2019

Sponsorships
Connecting you to
Sports, Health & Iowans
 Our Vision:
To make Iowa the
healthiest state
in the nation

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Iowa Sports Foundation Facts
• The only organization in the country to host Summer Games,
Winter Games, Senior Games and Corporate Games
• The Iowa Games hosts competitions in more cities
throughout the State than any other State Games
• The Iowa Senior Games are the fastest growing
senior games in the country
• Live Healthy Iowa is the largest statewide wellness
initiative in the country
• Adaptive Sports Iowa is the fastest growing
adaptive sports program in the country
• Iowa Sports Foundation has participation in all of Iowa’s 99 counties
• Iowa Sports Foundation hosts events in more than 80 communities

Iowa Sports Foundation

Participation History
2018 197,630

2008 153,690

1998 19,696

1988 9,542

Long-term Thinking
For Long-term Health
From wheelchair basketball to volleyball, from children’s archery to a 92-year-old track & field
participant, the Iowa Games and our affiliated events have provided sports, recreation, health and
wellness opportunities to Iowans of all abilities—for over 30 years.

Our best brand is the Iowa Games, but it is the 32-member board of the Iowa Sports Foundation who
powers the programs, events and challenges that attract thousands of participants every year.

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 Who we are...
Iowa Sports Foundation
The Iowa Games, a statewide Olympic-style competition, is the most well-known of the Iowa Sports
Foundation events. The Iowa Games started as a one-weekend effort in 1987 and now has grown to more
than 50 sports and events, hosting participants from all corners of the state.
• Top 5 State Games in the country
• Over 770 teams represented
• More than 20 Iowa communities hosted Iowa Games events
• All 99 Iowa counties represented

Live Healthy Iowa (LHI) began in 2002 as a friendly competition encouraging Iowans to “Lighten Up” and
adopt healthier lifestyles. Since its creation, LHI has provided healthy challenges and events to individuals,
families, schools, businesses and communities across the state.
• All 99 Iowa counties represented
• 19 communities hosted Live Healthy Iowa 5K events
• Over 30 million minutes of activity reported
• 443 schools and youth organizations participated
• 38 communities hosted Live Healthy Iowa Kids Track Championships qualifying meets

The Iowa Sports Foundation is just in its seventh year of building the Adaptive Sports Iowa (ASI) program.
ASI’s mission is to provide statewide leadership in the planning, promotion, education and organization of
sports and recreational activities for Iowans with physical disabilities. Compared to the Iowa Games and
Live Healthy Iowa, the numbers are smaller, but the enthusiasm and energy around the athletes is electric.
• 80 volunteers, cyclists and staff participated on the ASI Cycling Team presented by Iowa Farm Bureau
on RAGBRAI
• 45 athletes with disabilities participated in the Winter Ski Experience
• Weekly wheelchair basketball program
• 2018 marked the first year of the Adaptive Sports Iowa Golf Classic, hosting 25 teams

The Iowa Senior Games, developed to promote life-long health and wellness, offers several Olympic-style
competitions for Iowans age 50 and over.
• Over 1,800 medals awarded in nearly 100 events
• Iowa is a qualifying event for the National Senior Games
• More than 1,600 athletes participated in 2018, making this a record year
• Events are offered in Council Bluffs, Cedar Rapids, Quad Cities and West Des Moines

The Iowa Sports Foundation (ISF) introduced the Des Moines Corporate Games in 2016. The Corporate
Games is a company based competition that enables and supports teamwork, company pride and
corporate wellness through healthy competition. This past summer the ISF announced the Corridor
Corporate Games will take place in 2019 in the Cedar Rapids/Iowa City corridor.
• Over 60 companies took part in the Des Moines Corporate Games
• 25 sports, recreational activities and challenges held
• More than 8,700 employees participated
• 1,830 units of blood donated during the Des Moines Corporate Games

53%
ENTRY FEES
The Important Part
Sponsorships Play 33%
SPONSORSHIPS
SPONSORSHIPS ACCOUNT FOR
ONE-THIRD OF TOTAL REVENUE
• Our second highest source of income
• Sponsorships are essential to our continued well-being

