Re-Live! at Heartland (Tampines) Report

Environmental Challenge Organisation (Singapore)
known as ECO Singapore

Tampines
RE-LIVE! @ Heartland Report
Our Youth. Our Future.

Society Reg. No: ROS326/2002
Charity Reg. No: 1739
RE-LIVE! @
Heartland
Venue: Tampines
Date: 4 September 2010 – 16
September 2010
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No. Contents Page

1. Introduction 4
- History of Re-live!
- Rationale of doing Re-live! @ Heartland
- Objectives
- Achievements
2. What had happened? 6
3. Positive Impacts 9
4. Areas of improvement 11
5. Partnering organization 13
6. Conclusion 17
7. Appendix 18
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1. INTRODUCTION:
1.1 History of RE-LIVE! @ Heartland

RE-LIVE! @ Heartland was started to mark Singapore‟s Youth and Environment
day in conjunction with World Environment Day as dedicated by the United
Nations on the 5th June of every year.
1.1.1 In its maiden year (2008), the event was held at “The Atrium” where
it saw together about 100,000 members of the public over the span
of 11 days. The event also brought together over 150 young leaders
with its theme focusing on energy efficiency, specifically green
transportation, and water conservation.
1.1.2 In 2009, RE-LIVE! @ Heartland (Bugis) saw together over 20,000

members of the public over the span of 3 days engaging about 300
youth leaders.
1.2 Rationale of doing RE-LIVE! @ Heartland
1.2.1 The event is monthly held in locations where young people hang
out to be able to maximize its prominence and penetrate into the
youth community.
1.2.2 As the word RE-LIVE state its own meaning (i.e.) to rethink the way
you live, it is an opportunity given to us on how to act efficiently to
save our environment and to achieve sustainable development.
1.2.3 The accessibility for the public to this event in the Heartland was
easy and comfortable.
1.2.4 To attract more crowds into the exhibition, we had installed a small
bazaar of not more than 15 stalls. All the stalls were eco-friendly and
sold their products without providing any plastic bags to create
awareness among public.
1.2.5 In the exhibition we divided the education framework for

sustainable consumption in everyday lifestyle into the following
categories:
1. Biodiversity
2. Energy
3. Food
4. Shelter
5. Water
6. Waste
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1.3 OBJECTIVES: Charity Reg. No: 1739
• To give the public a chance to understand the concept of “re-thinking the way
you live”.
• To allow the public to learn about the many ways in contributing
• To ensure the public practice what they had learnt.
1.4 ACHIEVEMENTS:
We are pleased to share that we have done our best in making the event as eco-
friendly as possible with quite a handful of measures. Therefore, apart from the
exhibition area, one of the key efforts we have put in is to be able to have the trade
fair more eco friendly. Other than off-setting for the event, we hope to weave in slowly
the green messages. However, we were also well aware it would be impossible to
change everything. Instead, we have taken more of incremental steps to slowly
influence of partner.
We pleased to have done the following:
• Have participating vendors (non-food) to give out reusable bags that we have
specially printed for the event so residents around the area can bring their own
bags
• We have informed the drink stalls as well to provide support for members of the
public who bring their own bottles to fill up the drinks instead of purchasing
from buying disposables cups
• Bringing in of Hybrid Cars
• Having an operator to sell plants
• Putting up information panels (18 of them) around on environmental messages
• Generator powered by biodiesel
Learning from the previous setup, we recognized that being an environmental themed
(despite we didn't put in the word ENVIRONMENT in any of the header), people usually
will detour from our site. The attraction comes if there are things to buy or even food.
Therefore in the new site, we had proposed to have the exhibition just behind the food
sales with a clear carpet walkway towards our area. Also, we specifically put in
additional interactive modules and videos so the public can play around with it.
The response from the public has been generally positive. The whole event drew
about 10,000 members of the public while we have managed to engage about 80-
100 captive audience on the weekdays and about 150 on the weekends.
In fact, we are pleased to share that within the week days, we have students bringing
their friends to the exhibit to get involved in the quiz we have created. And there are
residents nearby as well bring their own neighbours to check it out. They have found
them meaningful and we have been fortunate to have them captured in our
database which we will be following up promptly on.
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2 WHAT HAD HAPPENED? Charity Reg. No: 1739
This event, as mentioned during our introduction, is a youth led initiative event that
aims to educate the public regarding the five aspects of the environment and what
they, as individuals can do to contribute, making Singapore a greener city than it was
before. This section will be divided into three parts;
• Arrangements made prior to the event,

