Sri Sharada Institute of Indian Management-Research

PROJECT REPORT

ON

EXPLORING THE DEMAND FOR YATRA ONLINE

PVT.LTD.

SUBMITTED TO: SUBMITTED

BY:

Prof. Rajiv Tewari Mridul Singh

Bhadauria(191)
PGDM 2nd Year
 Sec – “B”

AVIATION INDUSTRY IN INDIA

Aviation Industry in India traces back its History to 1912, with first flight from
Karachi to Delhi started by Indian State Air Services and Imperial Airways UK
collaboration. Actually it was just an extension of the London-Karachiflight by
imperial airways.

However the actual instigation of India Aviation Industry was in the form of
Tata Airline by JRD Tata in 1932. He was also the first Indian to get an A-License.
In 1946, Tata Airlines was transformed into Air India. At the dawn of
independence, India had nine air transport companies providing both cargo and
passenger services.

In 1953, the Government of India nationalized all existing airline assets and
formed Indian Airline Corporation for domestic air services along with Air India
International for international air services. Until, 1991, these two companies played
monopoly in India. It was only in this year that private airlines were allotted the
'air taxi scheme', under which they could operate chartered and non-scheduled
services for uplift of Indian tourism. In 1994, as a result of a repeal of the air
corporation act, private airline companies obtained permission to operate scheduled
air services.

Indian Aviation Industry witnessed a major change in 2003, when Air Deccan
introduced budget flying by lowering down the fares to mere 17% of what the other
airlines were charging. Now the list includes Spice Jet, Go Airways and Kingfisher
Air. 'All-business class airline' Paramount Airways also belongs to this group. These
budget airlines have taken up the major Indian Aviation Industry market share. They
have established newer trends in the aviation industry.
An Overview of the Aviation Industry of India gives us three main categories for
the Aviation Industry analysis. These include:

Airlines in India

: Aviation Industry of India and airlines in India are managed by the Ministry
of Civil Aviation, Government of India. All domestic and international
airlines are supposed to obtain license from the ministry. Ten major domestic
airlines came together to form FIA (Federation of Indian Airlines) to deal
with Indian Aviation Industry challenges in domestic segment and establish
newer trends in the aviation industry of India.

Airports in India

: In order to establish international standards in operational, terminal and

cargo services, the International Airports Authority of India was fused with
National Airports Authority to ascertain Airports Authority of India (AAI).
The airports authority is responsible for all infrastructure related and aviation
industry market related tasks. All airports in India are managed by the
Airports Authority of India.

Aviation Schools in India

: The aviation industry India provides highly lucrative careers and thus is a
major attraction amongst the youth of India. For professional training of these
enthusiasts, various aviation schools and aviation academy are present in
different parts of the country. They provide commercial pilot training. For
this you need to obtain Student Pilot License (SPL) and after the completion
of your training, a Commercial Pilot License (CPL) is required.

Travel & Tourism - 2007

•2007 will see an increase in the importance of Online Travel Agencie as
can be gauged from the 271% expected growth

•Travelocity has just set up its India office, and Amadeus has bagged five of India’s
top OTAs – Yatra, Indiatimes, MakeMyTrip, Sify, Travel Guru and Cleartrip.com

•MakeMyTrip.com does business amounting to$120 million a year

•Yatra.com is averaging $5 million in gross sales per month, selling 2500 airline
tickets and 150 rooms per day

CLASSIFICATION OF INDIAN AVIATION SECTOR

1. Domestic airlines, which provide scheduled flights within India and to select
international destinations. Air Deccan, Spice Jet,
Kingfisher Airline and IndiGo are some of the domestic players in the industry.

2. International airlines, which operate scheduled international air services to and

from India.

Non-scheduled air transport service: It is an air transport service other than the
scheduled one and may be on charter basis and/or non-scheduled basis. The
operator is not permitted to publish time schedule and issue tickets to passengers.

Air cargo services: It is an air transportation of cargo and mail. It may be on

scheduled or non-scheduled basis. These operations are to destinations within India.
For operation outside India, the operator has to take specific permission of
Directorate General of Civil Aviation demonstrating his capacity for conducting
such an operation.

At present, there are 2 scheduled private airlines (Jet Airways and Air Sahara),
which provide regular domestic air services along with Indian Airlines. In addition
there are 47 non-scheduled operators providing air-taxi/non-scheduled air transport
services.

Apart from this, the players in aviation industry can be categorized in three groups:

 Public players

 Private players

Aviation Industry Growth

Domestic airports infrastructure, Federation of Indian Airlines (FIA) was formed.

The federation has the main aim of establishing a forecast of all time highest growth
in the domestic Aviation Industry India. The future outlook of the Indian Aviation
Industry depends majorly on the various aviation schools operational in the country.
The aviation industry research undertaken by the Ministry of Civil Aviation can
ensure technological advances.

Aviation industry conferences and expo are held regularly that give detailed reports
of the various events in the aviation industry in India, the advantages for the Indian
aviation industry, the various aviation industry jobs and employment opportunities
available. Aviation industry report analysis helps in solving the various aviation
industry problems.

An analysis of the current state of the Aviation business in India, along with a
critical analysis of Low Cost Carriers, their strategies and impact on the Industry.
Projections for passenger growth included.

The Aviation industry in India began with the birth of Tata Airlines, through the
business relationship between Mr. Nevill Vintcent, a Royal Air Force pilot and Mr.
JRD Tata, the first Indian to get an A-license. Tata Airlines became Air India in
August 1946. In 1953, the Air Corporation Act nationalized all existing airline
assets and established the Indian Airline Corporation and Air India International for
domestic and international air services respectively.
These two companies enjoyed monopoly power in the industry until 1991, when
private airlines were given permission to operate charter and non scheduled services
under the ‘Air Taxi’ scheme to boost tourism. These carriers were not allowed at
the time, to fly scheduled flights or issue air tickets to passengers. As a result, a
number of private players including Jet Airways, Air Sahara, Modiluft, Damania
Airways, NEPC airlines and East West Airlines commenced domestic operations.
In 1994, following the repeal of the Air Corporation Act, private players were
permitted to operate scheduled services. Ultimately the carriers with more efficient
operations and strategies survived and by 1997, only Jet Airways and Air Sahara
made the cut from the original group.

The next big change in the industry came in late 2003 with the emergence of India’s
first no-frill airlines, Air Deccan. It revolutionized the industry, offering fares as
low as INR 500 (USD 10 roughly), compared with Full Service fares offered by the
incumbents, averaging about INR 3000 or more. Since then, Spice Jet (restructured
Royal Airways and Modiluft), Go Airways and Kingfisher Air have also entered the
industry. Paramount Airways is another player, though it is positioned on the other
end of the spectrum, as an ‘all business class’ airline. With the further advent of
online ticket sales through companies such as makemytrip.com, prices have crashed
and tickets are available for as little as INR 0.99. In fact, now many airline tickets
can be bought for a price comparable to an upper class railway ticket for the same
route.

Sector structure/Market size

The Indian aviation industry is one of the fastest growing aviation industries in the
world. The government's open sky policy has led to many overseas players
entering the market and the industry has been growing both in terms of players and
number of aircrafts. Today, private airlines account for around 75 per cent share of
the domestic aviation market.

India is the 9th largest aviation market in the world. According to the Ministry of
Civil Aviation, around 29.8 million passengers traveled to/from India during 2008,
an increase of 30 per cent on previous year. It is predicted that international
passengers will grow upto 50 million by 2015. Further, due to enhanced
opportunities and international connectivity, 69 foreign airlines from 49 countries
are flying into India.

Growth

The Indian Civil Aviation market grew at a compound annual growth rate (CAGR)
of 18 per cent, and was worth US$ 5.6 billion in 2008. Airlines recorded a double-
digit growth in air traffic in August 2009, according to data released by the
industry regulator Directorate General of Civil Aviation (DGCA).

Domestic airlines flew 3.67 million passengers in August 2009, as against 2.92
million in the corresponding period last year—an increase of 26 per cent.

The Centre for Asia Pacific Aviation (CAPA) forecasted that domestic traffic will
increase by 25 per cent to 30 per cent till 2010 and international traffic growth by
15 per cent, taking the total market to more than 100 million passengers by 2010.

By 2020, Indian airports are expected to handle more than 100 million passengers
including 60 million domestic passengers and around 3.4 million tonnes of cargo
per annum.

Moreover, significant measures to propel growth in the civil aviation sector are on
the anvil. The government plans to invest US$ 9 billion to modernise existing
airports by 2010. The government is also planning to develop around 300 unused
airstrips.

