Security Cover

Confidential
First Cut SOW

As envisaged on
24.06.18 by
Background
• Kerala Vision is the channel of COA, the biggest cable TV association of Kerala having around 25 lakhs customer base
in Kerala, they are also a satellite channel from last financial year.
• As part of customer retention and to give their clients value added service they are introducing a loyalty card in the
brand GREENCARD.
• These loyalty cards will be given to their entire 25 lakhs customer base free of cost and customers will get some
privilege when they are doing shopping or when availing any services. Whenever customers do shopping they will get
coupons or their points which they can redeem on the cable TV payment or broadband payment to Keralavision.
• The client Already they have developed Loyalty card software and mobile app for the same.
• With the introduction of GREENCARD the client is looking at accomplishing the following goals:
• To increase customer loyalty by giving value addition services.
• To delight the customers and retain them to their service.
• To make KERALAVISION cable TV and broadband service virtually cashless for their customers.
• Enchore has been invited to share a GTM proposal for the card launch and a subsequent handholding for the team.
• Primary objective is to gain :
• Marketshare
• Mindshare
• Walletshare
Suggested Process to GTM

Study Plan Do Coach

Assimilate
GTM launch ,
Ecospace ( GTM Launch and Marketing
Solution Offering Marketing Plan
Internal and Marketing Plan Handholding
Implementation
External )
Detailed SOW
GTM Launch
Assimilate Ecospace
GTM Launch Plan Execution , Marketing Team
( Internal and Solution Offering
and Marketing Plan Marketing Plan Handholding
External )
Implementation
▪ Current Business ▪ Design and Recruit ▪ Conduct Weekly
State ▪ GTM Strategy Team reviews with the
▪ Solution Validation ▪ Launch Plan
▪ Company Mission ▪ Solution Tweaking ▪ Overlook Digital marketing team
▪ On-going Marketing ▪ Handhold and teak
and Objectives ▪ Specifics of the Integration
Plan
▪ Situation Analysis program ▪ Conduct Program solution offering
▪ Branding of the Loyalty
▪ Competitive Launch ▪ Undertake
▪ Integration with Program
Environment ▪ Tie Up’s ▪ Define metrics Objection handling
retailers
▪ Channel Study ▪ ▪ Design and ▪ Prepare Program
▪ Execution Mock Up Referral Network
▪ Customer ▪ Channel Partner's Implement MIS Manual and SOP
Interactions Incentive ▪ Implement ▪ Activating
▪ Retailer Interactions ▪ Retailer Perks Marketing and Influencer
▪ Establish Market ▪ Activity Slabs Event Calendar
Potential ▪ Retailer Collaterals ▪ Conduct Training
▪ Identify Influencers ▪ Retailer Engagement Sessions for the
– Activities and
▪ Understand Current team
Events
Software
▪ Media Channels Engagement
▪ Digital Integration
▪ Offline
▪ Draw up Marketing and
Events Calendar
▪ Influencer Collaboration
Timelines
• The tentative timelines for the project are as follows :

Assimilate
GTM launch ,
Ecospace ( GTM Launch and Marketing
Solution Offering Marketing Plan
Internal and Marketing Plan Handholding
Implementation
External )

6 weeks 4 weeks 8 weeks 6 weeks 12 weeks

Methodology
Project Governance
Financials
Confidentiality
• E.R.S. unequivocally undertakes to keep all project-related
information and findings confidential, and shall take all
reasonable endeavor to prevent unauthorized access. All
product and company information obtained from XXXXXXXXX
Team shall be kept confidential and shall not be divulged to any
other company.

• E.R.S. however, will be at liberty to give the reference of

XXXXXXXXX Team as one of its clients at its discretion, and
include XXXXXXXXX Team name as one of its clients in its
corporate brochures and any other corporate communication.
FEEDBACK AND QUERIES
infodesk@enchore.in