• The event set up and its content and
• Our observation.
2.1 Arrangements Made Prior to Event:
2.1.1 Working hours

The event usually starts at 12 pm and closes around 10 pm. Vendors are to sell
their products during these hours.
2.1.2 Volunteers
The volunteers came in shift basis and it was made that at least two of them
were present in the information counter always to guide and help the public in
answering the questionnaire.
2.2 The Event Set Up

The set up of the event is simple, allowed people to walk around with sufficient
space.
At the entrance area, the first thing they see will be the TV which showed the many
different clips relating to the environment. This was to attract the public into
coming into the event.
The table consisting of a brief description of our event and the questionnaires were
near the entrance too.
The information counter was clearly visible to the public when they step in. The
information counter was not only used to discuss with the public information about
the event and the questionnaire but also to display the products made by the
partners. Partners in this event have their own panels located at the perimeter of
the event.
2.2.1 Panel Arrangements

The event was set in a way where there were six panels, each containing the
different aspects of the environment. The six panels are arranged in hexagon
shape each so as to allow the public to read it with ease. The panels are
arranged such that public have ample space to walk around while reading it.
(Left) Information Banners - ‘Waste’ (Right) Information Banners – ‘Water’
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2.2.2 Movie Area Society Reg. No: ROS326/2002
In this event, we added a space for the public to sit and watch a series of
documentary and movie relating to environmental concerns and education.
2.2.3 Exhibition Content

As mentioned, the panels are categorized according to different aspects of
the environment; water, food, energy, waste, shelter and biodiversity.
Each of these panels contain the definitions of their own, the current situation
now, the importance of these aspects to our lives and what we, individuals can
do to contribute to a better environment.
2.3 Our Observation

During the afternoon period, the crowd would be normal. It usually contains school
children and elder people. But their eagerness to participate in the exhibition was
higher compared to other people.
Most of the public will arrive during the evening time when there is a screening of
movies/documentaries.
The most highlighted feature of the event was a bicycle which produces energy
by riding it. Some of the devices that it could run were light bulb, small fan and a
radio.
To educate the people, some educational video clips were added in a playlist
and people could browse through it by the computers placed in the entrance.
After finishing the questionnaire, public moves to the information counter to know
the correct answers and collect their gifts.
The volunteers present over the information counter receive them and educate
them about the ecological problems.
There were many gifts given to the public for answering the questionnaire forms.
Some of them were a bookmark, an eco badge, a recycled pen, a lanyard and a
recyclable bag.
(Left)Young kid trying out the bicycle to light up the light bulbs and radio
(Middle) Information counter to educate public (Right) Free Movie screening
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The partners of this event were usually present in the evening Society Reg. No: ROS326/2002
time and share their ideas and products with the public.
When there were fewer crowds, the volunteers will go to the nearby malls, MRT
stations and restaurants to bring the public to this event. During closing time, the
volunteers verify the stock present and plan for the next day of the event
(Left) Etrican – One of the partners for the event.(Right)

Green Genie- Another partner
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3 POSITIVE IMPACTS: Society Reg. No: ROS326/2002
For the past two weeks of the exhibition at Tampines, we have received many positive
responses from the public. Some of them are:
3.1 Level of Engagement:

People entering into our exhibition want to learn more and understand more about
the environment. When given with the questionnaire, they would take their time to
walk around the exhibition searching for the right answers.
The volunteers also managed to draw the attention of the uninterested public by
getting them in to the exhibition area and answering the questionnaire. Most of
them were eager and interested in knowing the answers and raised issues about the
questionnaire or information banners that they do not understand.
Not only that, there are people that visited the exhibition once and the next time
they were seen at the exhibition, they brought along their friends and parents.
Eco volunteers were also spotted at the exhibition. It was also noticed that people in
groups or pairs are more willing and interested to have a look at the exhibition rather
than people that are alone.
(Left) Interactions between ECO volunteers and the public. (Middle, Right) Public taking part in
the questionnaire searching for answers from the information banners.
3.2 Interactive Corners:

There were Interactive corners at the exhibition:
3.2.1 Charts
„What have you done to reduce water usage?‟ and „What have you done to
save the environment?‟
This interactive session successfully managed to engage the different age

groups of public. The public are willing to share with others by writing down on
the board about how they played a part in saving the environment, these are
precious information that could not be found on our information banners and
others would be able to learn from it.
3.2.2 Television
Another would be the television that was placed at the entrance of the
exhibition. It managed to draw the public attention and got them in to the
exhibition after watching the videos that are being screened. There were also
people that asked about the movie screening show times too.
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3.3 Products:
ECO products and other recycled products that are being sold attracted the
public to visit the exhibition. The products that were sold in the exhibition are
• Organic cotton t-shirts