India ranks fourth after US, China and Japan in terms of domestic passengers
volume. The number of domestic flights grew by 69 per cent from 2005 to 2008.
The domestic aviation sector is expected to grow at a rate of 9-10 per cent to reach
a level of 150-180 million passengers by 2020.

The industry witnessed an annual growth of 12.8 per cent during the last 5 years in
the international cargo handled at all Indian airports. The airports handled a total of
1020.9 thousand metric tones of international cargo in 2006-07.
Further, there has been an increase in tourist charter flights to India in 2008 with
around 686 flights bringing 150,000 tourists. Also, there has been an increase in
non-scheduled operator permits – 99 in 2008 as against 66 in 2007.

Low cost services

Major full-service carriers have converted around half their capacity into low-cost
services, which has resulted in bringing down the average fares of airlines as a
whole by about 30 per cent and thereby increasing demand from the domestic
passenger market.

Kingfisher Airlines and Jet Airways have converted around half their capacity into
low-cost services. While, government carrier Air India plans to launch a low-cost
model in the domestic skies. It already has a low-cost airline called Air India
Express which operates on international routes.

Jet Airways has also increased the number of low-cost seats in the system by
around 50 per cent.

Low cost carriers (LCCs) such as Indigo and SpiceJet have increased the total
number of seats by 40 per cent and 53 per cent, respectively, in the past year.

SpiceJet is also working on a plan to start international operations next year,

making it the third private Indian carrier after Jet Airways and Kingfisher to fly
overseas

The key features of present domestic air transport policy are:

1. Private sector is allowed to operate scheduled and non-scheduled services.

2. The scheduled operators are required to follow route dispersal guidelines - an

administrative mechanism that was aimed at extending air transport services to

regions/routes that is not necessarily commercially viable where by each domestic

carrier is suppose to deploy some fixed % of its capacity on class II & III
Routes.

3. Operators are required to have a stipulated level of fleet size and subscribed
equity

capital. For example, scheduled operators should have five aircraft (by outright
purchase

or lease) and a minimum subscribed capital of Rs. 10 crores. (Rs. 30 crores if

operators

have an aircraft of maximum take-off mass exceeding 40,000 kg.).

4. Foreign equity participation up to 49 per cent and investment by Non-Indian

Residents

(NRIs), Overseas Corporate Bodies (OCBs) up to 100% is allowed. The

representation of

the foreign investing institution/entity on the Board of Directors of the company

shall not

exceed one-third of the total.

5. Foreign airlines are not permitted to pick up equity. Foreign financial

institutions and

other entities who seek to hold equity in the domestic air transport sector shall not
have foreign airlines as their share holders.
6. Open skies policy for cargo services.

7. As regards safety and security arrangements, the operators must ensure

compliance with relevant regulatory requirements stipulated respectively by the
Director General of Civil Aviation (DGCA) and the Bureau of Civil Aviation
Security (BCAS).

Airlines Travel jargons

Travel Jargons:-

I.A.T.A.

International Air Transport Association is a body that regulates many of the

worlds Scheduled air lines IATA’s aims is to help themselves by simplifying
processes and increasing passenger convenience while reducing costs and
improving efficiency.IATA ensures that people and goods move around the global
network and also help carriers and the travel industry maximize revenues.

IATA seves as an intermediary between airlines and passenger as well as cargo

agents and allow airlines to operate safely securely efficiently and economically
under defined rules.

Origin and Destination

The point from where a journey begins is called origin and the traveller’s final
arrival city is called destination.

City Fair

The origin and the destination cities of a flight

Leg/Sector

A sector or leg of journeyrefers to each section of a trip.

Non Stop Flight

Any flight that departs from origin and arrives at arrives at its destination without
landing at any airports in between in a non stop flights are faster than those that
make intermediate stops business travelers prefer them.

Direct Flight

A direct flight in the aviation industry is any flight between two points by an
airlines with no change in flight numbers,which may include a stop over at an
intermediate point.

Connecting flight

Any flight that steps en rout before arriving at the destination is called a
connecting flight Connecting flights always involve a change of aircraft and thus
,flight number also changes.There are two types of connections-

Online Connection-is in which each segment is booked on the same airline for the
entire journey.

Inetrline Connection-is in which more than one airlines is involved for the
completion of journey.

Long Haul

A flight with flying time of more than 4 hours is termed as a long haul fligh.On on
their feeling of well being on arrival at their destination.

Short Haul

These are shorter flights,both in terms of distance and duration.Usually ,flying

time is less than 4 hours.

Sheduled Airline/Flight
A Scheduled Airline operates on advertised routes this may be several times a day
and/or several days a week. The routes are fixed and each route is linked to a flight
number.

Charter Airline /Flight

A charter airline is one that operates flights that take place outside normal
schedules, by a hiring arrangement with a particular customer.Usually; such flights
operate for the package holiday market.

Rescheduling/Amendment

This refers to any changes in the date of travel or flight number made to the origin
booking by the air line or the passenger

CRS

A reservation system (central reservation system)used to make

flight,car,cruise,attraction and hotel bookings. This is also known as GDS (Global
Distribution System).

Full service Airlines

Full service Airlines provides all comforts to the passengers on the board. With a
full service airline, one is likely to receive free refreshments and meals. In addition
to this ,there is more comprehensive back up service should the passengers need
in case of emergencies. Full service airline usually offer two or more three cabin
classes. Jet Airways, Air India, Indian Airlines, Kingfisher,MDLRand Paramount
are full service airline in Indian domestic market.

Low Cost Carrier(LCC)

A low cost carrier is an airline that offers low fares in exchange of eliminating
many traditional passenger service like “free”in flight catering and other
“complementary”services are eliminated and replaced by optional paid –for-in-
flight food and drink.The concept originated in the United States before spreading
to Europe in the early 1990’s and subsequently to the rest of the world. In India
domestic market low cost carriers are:-
 • Go Air

• Spice Jet

• Kingfisher Red(initially was Air Deccan,first LCCin India)

• Jet Lite and

• Indigo

Baggage Allowance

This refers to the free luggage allowance against a ticket of an airline which the
passenger is permitted to carry along for his journey.Depending on the route.

• Checked Baggage:-This is the traveler’s luggage which is handed over by

passenger at the check-in-desk of the airline at the departureairport.

• Hand Baggage:-This term refers to the baggage allowed to the passengers

to carry with them in to the cabine of the aircraft.

• Excess Baggage charges:-The extra charge levied by the airline if the

traveler’s check-in baggage exceeds the free baggage allowance.

Child

Any child who has reached his 2nd birthday (2-11inclusive)as on the date of
commencement of travel, is considerd as a child and pays a child fare.

Ifant

A child under the age of two years as on the commencement of travel is considered
as an infant.Infant does not occupy seat.

Payment Gateway
This application allow access to the respective bank’s links/web page for
transaction of credit and debit card payments.

Top 10 Airlines Companies of India

S.No Site
1. Indian Airways
Kingfisher
2.
Air India
3.
Air Deccan
4.
Lufthansa India Airlines
5.
Air Sahara
6.
IndiGo
7.
Alliance Air
8.
Paramount Airways Private Limited
9.
Jet Airways
10.
Role of Tourism Industry in India GDP

Role of Tourism Industry in India GDP has been quite alarming since the past few
decades.
Tourism industry has contributed enormously in the flourishing graph of India's
economy by attracting a huge number of both foreign and domestic tourists
traveling for professional as well as holiday purpose.

The tourism industry in India witnessed a stupendous growth in 2006. The growth
in the inflows in India's tourism industry is calculated both in terms of business
and vacations. The number of foreign tourists arriving from all over the world rose
from 0.37 percent to 0.53 percent as has been stated by UN World Tourism
Organization (UNWTO) in the year 2006. This remarkable growth in the graph of
tourism industry in India popularized the entire South Asia as one of the most
spectacular tourist terminal. Indian tourism industry contributes to around 5.9
percent of the country's GDP and it provides employment to around 41.8 million of
inhabitants.

Some of the most significant features of India's tourism industry or the Role of
Tourism Industry in India GDP have been listed below:

The percentage of foreign tourists in India has increased by 12.4 percent in one
year, that is, from 2006 to 2007. In 2006, Indian tourist industry witnessed a
growth of 14.3 percent, which reached around 3.89 million in 2007

The foreign tourists arrival led to a robust growth in the foreign exchange earnings
that increased from USD 5.03 billion during January-October 2006 to USD 6.32
billion during January-October 2007, which is apparently a 25.6 percent rise.

Deeming the growing rate of the tourists arrival in the country, the Indian tourism
industry designed a wide spectrum of holiday packages and cheaper airfares to
attract more tourists.
Nonetheless, the outgoing graph of tourism industry in India is in no way lagging
behind from the inbound one. People traveling from India to abroad or states
within India have increased by 25 percent.