5% 9%
GRANTS & DONATIONS
ROYALTIES
TOTAL REVENUE FOR
4 IOWA SPORTS FOUNDATION EVENTS
Iowa Sports Foundation
Participation Map
Lyon Osceola Dickinson Emmet Winnebago Worth Howard
115 Mitchell
401 1,075 1,119 562 28 Allamakee
2,172 2,317 Winneshiek
1,963 1,264
Kossuth
Sioux 1,736
O’Brien Clay Palo Alto Hancock Cerro Gordo
779 Floyd Chickasaw
483 2,547 573 541 1,270 325 1,003
Fayette Clayton

Bremer 867 1,255

Plymouth Humboldt
Cherokee Buena Vista Pocahontas Wright Franklin Butler
411 1,091 1,319 1,643
2,366 739 1,755 1,330 947

Delaware Dubuque
Black Hawk Buchanan
Webster Grundy 1,443 1,268 5,256
Woodbury Ida Sac Calhoun Hamilton Hardin 3,540
3,097 962 1,577 1,054
467 742 1,061 1,716
Jackson
Jones 519
Tama Benton Linn 306
Monona Crawford Carroll Greene Boone Story Marshall 584 5,290
1,588 652
1,388 2,414 832 1,208 4,559 3,528
Clinton
3,160
Cedar
Harrison Shelby Iowa Johnson
514
Audubon Guthrie Dallas Polk Jasper Poweshiek
961 963 410 785 4,990 1,725 1,235 3,456 4,415 Scott
36,163 11,336
Muscatine
407
Pottawattamie Cass Adair Madison Warren Marion Mahaska Keokuk Washington
4,017 658 1,114 1,570 2,769 802 1,081 369 912 Louisa
1,033

Mills Montgomery Adams Union Clarke Lucas Monroe Wapello Jefferson

Henry
218 252 474 236 227 753 1,463 1,182 527 Des Moines
2,217
112

Fremont Page Taylor Ringgold Wayne Appanoose Davis Van Buren

Decatur
513 1,103 502 20 1,127 601 2,661 76 644 Lee
1,231

Iowa Sports Foundation

Statewide Programs, Events & Challenges

The Iowa Sports Foundation

(ISF) programs, events
and challenges truly reach
all corners of the state. In
2018, the ISF hosted events
in 84 Iowa communities.

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 SPONSORSHIPS

SPONSORSHIP VALUATION
• $30,000 Gold Sponsorship valued at $154,000*
• $15,000 Silver Sponsorship valued at $124,000*
• $7,500 Bronze Sponsorship valued at $84,000*

*University of Iowa Sports and Recreation Management, “A Partnership

for Sponsorship” Graduate Research Study, Spring 2018

BENEFITS OF SPONSORSHIP
• Massive scale
• Opportunities to engage employees
and customers
• Low cost-per-thousand quotient
• Differentiated marketing effort MORE THAN 20 MILLION
• Positive marketing environment STATEWIDE GOLD SPONSORSHIP
• Link to the aspiration and passion of IMPRESSIONS
participants
• Broad social media applications
• Increased digital marketing initiatives BROADCAST
• Build brand value (TV & RADIO)
• You and the Iowa Sports Foundation 71%
are making a difference in Iowa

PRINT
4%

DIRECT DIGITAL
3%
22%

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GOLD SPONSORSHIP
Lowest cost per thousand
ONLY $1.44 PER THOUSAND IMPRESSIONS
• Less than half the cost of Billboards
• Less than 8.5% the cost of Newspapers
• 20 times the value of broadcast TV impressions

$
1.44 $
2.50 $
5 $
10 $
16 $
16 $
28

Source: lyfemarketing.com “Traditional Media vs. Social Media Advertising” 7

 GOLD SPONSORSHIP
$35,000 GOLD PLUS
$30,000 GOLD

BENEFITS OF A GOLD SPONSORSHIP

• Puts you in the premier promotional locations on all general materials
• Aligns you with the best companies in Iowa
• Demonstrates your commitment to the health of your employees
and stakeholders
• Opportunities to activate and engage employees like no other
statewide sponsorship
• Builds exposure in a positive, healthy marketing environment
• Provides a cost-per-thousand impression level that rivals buying
media outlets

