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 . 7
PORT
KINDER+S . 11
MITMENT
OUR COM . 14
ES
OUR VALU . 17
E S
PRINCIPL
OUR KEY . 18
TEGY
OUR STRA . 19
S
OUR RULE . 20
NERSHIPS
OUR PART . 25
E N C E
BA L P R E S
OUR GLO . 26
BERS
OUR NUM . 29
GRAMS
OUR PRO . 34
T
GE+SPOR
THE VILLA D . 38
M E T H O
F MOVING
THE JOY O . 44
ANO 2015
EXPO MIL . 50
RE GOALS
OUR FUTU

3
 Ferrero Group has chosen to invest in Kinder+Sport as an
international Social Responsibility program dedicated to the
promotion of an active lifestyle for children and their families all
over the world.
These days, sedentary lifestyles are putting our younger generations
at risk - due to sedentary behaviours and incorrect lifestyles.
The goal of Kinder+Sport is to promote the concept of “moving”
with large numbers of children and encourage an education based
on movement and healthier habits.
For over 10 years Kinder+Sport has gone from success to success,
demonstrating the company’s commitment towards the younger
generations.
The Kinder+Sport Pavilion, staged at Expo Milano 2015 with CONI
and MIUR, was an eloquent testimony to the tangible efforts the
company is making to improve the lives of young people worldwide.
It was visited by over 100,000 children and young boys and girls.
Now, we wish to look even further ahead, because children are
our future and the future of children is in movement.

Ambassador Francesco Paolo Fulci

President of Ferrero S.p.A.

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 der+Sport
Kin
WE PROMOTE
ACTIVE LIVING
To Ferrero Group, the term Corporate Responsibility has always
meant an attention to local communities and their people,
including all aspects related to their quality of life. For some
years now this commitment has included supporting movement
and sports for young people: we promote active lifestyles for
young people and their families with the Kinder+Sport global
program.

LE PL A
EOP
P
N
ET

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Kinder+Sport 7
 l
F e r re r o G roup Socia
ort is a
Kinder+Sp c t a im in g to bring
ility Proje
Responsab n t in to the life
mo ve m e
the joy of
hild.
of every c

Kinder+Sport “Joy of Moving” is an international education

program that aims to bring the joy of movement into the life
of every child. It promotes and encourages physical activities
across the younger generations, inspiring young people all
over the world to adopt active lifestyles at an early age, so
that it becomes an integral part of their daily routine.

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Kinder+Sport 9
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 ommitment
Our c
WE WANT TO RAISE AWARENESS
Global figures on sedentary lifestyles are getting more and
more alarming, and according to the World Health Organisation
more than half of children around the age of 11 do not even
get the recommended minimum of 60 minutes physical activity
per day.

“value
A continuously evolving scientific literature confirms the preventive
of a healthy lifestyle. It would be a shame, for all of us, not being
able to spread this “evidencebased” information to future generations
”
Prof. Eugenio Del Toma,
Past President Italian Association
of Dietetics and Clinical Nutrition (ADI)

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Our commitment 11
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 p e o p le t o practice
g
a g in g k id s and youn k e a genuine
En c o u r a n m a
y p hy s ic a l activity c
some dail .
n c e in t h eir growth
differe

The Kinder+Sport project was born of the knowledge that an

active lifestyle is a fundamental part of growing up for children,
because it contributes not only to their physical development
but also their cognitive, emotional and social development. Daily
movement from an early age is the first step towards staying
active and in shape into adulthood.

Our commitment 13
 Our values

WE CARE ABOUT
CHILDREN’S FUTURE
Sport teaches important universal values such as friendship,
solidarity, integration, respect, self-trust and trust in each other.
The approach of Kinder+Sport is based on three principles that
represent the benefits of physical activity:

GROWTH SOCIALISATION

EDUCATION

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values 15
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 principles
Our key
To make our commitment more tangible, we operate in all countries
where Kinder+Sport is active on the basis five key guidelines:

CLEAR RULES: we follow precise directives and processes that

are globally recognised.

SOLID PARTNERSHIPS: we work in collaboration with competent

partners and authoritative testimonials, who become ambassadors
of our values.

EDUCATIONAL APPROACH: we have put education at the core

of our project to help children internalise the most important
ideals of sport and of life in general, such as honesty, friendship,
integration and trust.

GLOCAL DEVELOPMENT: we have a standard format throughout

the world, but single initiatives are always tailored to suit local
customs.