The United Nations World Tourism Organization (UNWTO) has estimated the
outgoing tourists to reach around 50 million by the year 2020.

According to the European Travel Commission, the average expenditure per trip of
Indian tourists traveling abroad has increased from USD 611 in 2000 to USD 822
in 2006

The booming success of Indian tourism industry has led to a drastic change in the
hospitality department as well. The increase in the ratio of tourists resulted in the
increase of room rates and also setting up of a wide range of hotels and other
residing areas.

A number of international hotels such as the Hilton, Accor, Marriott International,

Berggruen Hotels, Cabana Hotels, Premier Travel Inn (PTI) and Inter Continental
Hotels groups have professed about making some large-scale investments to
append 65,000 additional rooms to suffice the needs

India is most likely to set up forty hotels of global brands by 2011. The hospitality
segment in India is assumed to reach USD 11.41 billion in the coming two years

Following are the few benefits ensured by the tourism industry in India GDP in
order to boost up the GDP of India:

The Indian tourism industry offers online booking system, one of the basic proofs
of technological advancement in this sector. These online bookings are applicable
for booking the air tickets via Internet by logging on to the website and also
booking the hotel room of the place to be visited

The online tourism industry has accounted for a turn over of USD 800 million
which is apparently 14 percent of the entire travel and tourism industry

The Role of Tourism Industry in India GDP also features medical tourism that
includes traditional therapies like yoga, meditation, ayurveda, allopathy and other
conventional systems of medicines is currently estimated at USD 333 million and
is most likely to reach USD 2.2 billion by the year 2012.
Online travel industry in India:

India is the most dynamic and fast growing online travel market in the APAC
region. The online travel market in India has witnessed tremendous growth and is
attracting large number of national and international players. Private equity players
have made huge investments in the online travel agency (OTA) segment in the past
two years.
. The key challenges in this industry are are low margins, high operating costs, and
poor internet and credit card penetration.

The keys trends are shift in competition from air to non-air segment, growing m-
commerce platform and offline counters, entry of meta search engines, travelogues
and booming religious tourism.

The travel boom, emergence of low cost carriers, proliferation of the internet and
the growing acceptance of e-commerce over the last few years, are key factors that
have contributed the emergence of this sector as a formidable force in the overall
travel industry. The online industry is at a boom and industry estimates show that
offline travel industry has experienced reduction in the market share and revenue
owing to the fact that online portals have become for popular
INTRODUCTION ABOUT YATRA.COM

Yatra Online Pvt. Ltd. is a smart travel company providing information, pricing,
availability and booking facility for air travel, hotels, buses and car rentals across
5000 large cities and small rural areas around the globe. As an online travel
company, Yatra.com acts as a complete tour planner for travelers and is a one-stop
shop for every travel need.

Yatra's multi-language customer service center enables business and leisure

travelers to make well-informed and cost effective bookings 24 hours, 365 days a
year, through its online, call center and mobile support. The air ticket bookings on
the user-friendly website give out the cheapest rates available in real time. As one
of the largest consolidator of hotels, Yatra provides room-booking facility in over
2,500 domestic hotels across 250 destinations in India. Yatra also has international
tie-ups with major consolidators for over 90,000 hotels across the world. The
prices are highly competitive and booking rates are available at the lowest rates in
real time. Yatra provides hundreds of holiday packages to its customers that
include best deals and rates across the globe.

Since its inception, to facilitate individuals as well as businesses in planning trips

of all nature, Yatra.com has created a niche for itself in the industry. In its ongoing
endeavour to increase customer touch points, Yatra.com is offering its services
through mobile and retail mediums. With these options, customers can now book
their travel and hotels in a convenient manner over mobile handsets or by walking-
in to the outlets of Yatra.com’s retail partners.

The Yatra.com team is currently 700 people strong with staff being based across
16 cities in India.

YATRA ADVANTAGES:

• State of the art booking technology

• Best in class user interface
• Travel booking for both International and Domestic destinations
• Extensive selection of hotels across a wide range of budgets. Customers
have access to over 3000 hotels across 200 cities which can be booked on a
real time basis, including the widest selection of budget hotels across the
country. Plus we have more than 90000 hotels across 500 cities in the world.
• The widest variety of air carriers – book air tickets across 10 domestic
carriers
• Flexible search that enables a customer to find the cheapest flight + / - 2
days of his booking date.
• Option of last minute air ticket bookings – book e-tickets up to 3 hours
before departure
• Dynamic packaging that enables customers to save by booking together
their flight and hotel
• Wide array of holiday packages to some of the most popular and most
exotic destinations across the globe.
• In depth travel Information – detailed city guides and maps to help
customers plan their travel
• Multiple payment options – credit card, net banking, ITZ card, cash pickup

Investors

Yatra's world-renowned investors include

Norwest Venture Partners (NVP) –

Promod Haque's leading venture capital firm,
Reliance Venture Asset Management (a member of Reliance Group headed by
Anil Ambani), and
Television 18 Group (TV18)—India's premier news broadcaster (CNBC TV18,
CNN IBN and Awaaz) founded by Raghav Bahl.

Our Investors

Reliance Venture Asset Management Ltd.

Reliance Venture Asset Management Ltd is the corporate venture capital arm of
the Reliance ADA Group. Since its inception in early 2006, the company has
advised and / or invested in deals to the tune of over $4 billion. Stage, geographic
and sector agnostic in its investment philosophy, Reliance Venture Asset
Management has a global portfolio to its credit and has invested in promising
companies such as India's largest online travel portal, Yatra.com, Suvidhaa
Infoserve, Stoke Inc, Pelago Inc, Sequans Communications, E-Band
Communications, Seedfund and two MIT-startups, Dhama Innovations and
Scalable Display Technologies. Some of the transactions they had advised the
Reliance ADA Group on include the $300 million all-cash acquisition of San
Francisco-based, Yipes Inc. by Reliance Communications, $82 million acquisition
of UK-based, Vanco plc, and eWaveWorld, a $500 million initiative to bring 3G
and 4G to 50 countries around the world by 2012. Headed by Mr. Harshal J. Shah,
an MBA alumnus of Wharton School of Business, a Truman Gray Scholar with
dual degrees from MIT, and an Andover Scholar from Phillips Academy in
Andover, USA, the company comprises of professionals who bring over 50 years
of cumulative experience and a solid academic base (MBAs - Ivy League,
Technologists from premier Indian & International Universities & Chartered
Accountants). The company was recently ranked 30th in the Red Herring Top 100
Global Venture Capital Firms in 2009 and was the only India based corporate VC
company to feature in the ranking. For more information on the company, kindly
log on to -www.relianceventure.com/

TV18Group
Television Eighteen (TV18) is India's premier business and consumer news
broadcaster (CNBC TV18, CNN-IBN and Awaaz) and a leading media content
provider and Internet player (running moneycontrol.com, commoditiescontrol.com
and ibnlive.com). Besides that, it has, over the last decade, provided prime time
television content to almost all leading satellite channels in India including BBC,
Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. It is among
the fastest growing media companies in India with a CAGR of almost 100% since
its inception in 1993.
Among TV18's promoters are Raghav Bahl, one of India's foremost television
journalists and a brand in his own right, and Sanjay Ray Chaudhury - television's
creative phenomenon and creator of The India Show (more popularly known as
The Amul India Show). CNBC TV18 is India's leading business news channel.
The channel is a joint venture between CNBC Asia-Pacific and Television
Eighteen India Ltd. TV18 owns studios in New Delhi and Mumbai and has a news
gathering network of over 200 journalists across the country. Turner International
(Turner) and Global Broadcast News (GBN), a TV18 Group Company, also
recently announced a partnership to launch a co-branded, 24-hour, English-
language general news channel/service in India called CNN-IBN. TV18 has also
launched India's first consumer channel, Awaaz, which is growing at a rapid pace
and reaches out to India's huge consuming class. South Asia World is TV18's
international channel.

It is the first English channel dedicated to South Asian viewers across the world.
TV18 also owns and operates largest financial news and information portal
- www.moneycontrol.com

Norwest Venture Partners

Norwest Venture Partners (NVP) is a global venture and growth equity investment
firm that manages more than $3.7 billion in capital. It has offices in Palo Alto,
California, Mumbai and Bangalore, India and Herzelia, Israel. NVP makes early to
late stage venture and growth equity investments in U.S. and global companies
across a wide range of sectors including: information technology, business
services, financial services, infrastructure, technology enabled services and
consumer. NVP has actively partnered with entrepreneurs to build great businesses
for more than 48 years and has funded over 450 companies since inception.

