FOUNDATION UNIVERSITY INSTITUTE OF

ENGINEERING AND MANAGEMENT SCIENCES

• BUSINESS COMMUNICATION

• BBA-4

• SUBMITTED BY;
 SAMEEN FAROOQI

• SUBMITTD TO;
 MISS NEELMA REHAN
• SUBMITTED ON;
01 APRIL, 2009
How to write effective business letter:

Opening lines

Why do we need an opening line in a business letter or formal email?

- to make reference to previous correspondence

- to say how you found the recipient's name/address
- to say why you are writing to the recipient.

10 Good Opening Lines:

With reference to your letter of 8 June, I ...

I am writing to enquire about ...

After having seen your advertisement in ... , I would like ...

After having received your address from ... , I ...

I received your address from ... and would like ...

We/I recently wrote to you about ...

Thank you for your letter of 8 May.

Thank you for your letter regarding ...

Thank you for your letter/e-mail about ...

In reply to your letter of 8 May, ...

Closing lines

Why do we need a closing line in a business letter or email?

- to make a reference to a future event

- to repeat an apology
- to offer help
10 Good Closing Lines:

If you require any further information, feel free to contact me.

I look forward to your reply.

I look forward to hearing from you.

I look forward to seeing you.

Please advise as necessary.

We look forward to a successful working relationship in the future.

Should you need any further information, please do not hesitate to contact me.

Once again, I apologise for any inconvenience.

We hope that we may continue to rely on your valued custom.

I would appreciate your immediate attention to this matter.

When 'yours faithfully' and when 'yours sincerely' in a business letter?

When the recipient's name is unknown to you:

Dear Sir ... Yours faithfully

Dear Madam ... Yours faithfully

Dear Sir or Madam ... Yours faithfully

When you know the recipient's name:

Dear Mr. Hanson ... Yours sincerely

Dear Mrs. Hanson ... Yours sincerely

Dear Miss Hanson ... Yours sincerely

Dear Ms Hanson ... Yours sincerely

When addressing a good friend or colleague:

Dear Jack ... Best wishes/Best regards

Add phrases

• a very helpful attitude

• among the finest I've seen
• by your co-workers
• commendations and congratulations
• convey my appreciation to
• exceptional work done by
• express my appreciation for
• has been extremely helpful
• have thoroughly enjoyed
• have been deeply impressed
• have come to admire
• how pleased we have been
• how impressed we were
• how highly we think of his efforts
• how much we appreciate
• how pleased I am
• is to be commended for
 Date: 22 March, 2009

To,
Mr. Ahmed Sohail
Rafiqui Road Chaklala Garrsion
Rawalpindi

Account No: 215 5555-7

Dear Sir,

Thank you for opening your account at UBL, where you come first.

It is our pleasure to welcome you to one of the leading banks of the country. We are
delighted to have you on board as UBL continues to establish it self as the leading
provider of the best banking products and services all over the world.

UBL has begun to herald in a new era of successful, innovative and customer- friendly
banking products. Using state of the art technology and banking services, we are at the
forefront of the Pakistani financial landscape and are looking forward to providing our
valuable customers with the best products and services.

It is our privilege to have a relationship with you. We assure you that UBL will take the
lead in providing you with the best in your transactions with the banks. We look forward
to your continued patronage and encourage you to avail the new products and services
being offered by UBL.

Together with you towards a world class bank.

Sincerely,

Manager