GOLD SPONSORSHIP IMPRESSIONS TOTAL

Additional Entry Forms - LOGO 2,160
Email Newsletters and Promotions - LOGO 719,087
(Iowa Games and Live Healthy Iowa - emails opened)
Iowa Games Brochure/Postcard/Poster - LOGO and/or Name 97,376
Iowa Games Letterhead - LOGO 2,000
Live Healthy Iowa Web Page Views - LOGO 412,632
Newspaper Ads - LOGO (readership) 623,318
Online Registration - LOGO 8,184
Social Media (Facebook) - LOGO 1,918,513
Web Site Page Views - LOGO 1,518,534

ESTIMATED IMPRESSIONS
Athlete Jamboree Video Board 10,000
Iowa Games Digital Recap 8,000
Opening Ceremony - LOGO 15,000
Preview & Post-Games Show 3,000,000
30 sec. commercial (viewership)
Summer & Winter Games TV commercial 400,000
T-Shirts - LOGO 304,220
Venue Signs - LOGO 330,600
WHO Radio ads and promotions 11,400,000

TOTAL GOLD IMPRESSIONS 20,769,624

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 OUR SHARED VISION
Companies and nonprofit organizations
across Iowa financially support the Iowa
Games and the Iowa Sports Foundation and

‘‘
share our vision of health for all Iowans.

FOR MORE THAN 20 YEARS,

Wellmark has stood shoulder-to-shoulder with
the Iowa Games to provide recreational and
competitive wellness opportunities to thousands
of Iowans. Our winning partnership has created
lasting value for both our brand and Iowa Games
participants across our great state.

CHRIS VERLENGIA
’’
Sponsorship Manager
Wellmark Blue Cross and Blue Shield

PRINTED MATERIALS DIGITAL EXPOSURE

• Brochures • Iowa Games website
• Postcards • Iowa Games Digital Recap
• Posters • Email newsletter
• T-shirts • Link to company website
• All athlete materials • Promotional emails
• Social media exposure
ADVERTISING
• Logo on TV and video promotions EXCLUSIVE BENEFITS
• Des Moines Register ads • Exclusivity at sponsorship level
• Ads in statewide newspapers • First right of renewal
• Banners & flags at Iowa Games events • Granted use rights for the Iowa Games
• Logo on video board at Athlete Jamboree and logo and name in company marketing
Athlete Check-In • Invitations to all Iowa Games VIP events
• WHO Radio Salute and regular events
• Logo rotating on Iowa Games home page

GOLD PLUS
Gold Plus is a recognition level that allows you to receive value-added branding with Live Healthy Iowa,
Adaptive Sports Iowa and the Iowa Senior Games. Please refer to the Gold Plus Sponsorship (page 19) to
see the benefits.

RECOGNITION
No other sports sponsorship provides the breadth and depth of sponsor recognition and
branding. Gold sponsors receive more impressions at a lower cost-per-thousand than any
other media today—so it is good for the Iowa Games and good for you.
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 SILVER SPONSORSHIP
$18,500 SILVER PLUS
$15,000 SILVER
BENEFITS OF A SILVER SPONSORSHIP
• Aligns you with the best companies in Iowa
• Demonstrates your commitment to the health of your employees and
stakeholders
• Opportunities to activate and engage employees like no other
statewide sponsorship
• Builds exposure in a positive, healthy marketing environment
• Provides a cost-per-thousand impression level that rivals buying
media outlets

SILVER SPONSORSHIP IMPRESSIONS TOTAL

Iowa Games Brochures 99,000
Newspaper Ads (name) 623,318
Social Media (Facebook/Twitter) - name 1,918,513
Summer and Winter Games Email Promotions (name) 276,997
Web Site Page Views (name) 1,518,534

ESTIMATED IMPRESSIONS
Athlete Jamboree Video Board (logo) 5,000
Iowa Games Digital Recap 8,000
Preview and Post-Games Show (viewership) 1,500,000
Summer & Winter Games TV commercial (name) 400,000
Venue Signs 33,000
WHO Radio ads and promotions 11,400,000

TOTAL SILVER IMPRESSIONS 17,782,362

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 ‘‘
WHY ARE IOWA
GAMES IMPORTANT?

