TO EVALUATE THE MERCHANDISE SYSTEM AT SHARDA EXPORTES

1.4 OBJECTIVES OF THE STUDY:

The main objectives of this study are scrutinize the merchandising system of Sharda

export. Academic knowledge is not perfect, practical knowledge is essential with it. The

objectives of the study are to gather knowledge through practical work. It will fulfill the

experience through theoretical as well as practically. So it is essential to rapid

development of merchandising of a company especially in Textile Company. Textile is

the most important area of earning foreign currency. The followings are the main

objectives of the present study:

 To define and evaluate the merchandising system of Sharda export

 To observe the effectiveness of merchandising department.

 To find out some problems and limitations of merchandising of Sharda export.

 To suggest some possible measures to over come the problems.

Throws
These beautiful throw overs are woven on traditional looms following an age-old craft.
The use of chenille, loose twist yarn, rajput, jacquard... gives that soft and cosy feel.
Knitted throws are created, using the latest technology.

Curtains/Drapery
The curtains have been created to coordinate with our other creations, the table and
bed story, in checks and stripes, printing and surface ornament techniques like
embroidery, applique, aari are used to make curtains stand out from the ordinary. The
fabrics generally used are cotton, voile, organza, organdy, art silk, net.
Bed Linens
These are exquisitely crafted bed linens in a variety of coordination like woven, printed,
and pathwork. Bed covers, shams, bed skirt and hand quilted pathwork, bed spreads
makes complete Expectation's Bed Story. The hand-woven bed spreads can be made
up to a width of 125 inches.
Rugs and Durries

These are exclusively hand-woven and handcrafted different

weaving techniques and Looms (pit
looms, frame looms, jacquard looms...) are used extensively to
create these rich varities (cut shuttle, chenille, yarn, combre,
panja, chhindi, printed) in Expectations Rug Story.
Table Linens
Table covers are coordinated in woven, printed, organza and organdy in
various designs; plain, dobby, jacquard, Table clothes, placements,
runners, napkins, napkin rings and bread baskets completes
Expectation's Table story. the colour used in these designs have been
carefully chosen to uplift the spirit of the season.
Kitchen Linens
Designed for the modern Kitchen, Aprons, gloves, pot holders, teacozy, and kitchen
towels complete Expectation's Kitchen Story which provides the kitchen a sophisticated
look.
Photo Frames /Jwellery Boxes
The company's manufacturing strengths lie in surface ornamentation with
techniques such as embroidery, appliqué and aari. Right from weaving, fabric
checking, fabric cutting to dyeing to the fabrication of finished products is done in-
house. Technologically updated machines at the company's plants in Karur and
Panipat hold capacity of weaving upto 140 inches of fabric. It has its own dyeing
unit at Panipat and the final manufacturing takes place in its factories based at
New Delhi and Panipat.
“The Company's infrastructure comprises of state of the art
machinery imported from the manufacturers of the best brands in
JAPAN / KOREA / ITALY / DENMARK.

“The factory layout is very professionally planned to ensure the best

working conditions for maintaining high levels of productivity and
quality standards.

“The company is in pace with the modern world of Information

Technology. The IT setup, which includes ERP system, enables
optimization of the operations and also helps us to fulfill the
expectations of the customer.

"Fulfilling customer expectations is our top priority.

Manufacturing unit consists of following :
 Electronic Warping
 Fabric –Layering
 Sewing
 Shuttleless Weaving
 Computerised Embroidery
 Finishing unit

1.5 SCOPE OF THE STUDY:

There are so many textile industries in meerut. It is a small textile industry compare than

others. There are only six merchandiser works. Above 230 labors and 40 staffs works.

1.6 REVIEW OF RELATED LITERATURE:

I am the first person who has done internship on merchandising system of Four Knit

Wear Ltd. But some other persons who have done internship on merchandising system of

other company that are given below:

Sheikh Md. Rasel (2005) in the study conducted on ELEGANT TEAM

DEVELOPMENT LIMITED tried show that how this buying house conducted their

present merchandising system and what steps have to take for the development of

merchandising system of this company. Sheikh Rasel study covers only marketing

merchandising. My study only covers production-merchandising system of the company.

Because marketing merchandising is covered by the M.D. and buying house.

