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Summary A Guide To Case Analysis A
Summary A Guide To Case Analysis A
SUBMITTED TO
ABU DAUD KHAN
INSTRUCTOR, CORPORATE STRATEGY
EMBA FALL 2018, BRAC UNIVERSITY
WHY USE CASES TO PRACTICE STRATEGIC MANAGEMENT?
It provides us detailed information about real life business situation like conditions and
problem of different industries and it gives us examples of how strategic issues are
managed by real organizations. We can get twin benefit of boosting our analytical
skills and exposing us to the ways companies and managers actually do things. We can
get extra help from cases for on−the−job experience by
(1) giving us wider coverage to a variety of organizations, industries, and strategic
problems; (2) convincing us to assume a managerial role (as opposed to that of just
an observer); (3) providing a test of how to apply the tools and techniques of strategic
management; and (4) asking us to come up with pragmatic managerial action plans
to deal with the issues at hand.
OBJECTIVES OF CASE ANALYSIS
1. Practice of strategic management is a powerful way for us to accomplish five things
2. To increase our understanding of what managers should and should not do in
guiding a business to success.
3. To build our skills in sizing up company resource strengths and weaknesses and
weaknesses and in conducting strategic analysis in a variety of industries and
competitive situations.
4. To get valuable practice in identifying strategic issues that need to be addressed,
evaluating strategic alternatives, and formulating workable plans of action.
5. Enhance your sense of business judgment, as opposed to uncritically accepting
the authoritative crutch of the professor or ˆback−of−the−book˜ answers.
6. Gaining in−depth exposure to different industries and companies, thereby
acquiring something close to actual business experience.
This is an idea of the case analysis to enhance our skills in sizing up circumstances
and dev eloping our managerial decision about what needs to be done and how to do
it. Case analysis provides us an expressive rehearsal at presence manager to
become vigorously involved in identifying the business issues and managerial
difficulties demonstrated in the case, to suggest workable solutions and to defend &
explain our assessments.