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Public Company BSE 500696: Founded
Public Company BSE 500696: Founded
Founded 1933
Website www.hul.co.in
Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest fast moving consumer
goods company. The Anglo-Dutch company Unilever owns a 52% majority stake.
HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as
Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee
strength of over 15,000 employees and contributes to indirect employment of over 52,000
people. The company was renamed in June 2007 as “Hindustan Unilever Limited”.
Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and
its products are available in over 6.3 million outlets in the country, nearly 80% of all retail
outlets in India. It estimates that two out of three Indians use its many home and personal care
products, food and beverages.[2]
Contents
[hide]
1 Brands
2 Leadership
3 Other awards
4 Research facilities
5 Community services
6 Direct Selling Division
7 Controversy
o 7.1 Mercury pollution
o 7.2 Skin lightening creams
o 7.3 Triclosan
8 See also
9 Notes
10 External links
[edit] Brands
HUL is the market leader in Indian consumer products with presence in over 20 consumer
categories such as soaps, tea, detergents and shampoos amongst others with over 700 million
Indian consumers using its products. Sixteen of HUL’s brands featured in the ACNielsen
Brand Equity list of 100 Most Trusted Brands Annual Survey (2008).[3] According to Brand
Equity, HUL has the largest number of brands in the Most Trusted Brands List. It has
consistently had the largest number of brands in the Top 50, and in the Top 10 (with 4
brands).
The company has a distribution channel of 6.3 million outlets and owns 35 major Indian
brands.[4] Its brands include Kwality Wall's ice cream, Knorr soups & meal makers, Lifebuoy,
Lux, Pears, Breeze, Liril, Rexona, Hamam and Moti soaps, Pureit water purifier, Lipton tea,
Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea, Bru coffee, Pepsodent and Close
Up toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and
jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair and Lovely
creams, Lakmé beauty products, Clear, Clinic Plus, Clinic All Clear, Sunsilk and Dove
shampoos, Vim dishwash, Ala bleach, Domex disinfectant, Modern Bread, Axe deosprays
and Comfort fabric softeners.
[edit] Leadership
HUL has produced many business leaders for corporate India; one of these, Manvinder Singh
Banga, has become a member of Unilever's Executive (UEx).A survey conducted by
International Managers Evaluating Committee (IMEC) found that HUL has best managers in
the industry and they are getting best remuneration for their jobs.HUL's leadership-building
potential was recognized when it was ranked 4th in the Hewitt Global Leadership Survey
2007 with only GE, P&G and Nokia ranking ahead of HUL in the ability to produce leaders
with such regularity.[5][6][7]
In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25
years by Businessworld, one of India’s leading business magazines.[8] The rating was based
on a compilation of the magazine's annual survey of India’s most reputed companies over the
past 25 years.
HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most
Reputed companies in 2007.[9]
In 2001, the company embarked on a programme called Shakti, through which it creates
micro-enterprises for rural women. Shakti also includes health and hygiene education through
the Shakti Vani Programme, which now covers 15 states in India with over 45,000 women
entrepreneurs in 135,000 villages. By the end of 2010, Shakti aims to have 100,000 Shakti
entrepreneurs covering 500,000 villages, touching the lives of over 600 million people. HUL
is also running a rural health programme, Lifebuoy Swasthya Chetana. The programme
endeavours to induce adoption of hygienic practices among rural Indians and aims to bring
down the incidence of diarrhoea. So far it has reached 120 million people in over 50,000
villages.[2]
[edit] Controversy
[edit] Mercury pollution
Hindustan Unilever's Fair and Lovely is the leading skin-lightening cream for women in
India.[12] The company was forced to withdraw television advertisements for the product in
2007. Advertisements depicted depressed, dark-complexioned women, who had been ignored
by employers and men, suddenly finding new boyfriends and glamorous careers after the
cream had lightened their skin.[13] In 2008 Hindustan Unilever made former Miss World
Priyanka Chopra a brand ambassador for Pond's,[14] and she then appeared in a mini-series of
television commercials for another skin lightening product, White Beauty, alongside Saif Ali
Khan and Neha Dhupia; these advertisements were widely criticised for perpetuating racism.
[15]
[edit] Triclosan
Several academic papers have pointed out the firm's continued use of the antibacterial agent
Triclosan ('Active B') in India when agent is under review by the American Food and Drug
Administration (FDA).[16]
[edit] Notes
1. ^ 2009 results, Bombay Stock Exchange
2. ^ a b c d "Present stature". official website. Archived from the original on 2008-08-02.
http://web.archive.org/web/20080802090951/http://hul.co.in/knowus/present_stature.asp.
Retrieved 2010-08-15.
3. ^ Brand Equity Most Trusted Brands
4. ^ HUL Annual Report 2007, available from Annual reports page on official website
5. ^ Lucas, MacKenzie (2007-09-19). "Global Top Companies for Leaders Announced". Hewitt
Associates. http://www.hewittassociates.com/Intl/NA/en-
US/AboutHewitt/Newsroom/PressReleaseDetail.aspx?cid=4345. Retrieved 2008-11-16.
6. ^ Kulshrestha, Taneesha (2007-10-18). "Global leadership right here in India". The Financial
Express. http://www.financialexpress.com/news/global-leadership-right-here-in-
india/229374/. Retrieved 2008-11-16.
7. ^ "Hewitt survey: Indian companies break into global leadership ghhglist". domain-b.com.
2007-09-21. http://www.domain-b.com/management/general/20070921_companies.html.
Retrieved 2008-11-16.
8. ^ Business World Most Respected Company 2007
9. ^ Forbes Most Reputed Companies, Nov 2006
10. ^ Overview of Research Centres on official website. Retrieved 2010-08-12
11. ^ Ban.org
12. ^ Anushay Hossain, The Color Complex: Is the Fixation Really Fair?, Sapna magazine, 10
Mar 2008
13. ^ India's hue and cry over paler skin, Daily Telegraph, 1 Jul 2007
14. ^ Priyanka Chopra is the new face of Ponds, Thaindian News, May 6th, 2008
15. ^ Criticism in India over skin-whitening trend, The Daily Telegraph, 10 Jul 2008
16. ^ See for example Jamie Cross and Alice Street "Anthropology at the Bottom of the
Pyramid",