NO MATTER HOW YOUNG

or how old, the Iowa Games bring out physical activity and

’’
the importance of making a healthy lifestyle a priority.

DANNA KELLY HERRICK

Iowa Games athlete, 2012 Marty McHone Female Athlete of
the year and 2012 National Congress of State Games
Female Athlete of the Year

PRINTED MATERIALS DIGITAL EXPOSURE

• Brochures • Iowa Games website
• Postcards • Iowa Games Digital Recap
• Posters • Link to company website

ADVERTISING EXCLUSIVE BENEFITS

• Des Moines Register ads
• Name on TV and video promotions
• Ads in statewide newspapers
• Logo on video board at Athlete Jamboree and
Athlete Check-In
• Banners at Iowa Games events
• WHO Radio Salute
• First right of renewal
• Granted use rights for the Iowa Games
logo and name in company marketing
• Invitations to all Iowa Games VIP events
and regular events

SILVER PLUS
Silver Plus is a recognition level that allows you to receive value-added branding with Live Healthy Iowa,
Adaptive Sports Iowa and the Iowa Senior Games. Please refer to the Silver Plus Sponsorship (page 19) to
see the benefits.

RECOGNITION
No other sports sponsorship provides the breadth and depth of sponsor recognition and
branding. Silver sponsors receive more impressions at a lower cost-per-thousand than any
other media today—so it is good for the Iowa Games and good for you.
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 BRONZE SPONSORSHIP
$9,500 BRONZE PLUS
$7,500 BRONZE

BENEFITS OF A BRONZE SPONSORSHIP

• Aligns you with the best companies in Iowa
• Demonstrates your commitment to the health of your employees and
stakeholders
• Opportunities to activate and engage employees like no other
statewide sponsorship
• Builds exposure in a positive, healthy marketing environment
• Provides a cost-per-thousand impression level that rivals buying
media outlets

BRONZE SPONSORSHIP IMPRESSIONS TOTAL

Iowa Games Brochures 67,500

ESTIMATED IMPRESSIONS
Athlete Jamboree Video Board (logo) 5,000
Iowa Games Digital Recap 8,000
Preview and Post-Games Show (viewership) 1,500,000
Venue Signs 33,000
WHO Radio ads and promotions 11,400,000

TOTAL BRONZE IMPRESSIONS 13,013,500

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 ‘‘ THE PEOPLE.
Each year I look forward to seeing teammates,
as well as the other competitors, volunteers and
the Iowa Sports Foundation staff.

PHILLIP RAMSEY
2016 Iowa Games Marty McHone
Male Athlete of the Year
’’

PRINTED MATERIALS DIGITAL EXPOSURE

• Brochures • Iowa Games sponsor web page
• Iowa Games Digital Recap
ADVERTISING • Link to company websites
• Banners at Iowa Games events
• Logo on video board at Athlete Jamboree and EXCLUSIVE BENEFITS
Athlete Check-In • Granted use rights for the Iowa Games logo
• WHO Radio Salute and name in company marketing
• Invitations to all Iowa Games VIP events and
regular events

BRONZE PLUS
Bronze Plus is a recognition level that allows you to receive value-added branding with Live Healthy Iowa,
Adaptive Sports Iowa and the Iowa Senior Games. Please refer to the Bronze Plus Sponsorship, on page
19, to see the benefits.

RECOGNITION
No other sports sponsorship provides the breadth and depth of sponsor recognition and
branding. Bronze sponsors receive more impressions at a lower cost-per-thousand than any
other media today—so it is good for the Iowa Games and good for you.