Notable investments include Actel Corporation, Airespace (acquired by Cisco

Systems), Cerent (acquired by Cisco Systems), Corio (acquired by IBM), Cray
Research, Documentum, Extreme Networks , Forte Software (acquired by Sun
Microsystems), LifeSize Communications (acquired by Logitech), National Stock
Exchange of India (NSE), Open-Silicon (acquired by Unicorn Investment Bank),
PeopleSoft, Qumranet (acquired by Red Hat), Rackspace (NYSE:RAX), Siara
Systems (acquired by Redback Networks), SideStep (acquired by Kayak),
Spinnaker Networks (acquired by Network Appliance), Tivoli Systems (acquired
by IBM), Transaction Systems Architects (Nasdaq: ACIW), Verio (acquired by
NTT), Winphoria Networks (acquired by Motorola) and Yipes (acquired by
Reliance/Flag Telecom). For more information, please visit www.nvp.com
Intel Capital
Intel Capital, Intel's global investment organization makes equity investments in
innovative technology start-ups and companies worldwide. Intel Capital invests in
a broad range of companies offering hardware, software, and services targeting
enterprise, home, mobility, health, consumer Internet, semiconductor
manufacturing and cleantech. Since 1991, Intel Capital has invested more than
US$7.5 billion in approximately 1,000 companies in 45 countries. In that
timeframe, 168 portfolio companies have gone public on various exchanges
around the world and 212 were acquired or participated in a merger. Notable exits
in India include Rediff, NIIT, Sasken Technlogies, Indiainfoline, Sharekhan and
Nipuna. In 2007 Intel Capital invested about US$639 million in 166 deals with
approximately 37 percent of funds invested outside the United States. For more
information on Intel Capital and its differentiated advantages,
visit www.intelcapital.com.

Awards Won

Yatra.Com – The Only Indian Online Travel Company Awarded by Red

Herring for the ‘2008 – Top 100 Start Ups in Asia’ Award Recognizes the 100
“Most Promising” Asian Companies Driving the
Future of Technology

New Delhi, December 8, 2008: Yatra.com, one of the

largest and leading online travel companies in India, has
been announced as a winner of the ‘2008 Red Herring
Top 100 Start-ups’ in Asia, a selection of the 100 most
innovative private technology companies based in Asia.
This is a prestigious award which recognizes startups that
will lead the next wave with innovative and potentially disruptive technologies.
The Red Herring editorial board diligently surveyed the entrepreneurial scene
throughout Asia and identified the top 100 out of more than 1,000 closely
evaluated companies that are leading the next wave of innovation. The 100
winning companies have been announced at the Red Herring Asia event in Hong
Kong.
“Our winners and Finalists demonstrate that Asia is increasingly becoming a
leader in innovation, contrary to common stereotypes," said Joel Dreyfuss, editor-
in-chief of Red Herring." It was tough to choose just the top 100 finalists from
such a large list of excellent contenders, and we are very happy with the quality of
the companies we selected as finalists."

Established in August 2006, Yatra.com has fast grown to become India’s leading
travel company, serving over 1 million customers. Yatra.com believes in providing
the best in class services to its customers and reaches out to them through its
website, 24x7 call centre and 15 retail Holiday Lounges spread across the country.
Yatra.com has an employee base of more than 700. The Company achieved a
turnover of $120 million in the year 2007 and projects a turnover of US $ 220
million by the end of calendar year 2008.

Speaking on being awarded, Dhruv Shringi, Co founder & CEO, Yatra.com, said,
"We are extremely delighted and humbled to be shortlisted for this very prestigious
category. Being the only Indian travel company to be awarded endorses our
position as a leading player in the online travel space.” He also presented his
innovative ideas and technologies to an audience of leading entrepreneurs,
financiers, and corporate strategists at the event at the Hong Kong JW Marriott
Hotel last week.

Yatra.com has received a lot of prestigious awards and recognitions. It has been
recognized as the ‘most used travel website’ by Juxt Consult in their India Online
Survey 2008. It has also been declared to have the ‘best brand recall’ in the travel
segment and the ‘most user friendly website’ according to the recent studies
conducted by Juxt Consult and Phocus Wright, which are independent research
organizations. Yatra.com has also been awarded for ‘Excellence’ in August-07 by
TTF-OTM (India’s biggest travel show).

About Red Herring Red Herring is a global media company, which unites the
world’s best high technology innovators, venture investors and business decision
makers in a variety of forums: a leading innovation magazine, an online daily
technology news service, technology newsletters and major events for technology
leaders around the globe. Red Herring provides an insider’s access to the global
innovation economy, featuring unparalleled insights on the emerging technologies
driving the economy. More information about Red Herring is available on the
Internet at www.redherring.com.
 Yatra.com wins the ‘Best Online Travel Agency’ Award
for the Year 2008 By Galileo Express Travel World
New Delhi, December 12, 2008

Yatra.com, one of India’s largest and leading online travel

companies, has been declared the ‘Best Online Travel
Agency’ of the year 2008 at the Galileo Express Travel World’s awards on
December 10, 2008 in New Delhi. In line with the Galileo Express Travel World
belief that excellence and responsibility must go hand in hand and that responsible
action will not only ensure a better future but also good business prospects, the
theme for the awards this year was climate change and responsible tourism.

The Galileo Express Travel World Awards recognize the best in the industry every
year. The winners are chosen through a transparent process which is certified by
leading management consultants - Deloitte Touché Tohmatsu India Pvt. Ltd. These
awards were first incorporated in 2003 with the objective of promoting
professionalism and encouraging the travel & tourism industry to attain higher
levels of performance. In their sixth edition now, the Galileo Express Travel World
Awards continue to be endorsed by the Indian travel and tourism fraternity as the
most credible industry awards and are considered the voice of the tourism industry.

AWARDS & RECOGNITIONS:

• Award for Excellence' in August-07 from TTF-OTM ( India ’s biggest travel

show).
• In June, 2008 Yatra.com was recognized as the ‘most used travel website’
by JuxtConsult.
• Kingfisher has awarded Yatra twice in 2007 for its contribution to national
flight bookings.
• Amadeus has honored Yatra for ‘Outstanding Productivity’ in 2006.
• Declared the ‘Best Online Travel Agency’ of the year 2008 at the Galileo
Express Travel World’s awards.
• The only Indian travel company among the ‘Top 100 start ups in Asia ’
awarded by Red Herring.

Board of Directors
Promod Haque, Managing Partner, Norwest Venture Partners
Promod has 20 years of experience in the venture capital industry and currently
serves as managing partner at Norwest Venture Partners. He joined Norwest
Venture Partners in 1990. He has been ranked as a top dealmaker on the annual
Forbes Midas List for the past nine years, and in 2004, Forbes named him as the #1
venture capitalist based on performance over the last decade. In 2006, Promod was
presented with a Global Leadership award from NASSCOM.

Promod focuses on investments in semiconductor and components, systems,

software and services. He was an early investor and a board member of Cerent
(acquired by Cisco), Siara Systems (acquired by Redback Networks), OnDisplay
(acquired by Vignette), Winphoria Networks (acquired by Motorola) and Extreme
Networks (Nasdaq: EXTR).

His current investments include Adventity, AmberPoint, Appnomic Systems, Cast

Iron Systems, Cyan Optics, FireEye, Persistent Systems, Sonoa Systems, Sulekha,
Veveo, Virtela Communications and Yatra. Other notable investments and
previous board seats include Tivoli Systems (acquired by IBM), Forte Software
(acquired by Sun Microsystems), Kiva Software (acquired by Netscape),
Information Advantage (acquired by Sterling Software), Arbortext (acquired by
PTC), Open-Silicon (acquired by Unicorn Investment Bank), Resonext
Communications (acquired by RF Micro Devices), Showcase (acquired by SPSS),
Yipes (acquired by Reliance/Flag Telecom) and ZettaCom (acquired by IDT).

Prior to Norwest Venture Partners, Promod spent 18 years in various operational

roles ranging from product development, marketing, Chief Operating Officer and
Chief Executive Officer at various public and private companies - Siemens
International, Thorn EMI, Emergent Technologies and Dimensional Medicine, Inc.

He received a bachelor of science in electrical engineering from the University of

Delhi, India. He holds a Ph.D. in electrical engineering from Northwestern
University and an MBA from Northwestern's Kellogg Graduate School of
Management, where he serves on the advisory board.

CEO PROFILE
 Dhruv Shringi Co Founder & CEO
Dhruv Shringi is the Co-Founder & CEO Yatra
Online Pvt. Ltd. Dhruv leads the company’s
business initiatives across continents.

