VMG Analysis

Vision

To grow from 7 to 15 stores by 2020.

CRITERIA YES/NO EVALUATION

Future-casting The entity centers it vision
Yes with expansion and growth
into 15 stores by 2020.
Audacious Based from its current market
standing in opening new
No branches, it is not feasible for
the business to grow 7 more
branches in 2 years.

Motivating The vision of Funnside states

Yes that they want to put up more
branches by the end of 2020.
Purpose-driven The goal of Funnside has
No merely been stated without
explanation on its purpose.
Inspiring The vision focuses on
expanding the business and
No was not able to mention any
inspiring words towards its
employees and people.

Capitalizes on unique The vision statement did not

competencies No include their core
competencies.

Revised Vision

To grow year by year by expanding its business into different places in the region. Encouraging
the employees to give their best at work as we hope to bring joy and reconnect group of people
together through our delicious dishes,
Mission

To be the premier and primary choice restaurant in the region that offers a vast variety of dishes
which features grilled and native Capampangan dishes.

CRITERIA YES/NO EVALUATION

CUSTOMERS No Funnside did not include their
target customers.
PRODUCTS/SERVICES The restaurant specializes in
Yes grilled and native Capampangan
foods.
MARKETS The company’s target market is
the region, implied as the Region
Yes III since all of its operations are
located in Region III.

TECHNOLOGY Funnside did not mention their

No use of any technology.
CONCERN FOR SURVIVAL, The company aims to be the
GROWTH, AND premier and primary choice food
PROFITABILITY Yes service enterprise in Region III.

PHILOSOPHY Funnside omitted their

No philosophy in running the
business to achieve its goals.
SELF-CONCEPT The entity’s specialties are
Yes grilled and native Capampangan
dishes.
CONCERN FOR PUBLIC Funnside did not indicate their
IMAGE No respective aims for the public.

CONCERN FOR EMPLOYEES Funnside did not specify how

No much they value their
employees.

Revised Mission

To be the premier and primary choice restaurant that offers a vast of dishes to Filipino families
which features grilled and native Capampangan dishes. Inspiring employees by giving them
career growth and giving a simple joy amongst family and friends is what we highly valued.