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 IOWA GAMES PRINT MATERIALS

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IOWA GAMES
Television, Website and Social Media

IOWA GAMES TELEVISION AND WEB VIDEO Twitter

• Gold sponsor logos, Silver sponsor name on Summer and
Winter Iowa Games TV commercial and video promotions
• Sponsor recognition in pre and post Iowa Games TV show

IOWA GAMES WEBSITE

• Gold sponsor logos and Silver sponsor name on
all webpage footers
• Gold, Silver and Bronze sponsor logo on sponsors page
• Link to sponsors website

IOWA GAMES FACEBOOK

• Gold sponsor logos on all cover photos
• Silver sponsor name on all cover photos
• Over 4 million Iowa Games impressions per year TV & Video Promo
• Over 2.7 million users reached

IOWA GAMES TWITTER

• Gold sponsor logos on all header photos
• Silver sponsor name on all header photos
• Over 500,000 Iowa Games impressions per year

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 IOWA GAMES
EMAIL MARKETING

IOWA GAMES IOWA GAMES

MONTHLY NEWSLETTER SPORT PROMOTIONS
• Sent to over 39,000 emails per month • Sent to 863,085 email addresses
• Open rates above 23% • Open rates above 26%

ATHLETE JAMBOREE

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IOWA GAMES
SPONSORSHIP BENEFITS OVERVIEW

PRINTED MATERIALS GOLD SILVER BRONZE

Company logo on Iowa Games individual and team entry forms •
Company logo on Iowa Games letterhead •
Company logo on Summer and Winter Iowa Games T-shirts •
Company recognition on Summer and Winter Iowa Games brochures Logo Name Name
Company recognition on Summer and Winter Iowa Games postcards Logo Name
Company recognition on Summer Iowa Games promotional posters Logo Name
Company recognition on Summer and Winter Iowa Games fliers Logo
WEBSITE, DIGITAL & SOCIAL MEDIA EXPOSURE
Company recognition on all Iowa Games website pages Logo Name
Company logo on Iowa Games monthly email newsletter •
Company recognition on Summer and Winter Iowa Games promotional emails Logo Name
Company recognition on Iowa Games Facebook and Twitter pages Logo Name
Company recognition in Summer and Winter Iowa Games Digital Recap Logo Logo Logo
Company logo on Iowa Games scheduling app •
Company logo on Live Healthy Iowa monthly email newsletter and Challenge emails •
Company logo on Iowa Games sponsor webpage with link to your website • • •
Company logo rotating on Iowa Games home page with other Gold Sponsors •
Company logo rotating on Live Healthy Iowa website pages •
Company logo on Live Healthy Iowa sponsor page •
ADVERTISING
Company recognition on Iowa Games television and video promotions Logo Name
30 second advertisement in Summer Iowa Games preview and post-Games television show •
Statewide recognition on 30 minute Summer Iowa Games preview and post-Games television show • • •
Recognition at the end of Iowa Games highlight video • • •
Summer and Winter Iowa Games Media packets • • •
Summer Iowa Games Des Moines Register advertisements Logo Name
Company recognition on statewide newspaper ads Logo Name
Summer Iowa Games Athlete Jamboree Video Board Logo Logo Logo
Patron display area at Summer Iowa Games Athlete Jamboree • • •
Recognition on video monitors at Athlete Check-in at the Sukup End Zone Club in Jack Trice Stadium Logo Logo Logo
Corporate banner flags at Summer Iowa Games Opening Ceremony •
Banner at Summer and Winter Iowa Games events • • •
Company logo in the Winter and Summer Iowa Games Digital Recap • • •
WHO Radio salute - January-September (30 second spot) • • •
MISCELLANEOUS
Seat on ISF Board of Directors •
Exclusivity at sponsorship level •
First consideration for renewal • • •
In-house promotion • • •
Iowa Games logo use • • •
Mascot (Champ) available for use • • •
Complimentary Four-person team in the Iowa Games Golf Classic •
Sponsor recognition reception • • •
VIP Receptions for Summer and Winter Iowa Games • • •

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 PLUS UP
YOUR SPONSORSHIP

When you add to your commitment for the Gold, Silver or Bronze package,
you can plus-up your sponsorship value and increase your benefit. As a plus sponsor, you will
receive additional benefits from other Iowa Sports Foundation programs, events and challenges.

