BPMN 3023 STRATEGIC MANAGEMENT

GROUP L
FIRST SEMESTER SESSION 2018/2019 (A181)

TOWS MATRIX: AMBANK

PREPARED FOR
DR. KADZRINA BINTI ABDUL KADIR

PREPARED BY

NO. MATRIC NO. NAME

1 238279 NUR’AIN BINTI CHE WAHAB
2 238529 NUR SYAHIRAH BINTI PANUT
3 239093 NURUL NADIAH BINTI MUHAMMAD YUSOFF KHIRI
4 241555 NUR ISTAQFIRAH BINTI SABRI
5 242724 NUREEN IZIANI MOHD NIZAM

Submission date:
st
1 NOVEMBER 2018

SCHOOL OF BUSINESS MANAGEMENT

COLLEGE OF BUSINESS
UNIVERSITI UTARA MALAYSIA
 Internal Factors Strength Weakness

1. Strong financial position 1. Inadequate number of

compared to competitors. branches
2. Good brand image. 2. Integration issues.
External Factors
Opportunities S1, O1 W1, O2

1. Expansion in Asian Attract more investors Increase number of branches

countries.
2. In demand loans from
consumer

Threats S2, T1 W2, T2

1. High competitiveness Improve current services and Develop future planning

pressure. products
2. Slowdown in China can
affect the economy