Product Launch Checklist

Instructions

1. Data from the "Product Launch Checklist" tab automatically creates a Gantt Chart on the "Gantt Chart" tab.

2. Simply edit the Stage, Department, Task, Description, Owner, Start, Duration, End, and Status fields.

3. We have created drop-down lists to show you how to make this tool very user friendly. If you need help editing drop down lists or color coding, please
visit: http://blog.demandmetric.com/category/excel-help/

4. Once you enter the Start date of a task and the Duration (# days), the End date will automatically be calculated.

5. You can use the filters at the top of each column on the "Product Launch Checklist" tab to drill down on specific items and create a custom report, such
as what are all of our "Overdue" tasks.

6. If you have any difficulties, you can always contact product support at info@demandmetric.com
 EID COLLECTION '18 SCHEDULING
Duration
Stage Department Task Description Owner Start (Days) End Status

Validate the understanding of Market Problems that

1 Market Problems Product Team Market Needs
this new collection is developed to address
Aisha 10-Apr-18 3 13-Apr-18 Completed

Review the customer requirements that resulted in

2 Customer Requiremen Technical Requirements
this collection's feature set
Javeria 13-Apr-18 2 15-Apr-18 Completed

Make sure that the Marketing and PR functions have

the product specifications and feature detail to help
2 Customer RequiremenProduct Team Feature Specs
craft supporting marketing materials, web pages,
Ahsaan 14-Apr-18 5 19-Apr-18 Overdue
press releases, etc.

Make sure that the Support function understands

2 Customer RequiremenProduct Team Support the new product's feature set to prepare needed Jawad 15-Apr-18 3 18-Apr-18 At Risk
documentation, training and support materials.

Review the competitive analysis to understand the

differentiation that exists in the new product. Make
3 Competitive Analysis Marketing Competition
sure that the product launch marketing messages
Mussa 16-Apr-18 5 21-Apr-18 Completed
reflect this differentation.

Designing the collection according to the market

4 Designing R&D Designing
need and customer review
Aisha 19-Apr-18 7 26-Apr-18 Completed

After the designing of the dresses, production of the

4 Development R&D Production
dresses should be start
Mussa 23-Apr-18 15 8-May-18 Overdue

As soon as the development of the dresses is done,

5 Quality Assurance Tes R&D Manufacturing the next stage is checking the quality of the Mussa 28-Apr-18 7 5-May-18 On Track
products to satisfy the customers

Understand the market position that was

determined for the new product. Verify that the
5 Positioning Marketing Positioning khan 1-May-18 10 11-May-18 Completed
Positioning is still valid and the product's
differentation.

Work with Marketing, Sales and PR to make sure

5 Positioning Product Team Messaging that all key product messages flow from the khan 2-May-18 4 6-May-18 On Track
Positioning.

Determine if the launch of this new product is still

aligned with corporate strategy. If not, understand
5 Positioning Executive Alignment what must change - the product or the strategy - to khan 5-May-18 3 8-May-18 Completed
not create market confusion or potential
embarrassment when the product is launched.

Work with Product Management and any other

5 Business Case Product Team Pricing stakeholders to finalize launch pricing based on the Ghazala 6-Apr-18 5 11-Apr-18 Completed
Business Case.

Train the internal & external sales reps to sell the

6 Training Marketing Sales Reps new collection plus allocate some incentive on the Alina 7-May-18 8 15-May-18 Completed
sale of our product for them

Review the Product Roadmap to ensure that all the

planned features for the pending product release
are in fact in the new product. If some features
were omitted, make sure there are no references to
6 Product Roadmap Technical Roadmap
them in launch and marketing materials. Determine
Alina 8-May-18 5 13-May-18 On Track
if these new features have been deferred or
canceled so you can update the Product Roadmap
accordingly.

Set specific, measurable goals for this Product

7 Product Launch Product Team Set Goals Launch. Most often, the goal of a Launch is to Javeria 9-May-18 1 10-May-18 Completed
create sales momentum.

Select someone to lead the Product Launch, ideally

7 Product Launch Product Team Pick Leader Javeria 10-May-18 1 11-May-18 Completed
someone from the Product Management function.
 Ensure that the Launch team leader has executive
7 Product Launch Executive Sponsorship
sponsorship.
Javeria 11-May-18 2 13-May-18 On Track

Select members from each of the following

functional areas to serve on the Launch team:
7 Product Launch Product Team Build Team Sidra 12-May-18 1 13-May-18 Completed
Product Management, Marketing, Sales,
Support/service, Channel Management.

Begin meeting well in advance of the anticipated

General Availability date for the new product. A new
product launch typically takes 6 -12 months to
7 Product Launch Product Team Meetings
properly plan and execute. Determine how
Sidra 13-May-18 12 25-May-18 On Track
frequently the team needs to meet. More frequent
meetings are likely as the Launch date draws near.

Decide on a set of communication protocols and

frequency of regular communication between
7 Product Launch Product Team Protocol
members of the Launch Team and those outside the
Sidra 15-May-11 2 17-May-11 On Track
Launch Team with a need to know.

Using this template as your guide, develop a

7 Product Launch Product Team To Do List detailed checklist of all activities that must occur to rabeea 17-May-18 8 25-May-18 On Track
successfully launch this new product.

7 Product Launch Marketing Marketing Plan Develop the pre and post-launch Marketing plan rabeea 18-May-18 2 20-May-18 Completed

Develop the pre and post-launch Communications

plan. Consider both internal and external
Communication communications. What press activities are
7 Product Launch Marketing rabeea 19-May-18 3 22-May-18 Completed
s planned? Will you communicate the launch to your
current customers differently that the general
public?

Determine the product release milestones - working

Release prototype, Alpha test, Beta test, General Availability.
7 Product Launch Technical Aisha 20-May-18 4 24-May-18 Completed
Milestones Document in the Launch Plan and develop a launch
timeline around these dates.

After you've completed your detailed Launch Plan,

7 Product Launch Product Team Budget develop a budget for the Launch and get it Ghazala 21-May-18 5 26-May-18 Completed
approved.

Estimate how many impressions (exposures), leads,

7 Product Launch Marketing Metrics sales and profit will result from executing your khan 22-May-18 2 24-May-18 Completed
Launch Plan

Using the approved Launch budget and estimates

7 Product Launch Finance ROI from the previous step (or from the Business Case), Ghazala 23-May-11 6 29-May-11 Completed
develop an ROI projection for the Launch.

Discuss as a team the risks to the Launch Plan,

particularly those risks that might delay the launch
7 Product Launch Executive Risk
or cause the launch to fail. Where possible, develop
khan 24-May-11 7 31-May-11 On Track
contingency plans against these risks.
Compatibility Report for Copy of product_launch_checklist.xls
Run on 5/12/2018 12:57

If the workbook is saved in an earlier file format or opened in an earlier

version of Microsoft Excel, the listed features will not be available.

Significant loss of functionality # of occurrences

Some cells have more conditional formats than are supported by the selected 1
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of Microsoft Excel.

Product Launch Checklist'!J3:J31

Some cells contain conditional formatting with the 'Stop if True' option 5
cleared. Earlier versions of Excel do not recognize this option and will stop
after the first true condition.

Product Launch Checklist'!J3:J31

Some formatting on charts in this workbook is not supported in earlier 8

versions of Excel and will not be displayed.
Gantt Chart'!L1

Minor loss of fidelity

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by the selected file format. These formats will be converted to the closest
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 Version

Excel 97-2003

Excel 97-2003

Excel 97-2003

Excel 97-2003