• BPA free water bottles
• Ear rings and keychain made of recycled cans
• Hair bands and leather bags made of recycled materials
• Recycled pens
• Reusable bags
Many of them came to know the benefits of using these products and
encouraged us to sell more products of this kind.
The highlighted part, is that the public was willing to spend more on these kind of
products.
(Left) Public going through the recycled products (Right) List of

the products that are sold in the exhibition.
More pictures can be found in the link mentioned below:

http://ecotv.smugmug.com/Street-Scenes/tampines2010/13636310_cUCu8/
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4 AREAS OF IMPROVEMENT: Society Reg. No: ROS326/2002
Some of the steps for having a better event are to take into account the
positive side and the areas that need improvement.
With the positive areas covered, here are some of the areas to be improved based on
our experience after the two weeks at RE-LIVE Choa Chu Kang:
4.1 Reaching out to target market:

There are quite a number of people who came to our event. However, we can
venture into different ways to reach out to more people by:
4.1.1 Sending invitations/ notification to nearing schools to let them know of the
event.
Elaboration: A detailed suggestion will be to let the students from CCA group
who are interested in environment (Green club in primary and secondary
schools) to attend our event. In return, school may offer them CCA points.
4.1.2 Giving out balloons to children
Elaboration: During weekends, we can give out balloons to children walking

around the nearest mall with a print of our RE-LIVE logo on it. We hope these
children can bring their parents along to our event.
We will also inform the parents of these children a synopsis of our event so that
they will know what the event is about.
4.1.3 Placing one A4 size poster at the notice board situated near the lifts
nearing event date.
Elaboration: The purpose of this is to inform the public about the event
beforehand so that they can visit our exhibition when they are free.
We will place it at the notice board near the lifts because we observed that
the public will read through some of the notifications of the board while
waiting for the lift.
The poster will be designed in such a way that it will attract the public‟s
attention.
4.2 Engagement:
During the event, we have tried to engage the public by having movie screening
which showcased movies and documentaries about the different aspects of the
environment, allowing the public to pen down what they have done to save
water and the environment, and having a TV near the entrance to capture the
public‟s attention.
However, this can be further improved by:
• Conducting games related to the environment to engage the public.
• Have Chinese translation for some of the posters.
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• Send out brochures to as “a giveaway” over a certain

Tampines

topic of interest.
• Creating stalls like popcorns, yoghurt/ yakult/candy floss to draw the
public into our event.
• Giving free popcorn apart from the bags and badges to public after
completing the survey.
• Set up more easy surveys with Chinese translation too.
• Lucky Draw – on weekends – tie up with museum or Sungei Buloh to learn

more about the environment.
4.3 Layout:
Movie screening can be placed at the side of the entrance instead of the current
layout where the movie screening is placed at the back of the exhibition. The
information counter can also be decorated for attracting the public attention.
Kindly refer to Appendix C for more information.
4.4 Reduction of plastic usage
Since this event is collaborated with the Pasar Malam, we should suggest to the
Pasar Malam stall holders to reduce their usage of plastics.
Our event is to promote conservation, educate the public on the many ways to
help save the environment.
It is thus important if the Pasar Malam do their part too in reducing their plastic
usage so that we can all work towards re-thinking the way we live.
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5 PARTNERING ORGANISATION:
RE-LIVE! @ Heartland (Tampines) would not be possible without the continuous

support from the partnering organisations.
The partnering organisations for this event are

• ACRES
• Alpha Biofuels
• All Things Green And Beautiful
• Building and Construction Authority of Singapore (BCA)
• Delcie‟s Desserts & Cakes
• Etrican – Organic Clothing
• Greenie Genie
• My Water Bottle
• National Environment Agency (NEA)
• North East Community Development Council
• PUB
• Tetra Pak
• United Nations Environment Programme (UNEP)
• Vegetarian Society
• Young NTUC
5.1 ACRES
• To raise awareness among public regarding the killing of sharks for the purpose
of using their fins in soup.
• Their main goal is that Sustainable development could be

achieved only if humankind can preserve other species.
5.2 Alpha Biofuels

• To engage communities to reduce climate change effectively,
and to empower communities through the benefits of using clean
energy.
• To aid individuals and communities in reducing their carbon

footprint.
5.3 All Things Green And Beautiful

• To setup exhibition on their products and promote what it means to be greener
with their product.
• ATGAB is a Singapore-based company with a goal: To preserve