Dhruv in a very short span of time, by making

innovations in the field of travel and tourism, has
made his unique identity in the online travel
industry. He has contributed actively in rejuvenating the methods of the industry.
Since its successful launch in January 2006, Dhruv, has lead Yatra.com to grow
from a 3 member organization to a 700 people strong organization - thus making
Yatra.com the leading travel brand in the country.

His most recent role prior to Yatra.com was as Director Group Operations and
Technology of the Ebookers Group, where he was responsible for sales of over
$850 million achieved thru multiple channels including online, call centers and
retail shops, 600 people and a cost budget of $70 million.

Prior to his stint at Ebookers, he worked with Ford Motor Company in their
Business Strategy team based in London , where he was part of the European
Business Turnaround team. He also has significant work experience in India
having spent over 6 years with Arthur Andersen based in their office in Delhi .
Dhruv holds an MBA from INSEAD and is also a qualified Chartered Accountant.

Dhruv is an avid reader and enjoys playing golf in his leisure time.

Mr. Harshal Shah, CEO, Reliance Venture Asset Management Ltd.

Mr. Harshal Shah has been with Reliance Anil Dhirubhai Ambani Group since
June 2005 and spearheads the Group’s corporate venture capital arm as Chief
Executive Officer, Reliance Venture Asset Management Ltd.

With over 15 years of experience across technology, finance and marketing, Mr.
Shah has been responsible for building Reliance Venture Asset Mangement into
one of the Top 100 Venture Capital Firms of the World (Winner, Red Herring Top
100 Global Venture Capital Firms). It has been ranked as #30 among 1800
competitors from 32 countries, and across 12 benchmarks. Reliance Venture Asset
Management is the only corporate venture capital firm from India in the List, and
the first one in Red Herring's history. By incubating start-ups through Reliance
Venture Asset Management, Mr. Shah has built household names such as Yatra
Online, which itself is today a Rs. 1000 crore plus company, Suvidhaa Infoserve,
Scalable Display etc., and has forged alliances and investments in India, the US,
Europe and the Far East.

Prior to joining Reliance, Mr. Shah has held various positions at IBM Global
Strategy (USA), Northstar Global Partners (USA), Infostakes, Inc. (USA and
India), and Accenture (USA, Singapore, Hong Kong). At IBM, he went through
leadership training and led a team reporting to the CEO, to restructure IBM to
become solutions driven, with increased focus on India. At Infostakes, a private
company he founded, he grew its net worth by 9000% in 3 years.

Mr. Shah has advised and invested in deals worth several billion dollars. He is on
the Boards of UK-based, eWaveWorld Ltd. (now, Reliance WiMAX World),
where Reliance is investing $500 million to bring broadband internet to 50
countries by 2012; Stoke, Inc., a US based developer of fixed-mobile convergence
solutions, Yatra Online, Inc., India’s largest online travel consolidator, several
other US private companies; and Setco Automotive Ltd.,

which is a fast growing, leading, listed company on the Bombay Stock Exchange
with global aspirations. Mr. Shah was a Truman Gray Scholar at MIT and MIT
Sloan School of Management from which he has two Bachelors' degrees in
Electrical Engineering and Computer Science, and Management. He has an MBA
in Finance and Strategy from The Wharton School, University of Pennsylvania,
and is an alumnus of the prestigious, Phillips Academy in Andover, USA.

Mr. Shah lives in Mumbai, India with his wife Urja, and one-year old son, Hrehan.
Mrs. Shah is a fashion designer from the Parsons School of Design, New York,
and a graduate from Duke University, University of Massachusetts, Amherst, and
Kodaikanal International School. She was also accepted into the PhD program at
Stanford.

Haresh Chawla
Haresh Chawla, age 39 years, is Group CEO of the TV18 Group. He has been in
this position since December 1999, when he joined the TV18 Group. Under his
leadership and guidance, the TV18 Group has been transformed from a production
house to India's No.1 News Network , has grown from a 180 strong team to a
2000+ team and has attained leadership positions in all its ventures in the news
broadcasting space - CNBC TV18, Awaaz, CNN IBN and Channel 7. Haresh’s
previous assignments have all been with start-ups including the HCL Group -
where he headed- business development for HCL Comnet, ABCL - where he set
up the Film Distribution Business and at the Times of India Group where he
launched their music label - Times Music.

Haresh's varied experience of 16 years in media and technology has also enabled
the Group to identify Internet spaces that have now achieved leadership positions -
moneycontrol.com (Asia's leading financial portal), commoditiescontrol.com
(India's leading source for commodity information and research), ibnlive.com (No.
1 site for general news), poweryourtrade.com (Subscription based equity site).
Recently the Group also acquired the Indian arm of jobstreet.com (Malaysia-based
job portal) and set up Yatra.in (a travel portal) along with Reliance Capital &
Norwest Venture Partners.
Under his leadership, TV18 continues to identify new ventures - greenfield and
acquired and hopes to maintain the exponential growth trajectory that it has seen in
the last 6 years.

Haresh holds a degree in Business Management from IIM - Calcutta and is also an
alumnus of IIT-Mumbai.

Yatra.com wins the ‘BEST ONLINE TRAVEL AGENCY’ Award for the
Year 2008
By Galileo Express Travel World

New Delhi, December 15, 2008: Yatra.com, one of India’s largest and leading
online travel companies, has been declared the ‘Best Online Travel Agency’ of the
year 2008 at the Galileo Express Travel World’s awards on December 10, 2008 in
New Delhi. In line with the Galileo Express Travel World belief that excellence
and responsibility must go hand in hand and that responsible action will not only
ensure a better future but also good business prospects, the theme for the awards
this year was climate change and responsible tourism.

The Galileo Express Travel World Awards recognize the best in the industry every
year. The winners are chosen through a transparent process which is certified by
leading management consultants - Deloitte Touché Tohmatsu India Pvt. Ltd. These
awards were first incorporated in 2003 with the objective of promoting
professionalism and encouraging the travel & tourism industry to attain higher
levels of performance. In their sixth edition now, the Galileo Express Travel World
Awards continue to be endorsed by the Indian travel and tourism fraternity as the
most credible industry awards and are considered the voice of the tourism industry.

Speaking on being awarded, Dhruv Shringi, Co founder & CEO, Yatra.com, said,
“I am truly honored and humbled to win an award of this magnitude. On behalf of
Yatra.com, I would like to thank our loyal customers who continue to use our
services regularly. At Yatra.com, each and every employee strives consistently to
understand and provide services that we think customers look for not from just a
travel portal but a travel specialist.”

Established in August 2006, Yatra.com has fast grown to become India’s leading
travel company, serving over 1 million customers. Yatra.com believes in providing
the best in class services to its customers and reaches out to them through its
website, 24x7 call centre and 15 retail Holiday Lounges spread across the country.
Yatra.com has an employee base of more than 700. The Company achieved a
turnover of $120 million in the year 2007 and projects a turnover of US $ 220
million by the end of calendar year 2008.

Yatra.com has received a lot of prestigious awards and recognitions. It is the only
Indian travel company among the ‘Top 100 start ups in Asia’ awarded by Red
Herring. It has also been recognized as the ‘most used travel website’ by Juxt
Consult in their India Online Survey 2008. Yatra.com has been declared to have
the ‘best brand recall’ in the travel segment and the ‘most user friendly website’
according to the recent studies conducted by Juxt Consult and Phocus Wright,
which are independent research organizations. Yatra.com has also been awarded
for ‘Excellence’ in August-07 by TTF-OTM (India’s biggest travel show).

Yatra.Com – The Only Indian Online Travel Company Awarded By Red

Herring for The ‘2008 – Top 100 Start Ups In Asia’
- Award Recognizes the 100 “Most Promising” Asian Companies Driving the
Future of Technology
New Delhi, December 10, 2008:Yatra.com, one of the largest and leading online
travel companies in India, has been announced as a winner of the ‘2008 Red
Herring Top 100 Start-ups’ in Asia, a selection of the 100 most innovative private
technology companies based in Asia. This is a prestigious award which recognizes
startups that will lead the next wave with innovative and potentially disruptive
technologies.

The Red Herring editorial board diligently surveyed the entrepreneurial scene
throughout Asia and identified the top 100 out of more than 1,000 closely
evaluated companies that are leading the next wave of innovation. The 100
winning companies have been announced at the Red Herring Asia event in Hong
Kong.

“Our winners and Finalists demonstrate that Asia is increasingly becoming a

leader in innovation, contrary to common stereotypes," said Joel Dreyfuss, editor-
in-chief of Red Herring." It was tough to choose just the top 100 finalists from
such a large list of excellent contenders, and we are very happy with the quality of
the companies we selected as finalists."

