16BCE0894

BATTULA VENKATESH
SIN_VIDEO_ASSEMENT

VIDEO LINK:
https://drive.google.com/file/d/1JuRFMYEHgCw17TwBL5W_-3DSy1Cbok7M

Tools:
1.Google Analytics
2.buzz sumo
3.cyfe
4.Co-schedule
5.Sprout Social
6.Quintly

1.Google Analytics is a freemium web analytics service offered by Google that

tracks and reports website traffic, currently as a platform inside the Google
Marketing Platform brand.[1] Google launched the service in November 2005
after acquiring Urchin.[2]
Google Analytics is now the most widely used web analytics service on the
Internet.[3] Google Analytics also provides an SDK that allows gathering usage
data from iOS and Android Apps, known as Google Analytics for Mobile Apps.
Integrated with Google AdWords, users can now review online campaigns by
tracking landing page quality and conversions (goals). Goals might include
sales, lead generation, viewing a specific page, or downloading a particular
file.[5] Google Analytics' approach is to show high-level, dashboard-type data
for the casual user, and more in-depth data further into the report set. Google
Analytics analysis can identify poorly performing pages with techniques such as
funnel visualization, where visitors came from (referrers), how long they stayed
on the website and their geographical position. It also provides more advanced
features, including custom visitor segmentation.[6] Google Analytics e-
commerce reporting can track sales activity and performance. The e-commerce
reports shows a site's transactions, revenue, and many other commerce-related
metrics.[7]
On September 29, 2011, Google Analytics launched Real Time analytics,
enabling a user to have insight about visitors currently on the site.[8] A user can
have –100 site profiles. Each profile generally corresponds to one website. It is
limited to sites which have traffic of fewer than 5 million pageviews per month
(roughly 2 pageviews per second) unless the site is linked to
an AdWords campaign.[9] Google Analytics includes Google Website
Optimizer, rebranded as Google Analytics Content Experiments.[10][11] Google
Analytics' Cohort analysis feature helps understand the behavior of component
groups of users apart from your user population. It is beneficial to marketers and
analysts for successful implementation of a marketing strategy.
In a recent development,[when?] Google is beta testing a new Google Analytics
feature named Google Signals. Google Signals lets users track signed in users
across devices, including browsers, mobile apps, and mobile devices

2.Buzzsumo is powerful online tool that allows any user to find out what
content is popular by topic or on any website.

In order to provide the content that people want to know, you need to know
what it popular. It can take hours scanning all the various social sites to find out
what people are talking about and what their concerns and needs are. Being able
to input certain search criteria, analyzing content and finding out what is already
working in your area can be priceless to a marketer to help sharpen your focus
and give you direction. Buzzsumo is that tool.

As with any system, the best way to use Buzzsumo will depend on where you
are in your content marketing and what you hope to achieve. Let’s look at an
example.

Ray owned a pet grooming business. He had developed a line of all natural
grooming products that he wanted to try and market on a greater scale than
locally. Using Buzzsumo, he set up keyword alerts for pet grooming and natural
pet care. He started to get alerts that showed him who was discussing such
topics and joined some of the busier forums and groups. He started a blog and
found topics that related to pet care. Buzzsumo allowed him to see who the
influencers were in this area and he worked on creating a relationship with these
people, eventually getting them to make guest posts on his blog, and announce
it to their followers. This grew his list, giving him more exposure.

As Ray’s list grew, he used Buzzsumo to find out what kind of products his
potential customer’s most wanted. He checked on his closest competitors and
was able to see that only one was experiencing more traffic than he was. By
analyzing what this competitor was doing differently, Ray was able to see what
his competitor did differently, and this helped him tweak his own campaign.

By being available and approachable to consumers online, he was able to learn

what the natural pet care field lacked that people wanted. This helped him
expand his offerings and, therefore, increase interest.

So that’s a quick overview of a powerful tool! Buzzsumo has both a solid free
version and paid plans for bigger businesses. The free plan is definitely
something to check out and use regularly

3.Cyfe, Inc. is a self-service cloud based business

intelligence application software company based in Los Angeles,
California.[1] The company is known for its creation of the business dashboard
app, designed to analyze, transform and report data from different integrated
sources of business intelligence.[2][3] It is a freemium application to track and
monitor all business metrics in one single place.[4][5][6] While its core markets are
still located in United States, Cyfe has been expanding globally and now
operates in 15 countries worldwide.

4.CoSchedule is an all-in-one marketing calendar for in house marketing teams,

agencies, small businesses, solo entrepreneurs, and higher education. The cloud-
based app can be used to build content, collaborate with team members,
schedule campaigns and social media posting, and streamline execution.

As the a marketing calendar for organization, CoSchedule allows users to build

out their entire marketing strategy from one master calendar, collaborate with
their teams, and streamline their entire execution process in one place. Users
can create a unified workflow for every project with CoSchedule’s drag and
drop calendar, and sync their teams inside a collaborative, cross-functional
calendar for social, content, email, events, and more.

CoSchedule allows marketing teams to easily collaborate on projects, assign

tasks, add comments, and meet project deadlines. With custom workflows the
team stays accountable and progress can be tracked for each project. Users can
build the perfect social schedule directly in the calendar tool and avoid wasting
time jumping from one tool to the next.
Businesses can also gain powerful insight into their team’s overall progress in
one report using CoSchedule, so they can focus driving productivity and
meeting deadlines rather than scouring the calendar for status updates.

5.Sprout Social’s social media management software and solutions help you
find, form and deepen real connections with the people who love your brand.

6.Quintly makes it easy for an individual to get started with a minimalistic

interface to emphasise on the first thing there is to get started à Adding Profiles.
Quintly supports data for Facebook, Twitter, Google+, LinkedIn, YouTube &
Instagram. For Twitter & LinkedIn, you might have to authenticate with your
account for them to start pulling data for the accounts you specify.