the environment we live in by starting a serious green business
of recycling.
• To raise awareness among the public that recycled products

can be very creative, re-usable and affordable.
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5.4 Building and Construction Authority of Singapore Society Reg. No: ROS326/2002
(BCA) Charity Reg. No: 1739
• They were consulted in the information panel put up for public outreach on the
relevant theme
• Develops and regulate Singapore's building and construction

industry.
5.5 Delcie’s Desserts & Cakes
• Delcie‟s, a subsidiary brand of Whisk and Fold, is a certified Halal bakery and
the only bakery in Singapore that bakes so healthily.
• The bakery passion is exclusively simple; that is to whip up good

and irresistible cakes without compromising the taste through
the art of healthy baking with healthy methods and ingredients.
5.6 Etrican – Organic Clothing

• Setup exhibition on their products and promote what it means to
be greener with their product.
• The principle at the core of the Etrican label is that it aims to be

sustainable. Sustainability is a complex issue
• All Etrican clothes are made with 100% certified organic cotton,
from plants which are not genetically modified.
5.7 Greenie Genie

• Setup exhibition on their products and promote what it means
to be greener with their product.
• They display a spread of the most anticipated earrings

collection.
• The highlight of the collection is the one and only pair of quirky
signature skull of Mc Queen.
5.8 My Water Bottle
• My waterbottle is a non-profit campaign to encourage more

Singaporeans to use their own refillable water bottles, instead
of buying or taking single-use bottled water.
• Show that tap water is safe to drink and tastes just as good as
bottled water.
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5.9 National Environment Agency (NEA)
• They were consulted in the information panel put up for public outreach on
the relevant theme
• Embrace all in caring for a Clean and Healthy Environment
• To achieve a liveable and sustainable environment in

Singapore
5.10 PUB
• They were consulted in the information panel put up for public
outreach on the relevant theme
• Responsible for the collection, production and reclamation of

water in Singapore.
• To ensure an efficient, adequate & sustainable supply of water.
5.11 North East Community Development Council

• Supported the event with inputs and outreach to the community
• It aims to build a self reliant community, and to promote

active citizenship.
• To assist the needy, bond the people and connect the

community
5.12 Tetra Pak

• Setup exhibition on their products and promote what it means to be greener
with their product.
• World's leading food processing and packaging solutions company
• Work closely with their customers and suppliers, providing safe,

innovative and environmentally sound products that meet the
needs of hundreds of millions of people
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5.13 United Nations Environment Programme (UNEP)

Tampines

• Supporting with the Energy Bicycle
• UNEP Is the voice for the environment in the united nations

system
• To provide leadership and encourage partnership in caring

for the environment by inspiring, informing, and enabling
nations and peoples to improve their quality of life without
compromising that of future generations.
5.14 Vegetarian Society
• To offer expert advice on nutritional issues and provide free

information to individuals, companies and organisations.
• To raise the profile of vegetarian issues and help people

understand the reasons for choosing a vegetarian way of life.
5.15 Young NTUC
• Largest Youth Movement in Singapore. They provided DVD

for movie screening in the exhibition.
• To ensure continuity and dynamism, the labour movement

must have a strong cohort of young members.
5.16 Asia Pacific Breweries (APB)

• APB is the sponsor for this event.
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6. CONCLUSION: Charity Reg. No: 1739
In all, this event involves three important aspects;
• The intention to foster positive habits in terms of environmental practices

amongst the public,
• To engage the public through the educational exhibition and
• To initiate environmental awareness in youth.
RE-LIVE! @ Heartland (Tampines) is a youth lead initiative event that intends to drive
the public to RE-think and RE-LIVE their existing habits.
To practice this habit is not that difficult at all. There are already existing means to do
so with all the current market products that was readily available.
Youth are the key drivers in this initiation to promote these lifestyle changes. The
ultimate goal of this event was to create awareness among the public.
The eco-partners on the other hand, proved that the public were willing to spend
more to become eco-friendly by purchasing their products.
This project will set the precedence of all future youth lead and environmental events
that actively engage and empowers youth on lifestyle change.
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APPENDIX A – TOTAL EXPENSES Charity Reg. No: 1739
S/No Description Qty Unit Cost Total Cost