Book hotels online, but pay when you check in - another first from Yatra.com
- Path breaking global service, launched for the first time in India
New Delhi, November 19, 2008: Yatra.com, one of the leading travel companies
of India, today launched a new service of booking hotels online without charging
upfront payment from the customers. Currently customers have to make 100%
advance payment to book any hotel in India. The new service will increase the
comfort and convenience for travellers, especially those looking forward to book
budget hotels as they will now pay only after reviewing the hotel themselves while
checking in.
Currently, the service is being offered in 300 budget hotels across India, and by
March 2009, it will be extended to over 2000 properties. The customers need to
pay a token amount of 10% while making the online booking.

Yatra.com constantly endeavours to develop innovative services for its customers,

be it in planning a vacation, booking flights or making hotel reservations.
Yatra.com is one of the largest sellers of domestic and international hotels in India.
It boasts of the hotel videos, showing customers the actual hotel rooms and its
amenities, thereby helping alleviate surprises for them when they actually reach
the destination. Choice of hotels can also be done with the help of expert advice
from the Yatra.com’s travel consultants, destination guides & user reviews, all
available by simply logging on to Yatra.com.

Dhruv Shringi, CEO and Co- Founder, Yatra.com said that, "With our competitive
pricing and user-friendly features, we try to provide the best in class services to
our customers. People are hesitant to make online bookings because they have to
pay in advance for something they have not yet seen. They will now have an
option to pay directly at the hotel by depositing a small token amount as advance”.

Deep Chaddha, General Manager, The Pride, Chennai said, “We welcome this new
scheme of Yatra.com. This scheme will be beneficial to the hospitality industry,
especially to the travellers from the mid-market segment as they can ensure room
booking in the hotel of their choice in advance by paying just 10% of the total
amount. This allows customers to build up their resources and spread out their
expenses before checking-in to the hotel and going on a vacation.”

Rahul Kanungo, General Manager, BJN Group of Hotels, said, ‘The travel and
tourism industry is going through a tough time and one has to be really innovative
to sail through this period. The new scheme of Yatra.com is a perfect example of
being innovative, customer centricity & business driven at the same time.’
Sandeep Kumar, General Manager - Sales & Marketing, Avalon Resorts, said,
‘This is a great offer introduced by Yatra.com and will prove to be of immense
help to the industry. In the wake of marked economic slowdown, the hospitality
industry has seen a drop in the room occupancy rate. An offer of this sort should
allow hotels to increase bookings and will thus give a boost to the occupancy
rates.’

Since its inception, Yatra.com has always kept up with its innovative fibre by
providing one-of-its’-kinds services to its customers. Yatra.com was the first
online travel company to offer services such as cash on delivery of domestic and
international flight tickets, compensation to the customers on flight delay, flight
cancellation or baggage loss. It also sprang up with Yatra Power Deals offer,
which provides exclusive discounts on leading brands for booking flight tickets.

Company Profile

Nurtured from the seed of a single great idea - to empower the traveller –
Yatra.com went on to pioneer the entire online travel industry in India. Yatra.com
has revolutionised the travel industry over the years. This is the story of
Yatra.com, India’s Online Travel Leader.

Yatra.com, India’s leading online travel company was founded in the year 2000 by
Deep Kalra. Created to empower the Indian traveller with instant booking and
comprehensive choices, the company began its journey in the US-India travel
market. It aimed to offer a range of best-value products and services along with
cutting-edge technology and dedicated round-the-clock customer support.

After consolidating its position in the market as a brand recognised for its
reliability and transparency.

With the foresight to seize the opportunities in the domestic travel market, brought
on by a slew of new airlines, Yatra offered travellers the convenience of online
travel bookings at rock-bottom prices. Rapidly, Yatra became the preferred choice
of millions of travellers who were delighted to be empowered by a few mouse
clicks!

Yatra rise has been lead by the vision and the spirit of each one of its employees,
for whom no idea was too big and no problem too difficult. With untiring
innovation and determination, Yatra.com proactively began to diversify its product
offering, adding a variety of online and offline products and services. Yatra.com
also stayed ahead of the curve by continually evolving its technology to meet the
ever changing demands of the rapidly developing global travel market.

Steadily establishing itself across India and the world, Yatra.com simultaneously
nurtured the growth of its offline businesses like its franchises and affiliates
simultaneously, augmenting the brand’s already strong retail presence further.

Today, Yatra.com is much more than just a travel portal or a famous pioneering
brand - it is a one-stop-travel-shop that offers the broadest selection of travel
products and services in India. Yatra.com is the undisputed online leader, with its
share of the travel market extending to more than 50% of all online sales, a fact
evinced by the trust placed in it by millions of happy customers.

Remaining reliable, efficient and at the forefront of technology, Yatra.com

commitment and customer-centricity allows it to better understand and provide for
its customers’ diverse needs and wants, and deliver consistently. With dedicated
24x7 customer support and offices in 20 cities across India and 2 international
offices in New York and San Francisco (in addition to several franchise locations),
Yatra.com is there for you, whenever and wherever.

FEATURES OF YATRA.COM: -

(i) It is providing the facility of e-ticketing

(ii) Special tie-up with ICICI Credit, Visa Cards Barclays Bank they are giving
Barclays card for special discounts.

(iii) It assured rooms at every price point budget, business value for money &
luxury hotels.

(iv) Facilities access to unique hotels, which are not easily available elsewhere.
(v) It has choice with 4,000 hotels in India & 72,000 world wide, and 500
airline across the globe.

(vi) Juxt consult awarded it as "Best Practices Website " .

(vii) It's tag line is : - " Think Travel Think Travel Guru " .

(viii) Senior Citizenship discount.

(ix) Tour to Mauritius, Singapore & Europe.

(x) BPO.

DEMAND ANALYSIS : -

India is rapidly becoming a power market for online travel market. The travel
market in India is subject to a unique blend of forces driving growth in online
channel that is projected to quadruple in just two years. Drivers on the supply
side are dovetailing with social and economic forces on demand side to both
boost online travel adoption and enable India to leapfrog distribution
technologies. The result is booming travel demand and rapid uptake of online
transaction methods.

* The nearly us $ 14 billion travel market in India presents massive online

opportunities for legacy and startup travel companies.
* Middle class family of India is expected to exceed 100 million before the end
of the decade.
* India travel agency expected to reach $ 40 bn by 2008.
* The Indian online leisure/unmanaged business travel market reach nearly $
800 million in 2006, u from less than $ 300 million in 2005. This hot market is
projected to pass $ 1.3 bn in 2007 and swell to over $ 2 billion by 2008, a
nearly sevenfold increase in just 3 years. The 2005 online beisure/ unmanaged
business travel gross bookings figure represents just 2 % of total travel market
in India , but by 2008 online penetration should be close to double digits.
* Travel Market Share expected to more triple from 7 % in 2006 to 25 % by
2008.
* Graphgraphgraph
 In 2005 and 2006 at least eight startups or subsidiaries of established entities
have or will have launched sites in the market including make my trip, travel
guru, cleartip.com & India times travel with an estimated $ 60 million in
venture capital backing online travel agencies in the past 12 months.
Travelocity India in the wings and an expedia entry certainly not for behind.

GROWTH DRIVERS : - Factors of Growth Drivers are : -

* Sustained Economic liberalization and Growth.

* Heavy infrastructure investments.
* Growth in Middle Class Family.
* A Cultural Disposition more attended to travel.

At the same time, supply factors have driver e-commerce in the travel sector,
including: -

* Travel supplier partnership with the banking industry promoting online

payments.
* An emerging technology sector permitting home grown online solutions,
and
* The explosive growth of LCC traffic.

Demand is the primary force in the development of the online channel.

Yatra’s Products:

• International and Domestic Air Tickets, Holiday Packages and Hotels

• Domestic Bus and Rail Tickets
• Private Car and Taxi Rentals
• MICE (Meetings, Incentives, Conferences & Exhibitions)
• B2B and Affiliate Services

Yatra Values
 We, at Yatra.com, abide by our company’s core values in our every endeavour. It
is these values that have taken us where we have been and will take us where we
are going!

