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  • Reputation: Resources Valuable? Rare? Costly / Difficult To Imitate? Non-Substitutable Core Competency

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    Utkarsh Goel
    11 views2 pages
    This document categorizes different types of resources that companies can possess and evaluates them based on whether they are valuable, rare, costly/difficult to imitate, non-substitutable, and a core competency. The resources include physical, human, technological, financial, and various capabilities. Being evaluated against these criteria can help determine which resources are sources of competitive advantage for a company.

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    vrin

    Original Title

    VRIN

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    This document categorizes different types of resources that companies can possess and evaluates them based on whether they are valuable, rare, costly/difficult to imitate, non-substitutable, and a core competency. The resources include physical, human, technological, financial, and various capabilities. Being evaluated against these criteria can help determine which resources are sources of competitive advantage for a company.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    11 views2 pages

    Reputation: Resources Valuable? Rare? Costly / Difficult To Imitate? Non-Substitutable Core Competency

    Uploaded by

    Utkarsh Goel
    This document categorizes different types of resources that companies can possess and evaluates them based on whether they are valuable, rare, costly/difficult to imitate, non-substitutable, and a core competency. The resources include physical, human, technological, financial, and various capabilities. Being evaluated against these criteria can help determine which resources are sources of competitive advantage for a company.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    VRIN

    Resources Valuable? Rare? Costly / Non- Core


    difficult to substitutable competency
    imitate?
    Reputation
    Brand
    ownership
    Relationship
    with customers
    Products /
    services
    With
    community,
    authorities
    With suppliers
    With
    employers

    Human
    Skills, expertise
    Adaptability of
    employees
    Commitment
    and loyalty of
    employees

    Technological
    Proprietary
    technologies
    (patents,
    copyrights etc.)
    Application of
    technology
    (know-how)

    Financial
    Company’s
    borrowing
    capacity
    Internal funds

    Physical
    Plant and
    equipment
    Assets
    Raw materials
    Capabilities Valuable? Rare? Costly / Non- Core
    difficult to substitutable competency
    imitate?
    R&D
    Basic research
    Innovation in
    new products /
    services

    Management
    Strategic
    control
    Financial
    management
    Coordination of
    business units
    Resource
    management
    Partnership
    management

    Marketing
    Responsiveness
    to market
    trends
    Promotion of
    quality
    Brand
    management

    Sales
    Quality of
    customer
    service
    Effectiveness in
    executing sales

    Information
    Management
    Comprehensive
    Effective

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