MRF sponsored moored
balloons floating above the cricket grounds
with a high-definition camera recording live
actions of the cricket match. MRF joined as
a global partner of International Cricket
Council for 2015 Cricket World Cup.[18] In
2017, MRF became the sleeve sponser for
the Premier League clubs Newcastle
United,[19] West Ham United F.C.[20] and
official tyre partner for West Bromwich
Albion.
Awards and recognition
MRF won the JD Power Award for the
record 11th time in 2014.[21] The company
has won several awards and accolades
including the All India Rubber Industries
Association's (AIRIA) award for 'Highest
Export Awards (Auto Tyre Sector)', 'Top
Export Award' from Chemicals & Allied
Products Export Promotion Council
(CAPEXIL) for 2009–10. In 2014, MRF was
ranked 48th among India's most trusted
brands according to the Brand Trust
Report, a study conducted by Trust
Research Advisory.[22]
References

"MRF Limited". NDTV. 14 February

2015.
"MRF Limited" (PDF). GB Grooth.
14 February 2015. Archived from the
original (PDF) on 16 September 2017.
"MRF:Overview". 14 February 2015.
"Company Profile:MRF". Reuters. 14
February 2015.
"Time line and milestones : MRF
tyres 1946-1970". MRF Tyres website. MRF
Tyres. Retrieved 12 August 2015.
"Company background: MRF". 14
February 2015.
"MRF Paints and Coats".
"Funskool India". 14 February 2015.
 "MRF Sports".
Simmons, Marcus (15 July 2014).
"The sons of James Hunt and Niki Lauda
to race in MRF series". Autosport.
Haymarket Publications. Retrieved 15
August 2014.
"Kopecky wins WRC for MRF".
rally.com. Archived from the original on 29
November 2014.
"Raid de Himalaya 2009 from
October 5, 2009". North India Times. 2
September 2009. Archived from the original
on 1 January 2010. Retrieved 30 March
2010.
"McGrath takes charge of MRF Pace
Foundation". Espncricinfo.
"Sachin's innings with MRF ends".
The Hindu.
"Even I am guilty of getting carried
away but Sachin has stayed grounded".
Indian Express.
 "Virat Kohli earns Rs 8 crore for
MRF ad on his bat, rakes in Rs 2 crore
more than MS Dhoni".
"AB de Villiers named brand
ambassador of MRF".
"MRF becomes global partner for
ICC". Zigwheels.
"MRF named shirt sleeve sponsor".
Newcastle United Football Club. Retrieved
2018-03-29.
"MRF announced as West Ham
United's first ever shirt sleeve sponsor".
West Halm Football Club. Retrieved 2018-
03-29.
"MRF gets JD Power award for 10th
time". Times of India.
"India's Most Trusted Brands".
Archived from the original on 2 May 2015.
External links
MRF Tyres
Categories:
Companies based in Chennai
Companies based in Tamil Nadu
Manufacturing companies based in
Chennai
Cricket equipment manufacturers
Tyre manufacturing companies of India
Manufacturing companies established in
1946
1946 establishments in India
Indian brands
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