Tatiana Maksimova and Elena Shapran describe the need for diagnosing the marketing activities of industrial enterprises in Ukraine to address tasks arising from the country's developing economic system and competitive business environment. They explain that diagnosing an enterprise's marketing involves analyzing its current state, identifying problems, and assessing the impact of management decisions. The article discusses how there is a lack of a unified diagnostic approach since few scientific works have addressed this issue directly, and determining an enterprise's status depends on the specific diagnostic tools used to analyze its marketing complex.
Tatiana Maksimova and Elena Shapran describe the need for diagnosing the marketing activities of industrial enterprises in Ukraine to address tasks arising from the country's developing economic system and competitive business environment. They explain that diagnosing an enterprise's marketing involves analyzing its current state, identifying problems, and assessing the impact of management decisions. The article discusses how there is a lack of a unified diagnostic approach since few scientific works have addressed this issue directly, and determining an enterprise's status depends on the specific diagnostic tools used to analyze its marketing complex.
Tatiana Maksimova and Elena Shapran describe the need for diagnosing the marketing activities of industrial enterprises in Ukraine to address tasks arising from the country's developing economic system and competitive business environment. They explain that diagnosing an enterprise's marketing involves analyzing its current state, identifying problems, and assessing the impact of management decisions. The article discusses how there is a lack of a unified diagnostic approach since few scientific works have addressed this issue directly, and determining an enterprise's status depends on the specific diagnostic tools used to analyze its marketing complex.
Tatiana Maksimova and Elena Shapran describe the need for diagnosing the marketing activities of industrial enterprises in Ukraine to address tasks arising from the country's developing economic system and competitive business environment. They explain that diagnosing an enterprise's marketing involves analyzing its current state, identifying problems, and assessing the impact of management decisions. The article discusses how there is a lack of a unified diagnostic approach since few scientific works have addressed this issue directly, and determining an enterprise's status depends on the specific diagnostic tools used to analyze its marketing complex.
Evidence 1: Summary “Approach to diagnostics of marketing complex of
industrial enterprise” 8
In his article "APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF
INDUSTRIAL ENTERPRISE," Tatiana Maksimova and Elena Shapran describe how the development of the economic system in Ukraine and competition relations between its subjects needs the decision of tasks. The content of diagnostics of enterprise’s marketing activity it’s basic, and expose problems and consequences of acceptance of current administrative decisions. No talk about the presence of the unique approach to diagnostic activity of enterprise, for lack of scientific works devoted to this problem and the fact that the determination of current status of subject of economic activity depends on working of plan package, to diagnostics of marketing complex of enterprise, in particular, the authentication of the real state and properties of analyzable object.