MEASURABILITY: we adopt a sophisticated global monitoring

program to enable the constant evaluation of the results achieved
by the project.

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Our key principles 17
17
 ur strategy
O

VISION MISSION GOAL

· · ·
INSPIRE FACILITATE MOVE
future generations towards physical activity, as an easy the largest possible number
the culture of physical and daily practice, of children all over
exercise to embrace for children worldwide. the world.
a joyful life.

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Our rules
To ensure a universal value to the program, we have developed an approach
based on binding rules.

RESPONSIBLE ON THE FIELD

Kinder+Sport is a Social The program runs in local
Responsibility project that operates communities with the aim
with respect for the children, of incorporating physical activity
their families and their communities. into the daily lives of families.

GLOBAL FULL VALUE

The program is proactive worldwide, It instils the true values of sportsmanship,
in cooperation with Institutions, following the good examples set
national and international Sports by champion role models.
Federations.

CONSISTENT NOT COMMERCIAL

It has the specific and consistent goal It has no aim towards profit.
of encouraging the younger generations
to embrace an active lifestyle.

EDUCATIONAL UNIQUE
It is educational for all children and It must be globally recognised for
teaches them to socialise, integrate its clear identity and unique approach
and trust themselves. to sport.

MULTIDISCIPLINARY CLOSE TO THE PEOPLE

It is based on a variety of activities: It is capable of involving
popular sports and active games. and engaging large numbers
Never violent, never gender exclusive, of people.
always family friendly.

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Our strategy 19
 rtnerships
Our pa
Kinder+Sport operates globally together with partners such
as Olympic Committees, Government Institutions, Sports
Federations and Associations. With these partners the
program has developed strong and continuing relations based
on common goals and support for programs dedicated to schools
and young people.

In recent years, Kinder+Sport has built and maintained relations

with historical Sports Federations and the ISF, International
School Sport Federation. The partnership between Kinder+Sport
and the ISF stems from shared values and the common goal
of educating young people through sports. On the basis of this,
both entities have decided to join efforts to encourage sports
tournaments across the world involving students and their classes.

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Our partnerships 21
 Kinder+Sport supports physical education programs, it provides
technical equipment to schools, it promotes student championships,
it supports the realisation of sports events intended for children,
it organises multi-disciplinary campuses to involve children in
sports, it cooperates with athletes and former champions as
“ambassadors’’ of active life styles and supports research projects
aimed at increasing awareness of the benefits of an active life.

“lineKinder+Sport, a program promoting the “joy of movement”, is fully in

with our values and mission: to enable students in the best possible
contidion of health to practice sports
” Laurent Petrynka,
President of ISF

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 e
c r e a s e a nd improv
s goal is to in ,
+ S p o r t ’s a m b iti o u
o n p h y s ic al activity
Kinde r d
e ople spen le
ti m e t h a t y o u n g p
c o u n t r ie s as possib
the to as man
y
g t h e p ro je c t
n e r s a n d ex p e r t s .
bringin r t
o n w it h q ualified pa
rati
in collabo

Our partnerships 23
 ∙ Argentina ∙ Hong Kong ∙ Portugal
∙ Austria ∙ Indie ∙ Monaco
Countries involved ∙ China ∙ Israel ∙ Slovenia
∙ Croatia ∙ Italy ∙ Spain
∙ Denmark ∙ Luxembourg ∙ Sweden
∙ France ∙ Mexico ∙ Switzerland
∙ Germany ∙ Holland ∙ Turkey
∙ Great Britain ∙ Hungary
∙ Greece ∙ Poland

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 l presence
Our globa
Kinder+Sport gives concrete expression to Ferrero Group’s
Social Responsibility, tailored to the local needs of the various
countries in which the company operates. Thanks to its many
different partnerships, Kinder+Sport has now reached a truly
global dimension and is active in 25 different countries.

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Our global presence 25
25
 ur numbers
O
Kinder+Sport was launched in 2005 and has grown steadily
ever since, with the goal of keeping the many children and
young people as possible across the world active.

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 25 different countries
4.1 million children involved in movement and physical activities
23 sports practiced
3.269 events organised
1.443 international testimonials

126 Sports Federations and Associations involved

4 Olympic Committees
1 international partnership with the prestigious ISF

2 research programs

11 million Euro invested

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Our number 27
27
2828
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 r programs
Ou
Kinder+Sport is increasingly present in children’s lives all over the
world with many different programs to involve them with sports
of high educational and social value. Here are some examples.