A EXHIBITION AREA (16 days)
1 Domed-shaped Tentage - Size: 50' X 60' c/w Inner Lining 1 lot 10800 10800
2 Wooden Platform - Size: 50' X 60' 1 lot 3600 3600
3 Carpet - Size: 50' X 60' 1 lot 3600 3600
4 Fans and Lights 1 lot 2200 2200
5 Power Point 12 50 600
6 Side Canvas 22 50 1100
7 Exhibition Panels 50 75 3750
8 P.A. System 1 lot 3000 3000
9 6M X 3M Information booth cum sales booth 1 lot 2800 2800
10 3' X 3' Table c/w Blue Skirting 10 35 350
12 DB Box and Connection 1 lot 800 800
14 Power Generator 1 lot 18000 18000
16 Tentage Front Injet Event Logo 1 780 780
Total Cost for A 51380
B BAZZAR AREA (16 days)
1 Domed-shaped Tentage - Size: 50' X 200' c/w Inner Lining 1 lot 36000 36000
2 Wooden Platform - Size: 50' X 200' 1 lot 12000 12000
3 Fans and Lights 1 lot 3000 3000
4 Power Point 80 50 4000
5 Side Canvas 55 50 2750
6 3' X 3' Table c/w Blue Skirting 100 35 3500
7 DB Box and Connection 1 lot 800 800
Total Cost for B 62050
C MARKETING & COMMUNICATIONS
1 Reusable bags 10000 0.5 5000
2 Lanyards 3000 1 3000
3 Information Panels (Large) 42 170 7140
4 Tee Shirts 600 8 4800
Total Cost for C 19940
D MISCELLANEOUS
1 Transportation 1 lot 120 120
2 Stationary 1 lot 59.5 59.5
3 Survey Forms 2000 0.1 200
Total Cost for D 379.5
Total Cost: A + B + C + D 133749.5
Contribution (Bazzar + Carnival Area) 70000
Total Amount -63749.5
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APPENDIX B – SITE LAYOUT OF RE-LIVE! @ Heartland (TAMPINES)
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APPENDIX C – EXHIBITION LAYOUT OF RE-LIVE! @ Heartland (TAMPINES)
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Environmental Challenge Organisation (Singapore)

known as ECO Singapore

Our Youth. Our Future.

Our Youth. Our Future.

No. Contents Page

Our Youth. Our Future.

1.1 History of RE-LIVE! @ Heartland

1.1.2 In 2009, RE-LIVE! @ Heartland (Bugis) saw together over 20,000

1.2 Rationale of doing RE-LIVE! @ Heartland

1.2.5 In the exhibition we divided the education framework for

Our Youth. Our Future.

• To allow the public to learn about the many ways in contributing

• To ensure the public practice what they had learnt.

We pleased to have done the following:

Our Youth. Our Future.

• Arrangements made prior to the event,

2.1 Arrangements Made Prior to Event:

2.1.1 Working hours

2.2 The Event Set Up

2.2.1 Panel Arrangements

(Left) Information Banners - ‘Waste’ (Right) Information Banners – ‘Water’

Our Youth. Our Future.

2.2.3 Exhibition Content

2.3 Our Observation

Our Youth. Our Future.

(Left) Etrican – One of the partners for the event.(Right)

Our Youth. Our Future.

3.1 Level of Engagement:

3.2 Interactive Corners:

This interactive session successfully managed to engage the different age

Our Youth. Our Future.

• Organic cotton t-shirts

(Left) Public going through the recycled products (Right) List of

More pictures can be found in the link mentioned below:

Our Youth. Our Future.

4.1 Reaching out to target market:

4.1.2 Giving out balloons to children

Elaboration: During weekends, we can give out balloons to children walking

However, this can be further improved by:

• Conducting games related to the environment to engage the public.

• Have Chinese translation for some of the posters.

• Send out brochures to as “a giveaway” over a certain

Our Youth. Our Future.

• Set up more easy surveys with Chinese translation too.

• Lucky Draw – on weekends – tie up with museum or Sungei Buloh to learn

4.4 Reduction of plastic usage

Our Youth. Our Future.

RE-LIVE! @ Heartland (Tampines) would not be possible without the continuous

The partnering organisations for this event are

• Their main goal is that Sustainable development could be

5.2 Alpha Biofuels

• To aid individuals and communities in reducing their carbon

5.3 All Things Green And Beautiful

• ATGAB is a Singapore-based company with a goal: To preserve

• To raise awareness among the public that recycled products

Our Youth. Our Future.

• Develops and regulate Singapore's building and construction

5.5 Delcie’s Desserts & Cakes

• The bakery passion is exclusively simple; that is to whip up good

5.6 Etrican – Organic Clothing

• The principle at the core of the Etrican label is that it aims to be

5.7 Greenie Genie