•Excellence: We must strive for excellence in whatever we do. Focus on

continuous improvement in interactions with people, efficiency of processes,
and the wellbeing of the organization.
• Customer Centricity: We must maintain focus on our customers, both
internal & external, by giving them priority. Strive to exceed their
expectations in terms of the value and quality delivered.
• Integrity: We must ensure consistency between our words and actions,
always delivering what we commit. We can thereby maintain transparency,
trust and accountability.
• Accountability: We must feel responsible and accountable for the
commitments we make and the quality of the results we deliver to all our
stakeholders.
• Innovation: We must continually apply intelligence, reason and technology
to our work and environment. This will allow us to take informed risks and
champion new ideas to improve our business as well as the community.
• Teamwork: We must foster an environment wherein we can efficiently
utilise the abilities of all team members to achieve goals. We should work
on the premise that the whole is greater than the sum of the parts.
• Fun@Work: We must create and maintain an atmosphere of fun while at
work, making work a happy place we can all look forward to.
• Empowerment: We must give fellow colleagues the opportunity and
freedom to think and act in ways that will allow them to get the job done,
and yet be consistent with the processes laid down.
• Passion for Winning: We must have a "can do" attitude, not take "no" for
an answer and believe that nothing is impossible. This will allow us to work
relentlessly toward achieving our goals and honouring our commitments.
• Respect for People: We must give everyone, with whom we interact,
respect and consideration.
Payment Security

Yatra.com ensures that every transaction you conduct online is in a safe and
secure environment.
Mode of Payments Accepted by Yatra

1. Cheque

2. Demand Drafts

3. ITZ cash card

4. Credit Card

5. Net Banking

6. Bank Transfer/Deposit at bank

7. Debit Card

Yatra Hot Deals

 Fair Deal Promise on all International air tickets

 Exclusive summer fares on Etihad Airways starting at Rs 4,990

 Special Yatra Fares to Hong Kong, Bangkok, Australia, & New Zealand

 More deals

Yatra.com: Now in 17 Cities

Yatra Competitors

Yatra.Com has many competitors in the market. They are as below and details of
some are giving after the list of competitors: -

• Makemy trip.com

• Travelguru.com

• Travelchacha.com

• Travemartindia

• Ezeego 1.com

• Thomas cook

• Elight Raja

• Arzoo

• India times Travel

Make my trip.com:

MakeMyTrip.com, India’s leading online travel company was founded in the year
2000 by Deep Kalra. Created to empower the Indian traveller with instant booking
and comprehensive choices, the company began its journey in the US-India travel
market. It aimed to offer a range of best-value products and services along with
cutting-edge technology and dedicated round-the-clock customer support.
After consolidating its position in the market as a brand recognised for its
reliability and transparency, MakeMyTrip followed its success in the US by
launching its India operations in 2005.
With the foresight to seize the opportunities in the domestic travel market, brought
on by a slew of new airlines, MakeMyTrip offered travellers the convenience of
online travel bookings at rock-bottom prices. Rapidly, MakeMyTrip became the
preferred choice of millions of travellers who were delighted to be empowered by
a few mouse clicks!
Steadily establishing itself across India and the world, MakeMyTrip
simultaneously nurtured the growth of its offline businesses like its franchises and
affiliates simultaneously, augmenting the brand’s already strong retail presence
further.
Today, MakeMyTrip is much more than just a travel portal or a famous pioneering
brand - it is a one-stop-travel-shop that offers the broadest selection of travel
products and services in India. MakeMyTrip is the undisputed online leader, with
its share of the travel market extending to more than 50% of all online sales, a fact
evinced by the trust placed in it by millions of happy customers.
Presently, the company is on track to achieve sales of INR 2500 crores
(approximately US$ 500 million) in the financial year ending March 2010, making
it India’s largest travel company.

In September 2005, MakeMyTrip.com launched its India operations and has been
growing exponentially ever since, with annual growth rates in excess of 100%. The
company is on track to achieve sales of $400M (Rs.1700 crores) in the f.y.e.
March 2009. MakeMyTrip is the dominant market leader with over 50% market
share.

Awards and certifications:

Make my trip has bagged enormous awards and certifications . It is powered by
CRISIL for being a medium sized enterprise that has created benchmarks of
excellence through their outstanding performance in the Travel and Tourism.
Some of the awards are as follows:
 Superbrand India – 2009-10
 Great Places To Work – 2009
 Best Travel Website – CNBC Awaaz – 2008-09
 Most Visited Travel Website – comScore – 2005-09
 Most Preferred Online Travel Agency – Travel Biz Monitor Survey – 2008
 Number One Online Travel Agency – JuxtConsult – 2008
  Gold and Silver – Abby Award – 2007-08
 Among the Top Ten Websites visited by Indians – comScore – 2007
 Nominated World Travel Awards – WTA – 2007
 Among 100 IT Innovators – NASSCOM – 2007
 Best Online Travel Company – Galileo Express Travel World – 2007
 Emerging India Award – ICICI Bank & CNBC TV18 – 2006
 Asia's Hottest Technology Startup – Red Herring – 2006

GLOBAL BRANCHES :

U.S.A NEW YORK

AUSTRALIA SYDNEY

Product: -

(i) Flights
(ii) Road Trips
(iii) Hotels Suits
(iv) Weekend Breaks Travel
(v) Holidays Packages
(vi) Honeymoon package outside India.
(vii) Car Rentals in the U.S.A.
(viii) Tour Australia to U.K. , Vietnam Russia.

Services: -

(i) Air tickets, search compare and book tickets on any airline including low cost
carriers and full services airline.
(ii) Hotel reservation in international and domestic hotels at discounted tariff.
(iii) 25 % or 50 % off on ICICI Credit card, and Visa.
Travelchacha.com

travelChaCha.com is a part of Culture Holidays India Pvt. Ltd, a complete

TRAVEL MANAGEMENT COMPANY teamed by hardcore professionals with
average experience of 12 years in overseas client servicing and growing in
geometric proportions, approved by the Government of India, Department of
Tourism and also a members of ASTA (American Society of Travel Agents) and
IATO (Indian Association of Tour Operators).

India, the country of thousand facets has it all, from the desert frontier of Rajasthan
to splendid Himalayan hideaways, an incredibly dissimilar South, endless beaches,
wildlife encounters, erotically appealing sculpture on granite, encomiums of rare
art and craft, serene landscapes and monumental edifices of five millennia waiting
to be explored and that is where we, travelChaCha.com, a professional at the
epitome of success on Indian tourism-step in to help you to zero down on the right
kind of places you want to visit and to help you getting closer to your destination
of dreams.

travelChaCha.com is the travel site that gives the users the best deals
possible.That's not all, several consumers today can plan entire vacations by just
logging on to our website. travelChaCha.com has everything that one needs to
know about going on a trip to one destination. Our customers have been our
^ambassador^. A corporate culture of PUTTING PEOPLE FIRST has given us the
edge and made us FIRST AMONG EQUALS We stand tall among the herd. Being
different from the rest . Being the leader not a follower has made us the proverbial
24 karat gold which has been tempered. We have been recognized in the industry
as being the consumer's best travel companion. We have been operating a variety
of tours for our Groups and Individual tourists and have been able to mastermind
our tours with great deal of efficiency. Our tours are as below:
Tailor-made packages, cultural tours, adventure tours, religious tours, yoga &
meditation tours, Rejuvenation & Ayurveda tours, safaris, special interest tours,
conferences, incentives and much more in the Indian Subcontinent. Other services
are Hotel Booking, Air Booking, Itinerary Planning and Tailor Made Holiday,

Travelchacha.com is a leading india travel agent and tour operator providing

unparalleled tour packages that perfectly suit the budget traveler and holiday
seeker. It is backed by superior technology and excellent customer service with
unmatched convenience of 24×7 Online Hotel Reservations Guide which make it
easier for travelers to make travel and vacation reservations at their finger
tips.Book Cheap flight tickets @ Free taxes extra.

Travelmartindia.com:

TMI is a part of the Gursahani Group of Companies, and we have interests ranging
from Travel, Healthcare and Real Estate Management etc.

TMI has been established since the last 26 years and offers the following Travel
services:

Airline Ticketing, Corporate Travel Management, Worldwide Hotel Reservations

(45,000 Hotels), Group Tours for Incentives, Dealer Conferences, Car Rental
Services, Foreign Exchange, Travel Insurance, Visa Services etc.
TMI has a large network of Travel Affiliates worldwide (more than 26 Countries)
which enables us to fulfill our client’s customized Leisure Holiday requirements in
an effective and timely manner.

TMI has a strong and experienced Management Team supported by an

experienced dynamic Middle Management Team and we currently have staff
strength of more than 50 Executives.

TMI pioneered India’s first Online Travel Portal and our mantra is to use the
synergy of People, Process and Technology to deliver exceptional value to our
clients.

Our experience of over 2 decades in the Travel Business , has enabled us to

develop a strong internal processes and tools like CRM, Knowledge Management,
Corporate Intranet etc to effectively service the increasing demands of our clients.

We are members of various Travel Bodies like

• International Air Transport Association (IATA)

• Travel Agents Federation of India (TAFI)
• Indian Association of Tour Operators
• Department of Tourism

Due to the support of our clients we have bagged numerous Prestigious Awards
from Airlines and our Suppliers in recognition of our best practices & outstanding
performance.( in fact we have been so overwhelmed with the various Awards is
that we have no place to keep them…….. we are not trying to be immodest.)