In the UNITED KINGDOM the “Move and Learn” program

continues to grow. Developed in partnership with the Football
League Trust and the Watford Community Sports and Education
Trust, it has the goal of making very young children aware of
the importance of a varied diet together with an active lifestyle.
For six weeks, fun lessons were held in classes dedicated to
the understanding of the concepts of physical activity, food
education and how the body works. Physical activity sessions
were also held outdoors. The project has had such success
that it has been extended nationally with the goal of reaching
20.000 children.

Our programs 29
 In FRANCE the project has a specific social value. At Temple-
sur-Lot, for six weeks, 1.000 children between 8 and 11 years
of age from difficult backgrounds have been hosted at “Le
Village Kinder”, in an area of over 7 hectares, where they have
been involved in various physical activities watched over by
a staff of 70 childcare workers, instructors and specialists.

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In GERMANY there are two important initiatives. Kinder+Sport
has been a supporter of the Sport Badge tour of the German
Olympic Sports Confederation since 2007 and as such it
encourages children and young people to test their fitness
levels in light athletic activities. In 2014/2015 a tour was held
in nine German cities that involved 1.2 million children. And in
2011 the Kinder+Sport Basketball Academy was established: in
2014/2015 it involved 33,000 children in 145 events dedicated
to learning the basic rules of Basketball together with champions
like Henning Harnisch.

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In ITALY at Expo Milano 2015, Kinder+Sport took the opportunity
to strengthen its relationship with its partner federations
(Volleyball, Basketball, Swimming, Fencing, Athletics, Sailing and
Tennis) and with the Olympic Committee.
7 school projects were implemented, one for each discipline.
In 2015/2016 a new “Racquets of Class” program has been
developed with the Tennis and Badminton federations. 1.9
million young people between 6 and 19 years of age have
participated in their sports activities. 180 final events have been
held, both competitive and non-competitive. Kinder+Sport’s
team was at the expo for 100 days with a village dedicated to
the promotion of the project. Seven sporting champions helped
us spread our values to a broader audience: Andrea Lucchetta,
Carlton Myers, Massimiliano Rosolino, Valerio Aspromonte,
Fiona May, Alessandra Sensini and Rita Grande.

Our programs 33
 illage+Sport
The V
OUR ACTIVITIES ARE NOT
LIMITED TO ACTIONS ON FIELD
The Village+Sport in Alba is a sports centre dedicated to
research on innovation and didactics in physical activities.
It is led by a rigorous and competent Scientific Committee that
decides the research guidelines and activities.
It teaches its own instructors with an extremely advanced
and accurate training program and aims to set a model for
physical education aimed at the general public, and specifically
to children, young people and their families. A rich and varied
calendar of events includes Summer Day Camps and Sundays
at the Village.

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The Village+Sport 35
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 m in g s p a ce inside
o
g e + S p o rt is a welc it h 7 p laying fields
la w
The Vil
n e a r ly 2 0 .000 sqm,
rk of
a green pa e e k ly v isitors.
d 3.000 w
and aroun

Created four years ago as a pilot project, Village+Sport

represents a multifunctional model with unique, sustainable
features that can be replicated in other countries and other
cultures. The first transfer of its educational approach will be
in Baramati, India.

The Village+Sport 37
 ing Method
Joy of Mov
The
WE BELIEVE IN AN
EDUCATIONAL APPROACH
Together with the Rome University “Foro Italico”, MIUR of the
Piedmont Region and the Italian Olympic Committee (CONI),
Kinder+Sport has developed an innovative educational model,
based on games and movement and dedicated to the all-round
growth of children. The new method is called “Joy of Moving”
and is based on games created to promote the physical, cognitive
and social development of our children, and to increase their
life skills.

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The Joy of Moving Method 39
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 p e n e d u c ational
no
M ethod is a
e J oy of M o v in g
y of it s p ractice,
Th
d o n t h e adaptabilit t h o f to m orrow’s
e
model bas t e to the gro
w
n e d to c o nt r ib u
ie n t a n d capable
and des ig ffi c
, c o m p e tent, self su
ctive
citizens: a r e la ti o n ships.
positiv e
of forming

3 YEARS of research.
+ 1,000 CHILDREN INVOLVED from the primary schools of Alba.

The Joy of Moving Method has been evaluated by a prestigious

international Scientific Committee as an entirely new educational
model in sports, different from all existing examples. Thanks
to the complete features of the model and the authoritative
international network of its Scientific Committee, it can be
replicated in partnership with Federations and Institutions, in
schools and in Government programs of different countries to
promote a sport fit for children on a global level.