1.7 RATIONALITY OF THE RESEARCH:

It appears that merchandising is the most important and essential part of textile. But

unfortunately in Bangladesh, merchandising planning and controlling is reported to be

unsound in case of private sector industrial undertaking. It indicates that merchandising

planning and controlling is extremely poor in all textile sectors like Sharda d. In

Bangladesh which in has adversely affected quality of the individual units. So far our

knowledge goes; there is no other study on the subject. The rationality of merchandising

system is stated bellow:

1. To know properly about merchandising of Sharda d.

2. To improve product quality.

3. To reduce lead-time.

4. To develop or set-up Background linkage industry.

5. To improve productivity.

6. To develop infrastructure.

1.8 LIMITATIONS OF THE RESEARCH:

Actually, I have not faced any kind of mentionable problem in my research at Four knit

Wear Ltd. Several levels of officers, employees helped me in several conditions.

Though, I have faced a few problems, which I should mention to depend on the research.

The followings are some problems:

1. The officers of several departments failed to give me enough time for their

business.

2. The merchandisers of they are always busy, so they could not sufficient records,

facts and figures are not available.

3. Usually Company is not willing to provide their actual data of financial statement

because of their security.

4. Personal barriers like inability to understand some official terms; office decorum

etc. creates a few problems to me.

5. For newly entrance in this sector.

6. The activities of a merchandiser are not documentarily arranged.

7. The activities of merchandiser bear from factory to factory.

8. It is not possible to learn about merchandising within 60 days.

9. Lack of available of reburied data.

RESEARCH METHODOLOGY
2.1 Description oh the research design

2.2 sources of data

2.3 Data collection instruments

2.4 Methodological Assumption

 RESEARCH METHODOLOGY

The objective of research is to portray accurately the characteristics of a particular

individual, situation or a group.

Research refers to the systematic method consisting of enunciating the problem,

formulating a hypothesis, and collecting the facts or data, analyzing the facts and

reaching certain conclusions either in the form of solutions towards the concerned

problem or in certain generalizations for some theoretical formulation. Research is the

process of gathering, recording and analyzing critical and relevant facts about any

problem in any branch of human activity. It refers to a critical and searches into study and

investigation of problem, a proposed course of action a hypothesis or a theory.

Research refers to a search for knowledge. In fact research is an art of scientific

investigation. The research methodology comprises of all activity that carried on in

connection with marketing management.

The purpose of research is to discover answer to question through the application of

scientific procedures. The main aim of research is to fins out the truth which is hidden

and which has not been discovered as yet.

In brief, the research process consists of five steps:

 Defining the problem and research objectives.

 Developing the research plan.

 Collecting the information.

 Analyzing the information.

 Presenting the findings.

The scientific method, methodologies, model building and cost benefit measures of

value of information can create a good research.

2.1 DESCRIPTION OF THE RESEARCH DESIGN:

 Research Design

A research design is the determination and statement of the general research approach or

strategy adopted for the particular project.

Meaning

A research design is purely and simply the framework or plan for a study the guides, the

collection and analysis of the data. It is a blue print that is followed in completing a

study.

A central part of research activity is to develop an effective research strategy as design.

This will detail the suitable method of investigation.

2.2 SOURCES OF DATA:

Collection of facts (raw facts) is known as data. There are two types of data are available

based on source. These are:

1. Primary Sources of Data.

2. Secondary Sources of Data.

PRIMARY DATA

The data collected for a purpose or when the researcher investigates a particular problem

at hand is known as primary data.

Sources of primary data:

Primary data for this study collected through direct observation and personal interview

with questionnaire.
SECONDARY DATA

When an investigator uses data, which have already been collected by others for another

purpose, such data is called secondary data. This type of data is primary data for the

agency that collected them for the first time, and become secondary data for someone else

who uses these data for his own purpose.

Sources of Secondary Data:

The major data have been used in this study are basically are of primary data. Secondary

data for this study was collected from the organization and several reports.

2.3 DATA COLLECTION INSTRUMENTS:

Direct observation and personal interview with questionnaire is the main instrument to

collect the data. Both primary and secondary data have been used for the purpose of the

study. The primary data have been collected on the basis of prepared questionnaire. Some

secondary data and information have also been collected from the organization and

several reports.
2.4 METHODOLOGICAL ASSUMPTION:

There is no project, which is free from assumptions. For every research some

assumptions will have to be made before starting a project. The assumptions are made

about the study with respect to the organization prevailing concepts and practices in the

present environment.

In some cases assumptions will be correct which lead to the achievements of goal. But in

certain other cases it may be limited by many some situations, thus not obtaining the

objectives.

1. It has been assumed that direct observation and personal interview with questionnaire

would be the easy way for data collection on Sharda. merchandising Management.

2. It has been assumed that the research methodology, which has been adopted for the

study, is appropriate.

3. It has also been assumed that the respondents have been given the proper (correct and

genuine) information.