Professional Documents
Culture Documents
Dec
Dec
Riverside
Debrief
700
600 X
julia,
julia, X
christina &
ne’
ne’quinne
500 stacey,
stacey,
mike
400 jessica,
jessica,
Pareto f rontier
DEC
raquel
christine,
christine,
300 Settlement values
erica
200
100
0
0 50 100 150 200 250 300 350 400
R I VERSIDE
env. & human affairs, sanda kaufman
sanda kaufman
negotiation fundamentals 4
Technology
Compliance incentives
R D
a. 0 0 0
b. 50 (50) 70
c. 100 (100) 160
d. 150 (150) 280
e. 200 (200) 400
Surplus Surplus
for Vicki for Dave
p
pen
0 .5 1.0
price
Vicki’
Vicki’s Dave’
Dave’s
reservation price reservation price
Zone of possible
agreements
[.5, 1.0]
Negotiation theory:
The structure of Integrative Bargains
Pareto
S
frontier
Surplus for Solution set
Party A
R
Q
T B’s
reservation price
Surplus for
Party B
A’s
reservation price
DEC-
DEC-RIVERSIDE Agreements
East of the y axis are good for party B
North of the x axis are valuable for party A.
Southwest quadrant: negative value for both
In the northeast quadrant have positive value
for both.
The zone of possible agreement (zopa
(zopa)
zopa) –
the set of solutions in the northeast quadrant:
agreements are preferred by both parties to their
no-
no-agreement alternatives (their reservation prices).
these agreements are known as the Pareto frontier.
Negotiation theory:
Agreements
An agreement is considered
Pareto superior to another if
it is preferred by at least one party without
hurting any of the others, meaning
it is to the northeast of that agreement,
because a trade that moves the parties
northeasterly benefits both.
An agreement is inefficient if the parties fail
to realize some or all the available surplus
if we can find another agreement that makes
one party better off without hurting the other.
env. & human affairs, sanda kaufman
13
Negotiation theory:
Agreements (cont.)
Moves
party A prefers agreements to the north,
B prefers moves to the east
joint gains result from moves to the northeast.
DEC-
DEC-Riverside real
Pareto frontier
Negotiation theory:
The basis of joint gains
Individuals enter negotiations to attain
through joint action
more than they could by acting unilaterally.
unilaterally.
Agreement can be reached when for each party
a proposed solution is superior to
the non-
non-agreement alternative.
If the alternatives (BATNAs
(BATNAs)
BATNAs) of a party are superior
to the negotiated solution,
that party should reject the negotiated solution and
take a BATNA.
env. & human affairs, sanda kaufman
17
Negotiation theory:
Mutual gains
negotiators’’ task is to
Given the potential for joint gains, the negotiators
find the mutually advantageous trades.
To establish where the differences exist,
the parties must share information and cooperate.
Some valuation differences are particularly difficult to exploit.
exploit.
parties might have identical valuations of a complex issue when that issue
is considered as a whole,
yet they might value its component parts differently. Mutually
advantageous trades might exist with respect to some of these parts.
to realize these joint gains, the issue must first be “unbundled”.
In the DEC-Riverside negotiation, it might be effective to “unbundle” the subsidy
from the choice of scrubber.
To “trade”
trade” effectively parties must have good understanding of
their own interests and those of their counterparts.
exactly how much they would be willing to concede on one issue in
return for concessions by their counterparts on other issues
env. & human affairs, sanda kaufman 22
Example
Differences in valuation lead to joint gain: trade to create value
Position Cost to Cost (Gain) to
Issue DEC Riverside
Initial agreement
Public relations 0 0 0
Compliance incentive 50 70 (50)
Total cost 70 (50)
Value to Riverside
Paths to the frontier - Methods of creating value affect
the division of value
env. & human affairs, sanda kaufman 25
Claiming tactics
Changing the perceived zone of agreement
(misleading, making actual changes, or making commitments)
overstate one’
one’s reservation price:
DEC could adamantly refuse an agreement with total costs
of $800K, asserting that such an agreement would be far
above its reservation price and therefore unthinkable.
This would influence Riverside’
Riverside’s perception of the
bargaining set and might make Riverside more generous.
make commitments/threats in order to claim value;
such moves can revolve around reservation prices.
Riverside could threaten to close its plant forever unless
DEC offered an agreement which cost Riverside < $400K.
26
env. & human affairs, sanda kaufman
The negotiator’
negotiator’s dilemma
Value to
DEC (create,
claim)
(create,
create)
(claim, (claim,
claim) create)
Value to Riverside
The negotiator’
negotiator’s dilemma
Action of DEC
Create Claim