The Joy of Moving Method 41

 The experience gained from the research has been collated in a manual called “Joy of Moving.
Movement & Imagination” by Caterina Pesce, Rosalba Marchetti, Anna Motta and Mario Bellucci
- a useful tool for all interested parties, be they Institutions, sports professionals or individuals.

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 online video

ati on
t & Imagin
MovemenVariability
ith
Playing w
e physical
to promot pment
gn iti ve develo
and co

“ofTochildren
realised the full potential of sport in supporting the development
and a healthy lifestyle that includes physical activities, it
is fundamental for children in pre-school and school age to live the
experience of a positively socialising through sports
”
Prof. Caterina Pesce,
Associated Professor of Movement Science Rome University,
Teacher of “Physical activity for children and the elderly”

The JoyOur commitment

of Moving Method 43
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 Milano 2015
Expo
Kinder+Sport took part in Expo Milano 2015 in cooperation
with CONI, MIUR and Expo with an Area of 3.600 sqm
where children and their families have had the opportunity to
experience the joy of movement. During Expo, Kinder+Sport
presented its innovative Joy of Moving model and the Manifesto
that summarised the basic principles of the project, signed by
over 86.000 people with many important personalities from
Institutions and the world of sports among them, but above all
families who visited the dedicated Area during the six months
of the Universal Exhibition.

“here:A pavilion that breathed sports, solidarity, values. We feel at home

with our athletes, our testimonials, our volunteers. The perfect
combination of sports and this extraordinary company makes us
equal partners in a grander framework. For this, I would like to thank
the Ferrero family
” Giovanni Malagò, President of CONI,
from an interview of 4 May 2015 during the opening ceremony
of the Area Kinder+Sport - Expo Milano 2015

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Expo Milano 2015 45
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 THE NUMBERS OF KINDER+SPORT
AT EXPO MILANO 2015
230.000 visitors
110.000 children who discovered the Joy of Moving
More than 50.000 families

Over 2.000 classes from Primary and Secondary Schools

10 different sports disciplines promoted and practiced

with the support of over 100 specialised instructors

Over 150 athletes e ambassadors

59 events involving 21 countries

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To provide continuity and give further value to the educational
format following the conclusion of the Universal Exhibition,
Ferrero Group, MIUR and CONI signed, a Memorandum
of Understanding to promote the development of good
educational practices for a better lifestyle in Schools (Rome,
December 2015).

“a new
Together we created a marvellous initiative, and today we open
space, a virtual space, so that from their desks in school our
children – tomorrow’s citizens – will be educated about good lifestyles.
We will therefore be able to continue the work we started at Expo with
the Olympic Committee and Ferrero to show the world the value of
health education
” Stefania Giannini,
Minister for Education, University and Research,
an extract from the Press Release of 11 December 2015
at the signing of the Memorandum of Understanding

Our commitment
Expo Milano 2015 47
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“fromI wasall personally delighted to enjoy the enthusiasm of children
over the world experiencing the joyful activities in the
Kinder+Sport pavilion at Expo Milano 2015, joyful play activities
and challenges that also my 9-year old daughter had the chance
to experience together with other children from other countries
”
Claude Scheuer,
President of the European Physical
Education Association (EUPEA)

“values,
Children are our future. The world of sport teaches many important
but the most important of all is humility. And we have to
transmit this to the younger generations because that is where value is

”
created. Life is an infinite challenge, at every age
Roberto Baggio,
FAO Ambassador

Our commitment
Expo Milano 2015 49
49
 ture goals
Our fu
IT’S TIME TO START MOVING
TOWARDS THE FUTURE
For Kinder+Sport consistency and effectiveness are fundamental
in looking to the future and setting important and ambitious
targets.

BY 2018 THE PROJECT PROPOSES:

To increase its global presence to 30 different countries

To get 5 million children moving per year
To launch at least 5 educational programs
dedicated to the Joy of moving Method.

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Our future goals 51
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IT’S TIME TO MOVE KIDS, TOGETHER.
www.kinderplussport.com