Case Study - Product Management Internship 2017-18

Splitwise team is on its mission to make relationship expense sharing easy for all their
users. It has over a million downloads on play store, and has decided to monetize the
application to further fuel the growth. As the product manager of Splitwise, you are in
charge of the changes which will be made to the product to achieve increase in
number of users and revenue.

 List down five features that you will add to the product to achieve the
objective and give a brief description of the features that you aim to add. 

 What are the metrics that you will use to choose one among these 5 features? 

 Choose one feature from the above list and based on the above metrics tell us
why you would choose it? 

 Explain the selected feature in detail accompanying the explanation with
UI mockups to provide the details of the changes you will make to product 

 If the feature is implemented, how will you measure the effectiveness of the
feature? List down the KPIs and the metrics you will use to measure 

Judging Criteria:
This submission will be used to shortlist you for subsequent rounds. The
following criteria will be used to judge your submission:

 Strategic thought process

 Usability of the proposed features
 Depth and precision of research
 Rationale used to support arguments
 Feasibility, practicality and effectiveness of the recommendations 
 Novelty of the features
 Competitor Analysis
 Structure of the document
 Articulation, language, written communication skills

Document guidelines:
 Case study solution should be restricted to 2 pages
 Any calculations or workings can be shared separately in an excel sheet