At TMI ,we firmly believe that our success story has been scripted by YOU …our
customer who has reposed faith in our services over the years….we feel that this
is the best form of advertisement…rather than spending money on Full Page Ads
& Expensive TV commercials ( …hey…we are not taking a dig at our
competitors) , but we honestly believe that we should pass the benefit to our
customers ( who are spending their hard earned money)

Over a period of 23 years, Travelmartindia.com has established business

associations with over 50 airlines, 30,000 hotels worldwide, a national network of
32 franchises .This enables us to provide more choice, comfort and savings to our
clients.

Finally, our greatest award is our client's satisfaction.

Our efforts have been recognized, year after year by our various partners in
Service, the following are the awards which have been bestowed on us.

TMI is one of the fastest growing, one-stop travel solutions company catering to
all your travel related needs like Domestic & International Air Bookings , Hotels
Worldwide, Leisure Packages, Cruises, Foreign Exchange, Visas etc

Originally known as Sound Travels, we have been in the travel industry for over
23 years .. At the beginning of the millennium, we transformed ourselves to
Travelmartindia.com, India's first brick and click company, making us the first
Indian IATA travel company to have it's own e-commerce travel portal.

Today Travelmartindia's business covers 50 airlines, 30,000 hotels worldwide, a

national network of 32 franchisee's .

Part of the Gurusahani Group of Companies, Travelmartindia has a strong and

experienced management team. Citibank is a strategic stakeholder and partner in
our company.

We constantly re-invent ourselves to keep up with the fast changing times and the
needs of the discerning client by adding with new products/services and the use of
latest technological tools.
savings in their travel planning.

We provide the best value to our customers by providing more choice, more
control and more .

TRAVEL GURU

Travel Guru is an online travel agency. It was promoted by tow Harvard Business
School alumni. Their names are Ashwin Dharmera and Ganesh Rangaswamy.
There are some facts related with this company:-

(i) It is the first travel agency to offer meta search technology.

(ii) It was offering Airline tickets Hotel suits, Vacation package, Corporate travel
and cruises.
COMPANY PROFILE: -

Travel Guru was funded by Sequoia capital India, formed by a merger between
Sequoia Capital and west Bridge Capital partners. West Bridge capital partner is a
Mauritius based Indian Venture. Capital fund with approx $ 350 million under
management. The fund focuses primarily on high growth India domestic services,
consumer internet, consumer wireless and outsourced services business that are
leaders in their market segments.

Travel Guru Tie-up with the following Organizations: -

(i) Air Deccan India's largest airline & cheapest one in India, tagged with
Travel Guru, India's premier online travel portal, hotel bookings and
hotel packages.

(ii) MTV launched Back Pack holidays with Travel Guru.

(iii) Sequoia capital India battery ventures invested $ 15 million in Travel

Guru.

(iv) Travel Guru splits the Hotel Bill.

(v) Travel Guru & Air –Deccan ink Alliance.

(vi) Spice Jet in alliance with Travel Guru.

(vii) Travel Signed agreement with Trx for Resx online booking tools.

(viii) Hotel Partners : - Taj , Leela , GrandInn, Gingd, Radisson , Royal

Orchid, Oberoi Grand , Lotus Suites.

Ezeego 1

Its products are flights , cars, sights , holidays , rail , cruises , business trip , taxes ,
insurance , visa , destination.

Features : -
 (i) 25 % to 50% back on ICICI credit cards.

(ii) Festive season offers.

(iii) It had tie up with international & domestic hotels.

(iv) Single window customer services.

(v) Dynamic packaging ensures a comprehensive choice of suppliers and

product worldwide.

Comparison of traffic of diff online portals:

Source: quantcast

• Yatra.com

• Makemy trip.com

• Travelguru.com
Yatra n mmt are two popular websites that offrbook railway, airline, bus & hotel
tickets. Both these websites give you the comfort of ordering tickets from home
with just a click of mouse.
Comparison between MMT and Yarta.com:
a.) Makemytrip.com started in 2000 ( Founded by Deepak Kalra in the year 2000).
Yatra seems to have made a late entry in the world of online ticketing.
Nevertheless, Yatra.com has been creating enough waves since its inception.
b.) Yatra.com offers the following booking services : airline, railway and bus
tickets and reserve hotel rooms and car rentals throught call center/internet.
makemytrip.com offers all the above services except railway & bus. However
maketrip.com visitors also have the option of Car rentals in popular Indian cities
c.) I ran both the websites on firefox ( sorry Microsoft I’m not an IE fan ) both the
websites have pretty much the same look and feel except for the fact that Yatra’s
homepage seems more dominate by text/content. Perhaps Boman Irani is Yatra’s
brand ambassador. Both the websites have made pitches for “holidays” both
domestic & international. Yatra.com’s navigation menu ( not exactly a menu but
clickable links at the top) are better from the usability perspective.

d.) Makemytrip.com has two irritating links of “We are hiring” & “Corporate
level”. Two blinking bright colored links which are irritating to the eyes. ( seems
they’ve used Java Script.)
e.) Yatra.com has a toll-free customer care number which was not evident on
makemytrip.com’s website. (Is it there or not ? I couldn’t see a search-tab either.
I’m not sure but perhaps “online ticketing websites” don’t need a search function
despite, the extensive pages in the website.
f.) makemytrip.com does need people as is evident from its recruitment section.
Yatra.com on the other hand has a couple of jobs in the tech. domain at its
Gurgaon office. Seems makemytrip.com is on a hiring spree for people from all
domains ( definitely some customer care execs. ) I didn’t google much on
makemytrip’s hiring plans though. Yatra on the other hand seems to have enough
people on board and wants a couple of (atleast) techies.
g .) On a 256kbps connection a search for Delhi-Pune round airtickets took 2
seconds on makemytrip.com um…. and on Yatra.com this took more than
sometime. ( I actually had enough time to bring my cup of coffee.) Finally, this
was the result I saw on my computer screen.

MERITS OF COMPITITORS: -

(i) Make My Trip provides online Rail booking for tour in Europe.

(ii) It has almost capture the NRI segment.

(iii) Provides festive seasons OFFER.

(iv) Ezeego1 provides Insurance to its TRAVELLER, and

HEALTHCARE.

(v) Ezeego 1 has Multi Language based Customer Service Center.

DEMERITS OF COMPITITORS: -

(i) They are not Targeting Rural areas.

(ii) Most of the Travel Agency are not providing the facility of Online booking
system for Railways. It is the big THREAT

(iii) Make My Trip is not cheaper than its Competitors

SWOT Analysis of Yatra.Com:

STRENGTH:-
1- It has the good products such as flights, cruises, hotels suites etc and well versed
and competitive partners which has grabbed the major market of the travel
industry.

2- Its overall share market has 65%.

3- Corporate tour is great opportunity for it.

WEAKNESS:-

1- IT is not focusing on rural areas and Indian railway network.

2- Lack of corporate offices & small city offices across the nation.

3- It is not trying to grab the market share of NRI across the world, a few travelers
are the customer of Yatra. Com.

OPPORTUNITY:

1-The demand in online travel is growing .

2-The no. of middle income group is expected to grow in India upto100 million. It
CEO has good knowledge of corporate world; it will help him to take decisions for
travelers and in favor of agency prospect. According to phocuswright the projected
target will reach at $2 billion in India.

Asia – pacific region shows growth in travel market also, decline in old travel
agencies share market shows the growth of online portals in India.

THREAT:

1-It has strong competitors such as Makemytrip, Travel chacha, Thomas cook etc.

2- They are dominating the market .In market there is competition for price setting
and competitive price.
3-Some threat from new investors who is going to enter into online travel market.
It is the big threat for India based TRAVEL GURU.

SEGMENTATION:-

It has segmented the market into high and middle income group. Due to increase in
per capita income the lower middle class family is now capable to travel by
airlines. Now Yatra.Com is doing mass marketing.

TARGETING:-

Yatra.Com has targeted economical groups. It has offering cheap and the best
hotels in INDIA & abroad also. it has offered hotel bookings in the three star and
five star hotels in India and abroad also.

POSITIONING:-

In commercial it has advertised as "GUARNTEED HOTEL ROOM ANY budget,

Anywhere."

It proves that Yatra.Com has offered middle class to travel at low cost anywhere.
During festive seasons it advertised though Economic Times, by internet and
business magazines also. Its name also speaks the quality and services of
Yatra.Com. Its line is "Yatra means 100% customer satisfaction on their Yatra.
Through this it has tried to capture the mindset of the travelers.