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GOLD PLUS - $35,000
For an additional $5,000 the sponsor receives ALL of the following:

ADAPTIVE SPORTS IOWA RECOGNITION - $5,000 VALUE

• Logo on the Adaptive Sports Iowa RAGBRAI team jersey
• Logo on all pages of the Adaptive Sports Iowa website
• Logo on Adaptive Sports Iowa sponsor page with link
• Logo on Adaptive Sports Iowa pocket guide
• Recognition at all Adaptive Sports Iowa programs and events

LIVE HEALTHY IOWA - $3,500 VALUE

• Opportunity to include an approved message or ad in one Live Healthy Iowa newsletter
• Opportunity to include an approved message or ad in one Live Healthy Iowa challenge weekly message
• Recognition at each of the Live Healthy Iowa 5K locations

IOWA SENIOR GAMES GOLD LEVEL - $7,500 VALUE

• Logo on all pages of the Iowa Senior Games website
• Company name on Iowa Senior Games sponsor page with link
• Logo and on all Iowa Senior Games print promotional materials
• Banner displayed at registration Welcome Center
• Product or promotional materials included in all athlete packets
• Logo on e-mail blasts to participants and potential participants
• Opportunity to include an approved message or ad in one Iowa Senior Games newsletter
• Logo within the Iowa Senior Games results e-book
• Opportunity to use Iowa Senior Games logo in advertising
• Opportunity to be present or have a display at the registration Welcome Center

CORPORATE GAMES - 20% OFF COMPANY REGISTRATION

SILVER PLUS - $18,500

For an additional $3,500 the sponsor receives ALL of the following:

ADAPTIVE SPORTS IOWA RECOGNITION - $2,500 VALUE

• Logo on all pages of the Adaptive Sports Iowa website
• Logo on Adaptive Sports Iowa pocket guide
• Name on Adaptive Sports Iowa sponsor page with link
• Recognition at all Adaptive Sports Iowa programs and events

LIVE HEALTHY IOWA - $2,500 VALUE

• Opportunity to include an approved message or ad in one Live Healthy Iowa newsletter
• Recognition at each of the Live Healthy Iowa 5K locations

IOWA SENIOR GAMES SILVER LEVEL - $5,000 VALUE

• Company name on Iowa Senior Games sponsor page with link
• Logo on Iowa Senior Games promotional brochures
• Banner displayed at registration Welcome Center
• Product or promotional materials included in all athlete packets
• Opportunity to include an approved message or ad in one Iowa Senior Games newsletter
• Logo within the Iowa Senior Games results e-book
• Opportunity to use Iowa Senior Games logo in advertising
• Opportunity to be present or have a display at the registration Welcome Center

CORPORATE GAMES - 15% OFF COMPANY REGISTRATION

BRONZE PLUS - $9,500

For an additional $2,000 the sponsor receives ALL of the following:

ADAPTIVE SPORTS IOWA RECOGNITION - $1,500 VALUE

• Logo on all pages of the Adaptive Sports Iowa website
• Name on Adaptive Sports Iowa sponsor page with link
• Recognition at all Adaptive Sports Iowa programs and events

LIVE HEALTHY IOWA - $1,500 VALUE

• Opportunity to include an approved message or ad in one Live Healthy Iowa newsletter

IOWA SENIOR GAMES BRONZE LEVEL - $2,500 VALUE

• Company name on Iowa Senior Games sponsor page with link
• Logo on Iowa Senior Games promotional brochures
• Product or promotional materials included in all athlete packets
• Opportunity to include message or ad in Iowa Senior Games newsletter
• Logo within the Iowa Senior Games results e-book
• Opportunity to be present or have a display at the registration Welcome Center

CORPORATE GAMES - 10% OFF COMPANY REGISTRATION 19

Iowa Sports Foundation
1421 S. Bell Ave. Suite 104 | Ames, Iowa 50010
888-777-8881 | info@iowasportsfoundation.org